A diaper bag to fawn over—how Fawn Design used social media to find success

“Becoming a mom has really inspired everything we’re doing going forward.”

A diaper bag to fawn over—how Fawn Design used social media to find success

What does it take to go from business idea to lady boss?


This new column features an entrepreneur, who happens to be a mom, each week—walking us through the process of how you too can take your ideas from dream to reality. If you missed our last article featuring Paige from Little Bean + Co. on the value on branding, you can read that here. This week, we're discussing the fifth step many modern entrepreneurs need to make on the journey to success: having a social media and online presence.

At only 23-years-old, Jenny Wecker

has more success than people twice her age. She's done it all at breakneck

speed with her daughter on her hip and now, just over two years after Fawn

Design began, a second baby on the way.

After high school Jenny

attended college for a short time, but like so many born entrepreneurs, (hello Mark Zuckerberg!) she found that it

bored her, and was actually holding her back from pursuing her goals.

In early 2014, Jenny was

talking with a friend who was expecting a baby about the complete and utter lack of

stylish, functional diaper bags.

That was Jenny's “ah-ha!" moment.

An accomplished seamstress

herself, Jenny had been sewing since she was five years old. In fact, she made

each Fawn Design bag by hand during their first year of business.

Now, her KickStarter

campaign has been featured in the New York Times, her company sponsors the app

“Collabor8" and was featured alongside it in Forbes, and the sales to date this year since January are over half a

million dollars. It's the real American dream, and this unique entrepreneur is

taking it all in stride.

I was lucky enough to talk about the wild ride these last two years have been, what running a business with your husband (and daughter) is like,

and how social media has been integral to building her brand and her reputation.

This lady boss knows her

stuff. Her unique way of looking at problems and coming up with creative

solutions is what makes her company, Fawn Design, so powerful. Indeed, her designs are

not only outside the box, they are redefining the box into something softer—almost

like the half-circle shape of her brand's signature bag.

How did you first forray into social media with Fawn Design?

I stated making the bags by

hand to start and posting them on Instagram. The response was really crazy from

the start. Very quickly I got to the point where I would take an order for one

and people would ask, “When can I get one, when can I get one?" and I had to

say, “I have no idea!" at that point.

I was sewing as fast as I

could. And then I actually became pregnant with my daugther Georgia during that

crazy time and was extremely sick. I had a really tough pregnancy, so it was

making it an even a harder struggle to keep sewing the bags myself. My husband

had said from day 1 that if I wanted to turn this into a business and make real

money that I had to get them manufactured. He knew I would never be able to

keep up.

I got to the point where I literally wanted to scream if I looked at my sewing machine before I gave in and listened to him.

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At that point, how did you figure out what your next steps were?

Money obviously was the

biggest thing, and finding a manufacturer. We wanted to use a US manufacturer

but it was not going to be an option for us. There wasn't a single manufacturer

who was willing to try. They said the bag was too complicated, and that

overseas, handbags are really big. So we got quotes from overseas

manufacturers, and while they were more reasonable than the US ones, we hadn't

made very much money from sales at that point. We didn't have much savings and

we were living in my parent's basement.

So we decided to do a

Kickstarter campaign to help raise the funds to place our first manufacturing

order. We ran it as a presale with the hopes of raising $25,000 from December 1st

to December 15th. We ended up raising $42,000 which was pretty

unexpected.

It definitely gave us the

validation that people did actually want the bag – it wasn't just my mom and

friends.

Are all your sales online or do you wholesale?

We don't do wholesale right now, we just haven't

really needed to. Our sales direct to consumer have been so good that we don't

have the inventory to open up to wholesale. We have a ton of interest in it and

we just have to kinda keep turning them away for now. I don't know, its kinda

one of those things we don't know if we'll ever do.

What makes your bags unique?

When I was designing the

bag I had a vague idea of what I wanted. I wanted it to look different, and be

unique: to not look like a diaper bag but to have all the function of one.

The

first things I decided on was the shape—the half circle shape which is our

bag's trademark. There's nothing else out there that looks like that.

But you'd be surprised how

much math is involved in making a half-circle bag. It took us a really long

time to get the calculations correct and then pleasing to the eye. But when we

got it right it fit like a glove.

We're really proud of that. The shape, the design, everything, we did that all on our own.

Our bags are

also faux leather inner and outer – not fabric-lined like so many diaper bags.

It's super easy to clean but it also looks incredible. You can even pull out

the entire inner part, shake out any crumbs, and put it back in. It's so easy.

The majority of our

customers are moms buying them as diaper bags, but we also have a lot of people

buying them because it's such a good solid bag: a fashionable backpack. The

fact that someone who doesn't even have kids is using it tells me that we're on

the right track.

