#Winemom culture is about SO much more than wine—and we need to talk about it

I realized that, for better or worse, joking about being a wine mom is a palatable code for saying "this is hard." That feeling is one just about every parent experiences, often on a daily basis—but it can still be hard to admit, lest we be accused of not appreciating motherhood enough.

#Winemom culture is about SO much more than wine—and we need to talk about it

While scrolling through Pinterest the other night, I paused on a picture of a wine glass with a decal that said: “this is my me time." I'm not typically a fan of the gear that seems to accompany wine mom culture. But, at that moment, after a long, imperfect day of my own, there was something in that message I could appreciate: At least it was acknowledging moms need time for themselves.

I realized that, for better or worse, joking about being a wine mom is a palatable code for saying “this is hard." That feeling is one just about every parent experiences, often on a daily basis—but it can still be hard to admit, lest we be accused of not appreciating motherhood enough.

This silence does a disservice to us all, especially now that moms "work" an average 98 hours per week (regardless of whether you go to an office) and often don't reach out when they need more help.

The problem comes when the “solution" to the challenges of motherhood is distilled into the simple symbol of a wine glass. And along the way, the culture seems to have become a parody of itself, complete with bottle-sized stem glasses and t-shirts that say things like “they whine, I wine."

Therein lies both the strength and weakness of wine mom culture: It offers an important counter to the societal expectation that moms should be able to do it all, all the time, with a smile on their faces—despite the very real emotional, financial and sociological challenges that come with parenthood. But while wine mom posts may be the vehicle for saying this, wine itself is not the silver bullet to our self-care needs.

The rise of the #winemom

As anyone who watched Betty Draper stir her nightly cocktail on Mad Men knows, alcohol brands have been keen on moms for decades. Now wine seems to be cornering the mommy market: A 2016 survey from Wine Spectator showed that millennials drank 42% of the wine enjoyed in America—with women accounting for two-thirds of high-frequency wine drinkers (meaning those who drank wine weekly) under 30 years old.

"Highly involved female wine drinkers are mostly millennials, are more often urban educated professionals and more ethnically diverse than the typical female wine drinker," said the Wine Market Council in a press release on the findings.

With the average American mom getting less than one hour of alone time per day, every moment of self-care precious. And when those opportunities present themselves, let's be honest, it can feel hard to get motivated to do anything elaborate. Enter: The simple act of uncorking a wine bottle and sitting down on the couch.

But unlike Betty Draper drinking alone, millennials can now broadcast it: That 2016 survey found 50% of millennial wine drinkers shared pictures or posts of their pours on social media, which furthers the sense that frequent drinks are just the norm.

This has also given rise to the wine mom social media community, with a handful of pages related to parenting and wine racking up hundreds of thousands of fans. Among these groups and posts, the common theme isn't just vino, but also venting about parenthood in general—something that still feels very taboo to discuss offline.

"There are still so many topics that seem off-limits because of social media and the backlash you could receive from it," says Angela Principe, who started the Instagram page Mommy's Wine Time in 2016 and now has more than 30,000 followers. "Some days are so crazy that you think, 'I really couldn't make this up.' I like to highlight those days. Those are the days that moms can actually relate to and be thankful that they aren't the only ones going through it."

Moms need more self-care—and support

When Michele Neskey is done with her workday as a physician's assistant, finishes the consultations she does with clients as a health coach and puts her daughter to bed, she doesn't feel an ounce of guilt about pouring a glass of red wine.

She also doesn't have any shame in publicizing her evening drink on social media—even if others have been taken aback. "I've had people comment or message me and say, 'Here you are telling people to live a healthy lifestyle, and you're posting your mojito on Facebook?'"

Surprising as it may be to see a health coach post about drinking on Instagram or her blog, Neskey tells Motherly that being a self-proclaimed "wine mom" is really just about letting others know it's okay to admit when motherhood is challenging.

"It's not really so much about the wine itself, although I do enjoy drinking wine," says Neskey. "It's a moment I can take for myself and say it's been a great day or it's been a horrible day, or I just need a minute to relax."

Having people with whom you can feel able to share your full range of emotions is also essential, Erin Barbossa, a licensed master social worker, tells Motherly.

"Being comfortable about talking about the struggle of motherhood without judgment is all about building relationships built on trust and authenticity," Barbossa says. "Sometimes we discredit or invalidate someone else's struggle by bringing up the joys or unconditional love that comes with motherhood."

