The Snoo could soon be covered by health insurance

What parents need to know about the SNOO and the FDA's Breakthrough Device program.

is snoo covered by insurance

The sleep deprivation new parents feel is real and can be devastating. Ideally, society would support parents so that they can get the sleep they need by prioritizing paid leave (for both parents) and postpartum support services—but we don't live in an ideal society.

New parents often feel like they are alone in their battle for sleep and long for a secret weapon. The SNOO Smart Sleeper claims to be that secret weapon and uses "gentle rocking with soothing white noise and snug, safe swaddling" to keep babies (and parents) asleep for longer. It has a cult following, a 4-figure price tag and claims to add one to two hours of sleep time, something many parents would pay anything for.

This week the SNOO made headlines when the company announced it has received "FDA Breakthrough Device designation to receive expedited review of SNOO as a device to reduce Sudden Infant Death Syndrome." It sounds promising, and for parents who are on the fence about spending nearly $1,400 on the SNOO (or renting itfor $118 a month) the idea that the SNOO may prevent SIDS could be the deciding factor.


But what exactly is the Breakthrough Device Program and what does this mean for parents? It could mean the SNOO will become a lot more accessible. Here's what parents need to know:

The FDA accepted the SNOO for evaluation in the Breakthrough Device program—what does this mean?

This week the company behind the SNOO, Happiest Baby Inc., announced it received Breakthrough Device designationfrom the U.S Food and Drug Administration (FDA). The Breakthrough Devices Program is a voluntary program makers of medical devices and certain other products can apply to be part of. It means the SNOO will soon be reviewed by the FDA as a potentially life-saving device, and the sleeper could one day be labeled for use in the reduction of SIDS.

Dr. Karp, co-founder and CEO of Happiest Baby tells Motherly, "the FDA has a process of reviewing devices that can be helpful for medical conditions and that process usually takes a year and a half, even up to two years of review and study...But if it's a device that potentially can save lives or reduce a debilitating disease, they recognize that there's a need to expedite that year to do it fast."

According to Dr. Karp, if approved (he stressed that part) the SNOO will be the first SIDS prevention product.

"We are not at all claiming that we reduce SIDS, we have more research that we need to do to be able to be true to that point. Right now we're only saying that we can secure babies to the back just because that's what the swaddle does, it reduces their risk of rolling over and that keeps them in that position. But, once we're approved, if we are approved by the FDA, then, of course, we will be able to make that claim."

Dr. Rachel Y. Moon, the chair of the AAP Task Force on Sudden Infant Death Syndrome tells Motherly that as far as she knows there is no evidence to support that the SNOO saves lives. The AAP wants parents to be extremely cautious about any product claiming to prevent SIDS (which, again, the SNOO is not doingyet).

This may seem odd to consumers who have seen the SNOO marketed as "the only bed to meet the American Academy of Pediatrics' (AAP) back sleeping recommendation," but it is because the AAP's safe sleep guidelines aren't just about putting baby to sleep on their back (babies slept on their backs in the now recalled Rock n' Play, after all) but about several practices.

According to the AAP,these include making sure babies:

  • Sleep alone in their own crib, play yard or bassinet on a firm, flat mattress with a taut sheet" without blankets, pillows, crib bumpers, toys or other objects.
  • Sleep on their back every time.
  • Sleep in a bassinet, play yard or crib in a parent's room for the first six to 12 months.
  • Do not sleep in an adult bed, or on a couch, sofa or armchair.
  • Are not swaddled once they shows signs of rolling over.

As Dr. Moon explains on the AAP's Healthy Children website, while "babies should sleep on their backs for all sleep times," the AAP also says that "when your baby looks like he or she is trying to roll over, you should stop swaddling."

The SNOO offers "secure swaddling [which] prevents rolling to an unsafe position during sleep" and the makers of the SNOO dispute the AAP's guidelines around swaddling. In a blog post,Dr. Karp suggests that the AAP's recommendation to stop swaddling as soon as a baby can roll is confusing and contradicts the idea that babies should sleep on their backs at all times.

"The AAP also recommends that babies only sleep on the back during the first 6 months and that they do not sleep in the parents' bed for the first year. That's interesting because swaddling makes it harder for a baby to roll to the side or stomach, and it has been shown to lessen a parent's temptation to bed share. So, when wrapping stops early, achieving these guidelines becomes more challenging," Dr. Karp writes.

