The minute you become pregnant, you enter a world filled with newfangled products and labels you’ve never heard of. After decades of building up brand preferences, with the flash of two blue lines (or a plus sign, or a “yes,” depending on your pregnancy test), you’re expected to change teams in an instant. Thankfully, when it comes to diaper bags, you can stick with a familiar friend: the fashionable, functional and totally dependable LeSportsac.

This week, the brand is giving away its Ryan Diaper Bag to one lucky reader. Built for a baby (and mama) on the go, the bag features LeSportsac’s signature lightweight nylon, and has just the right amount of pockets, zippers and straps to accommodate a busy day out on the city streets. The Ryan comes in the great range of cute patterns that we know and love LeSportsac for, but here at Well Rounded NY, we love the simple and chic -- we’ve picked out a cool black version that we know will suit every NYC mama’s tastes.

To enter, sign up for the brand, spanking new Well Rounded NY newsletter and leave a comment below.

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Best of Luck!