We recently had an afternoon where the weather cooperated enough for me to take my children to the park.

My eight-year-old daughter and six-year-old son were ecstatic. They bounced from the slides to the swings to the monkey bars and back again. I pulled out my phone to quickly snap a few photos.

If this had been 1980, or heck even 2000, that would have been the end of it. But here in 2015, I had work to do. I had to examine the photos I took to see which ones were the most “Instagram worthy.” I applied an appropriate filter (should I use Judo or Ludwig?) and came up with a snappy caption: Just won #MomOfTheYear for this after school trip to the park. #spring #happykids #afterschool

Then I sat back and waited for likes.
I’m happy to be parenting in the age of Google. I feel fortunate that the dentist’s office will text me reminders of my kids’ appointments. I love that I found a cool gluten-free app to help me manage my daughter’s wheat allergy. Skype and Facetime allow my kids to see their grandparents pretty much whenever they want.


On the whole, I think parenting today has got to be easier than it was 50 years ago. But it is also much more complicated.

My mother marvels at how much work goes into parenting nowadays. “Wow” is usually her one-word response to my latest endeavor, whether it’s scouring Pinterest to discover fun ways to teach my son his sight words or getting recommendations from my private Facebook group on whether the new Avengers movie is suitable for kids. “We didn’t do all that back when you were little,” she tells me.

And of course they didn’t. They parented from the baby books, sure, but a lot of us were raised on instinct. You couldn’t Google every little symptom and arrive at the pediatrician as well informed as a first-year med student. You had to trust your gut.

Today’s “Pinterest-parenting,” as I’ve started calling it, can definitely turn into a game of “anything you can do, I can do better.”


Back at the park, I watched my kids play. “Mommy, look!” my son yelled to me. “I can do the monkey bars all the way across!”

When did that happen? I wondered. I decided to put my phone down and jump in the middle of their game of hide and seek. It felt great.

At that moment, I promised myself I will do more “in the moment” parenting. I will trust my gut more before I immediately turn to Google. I will worry less about what my life looks like and more on what it feels like. Who’s with me?

Our babies come out as beautiful, soft and natural as can be—shouldn't their clothes follow suit?

Here are nine of our favorite organic kids clothing brands that prove safe fabrics + stylish designs are a natural fit.


A brick and mortar store in Manhattan that opened in 2002, Estella is NYC's go-to shop for luxury baby gifts—from sweet-as-pie organic clothing to eco-friendly toys.



We l'oved this collection from the moment we laid eyes on it. (See what we did there 🤣) Free of things harsh added chemicals, dangerous flame retardants, and harmful dyes, this collection is 100% organic and 100% gorgeous. We especially adore their soft, footed rompers, comfy cotton joggers, and newborn-friendly kimono bodysuits.

Looking to stock up? Don't miss Big-Find Thursday every week on their site—a 24-hour flash sale that happens Thursdays at 9 a.m. PST and features a different body style, collection, and discount every week!

Hanna Andersson


One of our all-time favorite brands for durability, style, + customer service, Hanna Andersson doesn't disappoint in the organic department, either. From an aww-inducing organic baby layette collection all the way to their iconic pajamas, there are so many organic styles to swoon over from this beloved brand. And we swear their pajamas are magic—they seem to grow with your little one, fitting season after season!

Monica + Andy


The fabric you first snuggle your baby in matters. Monica + Andy's (gorgeous) collection is designed for moms and babies by moms with babies, and we love it all because it's made of super-soft GOTS-certified organic cotton that's free of chemicals, lead, and phthalates. Newborn pieces feature thoughtful details like fold-over mittens and feet.

Finn + Emma


"Here boring designs and toxic chemicals are a thing of the past while modern colors, fresh prints and heirloom quality construction are abundant." We couldn't agree more. Made from 100% organic cotton, eco friendly dyes, and in fair trade settings, we love this modern collection's mix of style + sustainability.

We especially love the Basics Collection, an assortment of incredibly soft, beautiful apparel + accessories including bodysuits, zip footies, pants, hats, and bibs, all available in a gender-neutral color palette that can work together to create multiple outfit combinations. The pieces are perfect for monochrome looks or for mixing with prints for a more modern style.


@littleaddigrey for @softbaby_clothes

You'll come for SoftBaby's organic fabrics, but you'll stay for their adorable assortment of prints. From woodland foxes to urban pugs, there's no limit to their assortment (meaning you'll even be able to find something for the new mama who's hard to shop for). Plus, the name says it all--these suckers are soft. Get ready for some serious cuddle time.

Gap Baby


Organic may not be the first thing that comes to mind when you think of the Gap, but this popular brand actually carries a wide variety of organic (and adorable) baby + toddler clothes. From newborn layette basics to toddler sleepwear—and more—there's something for everyone in this collection. Everything is 100% cotton, super soft + cozy, and perfect for eco-conscious mamas.

Winter Water Factory


Certified organic cotton with Brooklyn-based swagger? Be still our hearts. Winter Water Factory features screen-printed textiles in bold designs you'll want to show off (get ready for some major Instagram likes). And the husband-and-wife co-founders keep sustainability at the forefront of their brand, meaning you can feel good about your purchase--and what you're putting on your baby.

The company makes everything from kids' clothes to crib sheets (all made in the USA). For even more cuteness, pair their signature rompers with a hat or bonnet.

Under the Nile


Under the Nile has been making organic baby clothes since before it was cool. Seriously, they were the first baby clothing company in the USA to be certified by The Global Organic Textile Standard. They've kept up that legacy of high standards by growing their Egyptian cotton on a biodynamic farm without the use of pesticides or insecticides, and all of their prints are made with metal-free colors and no chemical finishes.

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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Whether I live next to you or across the country, social media makes it easy for us to stay updated on each other's lives and that's a wonderful thing. I love seeing pictures of your kids and I think it's great that you choose to share videos of your child singing, giggling and taking his or her first steps.

I simply choose not to share pregnant pictures, or even a family photo from the hospital once our daughter arrived because my pregnancy, birth and growing family are parts of my life I wanted to protect from the outside world.

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