The chair of the AAP Task Force on Sudden Infant Death Syndrome does not endorse the SNOO, but the device does have some support from members of the AAP. Motherly received a copy of a letter of support for the SNOO from Dr. Colleen Kraft, the 2018 president, American Academy of Pediatrics.

Dr. Kraft wrote, in part: "I practice in Orange County, California, where many of my new parents have used the SNOO for their infants. Universally, my parents report that they are able to follow the Safe Sleep recommendations. They use the SNOO to keep their infants on their back and find no need to bed share. Their infants sleep longer, wake fewer times, and allow these parents the opportunity to sleep without fear for their baby's safety. I have found that improved parent and infant sleep helps to promote optimal bonding, which is essential for early brain development. In summary, the SNOO is a breakthrough device that could change the outcome for our most vulnerable citizens of the United States, our infants. I support this device that promotes the most fundamental health benefit of safe sleep and the security of a parent knowing that their infant will not succumb to SIDS/SUID."

Making the SNOO more accessible

Dr. Kraft believes the SNOO could "change the outcome for our most vulnerable citizens of the United States," but the babies born to her Orange County patients—many of whom are wealthy enough to purchase or rent a SNOO, or are lucky enough to work for a company that provides them as an employee benefit—are not actually the most vulnerable babies in the United States.

According to the CDC, infant mortality rates are higher than average for those who are Black and also for American Indian, Alaska Natives and Pacific Islanders. The highest rates of infant mortality happen for moms under 20 years old. Research suggests that high rates of discrimination and poverty are factors in why some democratic groups experience higher rates of SIDS.

The good news is, if the SNOO is approved by the FDA as a potentially life-saving device, it could end up in more homes through insurance programs. As Dr. Karp tells Motherly, "the goal was first to be able to create something that's helpful. And then the next goal is to get it into as many people's hands as possible."

Karp explains that more than 50 corporations now provide the SNOO as a benefit for employees, "and then we now rent it for pretty much the cost of a Starbucks coffee. And so in just three years we've gone from a $1,200 baby bed to something you could rent for the cost of coffee a day."

But a daily Starbucks isn't in the budget for many American families—and Karp recognizes that and hopes FDA approval could help those families.

"We hope in the next couple of years that insurance companies will cover it and government agencies will cover it. Then we're now at over 20 hospitals doing studies around the world on this bed. To be able to improve health outcomes so that we can convince companies that they will save money by preventing problems, compared to waiting for the process to happen," he says.

In the meantime, Dr. Moon doesn't want parents who can't afford the SNOO to feel guilty because they can't afford one, as she hasn't seen enough evidence to make it a nursery necessity. "However, if they truly have evidence to support the claims, then the onus is on the company to make this more affordable," she said in a statement to Motherly.

The SNOO keeps babies alseep for longer, but is that safe? 

Parents are often asked if their baby is sleeping through the night, but according to Dr. Moon, they shouldn't be. Research from McGill University suggests that most babies don't and that while parents are often encouraged to commit to behavioral interventions for baby, perhaps expectations and supports for parents need to be adjusted instead. Yes, moms need more sleep, but perhaps conversations, community and cultural change should be considered as possible solutions, at least as much as any consumer product is.

Dr. Moon does not endorse the SNOO and suggests that babies wake up frequently because they need to. "The purpose of the SNOO is to keep a baby from waking and crying. A baby has to wake every few hours to feed. Additionally, the likely issue with SIDS is an arousal problem. A product that encourages a baby to sleep for longer periods of time is not physiologically advantageous for either safety or feeding purposes," she tells Motherly.

Dr. Karp says you wouldn't wake up a baby to eat if the baby didn't wake up on their own and does not see a problem with an additional 1-2 hours of sleep. "Some babies just mature their circadian rhythm earlier and SNOO helps them do that," says Karp.

The bottom line on the SNOO's Breakthrough Device designation

Bottom line: As Motherly has previously reported,the CDC says progress on SIDS has stalled, and less than a third of American babies are only put to sleep in the products the American Academy of Pediatrics (AAP) recommends: firm and flat cribs, bassinets, or Pack N' Plays which meet the safety standards of the Consumer Product Safety Commission.

If the SNOO can help parents achieve Back to Sleep (something that understandably feels impossible for many exhausted parents) that is certainly a good thing and we are eagerly awaiting the results of the FDA's Breakthrough Device designation investigation.

