This mom and startup CEO is creating the Uber for baby goods

Sarah is working hard to balance family and her growing business allowing families to borrow high quality baby gear.

This mom and startup CEO is creating the Uber for baby goods

Motherly @ Work features the stories and insights of modern women growing their careers—and their families.



Sarah Schaaf is one of those mamas.

She's mother, wife, and Founder + CEO of Expectantly —a just-launched baby goods that pairs families with high quality baby gear to borrow for a specific amount of time (with the option to buy at the end of the rental if you love it.)

Expectantly is about to save your family a bunch of money (and storage space!) And Sarah is about to inspire you about how she makes it all work—

Why did you believe you needed to create Expectantly?


Sarah Schaaf: When my son was a few months old my husband and I realized how much stuff we had accumulated that we had barely used. Our garage looked like a high end baby boutique!

I couldn't get over how much money we had spent, and more importantly, how wasteful the whole process had been.

Even the items that he loved like his bassinet and swing had only been used a few months max, and it just seemed like a terrible waste in every sense.

So many parents were having the same experience we were having we decided to do something about it. We wanted to save parents time and money while conserving resources by creating a more modern paradigm for this industry. We're the first company bringing this model to market and we couldn't be more excited about it and the positive impact we hope it creates.

What was the need in the market?

Sarah Schaaf: Modern millennial parents are comfortable with the idea of sharing items with people they don't know thanks to companies like Uber, Rent the Runway, Getaround and AirBnB. We wanted to bring that same concept to new and expectant parents with Expectantly.

We've partnered with the leading brands in the industry and buy our products direct from the manufacturers. We send them out to Expectantly clients (cleaning and authenticating them in between users) over an 18 month period, then we donate those items to charity.

We're giving our clients the ability to have everything they want for their children without wasting precious resources on items they won't use for an extended period of time. And we're giving back to the Earth and our local and national communities. We're thrilled that we've been able to bring a model to market that fulfills a need while also doing good.

Tell us about how your career to this point—how did you get here?

Sarah Schaaf: I worked as an attorney for 5 years at firms in downtown SF defending corporate clients in litigation matters before taking a position in Google's legal department.

Even though I had been successful as an attorney I never felt totally fulfilled by the work I was doing. I left Google to go on maternity leave and started playing around with the idea of starting my own company.

I saw a need in the market that wasn't being met in an industry that was long overdo for an update. I knew so many successful and smart entrepreneurs to lean on for advice and I live in arguably the best city in the world for innovation and entrepreneurship.

I figured that if I was going to take a risk in my career now was the time.

I met amazing co-founders and we decided to team up and start Expectantly. Since starting my own company I've realized I love the creative process in a way that I never found as a practicing attorney. It's amazing how well the training I received as an lawyer has helped me in starting my own company. I definitely think everything I've done in my career so far lead me exactly where I need to be.

How are Millennial parents transforming their relationship with 'stuff'? Is it Marie Kondo? Is it student debt? Urban living? Is something else at play in the culture that is driving us to want to live well with less?

Sarah Schaaf: Such a great question! I think it's probably a combination of all those things as well as some other influences. I think millennials are much more aware than past generations of the idea of waste: wasted time, wasted money, wasted resources, wasted space.

Millennials are the generation of conservation in so many ways.

Since a very young age we've been used to the concept of recycling (and now composting) our trash and conserving water and resources during a time in which our planet is changing in a negative way at an incredibly fast rate.

Millennials are also a generation of people that are all about taking action and standing up for what you believe in. All of these beliefs along with the amazing ability the internet has given us to get and receive information at an incredible speed has made all of us experts in knowing exactly what we want and how to get it.

These days millennials want to be smart with their resources and just generally do good in the world, and that's what Expectantly is all about. We buy our products brand new from our manufacturing partners and send them out to clients, using only non-toxic Method products to clean them between clients. After about 18 months in our client pool the items are donated to families in need through our charity partner Baby2Baby. We're reducing waste, saving resources, and helping needy families. It's definitely a concept millennials can understand and feel good about using.

What are your secrets for integrating work and family?

Sarah Schaaf: I'll let you know when I figure it out!

Seriously though, it's a constant work in progress.

When I'm with my son I make him my priority and just cherish our time together. I find if I try to multitask when I'm with him I just end up frustrated, so just giving in completely and being silly with him is so much more productive!