For many people, the wine mom community seems to offer this safe space where you can vent without fear of someone saying, "But it's all so worth it!" The problem arises when the digital community or nightly glass of wine is seen as a replacement for personal relationships or substantive self-care alternatives.

"It's interesting that 'wine time' is more socially acceptable than healthy forms of self-care like yoga, massages and therapy," Barbossa says. "Being in community with other women and moms can feel restorative, but checking in with yourself about 'is this nurturing and restorative? Or am I numbing?' is a good place to start."

Registered psychologist Dr. Melanie Badali is also less convinced of the merits of wine mom social media posts in particular. "Using humor to connect with others and foster a sense of belonging or group membership can be beneficial," Badali says. "However, doing it in a way that promotes risky use of alcohol is not helpful."

According to current guidelines from the Office of Disease Prevention and Health Promotion, moderate alcohol consumption is defined as an average of one drink or less per day for women. But with oversized wine glasses adorned with "mommy's sippy cup" and memes that say things like "the most expensive part of having kids is all the wine you have to drink," it may seem like drinking moderately doesn't grant you admittance to the wine mom club.

Remember that wine isn't the 'solution'

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Jody Allard, a mother of seven, tells Motherly she isn't necessarily opposed to others drinking in moderation. But the experience of being in a relationship with an alcoholic led her to cut drinking from her own life and become more mindful of how she unwinds.

"I decided to try to stop worrying about other people's problems and to start really focusing on myself. That led me to therapy, where I began to work through some of my own issues and establish healthier methods of dealing with stress," Allard says. "I was committed to being healthy and setting a good example for my kids, and part of that included functional ways of coping with stress and modeling self-compassion."

To Allard, the biggest problem with wine mom culture is that it may hold people back from seeking the emotional support they really need. She adds, "What concerns me about this approach is that it's specifically setting out alcohol as a solution to your problems and a method of self-care."

In Badali's view, there should be more emphasis on the healthy middle ground "somewhere between super moms and wine moms." She says, "We need to be creating a culture where you can ask for help and take breaks without feeling guilty rather than one that promotes alcohol use as a source of identity, belongingness and reward."

For that reason, it's worthwhile to see the good represented in wine mom culture: It presents a chance for people to connect. It's a way for us to give ourselves a break. And it's an acknowledgment of the fact that some days are harder than others.

But perhaps the best takeaway from the popularity of wine mom culture it is that we should all do a better job of validating each other's experiences with motherhood—whether over a glass of wine, a cup or coffee or no drink at all.

[This post was originally published on April 4, 2018. It has been updated.]

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When you ask any two mamas to share their experience with breastfeeding, you are bound to get very unique answers. That's because while the act of breastfeeding is both wonderful and natural, it also comes with a learning curve for both mothers and babies.

In some cases, breastfeeding won't be the right path for everyone. But with the right tools, resources and social support systems, we can make progress toward the American Academy of Pediatrics' recommendation to continue breastfeeding through the first year of a child's life. After all, breastfeeding helps nourish infants, protects them against illnesses, develops their immune systems and more. Not to mention that mothers who breastfeed experience reduced risk for breast and ovarian cancer, type 2 diabetes and high blood pressure.

With National Breastfeeding Awareness Month this month, it's a great time for mamas (and expectant mamas!) to gather the supplies that will support their feeding journey—whether it looks like exclusively breastfeeding, pumping or combo-feeding.

Customflow™ Double Electric Breast Pump

Designed for regular use, this double electric breast pump allows mamas to customize the cycle and vacuum settings that work for them. The 100% SoftShape™ silicone shields on this pump form-fit to a wide range of breast shapes and sizes—which means more comfortable, more efficient pumping. And every pump comes with two complete Dr. Brown's Options+ bottles, giving you everything you need to go from pumping to feeding.

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Dr. Brown’s™ Breast Milk Collection Bottles

There's no need to cry over spilled milk—because it won't happen with these storage bottles! Make the pump-to-feeding transition simpler with Dr. Brown's Milk Collection Bottles. The bottles adapt to Dr. Brown's electric pumps to easily fill, seal and transport, and they work with Dr. Brown's bottle and nipple parts when your baby's ready to eat. (Meaning no risky pouring from one bottle to another. 🙌)

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Breast Milk Storage Bags

With an extra-durable design and double zip seal, your breast milk will stay fresh and safe in the fridge or freezer until it's needed. Plus, the bags are easy to freeze flat and then store for up to six months, so your baby can continue drinking breast milk long after you are done nursing.

