Print Friendly and PDF

Babies require a lot of stuff. From diapers, bottles, car seats, strollers, nursery furniture, baby gear and more, it all adds up. Like, really adds up. The good news, mama, is that there are plenty of ways to save money, like knowing when to splurge and when to choose a store brand.

Luckily, store brands these days are actually kind of great. Take Walmart's household brand, Parent's Choice, which doesn't skimp on quality for affordability. Our readers have been loving the Walmart line for products their babies go through quickly (diapers, wipes and formula) and the ones that are more utilitarian (potty seats and step stools). They've uncovered the "secret" of how actually amazing the line is—and tipped each other off—creating a cult following of Parents' Choice loyalists.

Ready to save money, too? Check out some of their favorites below.

1. Parent's Choice Diapers

parent's_choice_diapers

A mega box of 280 diapers may seem like a lot, but trust us, you'll be amazed by how many you actually need. These dermatologically-tested diapers are free of latex, elemental chlorine and bleach, making them safe for sensitive skin. And with 12 hours of leakage protection, you don't have to panic when the wetness indicator turns from yellow to blue; your little one will stay nice and dry in the event that you're unable to swing an immediate diaper change!

Price: $36.38

SHOP

2. Shea Butter Wipes

parent's_choice_wipes

Gentle enough for baby's bottom, hands and face, these wipes are made of 99% purified water with moisturizing shea butter to soothe the skin. You get eight individual packs of 100 wipes to divvy up between your diaper bag, nursery, car and stroller so you can be prepared wherever you go—and you can feel confident they'll be moist when you need them thanks to a convenient flip-top opening.

Price: $12.88

SHOP

3. Royal Plush Blanket

parent's_choice_blanket

Available in pink, blue and white, this cozy blanket features an eye-catching zig-zag pattern on one side and teddy bear-like fluff on the other. But don't be fooled by its softness—this blanket is a workhorse! It's the perfect size for a tummy time mat or a lightweight stroller covering, and it's made from easy-to-clean fabric that can be machine washed and dried.

Price: $10.87 - $11.24

SHOP

4. 3-Piece Nursery Set

parent's_choice_nursery

Set the stage for a stylish nursery with this three-piece bedding set, complete with a comforter, fitted crib sheet and dust ruffle. Featuring a classic chevron design, the gender-neutral grey, white and aqua color scheme complements any decor, and you'll have extra money left over to splurge on stuffed animals and toys.

Price: $24.43 (regularly $39.87)

SHOP

5. Non-GMO Gentle Infant Formula Milk-Based Powder With Iron

parent's_choice_formula

This Non-GMO powder formula is nutritionally comparable to Enfamil Premium Gentlease, packed with DHA, vitamins and minerals to keep your child healthy. Made from partially hydrolyzed whey protein and other ingredients that haven't been genetically engineered, the easy-to-digest formula soothes fussiness, gas and crying so you have a happy, full baby.

Price: $69.97

SHOP

6. Non-GMO Advantage Infant Formula Milk-Based Powder With Iron

parent's_choice_formula

An affordable alternative to Similac Pro-Advance, this Non-GMO milk-based powder formula with iron offers complete nutrition for baby's first year without any pesky genetically engineered ingredients or artificial growth hormones. DHA, lutein and vitamin E assist in brain and eye development, and a prebiotic similar to what's in breastmilk supports your infant's immunity.

Price: $69.97 (regularly $74.59)

SHOP

7. 2 Step Stool

parent's_choice_stool

When your kiddo is little, you'll need a step stool in almost every room: in front of the bathroom sink, at the kitchen counter, next to the bed. And when they're this inexpensive, you won't mind having them all over the house! And let's not forget the safety features, including a non-slip stepping surface (check out those cute grey stars) and skid-resistant rubber footing.

$11.84

SHOP

8. Inflatable Safety Bathtub

parent's_choice_tub

Bath time is good, clean—safe!—fun in this inflatable tub for toddlers that's ideal for small bathrooms. Simply deflate, fold, and hide it under the sink when you need to reclaim the space. Adorned with colorful stars, stripes and squiggles, the tub boasts a cushy seat and headrest to make hair washing a breeze and an easy-to-read thermometer that keeps the water temperature "just right."