Did you have any experience

with social media before you started Fawn Design?

No – other than personal

use of Facebook and Instagram. But I quickly realized the power of social media.

I would post a picture of me with the bag on my personal Instagram and people

would say, “Oh my gosh, I want one!" These were people I didn't really know that

well, like people from high school or in my neighborhood. That's when I knew

social media would be a powerful tool for growing our business.

When we did our Kickstarter campaign, we reached out to a large number of bloggers, sent them a

bag, and asked them to post two pictures each day and link our Kickstarter.

Collaborating isn't new, but using it to fund a Kickstarter—I don't think a

lot of people had thought of that before.

But you know, Instagram

still is like our most active platform. And I plan all the posts still, even

though I have an employee do the actual scheduling and posting. I love the

creative process of going through customer's photos and curating them on our

feed.

Recently we started doing

more Facebook, working with an agency who do a lot with social media to drive

sales.

We also do quite a bit on

Pinterest. We pin our items, of course, but we also pin a lot of other things

applicable to our target audience. Turns out, Pinterest is usually a top

referring site which was surprising to us.

How were you able to grow your social media audience?

Right now we have 53,000 followers on Instagram and that's been growing for two years. It was really

slow to start, but once we had our Kickstarter and started collaborating with

influencers, then our Instagram really stated to take off.

We were using it to keep

everyone who preordered updated on the status of their bags. And since the

beginning we've been really big on collaborating. We send out a lot of free bags each month to

different bloggers or influencers. We ask them to post about it and it helps!

Giveaways have been good.

But once you hit a certain amount of followers then those giveways stop

contributing to the bottom line: into sales. We've never done a loop giveaway

though. I always recommend people don't do those. They're not good for your

social media.

At the end of the day you

want followers who are there for your product and not just there for free

stuff.

Would you say that Instagram has been really integral to building your

brand?

I definitely think up until

this point it has, but Instagram is changing and that's been really hard on

some people. We are switching our focus a bit to other social platforms like

Facebook and Pinterest and into actually working with bloggers to have them post

on their blogs and on Youtube. So it has been important for us, but I don't

think it's as effective as it was, say, two years ago. But it also doesn't wear

on me like it used to. It's smoother now.

You mentioned Youtube. What are your plans for that and other video

platforms like Snapchat and Periscope?

I have a Snapchat account

but up till now it's been more of a personal account. A lot of customers follow

me and I guess I just like to show what I do on the daily, to show what our

life looks like. People probably think our life is a lot more glamorous than

what it actually is.

Then this past few months

I've been doing a weekly Periscope talking about different business topics.

It's really fulfilling for me to put all the advice I'm asked about on a daily

basis into a central location.

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Creatively, what inspires

your design and how is that brought into your social media?

I go through phases when

I'm super inspired and super pumped, but I'm just like anyone and there are

other times when it's like, “Ah! I don't even want to think about that kind of

stuff!"

But I've always felt like I

looked at things in a different way.

Becoming a mom has really inspired everything we're doing going forward.

When I started I wasn't a mom, but now I

actually use the product with my child. I can think about like things I want to

change or the color I want to see. I can picture things for future photoshoots

like how would I combine colors, how I would style that color and how the whole

thing would come together.

Traveling has also inspired

me in a major way, and you can definitely see that reflected in our social

media.

The best part of owning

your own business is that we have that freedom. We live in a nice enough house,

we have a nice enough car but we could live in much bigger house, have nicer

cars, have nicer things, have nicer clothes. Instead we've always been like, “I

would rather go to Europe!" I'm glad that my husband and I both feel that way because

when we come back and we just feel recharged and creative! We went to Italy and

I remember all those colors and now our Fall colors will reflect that.

And,

how cool would it be to shoot those new colors in Italy and tell that story?

How important would you say confidence is in building a brand and

starting your own business?

Confidence is one of those

things that is so important in so many aspects of your life and the older you

get the more you realize just important it is. When you're not confident you

see how hard things are. I come a

divorced family and there was a lot of being pulled here or there. I had to

grow up at a young age and decide the kind of person I was going to be so I

could make my own choices create the own life that I wanted to have.

People ask me what's biggest piece of advice for starting a business? I always say, just start.

Just do something.

That's what I did. I just

started and thought, “I'm going to give it 100% or not do it at all."

I'm

seven months pregnant right now. My daughter Georgia will be 15 months when this baby girl

is born. It was unexpected but we actually are really happy. Honestly I know its going

be really hard the first few years but I definitely think its one of those

things that's a total kind of blessing.

When I think about the

future and where this business is going to go, Georgia's going need a friend and that

friend's gonna need her, too. We'll never be too busy for our kids but I think

we're going to have a very different life. And I think this all happened for a

reason.