If the FDA does find the SNOO makes baby sleep safer than we hope more parents will have access to it and more babies can sleep safe and sound.

How one company is making a huge difference for LGBTQ youth

Take notes, all you other brands, this is how it's done

Photo by Sharon McCutcheon from Pexels

This article is sponsored by H&M. Thank you for supporting the brands that support Motherly and mamas.

We spoke to Chris Bright (he/she/they), Director of Public Training at The Trevor Project, who works closely with H&M. Chris shared with us the Trevor Project's important mission, and what all brands should do to best support LGBTQ youth today.

1. For those that do not know, what is The Trevor Project's mission? What is it all about and its impact on society?

The Trevor Project is the world's largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people. Suicide is the second leading cause of death among young people, and LGBTQ youth are more than four times more likely to attempt suicide than their straight or cis peers. Our mission is to end suicide among the estimated 1.8 million LGBTQ youth under the age of 25 in the U.S. who seriously consider suicide each year.

Founded in 1998, The Trevor Project launched TrevorLifeline, the first 24/7 national lifeline supporting LGBTQ youth in crisis alongside HBO's broadcast of the Academy Award-winning short film Trevor. The first calls were answered that night. Since then, we have grown from reaching several thousand LGBTQ youth per year to becoming the preeminent resource for LGBTQ young people in crisis, directly serving over 200K LGBTQ young people in the last fiscal year alone. We work tirelessly to save young lives by providing support through our free and confidential crisis programs on platforms where young people spend their time — online and on the phone. In addition to TrevorLifeline, we offer 24/7 digital crisis services including TrevorText and TrevorChat, as well as TrevorSpace, the world's largest safe space social networking site for LGBTQ youth.


H&M + The Trevor Project

2. Can you describe the nature of the relationship/partnership the Trevor Project has with H&M?

Our collaboration with H&M has been remarkably successful, with H&M driving awareness of The Trevor Project and our services among its audience while also demonstrating its strong support of LGBTQ young people. H&M first partnered with us in December 2020 during our "Every Single One" holiday campaign, where they donated $250K in matching funds for Giving Tuesday. This helped The Trevor Project have our best-ever Giving Tuesday moment.

Our work together has had extensive impact, allowing H&M to engage employees, customers, and community members in conversations about LGBTQ Allyship through Trevor's resources and mission. We're thankful for H&M's support, which helps us continue to operate and improve our 24/7 life-saving crisis services so we can serve more LGBTQ young people.

3. Why was H&M the right company to partner with?

H&M is an established yet relevant brand that has the attention of young people, and we're always so thankful to partner with youth-facing brands that can not only spread messages of love and support, but also can increase the awareness of our crisis services and resources. We know that H&M genuinely cares about creating a better future for LGBTQ young people.

4. What do you see as the biggest challenge or struggle for LGBTQ kids today?

LGBTQ youth are incredibly diverse, with so many intersecting identities and unique experiences — making it difficult for me to pinpoint what might be the single biggest challenge or struggle for all LGBTQ youth today.

What I can say, however, is our research reveals numerous challenges or struggles that may be more prevalent across the board for LGBTQ youth. According to our 2021 National Survey on LGBTQ Youth Mental Health, which captures the experiences of nearly 35,000 LGBTQ youth ages 13 to 24 across the U.S., nearly 42% of LGBTQ youth seriously considered attempting suicide in the past year, including more than half of transgender and nonbinary youth. Over 94% of LGBTQ youth reported that recent politics negatively impacted their mental health and more than 80% of LGBTQ youth stated that COVID-19 made their living situation more stressful.

What's clear is that while there is no single biggest challenge or struggle for our LGBTQ youth today, it's critical that we find ways to uplift and support each and every LGBTQ young person that we can.

5. Since it's back to school time, are there stressors or situations that are uniquely heightened for LGBTQ youth, other than the standard new school year jitters, that people don't necessarily know about?

Our research has found that LGBTQ youth who reported having at least one LGBTQ-affirming space had 35% reduced odds of attempting suicide in the past year, with LGBTQ-affirming school environments having the strongest association with reduced suicide attempts. Since the onset of COVID-19, the volume of youth reaching out to us has significantly increased, at times nearly double our pre-COVID volume. Feelings of loneliness, isolation, and anxiety have been heightened as a result of the pandemic, further emphasizing the need for LGBTQ youth to have access to spaces that affirm their identities, such as gender-neutral bathrooms, trans-inclusive sports, and positive extracurricular activities such as Gender and Sexuality Alliances (GSAs).

