On-Demand Lactation Experts Are a Thing

How to text your way to breastfeeding success.

On-Demand Lactation Experts Are a Thing

For something that’s supposed to be “the most natural thing in the world,” breastfeeding sure as hell isn’t easy. There’s pain, latch issues, supply worries, allergies, nursing strikes, mastitis. The list goes on. To establish a successful breastfeeding relationship, the first 24 hours after birth are crucial, and a good support system thereafter can do wonders.

Unfortunately, the average hospital visit from a lactation consultant only lasts five to 10 minutes, and once they get home, too many new moms don’t know how to find a lactation consultant and, as a result, give up on breastfeeding. But what if on-demand economy could change that?


On-demand services have made it easy to call a cab, grocery shop, even get your hair done. And now with the on-demand service boober, new moms can add lactation consultants to their list.

The service was founded by a Brooklyn doula and owner of the popular NYC childbirth educator Birth Day Presence, Jada Shapiro. “The parents in my community were continually reaching out, desperate for breastfeeding help,” she explained. “Despite being prenatally educated about breastfeeding, new moms were , leaving us messages about how no one helped them breastfeed in the hospital or how much pain they were in and were going to give up breastfeeding.”

Healthcare professionals and researchers continue to impress the health benefits of breastfeeding on expectant mothers, but they do so without providing adequate resources. So mothers often end up turning to Dr. Google for support. “They search the internet, ask friends, ask their doctors, and go to directories that give them lists of names,” Shapiro says. “They spend frustrating and fruitless time calling tons of different providers, waiting for someone to maybe get back to them.”

How do we break this cycle?

Studies have shown that access to skilled, in-person, non-medical care as well as social support allows expectant and new mothers and families to feel confident and to thrive. boober provide the fast lifeline of support that new parents not only crave but also need for a smoother transition into parenthood.

The first service of its kind, boober is a hotline designed to provide on-demand, same-day, in-person lactation counseling at the hospital or in your home. Parents can just text their SOS (aka: save our supply!) for an immediate connection to expert lactation care. Once they’re in touch with a professional, they can ask questions or schedule an appointment through Skype, phone or in person. boober is only available in New York and New Jersey, but will soon expand to other cities.

The platform, which has already connected 400 parents to lactation consultants in just one year, matches families with certified specialists based on their needs and on the kind of feeding issues they are dealing with. boober consultants can also help with other birth and postpartum issues, like caring for NICU babies, creating a back-to-work plan, nursing toddlers, introducing solids, and weaning.

The success of boober, and other new on-demand healthcare services, may be the future of lactation consulting and, above all, postpartum care. Because even in our increasingly technology-reliant world, there are some things that require a conversation with another human being...albeit one that was prompted with technology. On-demand healthcare apps and online tools allow care providers to focus on visiting and helping patients instead of spending time on developing marketing strategies to acquire new patients; and it makes mamas feel heard and helped right away, increasing their chances of success with their feeding goals.

At its core, technology was designed to bring us closer together and make the support we crave more accessible. So in-demand, on-demand services are likely not just here to stay, but will revolutionize the way new moms receive care in all areas of their lives -- for nursing and sleeping and going back to work and so much more.

photo credit: Tom Poole.

14 outdoor toys your kids will want to play with beyond summer

They transition seamlessly for indoor play.

With Labor day weekend in the rearview and back-to-school in full swing, most parents are fresh out of boxes to check on their "Fun Concierge" hit list. It's also the point of diminishing returns on investing in summer-only toys. So with that in mind, we've rounded up some of our favorite toys that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, they're Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

From sunny backyard afternoons to rainy mornings stuck inside, these toys are sure to keep little ones engaged and entertained.

Meadow ring toss game

Plan Toys meadow ring toss game

Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.


Balance board

Plan Toys balance board

Balance boards are a fabulous way to get the wiggles out. This one comes with a rope attachment, making it suitable for even the youngest wigglers. From practicing their balance and building core strength to working on skills that translate to skateboarding and snowboarding, it's a year-round physical activity that's easy to bring inside and use between Zoom classes, too!