How does being a mother impact the way that you run your business?

I tell everyone my three priorities are my family, my faith, and my time, and it goes in that order.

My family comes first and

yesterday was a great example.This week has been so crazy. But on Wednesday it

was my sister's (the nanny's) birthday so I decided to give her the afternoon

off. My husband and I tossed around the idea of bringing Georgia into work but

then we were both like, “You know what, let's take half the day off and get

outside with Georgia!" There's always a ton of work stuff we could be doing but

Georgia needs our time too. That's a perfect example of how we do things.

When we're working we're

working really hard so that when

we're done for the day, we're done. We don't bring it up at home and we just

focus on her.

Beyond being a mother, being

spouse and having a business with my husband… people ask us all the time how we

manage to do that? And it's super hard. I'm not gonna lie, super hard. But

having those boundaries where work is work and play is play helps. We're not

perfect but we try hard.

Is there any one piece of advice you'd give to aspiring entrepreneurs?

I have two. One, don't underestimate the power

of sitting down and making a list of all the things you should be doing.

Unfortunately the stress never goes away once you've completed a task because

there's always 100 other things you need to be doing, but it helps to feel like

you're accomplishing something.

And two, don't let money

get in the way. I don't recommend getting in debt but I know a lot of people

get discouraged by the financial side of business. Sometimes you just have to

get creative.

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In This Article

    How one company is making a huge difference for LGBTQ youth

    Take notes, all you other brands, this is how it's done

    Photo by Sharon McCutcheon from Pexels

    This article is sponsored by H&M. Thank you for supporting the brands that support Motherly and mamas.

    We spoke to Chris Bright (he/she/they), Director of Public Training at The Trevor Project, who works closely with H&M. Chris shared with us the Trevor Project's important mission, and what all brands should do to best support LGBTQ youth today.

    1. For those that do not know, what is The Trevor Project's mission? What is it all about and its impact on society?

    The Trevor Project is the world's largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people. Suicide is the second leading cause of death among young people, and LGBTQ youth are more than four times more likely to attempt suicide than their straight or cis peers. Our mission is to end suicide among the estimated 1.8 million LGBTQ youth under the age of 25 in the U.S. who seriously consider suicide each year.

    Founded in 1998, The Trevor Project launched TrevorLifeline, the first 24/7 national lifeline supporting LGBTQ youth in crisis alongside HBO's broadcast of the Academy Award-winning short film Trevor. The first calls were answered that night. Since then, we have grown from reaching several thousand LGBTQ youth per year to becoming the preeminent resource for LGBTQ young people in crisis, directly serving over 200K LGBTQ young people in the last fiscal year alone. We work tirelessly to save young lives by providing support through our free and confidential crisis programs on platforms where young people spend their time — online and on the phone. In addition to TrevorLifeline, we offer 24/7 digital crisis services including TrevorText and TrevorChat, as well as TrevorSpace, the world's largest safe space social networking site for LGBTQ youth.


    H&M + The Trevor Project

    2. Can you describe the nature of the relationship/partnership the Trevor Project has with H&M?

    Our collaboration with H&M has been remarkably successful, with H&M driving awareness of The Trevor Project and our services among its audience while also demonstrating its strong support of LGBTQ young people. H&M first partnered with us in December 2020 during our "Every Single One" holiday campaign, where they donated $250K in matching funds for Giving Tuesday. This helped The Trevor Project have our best-ever Giving Tuesday moment.

    Our work together has had extensive impact, allowing H&M to engage employees, customers, and community members in conversations about LGBTQ Allyship through Trevor's resources and mission. We're thankful for H&M's support, which helps us continue to operate and improve our 24/7 life-saving crisis services so we can serve more LGBTQ young people.

    3. Why was H&M the right company to partner with?

    H&M is an established yet relevant brand that has the attention of young people, and we're always so thankful to partner with youth-facing brands that can not only spread messages of love and support, but also can increase the awareness of our crisis services and resources. We know that H&M genuinely cares about creating a better future for LGBTQ young people.

    4. What do you see as the biggest challenge or struggle for LGBTQ kids today?

    LGBTQ youth are incredibly diverse, with so many intersecting identities and unique experiences — making it difficult for me to pinpoint what might be the single biggest challenge or struggle for all LGBTQ youth today.

    What I can say, however, is our research reveals numerous challenges or struggles that may be more prevalent across the board for LGBTQ youth. According to our 2021 National Survey on LGBTQ Youth Mental Health, which captures the experiences of nearly 35,000 LGBTQ youth ages 13 to 24 across the U.S., nearly 42% of LGBTQ youth seriously considered attempting suicide in the past year, including more than half of transgender and nonbinary youth. Over 94% of LGBTQ youth reported that recent politics negatively impacted their mental health and more than 80% of LGBTQ youth stated that COVID-19 made their living situation more stressful.

