The best Black Friday deals no mom should miss
Get your shopping done before the hectic season even starts!
We independently select and share the products we love—and may receive a commission if you choose to buy.
Table of Contents
🛍️ Black Friday deals 2024 are here, and frankly we’re overwhelmed–in the good way. If it seems like everything is on sale, that’s pretty much because it is. From Amazon and Target to those indie brands you’re obsessed with, we’ve curated the ultimate deal shopping guide for the mom who does it all.
This isn’t just about discounts–it’s about finding those perfect gifts for everyone on your list. Stocking stuffers for the kiddos, thoughtful presents for teachers, that cozy something for grandparents, a surprise for your partner, and maybe (definitely) a little something for yourself.
We’ve scoured major retailers for convenience and sought out those smaller brands that make gift-giving feel personal and special. From tech gadgets to cozy accessories, these deals are your secret weapon for a stress-free holiday season.
We know the best shopping is about finding those just-right gifts that make everyone feel seen–and save you some serious cash in the process.
Pro tip: Create those wishlists, set those price alerts, and get ready to be the holiday shopping hero.
Looking for more gift ideas? Check out all of our holiday gift guides!
The best Black Friday deals 2024 at a glance
- Allbirds
- Amazon
- Avocado
- Best Buy
- Brooklinen
- Bijou Build
- Blue Apron
- Cozy Earth
- Cybex
- ettitude
- Glossier
- goop
- Hanna Andersson
- Hill House Home
- Janie & Jack
- KiwiCo
- Lalo
- Little Sleepies
- Lovevery
- Madewell
- Magnetic Me
- Mejuri
- Mother Denim
- Nordstrom
- Pish Posh Baby
- State
- Summersalt
- Target
- ThirdLove
- Ulta
- Walmart
Looking for gift ideas? Check out all of our holiday gift guides!
Best Black Friday Deals Allbirds
We’ve paid full price because they’re unequivocally worth the investment, but during their Black Friday sale, it’s hard to pass up a new pair of Allbirds. From now until November 28th, everything is 30% off. And between their comfort, washability and sustainability, they’re a fab holiday gift as well!
Best Amazon Black Friday Deals
Fresh off of Fall Prime Day (which honestly seemed fresh off of regular Prime Day), Amazon is all but guaranteed to have some of the best deals all season long. As per usual, it’s the place to snag the lowest prices on hard-working home appliances like the cult favorite Bissell Little Green Carpet Cleaner, and the ever-popular KitchenAid Artisan Mini Stand Mixer, and giftable tech like the highly-rated Canon Ivy Mini Photo Printer and the Amazon Fire HD 8 Kids Tablet (which is 54% off!). There’s also a ton of great toys from great brands like Melissa & Doug, Barbie, Tonies, and Fisher-Price to check the kids off the list, up to 50% off premium skincare (including the oh-so-soothing Tula under eye sticks we love) and some great baby gear from top brands like Graco and evenflo. But as we all know, Amazon Black Friday deals ebb and flow, so if you want it, don’t wait.
Best Black Friday Deals Avocado
Avocado’s organic mattresses have been a longstanding favorite of ours, from cribs to our own beds. There’s just something about knowing you’re not facedown in a cloud of chemicals that hits right. Right now they’re offering up to 20% off which is about 10% higher than they usually do!
Best Black Friday Deals Best Buy
Best Buy is adding new deals every Friday, so be sure to check back. That said, there are currently a few worth scooping up like a four-pack of Apple Airtags for 26% off which have saved us more times than we can count.
Best Black Friday Deals Bijou Build
Let’s be honest. Not every play structure is an attractive addition to your outdoor space. This one on the other hand turns your yard into a kid-friendly oasis. Designed by a toy industry expert and mom of three, Bijou Build’s modular play structure is all at once a place to play and relax, with endless possibilities for expansion. Right now you can save 20% on their revolutionary Bijou Build Mainstay which includes the Clamber Climing Wall and a cozy 5 foot hover platform for inside. Want to expand? You can add another and connect with a rope bridge. Or hang the Bijou Sway swing inside and sip your coffee in the shade. It’s truly an investment for the entire family!