Price: $11.88

SHOP

9. Cushioned Potty Seat

parent's_choice_potty

Even the most apprehensive toilet training tots won't mind sitting on this thick foam potty seat. Designed for the comfort and cleanliness for kids, the seat fits standard and elongated toilet seats and includes a storage hook… because parents have to sit on the toilet, too.

Price: $9.88

SHOP

10. Potty & Reveal

parent's_choice_potty

Toddlers will love the interactive design of this pint-sized potty: a hidden picture of a swimming turtle is revealed when they successfully use it. When they're ready to transition to a regular toilet, the potty does double duty (pun intended!) with a removable potty ring that can be used on a standard toilet seat.

Price: $11.94

SHOP

This article was sponsored by Walmart. Thank you for supporting the brands that support Motherly and mamas.

The very best of Motherly — delivered when you need it most.
Subscribe for inspiration, empowering articles and expert tips to rock your best #momlife.

It's finally 2020. It's hard to believe but the old decade is over, the new one is here and it is bringing a lot of new life with it. The babies born this year are members of Generation Alpha and the world is waiting for them.

We're only a few days into the new year and there are already some new celebrity arrivals making headlines while making their new parents proud.

If your little one arrived (or is due to arrive) in 2020, they've got plenty of high profile company.

Here are all the celebrity babies born in 2020 (so far):

Ashley Graham is a mama! 🎉

A new chapter is unfolding for model and podcaster Ashley Graham, who just announced she and her husband Justin Ervin have met their baby.

The baby arrived Saturday, according to a post made on Graham's Instagram Stories.

"At 6:00pm on Saturday our lives changed for the better," reads the Story. "Thank you for all your love and support during this incredible time."

Graham previously announced that she and Ervin were expecting a son. They initially announced the pregnancy on their ninth wedding anniversary.

Congratulations to Ashley and Justin!

Cameron Diaz and Benji Madden just welcomed a baby girl! 🎉

Surprise! Cameron Diaz and Benji Madden are ringing in the New Year as first-time parents!

"Happy New Year from the Maddens!" reads a birth announcement posted to both Diaz and Madden's Instagram accounts. "We are so happy, blessed and grateful to begin this new decade by announcing the birth of our daughter, Raddix Madden. She has instantly captured our hearts and completed our family."

Raddix Madden is the first child for Diaz, 47, and Madden, 40.

The couple say they won't be posting any pictures of their daughter on social media as they "feel a strong instinct to protect our little one's privacy."

Congratulations to the Maddens! 🎉

Dylan Dreyer of 'Today' is a mom of 2! 

Today meteorologist Dylan Dreyer and her husband Brian Fichera, welcomed their second child, Oliver George Fichera, the first week of January 2020. Oliver joins his big brother Calvin to make the family a foursome.

Dreyer is still recovering from birth but her voice was on TV this week when she called into her show with an update on her new family. "I feel good," Dylan told her colleagues. "I just feel so happy and so blessed."

Caterina Scorsone of 'Grey's Anatomy' now has 3 girls!

Caterina Scorsone of Grey's Anatomy has so much to be thankful for in 2020: She's now a mom of three! The actress announced the birth of her daughter via Instagram, noting that her baby's name is Arwen.

Arwen joins big sisters Eliza, 7, and 3-year-old Paloma, who has Down syndrome. Speaking on The Motherly Podcast last year, Scorsone explained how Paloma's diagnosis made her "whole concept of what motherhood was had to shift."

It is likely shifting again, as any mama who has gone from two kids to three knows.

News

When it comes to taking care of the baby and the house, modern dads say they want to be equal partners.

But when Saturday arrives, research shows men are often relaxing while women are the ones doing unpaid housework with a “leisure time" discrepancy of more than 50 minutes a day on the weekends.

The study revealed that women were more likely than men to spend their weekends watching kids or performing housework.

So after a long week of watching kids or clocking hours on the job, what does mom do more of than dad? Work.

Claire M. Kamp Dush, Ph.D., an associate professor of human sciences at The Ohio State University, and lead author of the new study, says she is hopeful we can all find more balance. It's just going to take some hard discussions—and an understanding that there's more than one way to load a dishwasher or dress a baby.

FEATURED VIDEO

The study published in the journal Sex Roles saw Ohio State researchers tracking how 52 dual-income couples spent their time on a minute-by-minute basis as they welcomed their first child. The participating couples kept time diaries for workdays and non-workdays during the third trimester and for about three months after the baby's birth.