    What's clear is that while there is no single biggest challenge or struggle for our LGBTQ youth today, it's critical that we find ways to uplift and support each and every LGBTQ young person that we can.

    5. Since it's back to school time, are there stressors or situations that are uniquely heightened for LGBTQ youth, other than the standard new school year jitters, that people don't necessarily know about?

    Our research has found that LGBTQ youth who reported having at least one LGBTQ-affirming space had 35% reduced odds of attempting suicide in the past year, with LGBTQ-affirming school environments having the strongest association with reduced suicide attempts. Since the onset of COVID-19, the volume of youth reaching out to us has significantly increased, at times nearly double our pre-COVID volume. Feelings of loneliness, isolation, and anxiety have been heightened as a result of the pandemic, further emphasizing the need for LGBTQ youth to have access to spaces that affirm their identities, such as gender-neutral bathrooms, trans-inclusive sports, and positive extracurricular activities such as Gender and Sexuality Alliances (GSAs).

    LGBTQ youth who reported having at least one accepting adult — whether it be teachers, coaches, or counselors — were 40% less likely to report a suicide attempt in the past year. The Trevor Project created the Model School District Policy on Suicide Prevention, which includes requirements for teacher training, mental health instruction for students, and policies and procedures for suicide prevention, intervention, and postvention. Now, more than ever, it is crucial that as in-person learning returns, schools provide LGBTQ students with safe learning environments where they can feel empowered, supported, and accepted by their peers and educators.

    H&M + the Trevor Project

    6. In what way is the support that The Trevor Project provides crucial to LGBTQ youth, especially as it pertains to suicide prevention?

    The support that The Trevor Project provides is so crucial because suicide is the second leading cause of death among young people — and LGBTQ youth are more than four times more likely to attempt suicide than their straight or cis peers. LGBTQ youth reach out to Trevor because we are LGBTQ-affirming and a trusted provider of crisis services. All of our volunteers are highly-trained to answer calls, chats, and text from LGBTQ youth 24/7 when they are feeling suicidal or need a safe, non-judgmental place to talk.

    Almost three-quarters of youth stated that they either would not or were unsure if they would have another service if The Trevor Project did not exist. We aim to be there for every young LGBTQ person in crisis with a clear message: you are loved, your life has value, and you are never alone.

    7. What do you think the responsibility is for brands to be involved in pro-social, activism-related work?

    Everyone can play a role in creating change and building progress in our society. Brands — especially those with large platforms and influence — have a responsibility to fulfill that role as well. We recognize H&M and our other brand partners for helping spur progress on important issues, and we encourage others to follow suit. Beyond the essential financial support that brands can provide to nonprofits like The Trevor Project, there's also a direct benefit for the community when brands are loud about their support of Pride; we've found that more than half of youth said brands who support the LGBTQ community positively impact how they feel about being LGBTQ. Finally, it's important to remember that Pride doesn't begin and end in June — the opportunity to support Pride is 365 days a year. We are thrilled to have H&M as a year-round partner for The Trevor Project, demonstrating their authentic support for our work.

    8. What is one of the biggest impacts or positive results you have seen come from the partnership between The Trevor Project and H&M?

    We wouldn't be able to do the work we do and make the progress we've made without our brand partners like H&M. The Trevor Project has experienced significant growth in the last few years with the implementation of our five key program areas: crisis services, peer support, research, education and public awareness, and advocacy. Since 2019, we've been working to scale our volunteer training to increase the number of crisis services counselors on a yearly basis. In addition to original, intersectional monthly research briefs, our research team launched the world's largest survey of LGBTQ youth mental health in 2019, and has released a total of three national, annual reports. We've ramped up Trevor's advocacy work on the local, state, and federal levels to protect the rights of LGBTQ people, including bills to protect LGBTQ youth from conversion therapy that have been in introduced in 40 states. H&M's partnership helps us advance this work by raising significant funds and awareness for our mission. During June 2021, when H&M served as one of our key Pride Partners, our crisis counselors served over 19,500 crisis contacts with free, confidential support via phone, chat, and text.

    9. How important is it for LGBTQ+ youth to see allies in popular culture, be it a celebrity or high profile person, mainstream brand, etc.?

    LGBTQ representation in the mainstream media is extremely important as it makes LGBTQ youth feel seen, validated, and confident that they are not alone. Over 80% of youth said that celebrities who are LGBTQ positively influence how they feel about being LGBTQ, and more than half of youth said brands who support the LGBTQ community have a positive impact on their LGBTQ identity. As we continue to see increased visibility for marginalized communities in popular culture, diverse images will become normalized, which in turn creates a safer, more accepting world for all of us.

