‘Tis the season to snag some of the hottest deals of the year. Black Friday is fast approaching and we’re working hard to find the best prices on the things you need. From the best Black Friday deals on baby gear and kids’ essentials to must-haves for moms and dads, you’ll find it all right here.

And because it’s no longer just a day (or two if you count Cyber Monday), many of the deals are already live. Who said you had to wait until after Thanksgiving to get shopping? From now through December, keep checking back for updates. We’ll be sure to share them as we find them!

The best part? You don’t have to leave your couch to check off those wish lists, mama.

Whether you’re shopping for gifts or just trying to score a deal on some of those big ticket items, many top baby brands are having fantastic sales now through the holiday. Here are some Black Friday sales that you just can’t miss.

Best Black Friday deals on baby gear

4Moms Mamaroo


The tech-based baby brand is holding their biggest sale of the year from 11/14-11/28. Save big on some of their award-winning swings, bassinets and more.

  • Take $100 off the new MamaRoo Multi-Motion Baby Swing with code BFCMSWING
  • Take $150 off the MamaRoo Sleep Bassinet with code BFCMSLEEP
  • Take 30% off the Breeze Playards, Connect High Chair, RockaRoo, MamaRoo4, and Cleanwater Tub with code BFCM22




Launched just last year it’s already proven to be one of the most impressive pieces of baby gear on the market. At once a bassinet, crib and built-in video baby monitor, it knows when your baby is about to wake up and begins to bounce ever-so-gently to lull them back to sleep. (After all, isn’t that the exact movement you instinctively do to get them to sleep in your arms?) Paired with the Cradlewise app, you can check in on your little one from down the hall or across the country. You can also monitor their sleep and movement stats and play white, pink or brown noise to help them sleep more soundly.

From now until 11/28 you can save up to $700 depending on your cradle delivery date. (It pays to plan ahead!)

Lalo The Play Kit


You may already know Lalo for their brilliant grow-with-me high chair and award winning play table and chair set– both of which are a minimalist parent’s dream come true. Launched by two dads in 2019, Lalo is on a mission to simplify the baby-stuff-buying process with thoughtfully designed products you actually want to have around.

From now until 11/30 take up to 40% off sitewide.

guava travel crib

Guava Family

From their innovative travel crib to their rugged (but lightweight!) jogging stroller, the Guava Family baby gear makes life with littles a whole lot easier. From 11/14-12/3 they’ll offer the following discounts:

  • $100 Off the Roam Strollers + Accessory Sets
  • $30 Off Lotus Travel Crib and Bassinet Sets

Other Black Friday baby deals you can’t miss!

7AM Enfant Cozy baby outerwear and stroller accessories


Up to 25% off sitewide + special bundle deals and free gifts with purchase

Aussie Bubs Grass fed, goat milk and organic formula


50% off all formula with BF50 (including your first subscription!)

Baby Brezza Innovative time-saving appliances for baby mealtime


20% off sitewide with discounts up to 50% off select items

BEABA The popular BabyCook baby food maker + other luxe baby goods


25% off sitewide with code SAVE25

BOB Gear Rugged, adventure-ready jogging strollers and travel systems


$100 Off Alterrain Pro (All-Weather Black)

Britax Award-winning car seats, strollers and travel systems


20-30% off select models

Bugaboo Iconic strollers and baby gear accessories


25% off Fox 3

11/21-11/28 25% off Turtle One

Canopy The world’s cleanest humidifier


Up to 40% off all bundles

Carter’s Wallet-friendly baby wardrobe basics


Up to 60% off entire site and in-store

Chicco Car seats, travel systems, strollers and accessories


20% off sitewide

ergoPouch GOTS certified sleepwear for newborns up to age 6


30-70% off sitewide

Etta Loves Uniquely designed, science-backed baby essentials

20% off sitewide


25% off select items

Freestyle Absorbent, tree-free bamboo pulp disposable diapers in the most stylish prints


New subscribers take 30% off with code BFCM30

Happiest Baby Award-winning sleep tech solutions from Dr. Harvey Karp

40% off sitewide including the Snoo!

Lovevery Montessori-based play kits for babies and toddlers

10am EST on 11/23 -11/29

Save $30 on Play Kits subscription with code JOY30

Mori Organic and sustainable baby and toddler essentials  


Up to 50% off, plus an extra surprise discount with your Kindness Nomination

Newton Baby Healthier, safer sleep for your baby


20% off Newton products, 15% off Dadada Cribs PLUS 30% off Mattress in Crib Bundle with code BIGSALE

Stokke Scandinavian baby gear that lasts


20% off select award-winning Stokke chairs

Willow The first hands-free, wearable breast pump


20% off The Go and 3.0 pumps

Best Black Friday deals for kids

Figgy Play Couch


Figgy Play couches make the ultimate holiday gift! Through 11/28, use code BFCM25 to take $25 off all play couches.

Hanna Andersson Sale

Hanna Andersson

Family jams and the perfect holiday outfits are all 40% off! (Or stock up on sizes for next year and thank yourself later.)

Bentgo Bento Box


The innovative and sustainable food containers from Bentgo make lunch packing a total breeze. They’re leak-proof and easy to clean as well! From 11/23-11/30 take 15% off sitewide with code BFCM22.