Best Black Friday Deals Blue Apron
Blue Apron’s pre-measured, step-by-step meal kits have helped us stay (a little more) sane during the craziest of times–but also make an awesome gift for anyone riding the “what’s for dinner” struggle bus. The recipes are generally more sophisticated than our typical go-tos but just as easy to master–and they’ve introduced us to new flavors that everyone in the family loves. They also offer some delicious pre-made options for the days you just can’t get it together. Through December 8th, save 50% off the first four weeks of any subscription.
Best Black Friday Deals Brooklinen
Through December 4th, save 25% sitewide (and 50% off bundles) on Brooklinen’s award-winning super-plush towels, fluffy robes and other cozy home essentials.
Best Black Friday Deals Catbird
If I am a giftee on your list this year, this is your stop. I always have a Catbird pick on my Christmas list–from their delicate charm necklaces to the dainty gold stacking rings I’ve worn non-stop for literal years, everything is so incredibly giftable. And if jewelry isn’t their thing, pop into their home and beauty section for some seriously fun finds. Everything on the site is 20% with some soon-to-be-retired styles marked down 30%.
Best Black Friday Deals Cozy Earth
The bamboo sheets, luxe comforters, and insanely plush Cuddle Blankets from Cozy Earth are always a top-pick of mine. For one thing, they just seem to get better with every wash. They’re also free of chemicals so I’m not worried about any harmful materials or treatments to the fabric I’m falling face-first into at the end of every year-long day. And bonus! They come with a 100-night sleep trial and a 10-year guarantee. (You’ve got nothing to lose!) Their entire site, (which also includes other cozy-adjacent things we love like pajamas and lounge socks) is currently 30-35% off.
Best Black Friday Deals Crocs
Are they stylish? Nope. Not in the least. (Don’t @ me, I’m not changing my mind.) Have I also purchased at least 15 pair throughout my kids’ lifetimes? You bet. Even as a tween and teen they’re still on their holiday lists each year and I always make sure to buy them on sale. Crocs is offering up to 50% off select colors and styles for the whole family–but colors go fast! So don’t snooze on it!
Best Black Friday Deals Cybex
If you’re baby gear shopping, heads up that Cybex–the award-winning German-engineered baby gear company–is offering some impressive discounts from now through 12/2. Save 20% on their insanely compact but still carseat compatible Libelle stroller which can literally fold small enough to fit in an overhead bin.
Best Black Friday Deals ettitude
From their luxe, sustainable fabrics to their Certified B Corp status, ettitude is a brand that lets us sleep soundly literally and figuratively. And while their CleanBamboo Signature Sateen Sheets are basically perfect in every way, it’s their spa-like Waffle Towels that have us completely converted. Throughout November you can save up to 40% off sitewide!
Best Black Friday Deals etúHOME
A one-stop shop for stylish hostess gifts, save 25% off sitewide with code SAVE25 at etúHOME. Their four-piece Italian Chef Set makes even the most low-key family pizza nights look like it came straight from Giada De Laurentiis’ kitchen.
Best Black Friday Deals Glossier
From the reinstated OG Balm Dotcom to their freshly-expanded fragrance line, Glossier has done an incredible job of keeping us hooked. (And now, some of our kids are old enough to create Google slide wish lists which feature the brand heavily.🙄) Their Black Friday sale is pretty great, with 25% off orders up to $100 and 30% off orders $101+. I’ve listed below the two gifts my teenage daughter has requested because even though I do this for a living, she’s got her finger directly on the pulse.
Best Black Friday Deals goop
Beauty and wellness lovers, don’t miss out on saving 20% off on goop standouts like the Higherdose Infrared Sauna Blanket we hope to be spending the majority of the next four years under, or the Lelo Sila Cruise Vibrator which pleases us more than, well most things these days. As they say, treat yoself–because no one does it better than you can.
Best Black Friday Deals Hanna Andersson
Hanna Andersson has forever been a go-to for high quality, made-to-last kid clothes that somehow seem to fit forever. Right this second everything is 50% off–including their matching family holiday pajamas and holiday looks that will make this year’s card the best one yet.