    10. For people who want to get involved with a cause like The Trevor Project, what is the best way to make a difference?

    There are a number of ways to get involved with The Trevor Project – from making a donation (TheTrevorProject.org/Donate) to applying to be a volunteer (TheTrevorProject.org/Volunteer) to spreading the word about our resources.

    Affirming spaces and support systems work to save young LGBTQ lives. People can be active in their communities to ensure that more safe, affirming spaces are available and thriving. Even making an effort to respect someone's pronouns and encouraging those around you to do the same can make a huge difference. Our research has also found that LGBTQ youth who report having at least one accepting adult were 40% less likely to report a suicide attempt. If you get the opportunity, be that one person for a young person in your life.

    If you or someone you know needs help or support, The Trevor Project's trained crisis counselors are available 24/7 at 1-866-488-7386, via chat www.TheTrevorProject.org/Help, or by texting START to 678678.

    Our Partners

    This incredibly soft comforter from Sunday Citizen is like sleeping on a cloud

    My only complaint? I've slept through my alarm twice.

    When it comes to getting a good night's sleep, there are many factors that, as a mama, are hard to control. Who's going to wet the bed at 3 am, how many times a small person is going to need a sip of water, or the volume of your partner's snoring are total wildcards.

    One thing you can control? Tricking out your bed to make it as downright cozy as possible. (And in these times, is there anywhere you want to be than your bed like 75% of the time?)

    I've always been a down comforter sort of girl, but after a week of testing the ridiculously plush and aptly named Snug Comforter from Sunday Citizen, a brand that's run by "curators of soft, seekers of chill" who "believe in comfort over everything," it's safe to say I've been converted.


    Honestly, it's no wonder. Originally designed as a better blanket for luxury hotels and engineered with textile experts to create this uniquely soft fabric, it has made my bed into the vacation I so desperately want these days.

    The comforter is made up of two layers. On one side is their signature knit "snug" fabric which out-cozies even my most beloved (bought on sale) cashmere sweater. The other, a soft quilted microfiber. Together, it creates a weighty blanket that's as soothing to be under as it is to flop face-first into at the end of an exhausting day. Or at lunch. No judgement.

    Miraculously, given the weight and construction, it stays totally breathable and hasn't left me feeling overheated even on these warm summer nights with just a fan in the window.

    Beyond being the absolute most comfortable comforter I've found, it's also answered my minimalist bed making desires. Whether you opt to use it knit or quilted side up, it cleanly pulls the room together and doesn't wrinkle or look unkempt even if you steal a quick nap on top of it.

    Also worth noting, while all that sounds super luxe and totally indulgent, the best part is, it's equally durable. It's made to be easily machine washed and come out the other side as radically soft as ever, forever, which totally helps take the sting out of the price tag.

    My only complaint? I've slept through my alarm twice.

    Here is my top pick from Sunday Citizen, along with the super-soft goods I'm coveting for future purchases.

    Woodland Snug comforter

    Sunday-Citizen-Woodland-Snug-comforter

    The bedroom anchor I've been looking for— the Snug Comforter.

    $249

    Braided Pom Pom Throw

    Because this degree of coziness needs portability, I'm totally putting the throw version on my list. It's washable, which is a must-have given my shedding dog and two spill-prone kiddos who are bound to fight over it during family movie night.

    $145

    Lumbar pillow

    sunday-citizen-lumbar-pillow

    What's a cozy bed without a pile of pillows?

    $65

    Crystal infused sleep mask

    sunday citizen sleep mask

    Promoting sleep by creating total darkness and relaxation, I've bookmarked as my go-to gift for fellow mamas.

    $40

    We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

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    Motherly created the flexible online birth class moms need

    The Motherly Birth Class is completely online, which means you can take the class at your own pace.

    Taking a birth class is a pregnancy milestone. Whether you've been excited to take a birth class for a long time or have just recently decided that you wanted to take one, sitting down for that first lesson feels big—spoiler alert, this is really happening! But finding time for a birth class isn't as easy as it would seem.

    We know new parents are busy (hello, understatement of the year). Between diaper changes, pediatrician appointments, healing from birth and the general adjustment to #newparentlife, the days can fill up quickly. But a lot of people are caught off guard by how busy pregnancy can be, too! That first trimester is so often full of symptoms—like nausea and fatigue—that can make previously easy or simple tasks exhausting. The second trimester begins and (usually) we start to feel better. But then our days get filled with planning out baby registries and deciding on questions like, "Where will this tiny new human sleep?" And before you know it, it's the third trimester—and, well, then you're in the home stretch. Plus there are so many appointments!

    All this to say that we get how busy you are—and how hard that might make it to fit in a birth class.