I have an amazing partner in my husband—he is such a team player and we really work together to make our household run. I count on him and he counts on me. I think it's important for partners to give each other the time and space they need to be themselves outside of their duties as parents. Like my husband taking care of things on his own a morning or two a week so I can go to a spin class or me taking care of the evening routine so he can go for a run or meet up with friends.

We make sure to really enjoy our time together as a family and also give ourselves the space to do what we love outside the house, too.

We love hearing from other women about how they make it all work. Can you give us a little glimpse into a day-in-the-life?


At 6: 30 am. . . Getting out of bed to grab my baby out of his crib and get him a bottle. We snuggle and watch the news and I just try to enjoy my time with him before I'm out the door and gone for the day.

At 7:45 am. . . Trying to sneak in a quick workout at the gym or waiting for our nanny to arrive so I can rush out the door. If I'm at home I'm trying to entertain my little boy while also getting dressed and ready for the day, definitely no easy feat and I'm not always successful at it!

At 10:00 am. . . At the office working side by side with Chrissy or out at a meeting of some sort. Lately we've been spending a lot of mornings with our developer in web design meetings or at the Method offices discussing our exclusive partnership for our upcoming launch. Or investor meetings, I feel like I'm always in fundraising mode being the CEO of a startup. I find the mornings to be really productive for me and I'm always trying to make my way through at least one to do list.

At 1:00 pm. . . Late lunch or in a meeting. A lot of afternoons I'm with Chrissy and Thornton (my husband, one of my co-founders and Expectantly's COO) at our warehouse space or going back and forth between our office and our warehouse (luckily they are only about 2 blocks apart). I also try to save phone calls for the afternoon so you might find me on the phone with our PR agency or one of our charity partners or sneaking in an afternoon cup of coffee between calls.

At 3:00 pm. . . Still at the office but thinking about what the heck we're going to have for dinner and the logistics of how we're going to get food on the table!

At 5:00 pm. . . Knocking off work and commuting to either the gym or the grocery store or an activity of some sort for my son (music class, swim lessons, etc.). I'm always trying to squeeze 12 hours of activities into a 10 hour day and some days it's a real struggle to get it all done.

At 9:00 pm. . . Sometimes on my laptop getting a few more work tasks done, but usually on the couch snuggling with my husband and dog and watching something mindless on TV. I need a little bit of time after a long day to unwind and unplug, so it's really hard for me to get in bed before 10 pm. But it's worth it to catch up with my partner and mentally prepare myself for what's coming up the next day.

Even though Expectantly is about living with less, it's also about valuing high quality products. What are the amazing products you can't live without as parents?


Sarah Schaaf: There's no denying the value of procuring high quality items for your kids, especially for things you use constantly.

We love our OXO Tot Sprout high chair and our son uses it 3-5 times a day. It's so intuitive and easy to keep clean and the design is super modern. We also can't live without our Nuna Sena playard. We use it for travel and around the house—it's so easy to fold up and pretty lightweight.

When my son was younger and eating baby food we used the Beaba Babycook almost everyday, but after a few months he had moved on to solids and we were done with that product.

I absolutely adore Method products—we use their products all over our home in almost every room to keep it clean and germ free and smelling amazing.

Do you have a mentor or someone you look up to that's helped to shape you as a woman and a mother? Tell us how they inspire you.


Sarah Schaaf: It might sound a little cliche, but my mom has been the most powerful female influence in my life by far. She is also an attorney and always managed to excel in her career while being the most thoughtful and caring mother.

She has taught me so much about being present in whatever you are doing and being able to handle multiple roles at the same time.

She's an amazing mother, wife, grandmother, friend and co-worker and I'll be lucky if I'm able to accomplish half of what she's done in her career and her family life.

Tell us about your children. How have they transformed your career?


Sarah Schaaf: My children have absolutely had a transformative effect of on the direction of my career. Our first child was a girl named Viviette. She passed away 2 days before her due date. Losing her was the hardest thing I've ever gone through and it changed the direction of my life in every way.

I decided that life was too short to spend time doing things that weren't meaningful to me.

Losing her was a major inspiration in my decision to leave the law and start my own company. My son, Thatcher, is an absolute joy. We had him about a year and a half after we lost Vivi, and he's been my inspiration everyday in moving forward with my dream of making Expectantly come to life. I can honestly say that if it weren't for my children there is no way I would be in the professional situation I'm in now, and Expectantly wouldn't exist.