LGBTQ youth who reported having at least one accepting adult — whether it be teachers, coaches, or counselors — were 40% less likely to report a suicide attempt in the past year. The Trevor Project created the Model School District Policy on Suicide Prevention, which includes requirements for teacher training, mental health instruction for students, and policies and procedures for suicide prevention, intervention, and postvention. Now, more than ever, it is crucial that as in-person learning returns, schools provide LGBTQ students with safe learning environments where they can feel empowered, supported, and accepted by their peers and educators.

H&M + the Trevor Project

6. In what way is the support that The Trevor Project provides crucial to LGBTQ youth, especially as it pertains to suicide prevention?

The support that The Trevor Project provides is so crucial because suicide is the second leading cause of death among young people — and LGBTQ youth are more than four times more likely to attempt suicide than their straight or cis peers. LGBTQ youth reach out to Trevor because we are LGBTQ-affirming and a trusted provider of crisis services. All of our volunteers are highly-trained to answer calls, chats, and text from LGBTQ youth 24/7 when they are feeling suicidal or need a safe, non-judgmental place to talk.

Almost three-quarters of youth stated that they either would not or were unsure if they would have another service if The Trevor Project did not exist. We aim to be there for every young LGBTQ person in crisis with a clear message: you are loved, your life has value, and you are never alone.

7. What do you think the responsibility is for brands to be involved in pro-social, activism-related work?

Everyone can play a role in creating change and building progress in our society. Brands — especially those with large platforms and influence — have a responsibility to fulfill that role as well. We recognize H&M and our other brand partners for helping spur progress on important issues, and we encourage others to follow suit. Beyond the essential financial support that brands can provide to nonprofits like The Trevor Project, there's also a direct benefit for the community when brands are loud about their support of Pride; we've found that more than half of youth said brands who support the LGBTQ community positively impact how they feel about being LGBTQ. Finally, it's important to remember that Pride doesn't begin and end in June — the opportunity to support Pride is 365 days a year. We are thrilled to have H&M as a year-round partner for The Trevor Project, demonstrating their authentic support for our work.

8. What is one of the biggest impacts or positive results you have seen come from the partnership between The Trevor Project and H&M?

We wouldn't be able to do the work we do and make the progress we've made without our brand partners like H&M. The Trevor Project has experienced significant growth in the last few years with the implementation of our five key program areas: crisis services, peer support, research, education and public awareness, and advocacy. Since 2019, we've been working to scale our volunteer training to increase the number of crisis services counselors on a yearly basis. In addition to original, intersectional monthly research briefs, our research team launched the world's largest survey of LGBTQ youth mental health in 2019, and has released a total of three national, annual reports. We've ramped up Trevor's advocacy work on the local, state, and federal levels to protect the rights of LGBTQ people, including bills to protect LGBTQ youth from conversion therapy that have been in introduced in 40 states. H&M's partnership helps us advance this work by raising significant funds and awareness for our mission. During June 2021, when H&M served as one of our key Pride Partners, our crisis counselors served over 19,500 crisis contacts with free, confidential support via phone, chat, and text.

9. How important is it for LGBTQ+ youth to see allies in popular culture, be it a celebrity or high profile person, mainstream brand, etc.?

LGBTQ representation in the mainstream media is extremely important as it makes LGBTQ youth feel seen, validated, and confident that they are not alone. Over 80% of youth said that celebrities who are LGBTQ positively influence how they feel about being LGBTQ, and more than half of youth said brands who support the LGBTQ community have a positive impact on their LGBTQ identity. As we continue to see increased visibility for marginalized communities in popular culture, diverse images will become normalized, which in turn creates a safer, more accepting world for all of us.

10. For people who want to get involved with a cause like The Trevor Project, what is the best way to make a difference?

There are a number of ways to get involved with The Trevor Project – from making a donation (TheTrevorProject.org/Donate) to applying to be a volunteer (TheTrevorProject.org/Volunteer) to spreading the word about our resources.

