Some have completely shifted their productions to create masks and offer services and resources free of charge. Others are implementing a give back model, directing funds to places and people in need.
Throughout this pandemic, I've been paying attention to how brands are responding and taking action. With so many businesses closing doors, it's been refreshing and uplifting to see companies find ways to give back to the community. Some have completely shifted their productions to create masks and offer services and resources free of charge. Others are implementing a give back model, directing funds to places and people in need.
But if there's one thing we can all agree on, it's that we need this support more than ever—and every little bit makes an impact. Our frontline workers need PPE, communities need meals, and we could all use a little extra support when times get tough.
We've rounded up brands that are giving back and directly helping those in need during COVID-19:
These brands are giving back to local communities
- Vegamour: For every purchase, 20% of proceeds will be going to the LA Food Bank
- Cotidié: Donating 10% of sales to Houston Area Women's Center
- Rael: Donating 70,000+ organic feminine care products to Los Angeles Unified School District. (You can get 15% off $50 with code MOM15.)
- Billie: Donating $100,000 to food banks across the country
- Boll & Branch: Using 10% of each sale towards production of mattresses to outfit pop-up hospitals
- Etsy: Investing $5M to help local sellers continue to have steady sales
- Amy's Kitchen: Donated 150,000+ meals to food banks, sent 6,000 masks to local hospitals and providing meals to Bay Area hospitals, medical staff and first responders
- Peanut: Giving 20 free community postcards to spread support through neighborhoods (use code 'HERE4YOU' for free shipping)
- Tula: Made their Star Bright Hydrogel Masks 50% + donating 100% of proceeds to getting medical massk to NYC frontline health care workers.
- Mastercard: Commitment of $250 million over 5 years to support small businesses in the U.S. and other markets
- Netflix: Launched a $100M fund to help individuals in the film + TV industry who have been affected by COVID-19
- Spanx: Donating $5 million to directly help female businesswomen during the pandemic.
- Rothy's: Sourcing 100,000 non-medical masks to make a bulk donation, working to make masks and donating $20,000 to Direct Relief.
- Mum & You: Partering with The Hygiene Bank to distribute pallets of eco-diapers, wipes and toiletries to impoverished families who struggle to afford basic personal care necessities during this global crisis.
- Bed Bath & Beyond: $10M product donation in home essentials to communities suffering health + economic impact of the pandemic.
These brands are making new products to help the COVID-19 fight
- Dyson: Producing 15,000 ventilators called the CoVent
- Reformation: Partnering with the city of LA to make masks for essential workers
- Bazzle Baby: Using bib fabric supply chain to make face masks
- Tea Collection: Making masks from Spring/Summer material scraps to send to local hospitals
- Ruggable: Partnering with LAprotects.org to product and distribute masks to essential businesses In LA-area
- nununu: Free kids face masks in all online order + donating masks to those in need
- Love Your Melon: Created face masks + donating to those in need through a buy one, give one initiative
- Carter's: Shifted production to produce medical grade face masks + donating 200,000 masks to Atlanta Children's Hospital
- Jaanuu: Creating antimicrobial-finished face masks for adults and kids; one mask donated for each one sold up to 1M
- Nordstrom: Partnering with Kaas Tailored, Providence and Ascension to make nearly 1M medical masks.
- Kendra Scott: Donating its yellow branded bandanas + working with local female volunteer groups to sew masks for communities who have been largely affected by COVID-19
These brands are helping those directly affected
- Artifact Uprising: Free wedding reprints to support engaged couples whose wedding dates are being affected
- Persona Nutrition: Gave 1,000 3-month vitamin subscriptions to first responders
- Draper James: Gave free dresses to teachers across the country, who are now teaching from home
- Hanna Andersson: Donated pajamas to hospitals across the country
- Pizza Hut: Donating 250,000 personal pizzas + $500,000 in grants to educators through Read & Feed Program
- Stride Rite: Partnering with Alex's Lemonade Stand by donating all proceeds by cozy slippers to their COVID-19 Emergency Fund
- Johnson & Johnson: Committed $50M for immediate COVID-19 response, supporting frontline health workers.
- Sheetz: Expands free meal program to all 600 stores, providing meals to children in need daily
- Sun Bum: Donating thousands of hand sanitizers, moisturizers and personal care products to first responders, hospitals and those that are on the frontlines.
- AT&T: $5.5M commitment to feed first responders + offering free smartphones for life to first responder public safety agencies
- HIKI: Offering products for free to hospital and medical facility workers.
- Crocs: Donating a free pair of shoes to health care workers on the frontlines of COVID-19
- L'Oreal: North American manufacturing facilities producing alcohol-based hand sanitizer, donating personal care and hygiene products to Feed the Children, donating surgical + N95 respirator masks to local hospitals and providing relief for small businesses
- THINX: Providing health care workers with free period products from Wuhan, China to New York City.
These brands are offering free services + products
- Mental Health Technologies: Free online screening for anxiety and depression
- Headspace: Starting May 14, they'll offer free, 1-year subscriptions to all unemployed people in the US
- Chatbooks: Offering a free year of photo books for babies born during social distancing, along with a copy for a loved one through their newly launched Stork Series
- Gyminny Kids: Online services offer parents + kids free gym classes
- Upswing Health: Providing free telemedicine therapy for muscular/skeletal injuries (kids falling, sprains, etc.)
- The Riveter: Made their new digital platform free, a tool to connect with other working moms
- Hims & Hers: Working with Stephanie Owen, Licensed Family Therapist to offer free group therapy sessions to parents
- Japan Society: Offering free Japanese lessons to children of frontline workers
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