Best Deals Hill House Home
Need a chic but comfortable look for the holiday party? Hill House Home, the brand that made loungewear ethereal again with their brilliantly named Nap Dress, is offering 30% off throughout their annual sale with code EVERYTHING30. They’ve also got tons of gorgeous bedding, ultra cozy robes and even mommy and me styles.
Best Black Friday Deals Janie and Jack
Stock up on holiday looks for the littles from Janie and Jack while everything is 30% off. Their coordinating pieces solve your holiday card wardrobe dilemmas in just a few clicks! And don’t miss the sale section where you can score heirloom pieces like velvet blazers for up to 70% off. So cute it hurts.
Best Black Friday Deals Kindred Bravely
If your nursing bra collection needs a little updating, don’t miss this one! Save up to 50% off sitewide on pregnancy and nursing-friendly intimates including their beloved Sublime Hands Free Nursing and Pumping Bra.
Best Black Friday Deals KiwiCo
We absolutely love KiwiCo’s STEAM-based subscription boxes and kits. The instructions are always clear enough for kids to tackle with little to no help, the materials are top-notch and they keep our kids’ attention for longer than five minutes. For Black Friday, they’re dropping subscription costs to just $20/month as well as slashing some crates–including holiday faves–30%.
Best Black Friday Deals Lalo
Launched by two dads in 2019, Lalo is on a mission to simplify the baby-stuff-buying process with thoughtfully designed products you actually want to have around. From their their brilliant grow-with-me high chair and award winning play table and chair set to their newly launched play kitchen, they’re a minimalist parent’s dream come true. Through November, they’re offering up to 40% off sitewide with exclusive holiday bundles that amount to the best deals they offer all year!
Best Black Friday Deals Little Sleepies
The ultimate in baby and kids’ pajamas! Their prints are totally swoon-worthy, they’re made from a seasonless sustainable bamboo viscose blend that’s butter soft and ideal for sensitive skin, and the innovative design makes them flexible in sizing so they fit up to 3x longer than other brands. Right now you can take 30% off sitewide with code CUTE including holiday jammies, bedding and cozy play clothes! Oh, and definitely don’t miss out on the doorbuster deals. They don’t last long but can save you up to 65%!
Best Black Friday Deals Lola + The Boys
If there’s a cooler kids’ clothing brand than Lola + The Boys, do tell. No? Didn’t think so. They’re the only pieces our kids don’t groan about should they end up under the tree and when they’ve outgrown them, we have to pry them from their hands. Honestly, we get it. During their Black Friday sale everything is 30% off with select styles up to 70% off.
Best Black Friday Deals Lovevery
This one is exciting! For the first time ever, Lovevery is getting in on the Black Friday action with a spend more, save more sale of up to 25% off sitewide. Of course their brilliant age-based play kits always make great gifts–but this year they can tackle the big ticket, squeal-worthy splurge as well. Their brand new Real Life Play Kitchen is probably one of the coolest we’ve ever seen–and since it has an actual working sink, we’re 100% sure every kid agrees.
Best Black Friday Deals Madewell
This is one we’ve personally been stalking for days now in anticipation. (Like we needed an excuse for a little treat.) As expected, everything is 30% off (with code MADEBETTER) including the wide leg jeans that finally convinced us to embrace the trend, the grown-up lady wallet that makes us feel like we’ve got our lives together, and the crewneck we’re buying to replace the grody things our husbands insist on wearing every weekend.
Best Black Friday Deals Magnetic Me
From their innovative magnetic closures to their comfy fabrics, we’d be fine to buy Magnetic Me clothes exclusively. I mean, after one bleary-eyed middle of the night change you’ll know why. During their annual sale, save 25% on select wardrobe essentials for babies and toddlers as well as some cozy finds for moms, too!
Best Black Friday Deals Mejuri
Take 25% off the luxe gold pieces from Mejuri (with a minimum spend of $150). From their collectable charm necklaces to their never-take-them off huggies, this one is too good to pass up. They never go on sale–and this time is even better than last year.
