The best baby registry is at Target—here's why

Three words: free welcome kit

The best baby registry is at Target—here's why

As a first-time expectant mama, you don't know what you don't know. You can't predict what's in store for your motherhood journey or what challenges you'll face. But here's what you can do: You can equip yourself with all the things that'll make early motherhood as easy as it can be. And that's where your baby registry comes into play.

I tell all to-be parents to register at Target, and here's why: The benefits of a Target baby registry last long after you bring that baby home. In fact, the retailer has your back for a full year after delivery. Now, Target has always had a pretty awesome registry experience, but right now it's better than ever thanks to brand new registry perks.

Register with Target and you'll get access to a Year of Benefits, which (as the name suggests!) helps you stock up on all the essentials you'll need for the first 12 months. As we mentioned, anticipating every single need you'll face as a mama is impossible, and that's why Target's Year of Benefits is so game-changing: It'll make it easier and more affordable to address those needs on the fly.

Target has a well-earned reputation for supporting parents with things like curbside pickup and nursing rooms. But while you've known and loved the experience of shopping online with Target, now is the time to learn more about all the benefits Target offers new parents. After all, you have a nursery to design, a baby to clothe and essentials to gather as you prepare for the arrival of your baby.

So what exactly does Year of Benefits entail? Let's get into it!

Take advantage of a Year of Exclusive Deals

When you create your baby registry with Target, you automatically get a Year of Benefits—and we're talking some seriously helpful perks that will help parents save big. But there's a super simple way to take it to the next level. All you have to do is sign up for Target Circle as well and you'll also get access to the Year of Exclusive Deals, a newly launched perk that gives registrants a full calendar year of exclusive savings on essentials like diapers, formula, feeding accessories and baby clothes. All the deals are seamlessly integrated with Target Circle, so taking advantage is as easy as logging onto the Target app... and you can even earn points to direct towards select nonprofits.

Get a free welcome kit with samples and coupons

When you create a baby registry with Target, you'll also receive a goody bag filled with best-loved samples and valuable coupons. With an option to either download coupons straight to your Target app or stop by guest services, you can easily tap into more than $100 worth of coupons. We also love that you can sample some items before committing to add full sizes to your registry.

Enjoy a 15% discount on Target items in your registry

If you don't receive all the items you request, don't sweat it. You'll get TWO coupons for 15% off any Target products that are left behind within two months of your baby's expected arrival. Redeeming the coupon is as simple as logging in to your registry account and exploring the benefits. Even better: You can use the two coupons to shop anytime you want—online or in stores!—for a full year after your baby's expected arrival. Pro tip? After you deliver, you can make your registry private and continue to add items. So if you don't want to request a big ticket item (think a crib or a stroller) from friends, keep it hidden and snag it for yourself at a discount.

Get to return items for one full year

As an expansion of Target's already generous return policy, new parents can enjoy returns on items from their baby registry for one full year after their baby's expected due date. That's a huge benefit to keep in mind because needs can (and almost always do) change after your baby's arrival—so it's a great opportunity to register for a variety of baby gear items and then return what you don't end up needing.

Register for favorite items with universal registry

Even though Target has just about everything under the sun, you don't have to stop there. With Target's "universal registry" function, you can add favorite finds from any retailer, including boutiques and independent brands. This also saves you time so you don't have to build multiple registries.

It's truly impossible to go wrong with Target, and that's 100% true when it comes to building a Target baby registry as well. So get to registering by starting your Target baby registry here and enjoying the Year of Benefits with a Year of Exclusive Deals through Target Circle, a year of free returns, two completion coupons and more, mama!

This article was sponsored by Target. Thank you for supporting the brands that support Motherly and mamas.

Sunday Citizen

I live in the Northeast and when I woke up this morning, my house was freezing. It had been in the mid 40's overnight and we haven't turned the heat on yet. Suddenly, my normal duvet felt too thin. The socks on my bare feet too non-existent. Winter is coming, and I'd been drinking rosés still pretending it was summer.