Affirming spaces and support systems work to save young LGBTQ lives. People can be active in their communities to ensure that more safe, affirming spaces are available and thriving. Even making an effort to respect someone's pronouns and encouraging those around you to do the same can make a huge difference. Our research has also found that LGBTQ youth who report having at least one accepting adult were 40% less likely to report a suicide attempt. If you get the opportunity, be that one person for a young person in your life.

If you or someone you know needs help or support, The Trevor Project's trained crisis counselors are available 24/7 at 1-866-488-7386, via chat www.TheTrevorProject.org/Help, or by texting START to 678678.

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This incredibly soft comforter from Sunday Citizen is like sleeping on a cloud

My only complaint? I've slept through my alarm twice.

When it comes to getting a good night's sleep, there are many factors that, as a mama, are hard to control. Who's going to wet the bed at 3 am, how many times a small person is going to need a sip of water, or the volume of your partner's snoring are total wildcards.

One thing you can control? Tricking out your bed to make it as downright cozy as possible. (And in these times, is there anywhere you want to be than your bed like 75% of the time?)

I've always been a down comforter sort of girl, but after a week of testing the ridiculously plush and aptly named Snug Comforter from Sunday Citizen, a brand that's run by "curators of soft, seekers of chill" who "believe in comfort over everything," it's safe to say I've been converted.


Honestly, it's no wonder. Originally designed as a better blanket for luxury hotels and engineered with textile experts to create this uniquely soft fabric, it has made my bed into the vacation I so desperately want these days.

The comforter is made up of two layers. On one side is their signature knit "snug" fabric which out-cozies even my most beloved (bought on sale) cashmere sweater. The other, a soft quilted microfiber. Together, it creates a weighty blanket that's as soothing to be under as it is to flop face-first into at the end of an exhausting day. Or at lunch. No judgement.

Miraculously, given the weight and construction, it stays totally breathable and hasn't left me feeling overheated even on these warm summer nights with just a fan in the window.

Beyond being the absolute most comfortable comforter I've found, it's also answered my minimalist bed making desires. Whether you opt to use it knit or quilted side up, it cleanly pulls the room together and doesn't wrinkle or look unkempt even if you steal a quick nap on top of it.

Also worth noting, while all that sounds super luxe and totally indulgent, the best part is, it's equally durable. It's made to be easily machine washed and come out the other side as radically soft as ever, forever, which totally helps take the sting out of the price tag.

My only complaint? I've slept through my alarm twice.

Here is my top pick from Sunday Citizen, along with the super-soft goods I'm coveting for future purchases.

Woodland Snug comforter

Sunday-Citizen-Woodland-Snug-comforter

The bedroom anchor I've been looking for— the Snug Comforter.

$249

Braided Pom Pom Throw

Because this degree of coziness needs portability, I'm totally putting the throw version on my list. It's washable, which is a must-have given my shedding dog and two spill-prone kiddos who are bound to fight over it during family movie night.

$145

Lumbar pillow

sunday-citizen-lumbar-pillow

What's a cozy bed without a pile of pillows?

$65

Crystal infused sleep mask

sunday citizen sleep mask

Promoting sleep by creating total darkness and relaxation, I've bookmarked as my go-to gift for fellow mamas.

$40

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

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Motherly created the flexible online birth class moms need

The Motherly Birth Class is completely online, which means you can take the class at your own pace.

Taking a birth class is a pregnancy milestone. Whether you've been excited to take a birth class for a long time or have just recently decided that you wanted to take one, sitting down for that first lesson feels big—spoiler alert, this is really happening! But finding time for a birth class isn't as easy as it would seem.

We know new parents are busy (hello, understatement of the year). Between diaper changes, pediatrician appointments, healing from birth and the general adjustment to #newparentlife, the days can fill up quickly. But a lot of people are caught off guard by how busy pregnancy can be, too! That first trimester is so often full of symptoms—like nausea and fatigue—that can make previously easy or simple tasks exhausting. The second trimester begins and (usually) we start to feel better. But then our days get filled with planning out baby registries and deciding on questions like, "Where will this tiny new human sleep?" And before you know it, it's the third trimester—and, well, then you're in the home stretch. Plus there are so many appointments!

All this to say that we get how busy you are—and how hard that might make it to fit in a birth class.

And that's why we created The Motherly Birth Class. The Motherly Birth Class is completely online, which means you can take the class at your own pace.


Think you'll want to watch each lesson a few times over? Great!

Due date's next week and you need the option to take a birth class very quickly? No problem!