Best Black Friday Deals Mother Denim
I don’t know what kind of sorcery Mother uses to craft their jeans, but I’m not here to ask questions. I’m just here to tell you there’s not a single pair on earth that will make your backside look this incredible. They’re also super comfortable with just the right amount of stretch. Their Black Friday sale is cranking with up to 60% off everything from denim to sweaters!
Best Black Friday Deals Nordstrom
Nordstrom’s curated selection of luxury (and everyday!) fashion, beauty, baby and home goods is always fun to peruse, and TBH, I’ve always got at least a few things parked in my cart. Their Early Black Friday deals slash prices on everything from holiday party looks and designer accessories to baby gear, toys and kids’ clothes. And don’t sleep on treat-yourself-favorites from Free People, Sorel, and Ray Ban!
Best Black Friday Deals Pish Posh Baby
If you’re in the market for baby gear, don’t miss out on some excellent deals at Pish Posh Baby. They’ve got a wide variety of luxury travel systems, jogging strollers and other registry essentials from brands like Cybex, Bugaboo, and Uppababy. Truthfully, we aren’t spotting any deals that are better than what the brands offer directly, but since Pish Posh offers 15% back on every purchase in the form of Posh Bucks, there’s an advantage! (Especially if you’re stocking up for a registry.)
Best Black Friday Deals Rufflebutts
There’s a lot that we love about Rufflebutts. For one thing, their women’s styles actually offer butt coverage (and no, not in the form of ruffles). They’re also reasonably priced with a variety of cuts for the little ones in fabrics that offer UPF 50+ protection. Save up to 70% off swim as well as baby and kids apparel!
Best Black Friday Deals State
Supporting American kids in need is at the core of everything STATE does. Throughout the year they donate fully-packed backpacks to bag drop rallies, and fund initiatives that help shed light on social injustices across the country–oh, and we also are stone cold obsessed with their bags. From now until December 2nd everything on their site is 30% including some of our top holiday gift picks.
Best Black Friday Deals Summersalt
Do yourself a solid and don’t miss Summersalt’s Black Friday Sale. Save 35% off the coziest loungewear and iconic swimsuits like the stunning colorblock Sidestroke which has “hot mom” written all over it. Tastefully.
Best Black Friday Deals Super Smalls
Bling and baubles for the youngest fashionistas! The super fun accessories from Super Smalls always elicit squeals of excitement which, no surprise. Who doesn’t get giddy at the sight of rhinestones? Save up to 30% off sitewide with code SUPERSALE24.
Best Black Friday Deals Target
All season long, Target is a revolving door of sales. Throughout the coming weeks they’re offering new Daily Deals on some of the hottest gifts, so definitely check back regularly and set your alerts for the big ticket scores you don’t want to miss.
Right now they’ve got a great selection of electronic gifts and tech treats for yourself to get you through the hectic days ahead. Worried the price on something might drop in a week or two? Don’t be. They’ll price match any Target purchases you make from now until December 24th if it goes lower than you paid!
Best Black Friday Deals ThirdLove
If you’re still wearing your worn out nursing bra despite the fact you’ve since sent that baby to kindergarten, treat yourself to ThirdLove’s killer sale. Their 24/7 Classic T-shirt Bra is one I wear at least five days a week and never want to fling it off the second I get home. Everything is on sale up to 50% off, so restock that underwear drawer and don’t feel guilty. (And if you really want to treat yourself, omg the minky-lined Cuddle Fleece lounge top and pants are to.die.for.)
Best Black Friday Deals Ulta
Ulta deals have been coming in hot for awhile now with some stellar mark downs on everything from everyday staples to gift sets that will get you Bestie (or Mom) of the Year status. They’re also offering 20% off Dyson products with code 20FORYOU until November 23. They’ll be rolling out new deals weekly throughout the month.
Best Black Friday Deals Walmart
It should be no surprise that Walmart is offering thousands of discounts across every category under the sun. They seem to be changing by the minute, so make sure to check back regularly to be sure you don’t miss any hot ones! Some of the best ones we’ve spotted so far include 30% off picks from LEGO and Mattel and $250 off a Dyson V12!
Related articles