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Silicone One-Piece Breast Pump with Options+™ Bottle & Bag

Here's something they don't tell you about breastfeeding ahead of time: While feeding your baby on one side, the other breast may "let down" milk, too. With this one-piece Silicone Breast Pump, you don't have to let those precious drops go to waste. The flexible design makes pouring the milk into a bottle stress-free.

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Dr. Brown’s® Manual Breast Pump

No outlet in sight? No worries! With this powerful-yet-gentle Manual Breast Pump, you can get relief from engorgement, sneak in some quick midnight pumping or perform a full pumping session without any electricity needed. With Dr. Brown's 100% silicone SoftShape™ Shield, the hand-operated pump is as comfortable as it is easy to use. Complete with Dr. Brown's® Options+™ Anti-Colic Wide-Neck Bottle, a storage travel cap and cleaning brush, consider this the breastfeeding essential for any mama who has places to go.

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Options+™ Anti-Colic Baby Bottle

With the soft silicone nipple and natural flow design of these bottles, your baby can easily switch between breast and bottle. Clinically proven to reduce colic thanks to the vent, your baby can enjoy a happy tummy after feeding sessions—without as much spit-up, burping or gas! By mimicking the flow and feel of the breast, these bottles help support your breastfeeding experience.

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This post is sponsored by Dr. Brown's. Thank you for supporting the brands that support Motherly and mamas.

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7 hacks for simplifying after-school snacks

Prepping delicious and nutritious foods shouldn't take all day.

When you're in the middle of the school year and managing a family, each minute of time becomes very precious. Sometimes that means healthy food choices in the household can take a backseat. But don't stress it, mama. Prepping delicious and nutritious choices for the kids to munch on doesn't need to take all day.

Remember to keep it fun, simple and interactive! Here are tips for simplifying after-school snacks once and for all:

1. Prep snacks on Sunday

This simple trick can make the rest of the week a breeze. Tupperware is your friend here, you can even write different days of the week on each container to give the kids a little surprise every day. I really like storage with compartments for snack prep. Personally, I slice apples, carrots or cucumbers to pair with almond butter and hummus—all great to grab and go for when you're out all day and need some fresh variety.

2. When in doubt, go for fruit

Fruit is always a quick and easy option. I suggest blueberries, clementine oranges, apples, frozen grapes or even unsweetened apple sauce and dried fruit, like mixed fruit. It's fun to put together a fruit salad, too. Simply cut up all the fruit options and let the kids decide how they'd like to compile. Prepped fruit is also great to have on hand for smoothies, especially when it's been sitting in the fridge for a few days—throw it in the blender with some nut milk and voila.

3. Pair snacks with a dip

Hummus is a great dip to keep on hand with lots of versatility or you can grab a yogurt-based dip. Easy and healthy dippers include pre-sliced veggies, baby carrots and multigrain tortilla chips. Plain hummus is a great way to introduce seasonings and spices too—shake a little turmeric, add fresh basil and you'd be surprised what your kids will take to.

4. Have high-protein options readily available

Snacks with high protein, like cottage cheese, Greek yogurt, hard boiled eggs and jerky will fuel kids for hours. One of my favorites is a turkey stick, which is a fun addition to the hummus platter. Just slice into bite-sized pieces. I love cottage cheese because it can go savory or sweet, use as a dip with your prepped veggies, or drizzle pure maple syrup and sprinkle with berries.

5. Always keep the pantry stocked

Monthly deliveries keeps the pantry updated without a trip to grocery store. Many kids are big fans of popcorn, granola and pretzels. We like to DIY our own snack packs with a little popcorn, pretzels, nuts and whatever else is in the pantry so there's always something different!

6. Make cracker tartines

I love the idea of replicating popular restaurant dishes for kids. Here are some of my favorite snack-sized tartines using any crisp bread, or favorite flat cracker of your choice as the base. There are no rules and kids love adding toppings and finding new combinations they love.

  • Avocado crackers: Use a cracker and then layer with thinly sliced avocado, a dollop of fresh ricotta cheese topped with roasted pepitas or sunflower seeds.
  • Tacos: The base for this is a black bean spread—just drain a can of black beans, rinse and place into a wide bowl. With a fork or potato masher, lightly smush the beans until chunky. Spread onto your cracker and top with tomato, cheddar cheese and black olives. Try out a dollop of super mild salsa or some lime zest to introduce some new flavor profiles.
  • A play on PB&J: Smear peanut butter, almond or a favorite sun butter on the cracker. I like to get a mix it up a bit and put fresh fruit (strawberries, blueberries and tiny diced apples) and a little bit of dried fruit sprinkled on top.