Like everything at Motherly, we designed this class with you in mind.

Taught by Certified Nurse-Midwife Diana Spalding (who also wrote "The Motherly Guide to Becoming Mama"), this class is broken into 12 lessons—and you get to control how and when you watch them. We'll teach you about what your (amazing) body is up to in labor, how to decide when it's time to head to the hospital or birth center (or when to call your home birth midwife), what your options are for coping with pain and so much more.

When you sign up for The Motherly Birth Class, you'll get access to a downloadable workbook and meditations. Plus, you'll be invited to join our supportive private online community (where you can chat with the class instructor!)

Oh, one more thing: Your insurance or flexible spending account might even able to able to cover the cost of this class.

Pregnancy is wonderful—but it's a lot. You deserve a birth class that works for you and empowers you to have your best birth. Because vaginal or Cesarean, unmedicated or medication, birth is incredible. And you are the star of it all.

You've got this.

Sign up for The Motherly Birth Class today!

The Motherly Birth Class

pregnant-woman-looking-at-her-belly

Take our completely digital birth class from the comfort of your living room. We'll help you have your best birth—because you deserve it.

$79

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

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14 toys that will keep your kids entertained inside *and* outside

They transition seamlessly for indoor play.

Keeping kids entertained is a battle for all seasons. When it's warm and sunny, the options seem endless. Get them outside and get them moving. When it's cold or rainy, it gets a little tricker.

So with that in mind, we've rounded up some of the best toys for toddlers and kids that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, many are Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

From sunny backyard afternoons to rainy mornings stuck inside, these indoor outdoor toys are sure to keep little ones engaged and entertained.


Tiny thrill-seekers will love this kid-powered coaster which will send them (safely) sailing across the backyard or play space. The durable set comes with a high back coaster car and 10.75 feet of track, providing endless opportunities for developing gross motor skills, balance and learning to take turns. The track is made up of three separate pieces which are easy to assemble and take apart for storage (but we don't think it will be put away too often!)

$139

Secret Agent play set

Plan-Toys-Secret-agent-play-set

This set has everything your little secret agent needs to solve whatever case they might encounter: an ID badge, finger scanner, walkie-talkie handset, L-shaped scale and coloring comic (a printable file is also available for online download) along with a handy belt to carry it all along. Neighborhood watch? Watch out.

$40

Mini golf set

Plan Toys mini golf set

Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.

$40

Stepping Stones

Stepping-stones

Kiddos can jump, stretch, climb and balance with these non-slip stepping stones. The 20-piece set can be arranged in countless configurations to create obstacle courses, games or whatever they can dream up.

$99.99

Sand play set

Plan Toys sand set

Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.

$30

Sensory play set

kidoozie-sand-and-splash-activity-table

Filled with sand or water, this compact-sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.

$19.95

Vintage scooter balance bike

Janod retro scooter balance bike

Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.

$121

Foam pogo stick

Flybar-my-first-foam-pogo-stick

Designed for ages 3 and up, My First Flybar offers kiddos who are too young for a pogo stick a frustration-free way to get their jump on. The wide foam base and stretchy bungee cord "stick" is sturdy enough to withstand indoor and outdoor use and makes a super fun addition to driveway obstacle courses and backyard races. Full disclosure—it squeaks when they bounce, but don't let that be a deterrent. One clever reviewer noted that with a pair of needle-nose pliers, you can surgically remove that sucker without damaging the base.

$16.99

Dumptruck 

green-toys-dump-truck

Whether they're digging up sand in the backyard or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? It's made from recycled plastic milk cartons.

$22

Hopper ball

Hopper ball

Burn off all that extra energy hippity hopping across the lawn or the living room! This hopper ball is one of the top rated versions on Amazon as it's thicker and more durable than most. It also comes with a hand pump to make inflation quick and easy.

$14.99

Pull-along ducks

janod-pull-along-wooden-ducks

There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.

$16.99

Rocking chair seesaw

Slidewhizzer-rocking-chair-seesaw

This built-to-last rocking seesaw is a fun way to get the wiggles out in the grass or in the playroom. The sturdy design can support up to 77 pounds, so even older kiddos can get in on the action.

$79.99

Baby forest fox ride-on

janod toys baby fox ride on

Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.

$79.99

Meadow ring toss game

Plan Toys meadow ring toss game

Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.