I couldn't put it off any longer. It was time to do my annual tradition of winterizing my home—and I don't mean making sure my pipes and walls have enough insulation (though obviously that's important too). I mean the act of evaluating every room and wondering if it has enough hygge to it.

If you've never heard of hygge, it's a Danish word that means a quality of coziness or contentment. And what better time to make sure you have moments of hygge all throughout your house than right now? As far as I'm concerned it's the only way to get through these dark winter months (even more so during a pandemic.)

So I went room by room (yes, even my 4-year-old's room) and swapped in, layered or added in these 13 products to get us ready for winter:

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14 Toys that will keep your kids entertained inside *and* outside

They transition seamlessly for indoor play.

With Labor day weekend in the rearview and back-to-school in full swing, most parents are fresh out of boxes to check on their "Fun Concierge" hit list. It's also the point of diminishing returns on investing in summer-only toys. So with that in mind, we've rounded up some of our favorite toys that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, they're Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

From sunny backyard afternoons to rainy mornings stuck inside, these toys are sure to keep little ones engaged and entertained.

Meadow ring toss game

Plan Toys meadow ring toss game

Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.


Balance board

Plan Toys balance board

Balance boards are a fabulous way to get the wiggles out. This one comes with a rope attachment, making it suitable for even the youngest wigglers. From practicing their balance and building core strength to working on skills that translate to skateboarding and snowboarding, it's a year-round physical activity that's easy to bring inside and use between Zoom classes, too!


Detective set

Plan Toys detective setDetective Set

This set has everything your little detective needs to solve whatever mystery they might encounter: an eye glasses, walkie-talkie, camera, a red lens, a periscope and a bag. Neighborhood watch? Watch out.


Wooden doll stroller

Janod wooden doll strollerWooden Doll Stroller

Take their charges on a stroll around the block with this classic doll stroller. With the same versatility they're used to in their own ride, this heirloom quality carriage allows their doll or stuffy to face them or face the world.


Sand play set

Plan Toys sand set

Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.


Water play set

Plan Toys water play set

Filled with sand or water, this tabletop sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.


Mini golf set

Plan Toys mini golf set

Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.


Vintage scooter balance bike

Janod retro scooter balance bike

Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.


Wooden rocking pegasus

plan toys wooden rocking pegasus

Your little will be ready to take flight on this fun pegasus. It gently rocks back and forth, but doesn't skimp on safety—its winged saddle, footrests and backrest ensure kids won't fall off whether they're rocking inside or outside.


Croquet set

Plan Toys croquet set

The cutest croquet set we've ever seen! With adorable animal face wooden balls and a canvas bag for easy clean up, it's also crafted to stick around awhile. Round after round, it's great for teaching kiddos math and problem-solving skills as well.


Wooden digital camera

fathers factory wooden digital camera

Kids get the chance to assemble the camera on their own then can adventure anywhere to capture the best moments. With two detachable magnetic lenses, four built-in filters and video recorder, your little photographer can tap into their creativity from summertime to the holidays.


Wooden bulldozer toy

plan toys wooden bulldozer toy

Whether they're digging up sand in the backyad or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? Its wooden structure means it's not an eye sore to look at wherever your digger drops it.


Pull-along hippo

janod toys pull along hippo toy

There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.


Baby forest fox ride-on

janod toys baby fox ride on

Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.


We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


100 unusual + surprising baby name ideas

From Adelia to Ziggy.

Our list of 100 baby names that should be on everyone's list this year includes more choices than in the past of names that are obscure and surprising. That's because there are so many more unusual baby names coming into widespread use and baby namers have become a lot more adventurous.

Expectant parents do not need to be told to move beyond Jennifer and Jason. Their thinking about names has evolved to the point that the most useful thing we can do is offer a large menu of intriguing choices.

Here are our picks for the 100 best surprising + unusual baby names now.

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