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Work It—Lesson 14—LinkedIn bootcamp ?

Today’s Video Lesson—

If you want to grow your networks, you’ve got to invest in LinkedIn. Here are the 4 steps you can take to boost your status on the social networking site for your career

1. Have a great profile

It doesn’t need to be fancy, but your profile needs to be robust and complete. Your photo should be as professional as possible, and your experience should be completely filled out.

Here are a handful of exemplary LinkedIn profiles from women with a wide array of professional experience.

Lydia Laurenson, Director of Strategy and Research at News Deeply
Leslie Bradshaw, Managing Partner, Made by Many
Lindsey Pollak, Author, Keynote Speaker, and Corporate Consultant
Adrian Granzella Larssen, Editor-in-Chief, The Muse
Cindy Gallop, Founder and CEO of IfWeRanTheWorld

And... here’s mine.

When you’re updating your own LinkedIn profile, here are a couple things to focus on:

Searchability

If an individual was looking for someone with your skill set, what terms would they search for?  Make sure those words appear frequently throughout your profile, from your headline to your job titles all the way to the text in your summaries.  This blog post has a great explanation on how to increase your profile views using key terms.

An Eye-Catching Headline

Lindsey Pollak is a millennial workplace expert, a New York Times bestselling author, and a keynote speaker. She’s also been an official ambassador (read: trainer) for LinkedIn, so when it comes to designing an awesome profile, she knows what she’s talking about. She told me, “People make all the decisions about whether to read more based on how you use that piece of real estate.” (Click through to read her headline, and you’ll see what I mean.)

2. Connect with everyone you know—and no one you don’t

Systematically add everyone you do know as a connection—You should have at least 500 connections. Total strangers don’t help build your reputation on LinkedIn, so cull anyone you dont actually know.

3. Start using it on an ad-hoc basis

You can use your network to see who knows who in your professional universe. You might be surprised.

4. Find out who you should know

Do you have at least one connection at every major competitor in your field? You need to start building those relationships.

Your task + class comments—Make a list of 10 companies where you should have a connection. Start combing your LinkedIn network to see who you know that has an intro there. Reach out to that person and use the email you teed up in the previous lesson.


Need to catch-up or read-ahead? Access all of your Work It lessons.

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