7. Pre-make smoothie pops

The easy part about meal prep is the prep itself, but knowing exactly how much to make ahead is tricky. Freeze a smoothie in popsicle molds to have a healthy treat ready-to-go snack. They're super simple to make: Add any fruit (I like apples, berries, pineapples and mangoes) and veggies (carrots, steamed beet and wilted kale) to a blender with your favorite nut milk until you have consistency just a bit thinner than a smoothie. Pour into your trusty reusable popsicle molds and then into the freezer to make an ice pop so good they could eat them for breakfast.

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15 toys that will keep your kids entertained inside *and* outside

They transition seamlessly for indoor play.

Keeping kids entertained is a battle for all seasons. When it's warm and sunny, the options seem endless. Get them outside and get them moving. When it's cold or rainy, it gets a little tricker.

So with that in mind, we've rounded up some of the best toys for toddlers and kids that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, many are Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

From sunny backyard afternoons to rainy mornings stuck inside, these indoor outdoor toys are sure to keep little ones engaged and entertained.


Stomp Racers

As longtime fans of Stomp Rockets, we're pretty excited about their latest launch–Stomp Racers. Honestly, the thrill of sending things flying through the air never gets old. Parents and kids alike can spend hours launching these kid-powered cars which take off via a stompable pad and hose.

$19.99

Step2 Up and Down Rollercoaster

Step2 Up and Down Rollercoaster

Tiny thrill-seekers will love this kid-powered coaster which will send them (safely) sailing across the backyard or play space. The durable set comes with a high back coaster car and 10.75 feet of track, providing endless opportunities for developing gross motor skills, balance and learning to take turns. The track is made up of three separate pieces which are easy to assemble and take apart for storage (but we don't think it will be put away too often!)

$139

Secret Agent play set

Plan-Toys-Secret-agent-play-set

This set has everything your little secret agent needs to solve whatever case they might encounter: an ID badge, finger scanner, walkie-talkie handset, L-shaped scale and coloring comic (a printable file is also available for online download) along with a handy belt to carry it all along. Neighborhood watch? Watch out.

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Stepping Stones

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Kiddos can jump, stretch, climb and balance with these non-slip stepping stones. The 20-piece set can be arranged in countless configurations to create obstacle courses, games or whatever they can dream up.

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Sand play set

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For the littlest ones, it's easy to keep it simple. Take their sand box toys and use them in the bath! This 12-piece set includes a variety of scoops, molds and sifters that can all be stored in sweet little wagon.

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Sensory play set

kidoozie-sand-and-splash-activity-table

Filled with sand or water, this compact-sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.

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Vintage scooter balance bike

Janod retro scooter balance bike

Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.

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Foam pogo stick

Flybar-my-first-foam-pogo-stick

Designed for ages 3 and up, My First Flybar offers kiddos who are too young for a pogo stick a frustration-free way to get their jump on. The wide foam base and stretchy bungee cord "stick" is sturdy enough to withstand indoor and outdoor use and makes a super fun addition to driveway obstacle courses and backyard races. Full disclosure—it squeaks when they bounce, but don't let that be a deterrent. One clever reviewer noted that with a pair of needle-nose pliers, you can surgically remove that sucker without damaging the base.

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Dumptruck 

green-toys-dump-truck

Whether they're digging up sand in the backyard or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? It's made from recycled plastic milk cartons.

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Hopper ball

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Burn off all that extra energy hippity hopping across the lawn or the living room! This hopper ball is one of the top rated versions on Amazon as it's thicker and more durable than most. It also comes with a hand pump to make inflation quick and easy.

$14.99

Pull-along ducks

janod-pull-along-wooden-ducks

There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.

$16.99

Rocking chair seesaw

Slidewhizzer-rocking-chair-seesaw

This built-to-last rocking seesaw is a fun way to get the wiggles out in the grass or in the playroom. The sturdy design can support up to 77 pounds, so even older kiddos can get in on the action.

$79.99

Baby forest fox ride-on

janod toys baby fox ride on

Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.

$79.99

Meadow ring toss game

Plan Toys meadow ring toss game

Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.

$24.75

Mini golf set

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Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.

$40

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Even 5 hours of screen time per day is OK for school-aged kids, says new study

Researchers found screen time contributes to stronger peer relationships and had no effect on depression and anxiety. So maybe it isn't as bad as we thought?