    And that's why we created The Motherly Birth Class. The Motherly Birth Class is completely online, which means you can take the class at your own pace.


    Think you'll want to watch each lesson a few times over? Great!

    Due date's next week and you need the option to take a birth class very quickly? No problem!

    Like everything at Motherly, we designed this class with you in mind.

    Taught by Certified Nurse-Midwife Diana Spalding (who also wrote "The Motherly Guide to Becoming Mama"), this class is broken into 12 lessons—and you get to control how and when you watch them. We'll teach you about what your (amazing) body is up to in labor, how to decide when it's time to head to the hospital or birth center (or when to call your home birth midwife), what your options are for coping with pain and so much more.

    When you sign up for The Motherly Birth Class, you'll get access to a downloadable workbook and meditations. Plus, you'll be invited to join our supportive private online community (where you can chat with the class instructor!)

    Oh, one more thing: Your insurance or flexible spending account might even able to able to cover the cost of this class.

    Pregnancy is wonderful—but it's a lot. You deserve a birth class that works for you and empowers you to have your best birth. Because vaginal or Cesarean, unmedicated or medication, birth is incredible. And you are the star of it all.

    You've got this.

    Sign up for The Motherly Birth Class today!

    The Motherly Birth Class

    pregnant-woman-looking-at-her-belly

    Take our completely digital birth class from the comfort of your living room. We'll help you have your best birth—because you deserve it.

    $79

    We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

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    14 toys that will keep your kids entertained inside *and* outside

    They transition seamlessly for indoor play.

    Keeping kids entertained is a battle for all seasons. When it's warm and sunny, the options seem endless. Get them outside and get them moving. When it's cold or rainy, it gets a little tricker.

    So with that in mind, we've rounded up some of the best toys for toddlers and kids that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, many are Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

    From sunny backyard afternoons to rainy mornings stuck inside, these indoor outdoor toys are sure to keep little ones engaged and entertained.


    Tiny thrill-seekers will love this kid-powered coaster which will send them (safely) sailing across the backyard or play space. The durable set comes with a high back coaster car and 10.75 feet of track, providing endless opportunities for developing gross motor skills, balance and learning to take turns. The track is made up of three separate pieces which are easy to assemble and take apart for storage (but we don't think it will be put away too often!)

    $139

    Secret Agent play set

    Plan-Toys-Secret-agent-play-set

    This set has everything your little secret agent needs to solve whatever case they might encounter: an ID badge, finger scanner, walkie-talkie handset, L-shaped scale and coloring comic (a printable file is also available for online download) along with a handy belt to carry it all along. Neighborhood watch? Watch out.

    $40

    Mini golf set

    Plan Toys mini golf set

    Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.

    $40

    Stepping Stones

    Stepping-stones

    Kiddos can jump, stretch, climb and balance with these non-slip stepping stones. The 20-piece set can be arranged in countless configurations to create obstacle courses, games or whatever they can dream up.

    $99.99

    Sand play set

    Plan Toys sand set

    Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.

    $30

    Sensory play set

    kidoozie-sand-and-splash-activity-table

    Filled with sand or water, this compact-sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.

    $19.95

    Vintage scooter balance bike

    Janod retro scooter balance bike

    Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.

    $121

    Foam pogo stick

    Flybar-my-first-foam-pogo-stick

    Designed for ages 3 and up, My First Flybar offers kiddos who are too young for a pogo stick a frustration-free way to get their jump on. The wide foam base and stretchy bungee cord "stick" is sturdy enough to withstand indoor and outdoor use and makes a super fun addition to driveway obstacle courses and backyard races. Full disclosure—it squeaks when they bounce, but don't let that be a deterrent. One clever reviewer noted that with a pair of needle-nose pliers, you can surgically remove that sucker without damaging the base.

    $16.99

    Dumptruck 

    green-toys-dump-truck

    Whether they're digging up sand in the backyard or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? It's made from recycled plastic milk cartons.

    $22

    Hopper ball

    Hopper ball

    Burn off all that extra energy hippity hopping across the lawn or the living room! This hopper ball is one of the top rated versions on Amazon as it's thicker and more durable than most. It also comes with a hand pump to make inflation quick and easy.

    $14.99

    Pull-along ducks

    janod-pull-along-wooden-ducks

    There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.

    $16.99

    Rocking chair seesaw

    Slidewhizzer-rocking-chair-seesaw

    This built-to-last rocking seesaw is a fun way to get the wiggles out in the grass or in the playroom. The sturdy design can support up to 77 pounds, so even older kiddos can get in on the action.

    $79.99

    Baby forest fox ride-on

    janod toys baby fox ride on

    Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.