What gets you out of bed in the morning and keeps you inspired and excited about life?


Sarah Schaaf: My son, my husband and our adventures! Just seeing the look on his face every morning makes me excited to wake up and get the day going.

Right now I'm in a place where I feel like time is passing too quickly! I want to slow down time and be present and enjoy every minute.

We'd love to hear—what would you tell other mamas who want to turn their passions into their professions?


Sarah Schaaf: The most important thing you can have in life and your career is passion for what you are doing. Without that, a job is just a job (and that's okay too, especially if your job allows you to have passion for what you do in your free time.)

If you have passion for something that really moves you and gets you excited, then don't waste another minute. Start doing what you need to do to make the transition.

I also highly recommend leaning on other women for advice and introductions to people that can help you with your goals. Most successful women have had someone help them get to where they are and are just waiting to repay the favor. Don't be afraid to ask questions and lean on others while you make your way.

What are your big dreams for Expectantly?


Sarah Schaaf: We want to make Expectantly the new standard for how parents interact with the things they need for their growing families. We want to update and disrupt the existing standard in this industry. By allowing people to interact with the things they need in the way that they want, we want to make people's lives more convenient and delightful while saving precious resources and helping families in need.

What do you hope your children learn from your career?


Sarah Schaaf: I hope my children learn that being happy is just as important as being successful. For a big portion of my career I was really focused on objective success and making money. Now I'm much more focused on being happy and doing something meaningful and fulfilling with my time.

And surrounding yourself with supportive people that you learn from and love working with is important, too.

You pick up a lot of qualities from the people you spend the most time with, so make sure they're positive people with big ideas.

What does it mean to you to be “Motherly"?


Sarah Schaaf: Being “Motherly" is being a true supporter of other women and mothers, even if you have different parenting or mothering styles.

Being “Motherly" is also about persevering in the face of adversity and carrying on when things don't work out the way you planned.

Sometimes life throws things at you that you didn't expect, and I believe it's our role as mothers to set an example for our kids and show them that we can be strong even if things are hard.

Sometimes being strong means asking for help or advice from someone else, and it's important that we teach our children that, too. Similarly, I think the most flattering quality in any mother is being able to make adjustments in the face of change. After all, change is the only true constant in life, so being able to roll with it and adjust accordingly is the definition of being “Motherly" in my book.

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In This Article

    23 kid-approved lunch ideas you'll want to steal

    Looking for some tried-and-true lunch time suggestions? We've got you covered, mama.

    mrs/Getty Images

    Whether your little one will eat anything you put in front of them or prefers to stick to their favorite foods, coming up with healthy lunch ideas for your kids every day can be stressful. We're here to help. That's why we're rounding up some fun, healthy meals for you to try. Many of these feature leftovers or options you can make without cooking anything new.

    We hope you'll find some great ways to help make lunchtime fun in your house. Whether it's a new idea for a wrap or simply a snack that your child has yet to try, read on for 20+ great lunch ideas for kids.


    A version of this story was published in July 2021. It has been updated.

    Food

    12 baby registry essentials for family adventures

    Eager to get out and go? Start here

    Ashley Robertson / @ashleyrobertson

    Parenthood: It's the greatest adventure of all. From those first few outings around the block to family trips at international destinations, there are new experiences to discover around every corner. As you begin the journey, an adventurous spirit can take you far—and the best baby travel gear can help you go even farther.

    With car seats, strollers and travel systems designed to help you confidently get out and go on family adventures, Maxi-Cosi gives you the support you need to make the memories you want.

    As a mom of two, Ashley Robertson says she appreciates how Maxi-Cosi products can grow with her growing family. "For baby gear, safety and ease are always at the top of our list, but I also love how aesthetically pleasing the Maxi Cosi products are," she says. "The Pria Car Seat was our first purchase and it's been so nice to have a car seat that 'grows' with your child. It's also easy to clean—major bonus!"

    If you have big dreams for family adventures, start by exploring these 12 baby registry essentials.

    Tayla™️ XP Travel System

    Flexibility is key for successful family adventures. This reversible, adjustable, all-terrain travel system delivers great versatility. With the included Coral XP Infant Car Seat that fits securely in the nesting system, you can use this stroller from birth.