$24.75

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18 stylish-but-comfy pieces to refresh your wardrobe this fall (and everything's under $75!)

From school pickup to working from home, these pieces will freshen up your closet without breaking the bank.

Freedom Company

What is trending in the world of fashion changes every year. Keeping up with what's in style is challenging when you're a busy mama who's constantly cleaning up, preparing meals and working all day. That's a fact, so how can you possibly be expected to keep up with the latest clothing trends?

During the height of the pandemic, many of us became comfortable dressing down, going braless, and saying goodbye to snug jeans. But who says we can't tackle a look that is cozy and polished? From 2021-2022: biker shorts have begun replacing short-shorts, bright colors are trending, tie dye and retro patterns are making a major comeback, and let's not forget, joggers are the new skinny jeans. The accessories you choose will help others determine whether or not you're lounging around town post-yoga class or preparing for a job interview.

Replacing your entire wardrobe every year, however, is too expensive. But purchasing a few clothing items within your budget will help boost your self-esteem and keep you feeling proud with what you're wearing every day.

Bearing in mind that no two moms are alike, we narrowed down a list of must-have clothing items—there is a little something for everyone. And the best part? Each garment costs less than $75.

We carefully selected each piece based on several factors: pricing, quality, and the level of comfort. Enjoy browsing through our wide-ranging list, and of course, happy shopping!

Sensual Fashion Boutique Entro Terracotta Long Sleeve Tiered Ruffle Midi Dress

Not only is the color of this mid-length dress perfect for autumn but it's also lined and tiered with ruffle details, providing an added layer of warmth. The end of the sleeves and waist area have elastic for lovably chic vibes, and the v neck isn't too low cut for play dates and strolls through the park.

$49.99

Digital Print Tie-Dye Joggers

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Go ahead: check out dresses, loungewear, and activewear on any clothing website and you're bound to find a wide array of tie dye options. Pair these high-quality, affordable joggers with a form fitting tee or crop top in the warmer months or a matching hoodie in the fall and winter.

$32

Nancy Rose Performance Stealie Tank

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Every one of Nancy Rose Performance's tanks are dyed by hand, so no two are the same. To make this an even better purchase, this flattering top is anti-odor, UV resistant, protective against germs and bacteria, and the fabric promotes healthy skin—does it get any better than that? The body hugging fit is comfortable, not too tight, and can be worn out of the house or even as a cozy pajama tank.

$62

H&M Shirt Jacket 

This loose-fitting shirt jacket literally matches with everything from dresses and rompers to joggers and jeans. We can't get enough of how delicately soft the 100% cotton feels—it's almost like you're wearing a throw blanket around your body.

$39.99

Freedom Company Babydoll Dress

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Available in four color variations, this flowy dress is an absolute staple in any moms' wardrobe. Some people prefer dressing it down with a pair of flip flops or sneakers, while others wear heels and a trendy scarf—making this an excellent option for any occasion. Bonus points: it's made from a buttery soft material, doesn't shrink in the wash, and there's even side pockets for convenience.

$75

​Smash + Tess The S + T Bada$$ Bike Short 

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So long, short-shorts—biker shorts are trending for good reason: they're versatile and cute as heck. You can wear them to a morning yoga class and then throughout the remainder of your day, while embracing the comfortability and vintage appeal. Smash + Tess is bringing sexy back with these dusty rose-colored shorts that can be worn with a loose-fitting tee, crop top, or camisole—honestly, there isn't much they can't match.

$40

​Socialite Shortie Cami Romper

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You're choosing both quality and affordability, and who doesn't want that? This romper comes in heather grey or black taupe and it's soft as jersey sheets. You can dress it up with a pair of wedges, sunglasses, and a casual cardigan, or pair this loose-fitting piece with flip flops for a chill and cozy appearance.

$45

​M.M.LA Fleur The Constance Dress -- Everstretch

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Doesn't every mama need a sexy black dress for date nights and special occasions? With Everstretch material, M.M.LaFleur's midi dress will quickly become your go-to for night's out in the town.

$70

Wolven Moonlight Mandala Reversible Four-Way Top

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A shirt that can be worn in four different ways, how unique is that? You can wear this as an all black shirt, a solid black shirt with a keyhole in the front, a printed shirt, or a printed shirt with a keyhole at the top of the front. Talk about convenience—you could wear the same shirt four times in one week and no one would be the wiser.