Dabble & Dollop All natural baby and kid’s bath and body line

20% off sitewide

Florsheim Shoes Kids Stylish & durable kid shoes


25% off sitewide with code BK22WF


25% Off Sitewide, PLUS Free Shipping + Returns with code CM22WF

kiko+ & gg* Minimalist-designed wooden toys & decor


20% off sitewide with code BLACK20

Little Sleepies Cozy bamboo pajamas

  • 30% off everything sitewide
  • Free shipping on US orders over $25
  • Amazing new markdowns & doorbusters

Micro Kickboard The best easy-to-ride scooters for toddlers through adults

Up to 25% off select models

OshKosh B’Gosh Affordable wardrobe essentials


Up to 60% off entire site and in-store

Super Smalls Bling and baubles for the youngest fashionistas
20% off sitewide, 25% off orders $125+, 30% off orders $250+

The Sunday Collective Sustainable and stylish gender-neutral kids clothes


Up to 60% off select styles + additional 20% off when you spend $200 or more with code TSCBIGSALE

Tea Collection Premium children’s wear 


$10, $12, $15, $18, deals (Up to 50% off original prices!)

Best Black Friday Deals for the home

Ruggable Jonathan Adler Rug


Ruggable’s stylish, washable rugs are a must-have when you’ve got sticky, spill-prone kids in the house. From 11/23-11/30 shop their biggest sale of the entire year and take up to 25% off sitewide (including our favorite mid-century inspired Jonathan Adler pieces!) with code BF22. 

Caraway Home Pro-level cookware for the home chef


Spend more, save more! Up to 20% off

Google Smart home devices 


Helix Hypoallergenic mattresses 


Spend more, save more! Up to $450 off and 2 free Dream Pillows with onsite codes 

Instant Brands Countertop appliances that make cooking easy-peasy

11/25 + 11/28

50% off on purchases of $149+ sitewide

iRobot Robot vacuums and smart home cleaners

Up to $200 off select models

Stasher Sustainable, functional and endlessly reusable food storage  


30% off sitewide 

Best Black Friday Deals for parents

Harper Wilde

Harper Wilde

This Cyber Monday treat yo self to the comfiest bra you’ve ever worn. Your boobs will thank you. For one day only (11/28), take 30% off everything with code CYBER30.

toddler foot in Smallbirds


The ultra-wearable and eco-friendly Allbirds are a favorite for parents and tots alike! They’re made from breathable and no itch Merino wool that keeps feet cool in the summer and warm in the winter. And because of the design, they can easily be worn with or without socks without getting stinky. But most importantly, they are machine washable so messy kiddos–and, let’s be honest, messy mamas–don’t have to worry about trashing them in just a matter of weeks. From 11/25-11/28 take up to 40% off select products!

Pact All Ease Foldover Pant


From leggings to bed sheets, the organic cotton pieces from Pact are as comfy as they are planet-friendly. (We absolutely love their bras and undies too!) From 11/24-11/28 everything is on sale starting at 20% off!

Girlfriend collective

Girlfriend Collective

Take 35% off their buttery soft, ethically made activewear. You’ll never want another pair of leggings!



Take 20% off the luxe gold pieces from Mejuri (with a minimum spend of $150). From their dainty rings to their never-take-them off huggies, this one is too good to pass up. They never go on sale!

Belly Bandit Pre and postpartum support for new moms


25% off sitewide with code THANKFUL

Dagne Dover Innovatively designed bags made from durable neoprene


25% off sitewide including the diaper bag of your dreams with code BFRIYAY25

Everlane Consciously-crafted, clean fashion


Up to 50% off all styles with $1 from every order donated to TreePeople to help plant trees in LA neighborhoods

Flex Menstrual products that put you in control


Up to 20% off sitewide


Up to 30% off sitewide

Hatch The celeb-loved maternity lifestyle brand for before, during, and after pregnancy
25% off sitewide with code BLACKFRIDAY22 (some exclusions apply)

Ingrid & Isabel Stylish and comfortable maternity clothes


30% off sitewide with code CHEERS30

Kamik Footwear for the whole fam including winter boots that can’t be beat


20% off sitewide

Kindred Bravely Maternity must-haves


30% off sitewide

Knix Super comfy wireless bras, period-proof undies and activewear


20% off sitewide with select underwear starting at $9

Lo and Sons Quality, sustainable travel bags that last forever

Up to 70% off select styles (their best sale of the year!)

Maude Modern intimacy products you won’t want to hide in a drawer


20% off orders over $80

Merit Clean, minimalist beauty products 

20% off sitewide 

Naadam Supremely soft sustainable cashmere at fair prices

40% off with code BLACKFRIDAY40

Proof Innovative leak-proof undies


25% off sitewide + free shipping with promo code THANKFUL (Excludes gift cards & bundles).

quip Thoughtfully designed oral care


Up to 50% off sitewide

Retrospec Outdoor gear for the everyday adventurer 


50% off select e-bike, bike and water gear (Up to $600 off electric bikes!)

Ritual Health-meets-technology vitamin brand with an emphasis on traceability and sustainability

New customers can get 40% off your first month of Ritual when you bundle with Synbiotic+

Rifle Paper Co.


30% off sitewide with code MERRY30

tentree Sustainable essentials that plant 10 trees for each purchase

  • 11/21 – 11/29: Green Friday and Cyber Monday sale of up to 50% off everything*.
  • 11/26 – gift with purchase tote on orders over $100/$150,
  • 11/29 – up to 50% off PLUS free shipping for Cyber Monday,
  • 11/30 – 10% donation for Giving Tuesday

Welly Bottle Sustainable insulated drinkware made with real bamboo


25% off sitewide

Verilux  Industry leader in light therapy boxes


20% off sitewide with code BFCM22

We independently select and share the products we love—and may receive a commission if you choose to buy. You’ve got this.