Detective set

Plan Toys detective setDetective Set

This set has everything your little detective needs to solve whatever mystery they might encounter: an eye glasses, walkie-talkie, camera, a red lens, a periscope and a bag. Neighborhood watch? Watch out.


Wooden doll stroller

Janod wooden doll strollerWooden Doll Stroller

Take their charges on a stroll around the block with this classic doll stroller. With the same versatility they're used to in their own ride, this heirloom quality carriage allows their doll or stuffy to face them or face the world.


Sand play set

Plan Toys sand set

Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.


Water play set

Plan Toys water play set

Filled with sand or water, this tabletop sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.


Mini golf set

Plan Toys mini golf set

Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.


Vintage scooter balance bike

Janod retro scooter balance bike

Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.


Wooden rocking pegasus

plan toys wooden rocking pegasus

Your little will be ready to take flight on this fun pegasus. It gently rocks back and forth, but doesn't skimp on safety—its winged saddle, footrests and backrest ensure kids won't fall off whether they're rocking inside or outside.


Croquet set

Plan Toys croquet set

The cutest croquet set we've ever seen! With adorable animal face wooden balls and a canvas bag for easy clean up, it's also crafted to stick around awhile. Round after round, it's great for teaching kiddos math and problem-solving skills as well.


Wooden digital camera

fathers factory wooden digital camera

Kids get the chance to assemble the camera on their own then can adventure anywhere to capture the best moments. With two detachable magnetic lenses, four built-in filters and video recorder, your little photographer can tap into their creativity from summertime to the holidays.


Wooden bulldozer toy

plan toys wooden bulldozer toy

Whether they're digging up sand in the backyad or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? Its wooden structure means it's not an eye sore to look at wherever your digger drops it.


Pull-along hippo

janod toys pull along hippo toy

There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.


Baby forest fox ride-on

janod toys baby fox ride on

Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.


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This is my one trick to get baby to sleep (and it always works!)

There's a reason why every mom tells you to buy a sound machine.

So in my defense, I grew up in Florida. As a child of the sunshine state, I knew I had to check for gators before sitting on the toilet, that cockroaches didn't just scurry, they actually flew, and at that point, the most popular and only sound machine I had ever heard of was the Miami Sound Machine.

I was raised on the notion that the rhythm was going to get me, not lull me into a peaceful slumber. Who knew?!

Well evidently science and, probably, Gloria Estefan knew, but I digress.

When my son was born, I just assumed the kid would know how to sleep. When I'm tired that's what I do, so why wouldn't this smaller more easily exhausted version of me not work the same way? Well, the simple and cinematic answer is, he is not in Kansas anymore.

Being in utero is like being in a warm, soothing and squishy spa. It's cozy, it's secure, it comes with its own soundtrack. Then one day the spa is gone. The space is bigger, brighter and the constant stream of music has come to an abrupt end. Your baby just needs a little time to acclimate and a little assist from continuous sound support.

My son, like most babies, was a restless and active sleeper. It didn't take much to jolt him from a sound sleep to crying like a banshee. I once microwaved a piece of pizza, and you would have thought I let 50 Rockettes into his room to perform a kick line.

I was literally walking on eggshells, tiptoeing around the house, watching the television with the closed caption on.

Like adults, babies have an internal clock. Unlike adults, babies haven't harnessed the ability to hit the snooze button on that internal clock. Lucky for babies they have a great Mama to hit the snooze button for them.

Enter the beloved by all—sound machines.

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It's science: Why your baby stops crying when you stand up

A fascinating study explains why.

When your baby is crying, it feels nearly instinctual to stand up to rock, sway and soothe them. That's because standing up to calm babies is instinctual—driven by centuries of positive feedback from calmed babies, researchers have found.

"Infants under 6 months of age carried by a walking mother immediately stopped voluntary movement and crying and exhibited a rapid heart rate decrease, compared with holding by a sitting mother," say authors of a 2013 study published in Current Biology.

Even more striking: This coordinated set of actions—the mother standing and the baby calming—is observed in other mammal species, too. Using pharmacologic and genetic interventions with mice, the authors say, "We identified strikingly similar responses in mouse pups as defined by immobility and diminished ultrasonic vocalizations and heart rate."

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