    Add to Babylist

    $849.99

    Iora Bedside Bassinet

    Great for use at home or for adventures that involve a night away, the collapsible Iora Bedside Bassinet gives your baby a comfortable, safe place to snooze. With five different height positions and three slide positions, this bassinet can fit right by your bedside. The travel bag also makes it easy to take on the go.


    Add to Babylist

    $249.99

    Kori 2-in-1 Rocker

    Made with high-quality, soft materials, the foldable Kori Rocker offers 2-in-1 action by being a rocker or stationary seat. It's easy to move around the home, so you can keep your baby comfortable wherever you go. With a slim folded profile, it's also easy to take along on adventures so your baby always has a seat of their own.


    Add to Babylist

    $119.99

    Minla 6-in-1 High Chair

    A high chair may not come to mind when you're planning ahead for family adventures. But, as the safest spot for your growing baby to eat meals, it's worth bringing along for the ride. With compact folding ability and multiple modes of use that will grow with your little one, it makes for easy cargo.


    Add to Babylist

    $219.99

    Coral XP Infant Car Seat

    With the inner carrier weighing in at just 5 lbs., this incredibly lightweight infant car seat means every outing isn't also an arm workout for you. Another feature you won't find with other infant car seats? In addition to the standard carry bar, the Coral XP can be carried with a flexible handle or cross-body strap.


    Add to Babylist

    $399.99

    Pria™️ All-in-One Convertible Car Seat

    From birth through 10 years, this is the one and only car seat you need. It works in rear-facing, forward-facing and, finally, booster mode. Comfortable and secure for every mile of the journey ahead, you can feel good about hitting the road for family fun.


    Add to Babylist

    $289.99

    Pria™️ Max All-in-One Convertible Car Seat

    Want to skip the wrestling match with car seat buckles? The brilliant Out-of-the-Way harness system and magnetic chest clip make getting your child in and out of their buckles as cinch. This fully convertible car seat is suitable for babies from 4 lbs. through big kids up to 100 lbs. With washer-and-dryer safe cushions and dishwasher safe cup holders, you don't need to stress the mess either.


    Add to Babylist

    $329.99

    Tayla Modular Lightweight Stroller

    With four reclining positions, your little ones can stay content—whether they want to lay back for a little shut-eye or sit up and take in the view. Also reversible, the seat can be turned outward or inward if you want to keep an eye on your adventure buddy. Need to pop it in the trunk or take it on the plane? The stroller easily and compactly folds shut.


    Add to Babylist
    $499.99

    Tayla Travel System

    This car seat and stroller combo is the baby travel system that will help make your travel dreams possible from Day 1. The Mico XP infant seat is quick and easy to install into the stroller or car. Skipping the car seat? The reversible stroller seat is a comfortable way to take in the scenery.


    Add to Babylist
    $699.99

    Modern Diaper Bag

    When you need to change a diaper during an outing, the last thing you'll want to do is scramble to find one. The Modern Diaper Bag will help you stay organized for brief outings or week-long family vacations. In addition to the pockets and easy-carry strap, we love the wipeable diaper changing pad, insulated diaper bag and hanging toiletry bag.


    Add to Babylist

    $129.99

    Mico XP Max Infant Car Seat

    Designed for maximum safety and comfort from the very first day, this infant car seat securely locks into the car seat base or compatible strollers. With a comfy infant pillow and luxe materials, it also feels as good for your baby as it looks to you. Not to mention the cushions are all machine washable and dryable, which is a major win for you.


    Add to Babylist
    $299.99

    Adorra™️ 5-in-1 Modular Travel System

    From carriage mode for newborn through world-view seated mode for bigger kids, this 5-in-1 children's travel system truly will help make travel possible. We appreciate the adjustable handlebar, extended canopy with UV protection and locking abilities when it's folded. Your child will appreciate the plush cushions, reclining seat and smooth ride.


    Add to Babylist
    $599.99

    Ready for some family adventures? Start by exploring Maxi-Cosi.

    This article was sponsored by Maxi-Cosi. Thank you for supporting the brands that support Motherly and mamas.


    Boost 1

    This incredibly soft comforter from Sunday Citizen is like sleeping on a cloud

    My only complaint? I've slept through my alarm twice.

    When it comes to getting a good night's sleep, there are many factors that, as a mama, are hard to control. Who's going to wet the bed at 3 am, how many times a small person is going to need a sip of water, or the volume of your partner's snoring are total wildcards.

