The first year of motherhood is jam-packed with can’t miss moments, from mini to major. With phones at the ready, we try to capture every single milestone.

With that in mind, we’ve searched our favorite brands for Instagram-worthy backdrops and products that will take your first-year photos to the next level.

Here are our favorite products for baby’s first year (and Instagram!):

Lulujo baby’s first years hello world swaddle + card set

Lulujo babyu2019s first years hello world swaddle and card set

This blanket and card set is a great addition for mamas who live for Instagram because it has everything you need. The olive branch patterned embroidered blanket is designed to place your baby on for their first photoshoot, with monthly milestone cards included. Dress it up with your favorite props like flowers, toys, and other knick-knacks for your baby’s first close up, or use as a swaddle blanket to wrap them up for super soft snuggles.




Hill House Home tummy time mat

Hill House Home tummy time mat

Perfect for practicing tummy time and building motor skills in style, this heart-shaped mat also makes the most gorgeous photo op. It’s also easy to transport or move about the house to capture plenty of different settings.




Rookie Humans ‘The Moon’s Birthday’ fitted crib sheet

Rookie Humans crib sheet

Fitted sheets are not only essential for your baby’s bed, but they also can double function as a backdrop for insta-photos. This galaxy themed fitted sheet makes an out of this world snapshot.




Bebe au Lait monthly milestone moments set

instagrammable products for babys first year 3

Monthly Milestone Moments Set


For mamas who already have a lot on their plate, this card set comes in handy to keep track of your baby’s growth each month. Jot the date or notes down on the back and store in the canvas bag as keepsakes to look back on when they’re all grown up (caution: Tears might be shed.)




Mary Meyer Afrique elephant soft toy

Mary Meyer afrique elephant soft toy

Plush toys are adorable in their own right, but next to your baby, they are a match made in heaven. With its neutral coloring and sweetly textured fur, this sizeable elephant plush is the perfect lovey to double as a photo prop. Plus, it’s machine-washable, so let them love and slobber it up to their heart’s content.




Bebe au Lait oh-so-soft muslin single swaddle blanket

Bebe au Lait oh-so-soft muslin single swaddle blanket

It’s no secret that swaddle blankets are mama’s BFF. They can be used for naps on the go, breastfeeding in public, and come in a variety of colors and designs—perfect for backdrops! Breathable and soft to the touch, this swaddle blanket is the easiest way to turn your baby’s first photos the sweetest photos on the ‘gram.




Pearhead felt letter board set

Pearhead Felt Letter Board Set

There’s a reason these show up in so many mamas’ Instagram posts. Years from now, it’s going to be hard to remember the big month-to-month changes. Include that priceless info right in the photo with this stylish letter board set. (I mean, are you even ‘gramming if you don’t have a letter board?)




Lemon Silicone teether set

Lou Lou Lollipop teether set

Teether sets like this one are great to use for your baby’s first year pics. Whether you snap a sweet photo of them gnawing on it or leverage it as a tool of distraction is up to you.




Wooden Baby Name Blocks

instagrammable products for babys first year 8

These wooden baby name blocks not only serve as minimalist and gorgeous room decor, but they make baby photos on the gram look quite professional. ? Choose from a wide variety of colors that match any decor to fully customize your set.




We independently select and share the products we love—and may receive a commission if you choose to buy.