    $79.99

    Meadow ring toss game

    Plan Toys meadow ring toss game

    Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.

    $24.75

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    18 stylish-but-comfy pieces to refresh your wardrobe this fall (and everything's under $75!)

    From school pickup to working from home, these pieces will freshen up your closet without breaking the bank.

    Freedom Company

    What is trending in the world of fashion changes every year. Keeping up with what's in style is challenging when you're a busy mama who's constantly cleaning up, preparing meals and working all day. That's a fact, so how can you possibly be expected to keep up with the latest clothing trends?

    During the height of the pandemic, many of us became comfortable dressing down, going braless, and saying goodbye to snug jeans. But who says we can't tackle a look that is cozy and polished? From 2021-2022: biker shorts have begun replacing short-shorts, bright colors are trending, tie dye and retro patterns are making a major comeback, and let's not forget, joggers are the new skinny jeans. The accessories you choose will help others determine whether or not you're lounging around town post-yoga class or preparing for a job interview.

    Replacing your entire wardrobe every year, however, is too expensive. But purchasing a few clothing items within your budget will help boost your self-esteem and keep you feeling proud with what you're wearing every day.

    Bearing in mind that no two moms are alike, we narrowed down a list of must-have clothing items—there is a little something for everyone. And the best part? Each garment costs less than $75.

    We carefully selected each piece based on several factors: pricing, quality, and the level of comfort. Enjoy browsing through our wide-ranging list, and of course, happy shopping!

    Sensual Fashion Boutique Entro Terracotta Long Sleeve Tiered Ruffle Midi Dress

    Not only is the color of this mid-length dress perfect for autumn but it's also lined and tiered with ruffle details, providing an added layer of warmth. The end of the sleeves and waist area have elastic for lovably chic vibes, and the v neck isn't too low cut for play dates and strolls through the park.

    $49.99

    Digital Print Tie-Dye Joggers

    tie-dye-sweatpants

    Go ahead: check out dresses, loungewear, and activewear on any clothing website and you're bound to find a wide array of tie dye options. Pair these high-quality, affordable joggers with a form fitting tee or crop top in the warmer months or a matching hoodie in the fall and winter.

    $32

    Nancy Rose Performance Stealie Tank

    dyed-stealie-tank

    Every one of Nancy Rose Performance's tanks are dyed by hand, so no two are the same. To make this an even better purchase, this flattering top is anti-odor, UV resistant, protective against germs and bacteria, and the fabric promotes healthy skin—does it get any better than that? The body hugging fit is comfortable, not too tight, and can be worn out of the house or even as a cozy pajama tank.

    $62

    H&M Shirt Jacket 

    This loose-fitting shirt jacket literally matches with everything from dresses and rompers to joggers and jeans. We can't get enough of how delicately soft the 100% cotton feels—it's almost like you're wearing a throw blanket around your body.

    $39.99

    Freedom Company Babydoll Dress

    freedom-company-olive-babydoll-shirt-dress

    Available in four color variations, this flowy dress is an absolute staple in any moms' wardrobe. Some people prefer dressing it down with a pair of flip flops or sneakers, while others wear heels and a trendy scarf—making this an excellent option for any occasion. Bonus points: it's made from a buttery soft material, doesn't shrink in the wash, and there's even side pockets for convenience.

    $75

    ​Smash + Tess The S + T Bada$$ Bike Short 

    biker-short-in-dusty-rose

    So long, short-shorts—biker shorts are trending for good reason: they're versatile and cute as heck. You can wear them to a morning yoga class and then throughout the remainder of your day, while embracing the comfortability and vintage appeal. Smash + Tess is bringing sexy back with these dusty rose-colored shorts that can be worn with a loose-fitting tee, crop top, or camisole—honestly, there isn't much they can't match.

    $40

    ​Socialite Shortie Cami Romper

    socialite-shortie-cami-romper

    You're choosing both quality and affordability, and who doesn't want that? This romper comes in heather grey or black taupe and it's soft as jersey sheets. You can dress it up with a pair of wedges, sunglasses, and a casual cardigan, or pair this loose-fitting piece with flip flops for a chill and cozy appearance.

    $45

    ​M.M.LA Fleur The Constance Dress -- Everstretch

    black-dress

    Doesn't every mama need a sexy black dress for date nights and special occasions? With Everstretch material, M.M.LaFleur's midi dress will quickly become your go-to for night's out in the town.

    $70

    Wolven Moonlight Mandala Reversible Four-Way Top

    four-way-top

    A shirt that can be worn in four different ways, how unique is that? You can wear this as an all black shirt, a solid black shirt with a keyhole in the front, a printed shirt, or a printed shirt with a keyhole at the top of the front. Talk about convenience—you could wear the same shirt four times in one week and no one would be the wiser.