    One thing you can control? Tricking out your bed to make it as downright cozy as possible. (And in these times, is there anywhere you want to be than your bed like 75% of the time?)

    I've always been a down comforter sort of girl, but after a week of testing the ridiculously plush and aptly named Snug Comforter from Sunday Citizen, a brand that's run by "curators of soft, seekers of chill" who "believe in comfort over everything," it's safe to say I've been converted.


    Honestly, it's no wonder. Originally designed as a better blanket for luxury hotels and engineered with textile experts to create this uniquely soft fabric, it has made my bed into the vacation I so desperately want these days.

    The comforter is made up of two layers. On one side is their signature knit "snug" fabric which out-cozies even my most beloved (bought on sale) cashmere sweater. The other, a soft quilted microfiber. Together, it creates a weighty blanket that's as soothing to be under as it is to flop face-first into at the end of an exhausting day. Or at lunch. No judgement.

    Miraculously, given the weight and construction, it stays totally breathable and hasn't left me feeling overheated even on these warm summer nights with just a fan in the window.

    Beyond being the absolute most comfortable comforter I've found, it's also answered my minimalist bed making desires. Whether you opt to use it knit or quilted side up, it cleanly pulls the room together and doesn't wrinkle or look unkempt even if you steal a quick nap on top of it.

    Also worth noting, while all that sounds super luxe and totally indulgent, the best part is, it's equally durable. It's made to be easily machine washed and come out the other side as radically soft as ever, forever, which totally helps take the sting out of the price tag.

    My only complaint? I've slept through my alarm twice.

    Here is my top pick from Sunday Citizen, along with the super-soft goods I'm coveting for future purchases.

    Woodland Snug comforter

    Sunday-Citizen-Woodland-Snug-comforter

    The bedroom anchor I've been looking for— the Snug Comforter.

    $249

    Braided Pom Pom Throw

    Because this degree of coziness needs portability, I'm totally putting the throw version on my list. It's washable, which is a must-have given my shedding dog and two spill-prone kiddos who are bound to fight over it during family movie night.

    $145

    Lumbar pillow

    sunday-citizen-lumbar-pillow

    What's a cozy bed without a pile of pillows?

    $65

    Crystal infused sleep mask

    sunday citizen sleep mask

    Promoting sleep by creating total darkness and relaxation, I've bookmarked as my go-to gift for fellow mamas.

    $40

    We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

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    15 toys that will keep your kids entertained inside *and* outside

    They transition seamlessly for indoor play.

    Keeping kids entertained is a battle for all seasons. When it's warm and sunny, the options seem endless. Get them outside and get them moving. When it's cold or rainy, it gets a little tricker.

    So with that in mind, we've rounded up some of the best toys for toddlers and kids that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, many are Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

    From sunny backyard afternoons to rainy mornings stuck inside, these indoor outdoor toys are sure to keep little ones engaged and entertained.


    Stomp Racers

    As longtime fans of Stomp Rockets, we're pretty excited about their latest launch–Stomp Racers. Honestly, the thrill of sending things flying through the air never gets old. Parents and kids alike can spend hours launching these kid-powered cars which take off via a stompable pad and hose.

    $19.99

    Step2 Up and Down Rollercoaster

    Step2 Up and Down Rollercoaster

    Tiny thrill-seekers will love this kid-powered coaster which will send them (safely) sailing across the backyard or play space. The durable set comes with a high back coaster car and 10.75 feet of track, providing endless opportunities for developing gross motor skills, balance and learning to take turns. The track is made up of three separate pieces which are easy to assemble and take apart for storage (but we don't think it will be put away too often!)

    $139

    Secret Agent play set

    Plan-Toys-Secret-agent-play-set

    This set has everything your little secret agent needs to solve whatever case they might encounter: an ID badge, finger scanner, walkie-talkie handset, L-shaped scale and coloring comic (a printable file is also available for online download) along with a handy belt to carry it all along. Neighborhood watch? Watch out.

    $40

    Stepping Stones

    Stepping-stones

    Kiddos can jump, stretch, climb and balance with these non-slip stepping stones. The 20-piece set can be arranged in countless configurations to create obstacle courses, games or whatever they can dream up.