The researchers expected to see a lot of entries where mom and dad were doing childcare or housework together, but they didn't.

“Men actually increased their time doing leisure while she was doing work across the transition of parenthood," Kamp Dush shares. “It actually got worse once the baby was there."

According to Kamp Dush, there are a couple of factors behind this disappointing dynamic.

“One thing that's going on is women have a lot of societal pressure put on them to be perfect mothers. So if something is less than perfect with the baby or the house, the consequences are coming back on them," she explains, adding this pressure to have everything done to high standards may lead some moms to micromanage their partners.

If a dad is slacking, Kamp Dush suggests moms ascertain what his motivations are. Often, she says the solution may be as simple as empowering him to do things his own way. (Even if it isn't the outfit you would have picked for the baby...)

“It may also be the case that he just doesn't want to do it and he enjoys his leisure time," says Kamp Dush. If that's the case, she suggests calmly explaining the cost that his rest requires you pay. That may prompt him to do a bit more because, as Kamp Dush says, “He might also enjoy having a happier spouse and co-parent."

The earlier you can have these conversations, the better

Unaddressed resentment in relationships tends to build overtime, which is why it's essential to check in on how you (and your partner) are feeling early and often.

Kamp Dush suggests moms with heavy mental loads write down the tasks and duties they're dealing with. Then rip the list in half and hand it to dad. Couples can certainly negotiate the listed responsibilities, but the important thing is that they're not all on mom.

“Then, you're going to have to let it go," she explains. “Men know how to do these things. As women, we need to just let them do it."

Dads need to do 50 minutes more of unpaid work

The gender disparity in unpaid work hurts our careers, our families and our relationships, but it doesn't have to.

According to the Promundo's State of the World's Fathers' report, if men did 50 minutes of unpaid work a day we could close the gender gap.

"We need men to do our share. Fifty minutes more to relieve women of 50 minutes less would get us really close to equal," the president and CEO of Promundo, Gary Barker, tells Motherly.

When dads are more empowered and moms feel like their household responsibilities are more balanced, the whole family is going to be better off.

[A version of this post was first published July 29, 2018. It has been updated.]

News

For new mamas back to sitting behind their desks at work some six weeks (or fewer) after their babies are born, the institutionalized parental leave policy in Denmark is the stuff of daydreams: Over in that Scandinavian paradise, parents are granted 52 weeks of paid leave to divide between them.

There's no denying this is much, much better than the state of parental leave in the United States, but it isn't quite as perfect as it seems from the outside. According to Denmark's Directorate of Employment, Labour and Social Affairs, women take an average 93% of leave allotted to couples. And when they do return to work, mothers' wages suffer both in comparison to men and women without children.

FEATURED VIDEO

The good news is that it seems the solution to this gender income gap is something we—the mothers of today, even here in America—can do something about.

A new paper from the US National Bureau of Economic Research that examined Danish administration information from 1980 to 2013 found the motherhood penalty “creates a gender gap in earnings of around 20% in the long run," which is comparable to the gap in the United States.

What's more, the income discrepancy only increases for each child a family in Denmark has: If a woman has four children, her income is only $0.60 to every dollar a man makes—10 years down the road.

While this indicates paid parental leave alone may not be the panacea for the gender income gap, the researchers suggest that changing the way we think about roles in the workplaces and homes could help—at least when it comes to the next generation.

“As a possible explanation for the persistence of child penalties, we show that they are transmitted through generations, from parents to daughters (but not sons)," the researchers note, explaining that the more a daughter's mother worked while the girl was growing up, the less the daughter's income was affected when she became a mother.

“Women tend to adopt a balance of paid work and childcare that is correlated with the one they saw their mother strike when they were growing up," Henrik Kleven, a Princeton economist and the paper's lead author, tells Quartz At Work.

What this looks like in practice is splitting household responsibilities from the get-go and encouraging fathers to take more leave. (In Sweden, where fathers are penalized for not taking advantage of paternity leave, women's earning rose an average 7% for each month of leave that men took.)

