When we became mamas, we couldn’t wait to share our hard-earned expert lists with all of our friends -- our registry list, our hospital bag list, our first-6-weeks list. What we didn’t share though, was our new mama list, because let’s face it, we were so busy with baby that we sometimes forgot we had to take care of ourselves too!

There’s nobody with a better new mama list than the impossibly glamorous Morgan Hutchinson, founder of the new online shop Bu Ru for breastfeeding and new mothers. Bu Ru, as you may have already read, offers the best and brightest that the nursing fashion world has to offer, as well as breastfeeding and pump-friendly options from the some of our favorite contemporary labels. Add in accessories and giftables, and you’ve basically got everything you need postpartum to help you take care of yourself (and your fashion needs!) while taking care of baby.


This week, Hutchinson has curated a package of New Mama Must-Haves that she’s giving away to one lucky Well Rounded NY reader. You’ll get cute and comfy Nikibiki leopard-print leggings, a mini-zip LOLO bag (your choice!), the Laundress Baby Fabric Fresh spray, a Yummie seamless 2-way shaping tank, and a super-cool S’well bottle for keeping breastmilk cold...or just carrying around some much-needed new mama hydration.

And, she's letting WRNY readers in on an exclusive 15% discount on the whole site! As if you needed another reason to go shopping. (discount code: WRNY15).

To enter the giveaway, just sign up for the new Well Rounded NY newsletter and leave a comment below.

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That's why we're so grateful for the way celebrities are ditching damaging narratives about postpartum perfection and embracing the messy authenticity of new motherhood. Thanks to these modern mamas, the rest of us are seeing our own experiences reflected in pop culture, and that lets us know we're not alone.

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