    $99.99

    Sand play set

    B. toys Wagon & Beach Playset - Wavy-Wagon Red

    For the littlest ones, it's easy to keep it simple. Take their sand box toys and use them in the bath! This 12-piece set includes a variety of scoops, molds and sifters that can all be stored in sweet little wagon.

    $17.95

    Sensory play set

    kidoozie-sand-and-splash-activity-table

    Filled with sand or water, this compact-sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.

    $19.95

    Vintage scooter balance bike

    Janod retro scooter balance bike

    Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.

    $121

    Foam pogo stick

    Flybar-my-first-foam-pogo-stick

    Designed for ages 3 and up, My First Flybar offers kiddos who are too young for a pogo stick a frustration-free way to get their jump on. The wide foam base and stretchy bungee cord "stick" is sturdy enough to withstand indoor and outdoor use and makes a super fun addition to driveway obstacle courses and backyard races. Full disclosure—it squeaks when they bounce, but don't let that be a deterrent. One clever reviewer noted that with a pair of needle-nose pliers, you can surgically remove that sucker without damaging the base.

    $16.99

    Dumptruck 

    green-toys-dump-truck

    Whether they're digging up sand in the backyard or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? It's made from recycled plastic milk cartons.

    $22

    Hopper ball

    Hopper ball

    Burn off all that extra energy hippity hopping across the lawn or the living room! This hopper ball is one of the top rated versions on Amazon as it's thicker and more durable than most. It also comes with a hand pump to make inflation quick and easy.

    $14.99

    Pull-along ducks

    janod-pull-along-wooden-ducks

    There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.

    $16.99

    Rocking chair seesaw

    Slidewhizzer-rocking-chair-seesaw

    This built-to-last rocking seesaw is a fun way to get the wiggles out in the grass or in the playroom. The sturdy design can support up to 77 pounds, so even older kiddos can get in on the action.

    $79.99

    Baby forest fox ride-on

    janod toys baby fox ride on

    Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.

    $79.99

    Meadow ring toss game

    Plan Toys meadow ring toss game

    Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.

    $24.75

    Mini golf set

    Plan Toys mini golf set

    Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.

    $40

    We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

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    How the Teal Pumpkin Project helps *every* kid enjoy Halloween

    Keep Halloween safe for all kids—even those with food allergies.

    EvgeniiAnd/Getty

    From the moment Cora learned she was pregnant, she began to daydream about her child—trips to the park, Saturday morning cuddles, the magic of holidays—she was so excited for all of it.

    On a chilly October morning, Cora gave birth to her healthy, beautiful little girl. Her daydream was now her most perfect reality. But like all parents, Cora worried. She worried about developmental milestones, finding the right school district and making sure her daughter ate enough vegetables.

    But unlike most parents, Cora has an additional worry—her daughter is allergic to nuts.


    An aspect of life that so many of us take completely for granted is constantly on Cora's mind. She has to call ahead of every birthday party to see if they are planning on serving anything with nuts. She has to repeatedly remind her child's daycare that even if “peanuts" isn't in the ingredient list, the snack bar may have come in contact with peanut dust in the factory.

    And instead of looking forward to Halloween with joy and eagerness, she has to brace herself for the nervousness it inevitably causes—how is her daughter going to safely Trick-or-Treat, and enjoy the holiday?

    One out of every 13 children has a food allergy. The most common allergens include nuts, eggs, dairy, soy, wheat and seafood, though there are many other possibilities as well.

    Holidays and celebrations like Halloween are so difficult for these children and families.

    Teal Pumpkin Project to the rescue.

    The Teal Pumpkin Project was created in 2014 in response to the growing number of children with allergies. It promotes awareness and safety by encouraging everyone to offer non-food treats for trick-or-treaters.

    Not only does this support children with allergies, it also makes sure that children with other conditions—diabetes, feeding tubes, celiac disease and more—to participate in Halloween safely, and free from judgment.

    And here's the good news—it's so easy to join in.

    • Fill a separate bowl (so it doesn't touch the candy) with non-food treats—stickers, bubbles, pencils, glow sticks are a few ideas.
    • Put a teal colored pumpkin in front of your home to let trick-or-treaters know you offer food-free treats (I bought a fake pumpkin at my local craft store, and painted it teal. I store it with the Halloween decorations, and pull it out year after year!)
    • If you can't make a teal pumpkin, you can print out this free sign and hang it on your door.
    • Encourage your neighbors and friends to join the movement.