According to the State of the World's Fathers' report, produced by Promundo (a non-profit organization dedicated to engaging men and boys in gender equality in partnership with Dove Men+Care) 85% of dads surveyed in the United States, the UK, Argentina, Brazil, Canada, Japan and the Netherlands want to take paternity leave, and yet less than 50% of fathers take as much time as their country's policy allows, and social norms, financial pressures and a lack of support from their managers are all factors.

The report also found that if fathers are able to do just under an hour of unpaid work per day, mothers can cut their unpaid labor time by the same amount.

"We need men to do our share. Fifty minutes more to relieve women of 50 minutes less would get us really close to equal," the president and CEO of Promundo, Gary Barker, told Motherly.

This may help shift us toward more income equality today—and, as the research shows, our daughters will really be able to reap the benefits.

[A version of this post was first published January 29, 2018. It has been updated.]

News

There's no doubt: It's a new parenting era than 20 or 30 years ago.

Now faced with questions about how to limit screen time, when to give children phones and how to protect them from cyber threats, there are simply some issues that today's parents can't get advice on from our own parents.

Does that mean it's harder to be a parent today than when we were growing up? Yes, say 88% of young moms and dads.

According to a BPI Network survey of 2,000 parents in the United States and Canada, the leading reasons parenting feels harder than ever include: social media distractions, challenges with two working parents, emotional or behavioral dysfunction, peer competition or bullying, and violence and safety concerns in schools.

FEATURED VIDEO

Of course, most of us weren't fully aware of the challenges our parents faced when we were young—such as the fact they couldn't readily call on their own moms for advice lest they wanted to rack up major long-distance bills and couldn't have anything in the world delivered to their doorsteps within two days.

Regardless of whether it's true, the perception that parenting is harder than ever has contributed to some two-thirds of the respondents saying they've experienced "parental burnout."

"Parental burnout is a state of physical, mental and emotional exhaustion," says Neil D. Brown, LCSW, author of Ending The Parent-Teen Control Battle. "It leaves parents feeling chronically fatigued… and it can lead to depression, chronic anxiety and illness."

With 40% reporting parental burnout has "significantly" affected their qualities of life and another 49% saying it has "somewhat" affected their wellbeing, it's time employers take a vested interest in addressing the issue, says Dave Murray, Chief Strategy and Research Officer at the BPI Network.

"It is staggering to look at the incidence of [parental burnout] symptoms among working parents in America and understand the implications this has for added employee burden, cost, concern and downtime," Murray says, adding that counseling services to promote healthy parenting should "certainly" be among the benefits employers look to offer.

Many working parents are also hopeful that their employers will recognize the importance of practices that support healthy balance between work and life—with 78% of respondents to Motherly's 2018 State of Motherhood survey saying they believe it's possible to combine careers and motherhood. Of those who worked outside the home, the biggest changes they would like to see include subsidies for childcare or on-site childcare, paid maternity leave and more flexible schedules.

In our second annual State of Motherhood Survey in 2019 just over half (51%) of mothers said "I feel discouraged: it's extremely challenging managing trade-offs" associated with combining a career and motherhood.

The consequences of unaddressed parental burnout have an unfortunate way of spilling over to other members of the family. According to a recent study published in the journal Child Abuse & Neglect, a sample of 1,551 parents suggested "parental burnout has a statistically similar effect to job burnout on addictions and sleep problems, a stronger effect on couples' conflicts and partner estrangement mindset and a specific effect on child-related outcomes (neglect and violence) and escape and suicidal ideation."

While employers have a stake in addressing this issue, there's also a lot that individuals can do—like starting by cutting ourselves a break on self-imposed expectations. As research has shown, the more grace we give ourselves and others in the ways we parent, the less prone we ultimately are to burning out.

And while we've heard this all before, it's also worth remembering just how important it is to take time for ourselves. "We must have regular practices to refuel," LMHC Jasmin Terrany previously told Motherly. "We don't need to feel guilty about taking this time for ourselves—our kids will not only learn that self-care is essential, but when we are good, they will be good."

Then don't feel one ounce of guilt about using that time to call someone long-distance or place another Amazon Prime delivery so you can remember that parenting in this day and age does have its perks.

[A version of this post was originally published July 29, 2018. It has been updated.]

News
Motherly provides information of a general nature and is designed for educational purposes only. This site does not provide medical advice, diagnosis or treatment.Your use of the site indicates your agreement to be bound by our  Terms of Use and Privacy Policy. Information on our advertising guidelines can be found here.