$68

MISSGUIDED Purple Floral Print Cut Out Skater Dress

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Why can't moms dress in cool clothing on the weekend or after work hours? Be daring: opt for a dress that has a low cut v-neck and also shows just enough of your back to make you feel sexy without being too revealing. The purple hues within the floral pattern are seriously gorgeous.

$23

L*SPACE Off Duty Short

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Flattering on all body types, these retro inspired gym shorts are made from ultra soft French terry rib fabric. No joke, you will want to wear these all day, forego pajamas, and keep these cuties on while you're sleeping at night.

$75

Onzie Biker Babe One Piece

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This one piece incorporates two of the biggest trends this year, tie dye and biker shorts. ONZIE created a form fitting outfit that can be worn at the gym, during your fave hot yoga class, or as a stylish option for everyday wear. We promise, you'll look like the coolest mom everywhere you go, because let's be real, you already are.

$66

​A Pea In The Pod BB Dakota Under Belly Maternity Jogger Pant

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Resembling fluffy cotton candy clouds, these joggers stretch to fit pregnant, postpartum moms (even if your kids are all grown up). Their timeless look blended with maximum comfort makes for the perfect pair of pants.

$33.97

​ASTR the LABEL Geraldine Lettuce Edge Top

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Not only is this crop top affordable, but you can quite literally match it with anything: biker shorts, skinny jeans, leggings, or skirts. The ruffled lettuce edge adds a nice touch, setting this shirt apart from all of the rest. Let's get rid of the stereotype that moms must cover up—why don't we show a little belly, feel proud of our bodies, and strut our stuff once in a while?

$28

​Frank and Oak The Oversized Tie Dye T-Shirt

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The loose fit of this tie dye shirt causes total comfort, and who doesn't want that? This tee pairs well with biker shorts, leggings, and skinny jeans. They're available in pink or green, so you can pick your fave or perhaps buy both!

$29.99

​LEZAT Jessie Brushed Jogger

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Affordable pricing? Check. High quality clothing? You bet! These joggers are made from extra soft, recycled nude pink fabric. For a matching set, you can add their cute cami to your shopping cart and still, your purchase will only come to a total of $60. We can't recommend this brand's clothing selection enough!

$40

​Peruvian Connection Conservatory Dress

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This dress can transition from summer to fall if you throw on a nice jacket and brown boots. Depending on how you choose to accessorize, you can dress it up casually or professionally.

$72

​Pistola Trina Muscle Tee

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Muscle tees are making a huge comeback for men and women alike. When the soft cotton material is cloaked in a feminine pattern, we're all bound to fall in love.

$68
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Cameron Diaz on having a baby at 47: 'You really have to work hard for it'

"The only pressure for me now is I have to live to be, like, 107, you know? No pressure!"

This is the decade that saw the face of first-time motherhood change. The number of first-time mamas under 30 is shrinking, while more and more women are becoming moms after 40.

Cameron Diaz is one of them. The actress and businesswoman, now 48, became a mom in January at the age of 47. In a new episode of Naomi Campbell's YouTube series, No Filter, Diaz opens up about what it's like to become a mom in your fourth decade.

"A lot of people do it the other way around... they get married [and] have a family in their youth," says Diaz."I'm kind of doing it in the second half of my life."


This second half has been the happiest she's ever felt, she explains, adding that life with daughter Raddix and husband Benji Madden feels like the "sweet spot" of her life story. But having a child at 47 is a different experience than having one at 27... and it does mean Diaz will be spending her 50s and 60s raising a child while some of her peers will be sending theirs off to college.

The first-time mama is taking it all in stride, telling Campbell with a laugh: "The only pressure for me now is I have to live to be, like, 107, you know? No pressure!"

She continues: "Having a family when you're young...it's like anything when you're young: You do it. But when you're my age and you decide to do it, it's a real choice. You really have to work hard for it."

Right now, raising her daughter (and working on her wine business) is what feels right for Diaz. She tells Campbell she doesn't think she's going back to acting. "I feel really resolved. I mean, I never say never to anything, first of all, but I feel really resolved," she explains. "I haven't made a movie since 2014. It's been a long time, it's been seven years or six years since I made a film. Girl, I am okay with that."

Sometimes, what's right for you in your 20s isn't what's right in your 40s. Cameron Diaz proves that, and she proves that the door to motherhood doesn't close on your 40th birthday.

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