    Remember, we're all in this together.

    Participating in the the Teal Pumpkin Project does more than allow kids to have a fun, safe and memorable Halloween. It shows them that they matter. It shows their parents that they are not alone.

    For more information on how to support the Teal Pumpkin Project and how to participate safely, please visit their website.

    Halloween

    75 powerful baby names that mean strength

    Having a baby during a pandemic calls for a name that says, "I can do hard things."

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    Parenthood is a test of emotional and physical strength like none other—and every baby born during the pandemic is a testament to the incredible strength and powerful resilience of motherhood. Baby names that mean "strong," "mighty" or "powerful" feel uniquely appropriate in 2020.

    You may be hoping that your child inherits the personal strength of you or a loved one, or that they boast the inner strength to overcome any obstacle life may throw their way. While the word "strong" itself might not be the ideal name, there are plenty of baby names that mean strong that fit the hopes and dreams you have for your newborn.

    Whether you're looking for something outside of the box, or something more common, this list of baby names that mean "strong" is packed with inspiration.


    10 popular baby girl names that mean strong

    These baby girl names meaning "strong," "strength" and "power" rank in the top 1,000 names for girls.

    1. Andrea
    2. Audrey
    3. Briana
    4. Bridget
    5. Briella
    6. Gabriella
    7. Matilda
    8. Valentina
    9. Valerie
    10. Valeria

    10 popular baby boy names that mean strong

    Baby boy names with the meaning "strong," "powerful" or "strength" are always popular—these currently rank in the top 1,000 names for boys.

    1. Andrew
    2. Brian
    3. Denzel
    4. Ethan
    5. Ezekiel
    6. Gabriel
    7. Garrett
    8. Harvey
    9. Kenzo
    10. Valentino

    25 unique baby girl names that mean strong

    Less common but still powerful and beautiful, these girl names that mean "strength," "mighty" or "power" include vintage-sounding names ripe for a comeback, like Maude and Trudy, as well as modern-sounding names with strong meanings, like Bree, Aila and Bali.

    1. Adira
    2. Aila
    3. Asta
    4. Audra
    5. Bali
    6. Bedelia
    7. Bidu
    8. Bree
    9. Britta
    10. Drusilla
    11. Fortney
    12. Gertrude
    13. Imara
    14. Imiza
    15. Irie
    16. Isa
    17. Maude
    18. Melisande
    19. Millicent
    20. Philomena
    21. Rainey
    22. Riella
    23. Rita
    24. Trudy
    25. Zenobia

    25 unique boy names that mean strong

    Looking for an alternative to the perennially-popular boys' names with the meaning "strength"? Some of these boy names that mean strong are old-school favorites that have become less common in recent years (like Gerard and Howard), while some have a more modern feel, like Brycin, Chasin and Fort.

    1. Abelardo
    2. Anders
    3. Arsenio
    4. Azaiah
    5. Bernard
    6. Brycin
    7. Chasin
    8. Conall
    9. Egon
    10. Ermentrude
    11. Fort
    12. Gavi
    13. Gerard
    14. Howard
    15. Kwan
    16. Mandla
    17. Maynard
    18. Osiris
    19. Oz
    20. Uzi
    21. Uziah
    22. Valens
    23. Warrick
    24. Zane
    25. Zeke

    10 gender-neutral baby names that mean strong

    Whether given to a boy or a girl, these gender-neutral names that mean "strength" evoke power and resilience.

    1. Baldwin
    2. Barrett
    3. Dree
    4. Drew
    5. Evander
    6. Everett
    7. Griffin
    8. Kiah
    9. Quillon
    10. Zale
    Celebrate the strength of motherhood

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    Mama necklace

    Mama necklace

    What was intended to be a small gift from a mom to a fellow new mama, quickly grew into a signature piece with a following of its own: The "MAMA" necklace in 14K gold.

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    Motherly “I Am Enough” cuff bracelet - adult

    Motherly \u201cI Am Enough\u201d cuff bracelet - adult

    Dealing with a tough pregnancy? Remember, "I am enough." Need help reframing and comforting your mind during birth? Remember, "I am enough." Questioning yourself as a mother? Once again, remember, "I am enough." It's hard to remember what we and our bodies are capable of; let this Oath Bracelet empower you to believe that you truly are enough.

    $35
    Unique Baby Names