There’s lots of moans and groans about pregnancy fashion, but we have to wholeheartedly disagree. In fact, during our own pregnant days, we fell in love with some beautiful brands that we were sad to part ways with after our belly returned to normal size. One of those brands was Isabella Oliver: fashionable yet functional, smart yet super-cozy. So we were thrilled to learn that the brand’s talented founder and creative director, Baukjen de Swaan Arons, actually created a non-pregnancy brand, called Baukjen, that was just as beautiful.
Now that we have kids, Baukjen is the type of brand that defines our “mom style,” which we're talking about this week, and you’ll be seeing a lot more of in the coming months. The brand is filled with effortless, everyday clothes that are casually chic and totally fashionable. Baukjen makes it easy for your “mom style” to be simply “style” that celebrates the woman you were before -- and remain after -- kids.
For the next two weeks, Baukjen is partnering with us to give away a $200 gift certificate for one lucky WRNY reader who’s got a “mom style” that is all her own. So if you’re a mom and you’ve got style -- we know you do -- instagram your look with the hashtag #WRNYmomstyle and mention (and follow) both @wellroundedny and @baukjen in your post to qualify. Also, sign up for our Well Rounded NY newsletter.
Only one lucky mama will win, but we’ll be showing off some of our favorite stylish mamas on instagram along the way, and in a few weeks, on Well Rounded NY too.
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Leave a comment for each.
Now get dressed and get instagramming! Winner will be announced on March 24. Good luck.