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If you've internalized some parental guilt about your own child's screen time usage, you're not alone. Numerous studies have shown that exposure to significant amounts of screen time in children leads to an increased risk of depression and behavioral issues, poor sleep and obesity, among other outcomes. Knowing all this can mean you're swallowing a big gulp of guilt every time you unlock the iPad or turn on the TV for your kiddo.

But is screen time really that bad? New research says maybe not. A study published in September 2021 of 12,000 9- and 10-year-olds found that even when school-aged kids spend up to 5 hours per day on screens (watching TV, texting or playing video games), it doesn't appear to be that harmful to their mental health.

Researchers found no association between screen usage and depression or anxiety in children at this age.

In fact, kids who had more access to screen time tended to have more friends and stronger peer relationships, most likely thanks to the social nature of video gaming, social media and texting.


The correlations between screen time and children's health

But those big social benefits come with a caveat. The researchers also noted that kids who used screens more frequently were in fact more likely to have attention problems, impacted sleep, poorer academic performance and were more likely to show aggressive behavior.

Without a randomized controlled trial, it's hard to nail down these effects as being caused directly by screens. The study's authors analyzed data from a nationwide study known as the Adolescent Brain Cognitive Development Study (ABCD Study), the largest long-term study of brain development and children's health in the country. They relied on self-reported levels of screen time from both children and adults (it's funny to note that those reported numbers differed slightly depending on who was asked… ).

It's important to remember that these outcomes are just correlations—not causations. "We can't say screen time causes the symptoms; instead, maybe more aggressive children are given screen devices as an attempt to distract them and calm their behavior," says Katie Paulich, lead author of the study and a PhD student in the Department of Psychology and Neuroscience. Also worth noting is that a child's socioeconomic status has a 2.5-times-bigger impact on behavior than screens.

Weighing the benefits with the risks will be up to you as the parent, who knows your child best. And because we live in a digital world, screens are here to stay, meaning parents often have little choice in the matter. It's impossible to say whether recreational screen time is fully "good" or "bad" for kids. It's maybe both.

"When looking at the strength of the correlations, we see only very modest associations," says Paulich. "That is, any association between screen time and the various outcomes, whether good or bad, is so small it's unlikely to be important at a clinical level." It's all just part of the overall picture.

A novel look at screen time in adolescents

The researchers cite a lack of studies examining the relationship between screen time and health outcomes in this specific early-adolescence age group, which is one of the reasons why this study is so groundbreaking. The findings don't apply to younger children—or older adolescents, who may be starting to go through puberty.

Screen time guidelines do exist for toddlers up to older kids, but up to 1.5 hours per day seems unattainable for many young adolescents, who often have their own smartphones and laptops, or at least regular access to one.

Of course, more research is needed, but that's where this study can be helpful. The ABCD study will follow the 12,000 participants for another 10 years, following up with annual check-ins. It'll be interesting to see how the findings change over time: Will depression and anxiety as a result of screen time be more prevalent as kids age? We'll have to wait and see.

The bottom line? Parents should still be the gatekeepers of their child's screen time in terms of access and age-appropriateness, but, "our early research suggests lengthy time on screen is not likely to yield dire consequences," says Paulich.

Children's health

Mom and gorilla bond over their babies at the zoo: ‘It was so beautiful’

The new mothers shared a special moment at a Boston zoo.

Franklin Park Zoo/YouTube

Motherhood knows no bounds.

When Kiki the gorilla spotted a new mom and baby visiting her habitat at the Franklin Park Zoo in Boston, she immediately took a liking to the pair. Emmelina Austin held her five-week-old son Canyon to the glass so Kiki could get a better look.

The gorilla spent nearly five minutes happily pointing and staring at baby Canyon.


Emmelina's husband captured the sweet moment on his phone, in a video that's now gone viral.

Mother shares unique maternal bond with gorilla (FULL VIDEO) www.youtube.com

Why was Kiki so interested in her tiny visitor? Possibly because Kiki's a new mom herself. Her fifth baby, Pablo, was born in October.

Near the end of the video, Kiki scooped up Pablo and held him close. The new moms held their baby boys to the glass and shared a special moment together: just a couple of mothers, showing off their little ones.

"When I walked into the zoo that day, I never could've imagined that we would have had that experience," Austin told ABC News. "It was so beautiful, and we walked out just over the moon."

We can't get enough of the sweet exchange. There's something special about sharing your little one with the world. Mothers of all ages, races–and it turns out, species–understand.

Our favorite viral mama + kid videos