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Work It—Lesson 13—Make a note ✏️

Today’s Video Lesson—

As a working mom, you have a ton on your mind.

That’s why it’s so powerful your networks on paper (or digital paper, like a Google docs) to keep track of your network of contacts with records of your relationships. You’ll always have personal details to draw from, and it makes it easier to keep those networks and relationships alive.

SAMPLE INTROS

When you’re asking for an introduction to someone you’d like to meet, make it a 30 second task for your contact by sending something they can easily copy and paste and forward. I usually start with:

Hey [friend], I saw on LinkedIn that you’re connected with [person I’d like to meet]. I’d love to talk with her about [whatever you want from that person]. Do you know her well enough to make an introduction? If so, I can send along something you can forward. Thanks so much!

Two important notes here: first, I always try an include the context on what you have to offer that person, and second, I usually aim for a “double opt-in intro,” in which both people agree to be introduced before the introduction happens.

Here are two versions of an introduction.

1. A “tee’d up” email that they can copy/paste:

I’d love to introduce you to Allyson Downey, the founder of weeSpring and author of HERE’S THE PLAN: Your Practical, Tactical Guide to Advancing Your Career During Pregnancy and Parenthood.

The book was borne out of Allyson’s own experience with pregnancy discrimination while working at Credit Suisse, but it is informed by interviews she conducted with more than 75 successful women on how they successfully navigating the early years of parenting while also pursuing ambitious careers. It’s been featured in Entrepreneur, The Atlantic, Time, Fast Company, Fortune, and more.

She’d love to talk with you about writing an essay for the magazine. Would it be okay if I connected you by email?

2. A forwardable email:

Dear [your friend’s name],

I was hoping you could introduce me to [person you want to meet]. I’d love to talk with her about my new book, HERE’S THE PLAN: Your Practical, Tactical Guide to Advancing Your Career During Pregnancy and Parenthood.

The book was borne out of my own experience with pregnancy discrimination, but it is informed by interviews I conducted with more than 75 successful women on how they successfully navigating the early years of parenting while also pursuing ambitious careers. It’s been featured in Entrepreneur, The Atlantic, Time, Fast Company, Fortune, and more.

I think it could be a great fit for her magazine’s readers, and I’d like to pitch her on a story about how the lack of paid paternity leave plays into the wage gap.

Thank you!

Allyson

Pro-Tip: Use text expander (like TextExpander or its cheaper but buggier cousin AText) to store generic versions of these intros, so you can drop them into an email with a few keystrokes. For instance, when I type *bintro on my keyboard, this appears:

I’d love to introduce you to Allyson Downey, the founder of weeSpring and author of HERE’S THE PLAN: Your Practical, Tactical Guide to Advancing Your Career During Pregnancy and Parenthood.

The book was borne out of Allyson’s own experience with pregnancy discrimination while working at Credit Suisse, but it is informed by interviews she conducted with more than 75 successful women on how they successfully navigating the early years of parenting while also pursuing ambitious careers. It’s been featured in Entrepreneur, The Atlantic, Time, Fast Company, Fortune, and more.

So all I need to do is add the context on why I’d like to meet that person.


CONTACT RELATIONSHIP MANAGERS

Streak has a free plan that is a great intro tool for managing contacts and relationships.

FullContact will pull contact from email signatures and automatically import it to your contacts. You can easily tag people, so you can sort them by relationship. (I use categories like investors, press, customers, future hires, etc.)

Conspire is a LinkedIn plug-in that gives you more context on relationships by scoring signal strength based on how often the two people you know email each other.

Your task + class comments—Can you show an example of a generic introduction of yourself, one you’d use to share information about yourself over email?


Can you also craft one that is is more specific and is targeted to a person or situation? Show an example in the comments.


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