    $68

    MISSGUIDED Purple Floral Print Cut Out Skater Dress

    floral-skater-dress

    Why can't moms dress in cool clothing on the weekend or after work hours? Be daring: opt for a dress that has a low cut v-neck and also shows just enough of your back to make you feel sexy without being too revealing. The purple hues within the floral pattern are seriously gorgeous.

    $23

    L*SPACE Off Duty Short

    white-shorts

    Flattering on all body types, these retro inspired gym shorts are made from ultra soft French terry rib fabric. No joke, you will want to wear these all day, forego pajamas, and keep these cuties on while you're sleeping at night.

    $75

    Onzie Biker Babe One Piece

    biker-one-piece

    This one piece incorporates two of the biggest trends this year, tie dye and biker shorts. ONZIE created a form fitting outfit that can be worn at the gym, during your fave hot yoga class, or as a stylish option for everyday wear. We promise, you'll look like the coolest mom everywhere you go, because let's be real, you already are.

    $66

    ​A Pea In The Pod BB Dakota Under Belly Maternity Jogger Pant

    cotton-candy-joggers

    Resembling fluffy cotton candy clouds, these joggers stretch to fit pregnant, postpartum moms (even if your kids are all grown up). Their timeless look blended with maximum comfort makes for the perfect pair of pants.

    $33.97

    ​ASTR the LABEL Geraldine Lettuce Edge Top

    white-lettuce-edge-crop-top

    Not only is this crop top affordable, but you can quite literally match it with anything: biker shorts, skinny jeans, leggings, or skirts. The ruffled lettuce edge adds a nice touch, setting this shirt apart from all of the rest. Let's get rid of the stereotype that moms must cover up—why don't we show a little belly, feel proud of our bodies, and strut our stuff once in a while?

    $28

    ​Frank and Oak The Oversized Tie Dye T-Shirt

    oversized-tie-die-shirt

    The loose fit of this tie dye shirt causes total comfort, and who doesn't want that? This tee pairs well with biker shorts, leggings, and skinny jeans. They're available in pink or green, so you can pick your fave or perhaps buy both!

    $29.99

    ​LEZAT Jessie Brushed Jogger

    nude-pink-joggers

    Affordable pricing? Check. High quality clothing? You bet! These joggers are made from extra soft, recycled nude pink fabric. For a matching set, you can add their cute cami to your shopping cart and still, your purchase will only come to a total of $60. We can't recommend this brand's clothing selection enough!

    $40

    ​Peruvian Connection Conservatory Dress

    wrap-dress

    This dress can transition from summer to fall if you throw on a nice jacket and brown boots. Depending on how you choose to accessorize, you can dress it up casually or professionally.

    $72

    ​Pistola Trina Muscle Tee

    muscle-tee

    Muscle tees are making a huge comeback for men and women alike. When the soft cotton material is cloaked in a feminine pattern, we're all bound to fall in love.

    $68
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    Cameron Diaz on having a baby at 47: 'You really have to work hard for it'

    "The only pressure for me now is I have to live to be, like, 107, you know? No pressure!"

    This is the decade that saw the face of first-time motherhood change. The number of first-time mamas under 30 is shrinking, while more and more women are becoming moms after 40.

    Cameron Diaz is one of them. The actress and businesswoman, now 48, became a mom in January at the age of 47. In a new episode of Naomi Campbell's YouTube series, No Filter, Diaz opens up about what it's like to become a mom in your fourth decade.

    "A lot of people do it the other way around... they get married [and] have a family in their youth," says Diaz."I'm kind of doing it in the second half of my life."


    This second half has been the happiest she's ever felt, she explains, adding that life with daughter Raddix and husband Benji Madden feels like the "sweet spot" of her life story. But having a child at 47 is a different experience than having one at 27... and it does mean Diaz will be spending her 50s and 60s raising a child while some of her peers will be sending theirs off to college.

    The first-time mama is taking it all in stride, telling Campbell with a laugh: "The only pressure for me now is I have to live to be, like, 107, you know? No pressure!"

    She continues: "Having a family when you're young...it's like anything when you're young: You do it. But when you're my age and you decide to do it, it's a real choice. You really have to work hard for it."

    Right now, raising her daughter (and working on her wine business) is what feels right for Diaz. She tells Campbell she doesn't think she's going back to acting. "I feel really resolved. I mean, I never say never to anything, first of all, but I feel really resolved," she explains. "I haven't made a movie since 2014. It's been a long time, it's been seven years or six years since I made a film. Girl, I am okay with that."

    Sometimes, what's right for you in your 20s isn't what's right in your 40s. Cameron Diaz proves that, and she proves that the door to motherhood doesn't close on your 40th birthday.

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