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There’s no better time to invest in natural and organic skincare products than when you’re pregnant or a new mom. And while there certainly are a number of extremely pricey organic products out there, you may be surprised to find that there are wonderful natural products available just around the corner at your local drugstore or big box chain! It’s a myth that natural and organic skincare has to be ridiculously expensive in order to be effective. Many of our favorite affordable brands are making an effort to include organic products in their skincare lines, and there’s also some amazing new, inexpensive brands committed to bring you all-natural, safe and non-toxic goods. So next time you’re headed to the drugstore, don’t be afraid to do a little shopping for your beauty bag! [gallery ids="20536,20537,20538,20539,20540"]  

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SHOP FOR DRUGSTORE BEAUTY

There's the magazine cover photo of the new celebrity mom glowing as she looks down at the beautiful, sleeping baby in her arms—and then there's real life.

In real life, postpartum mothers are just as likely to be wearing diapers as their babies are, and bumps need months to deflate.

That's why we're so grateful for the way celebrities are ditching damaging narratives about postpartum perfection and embracing the messy authenticity of new motherhood. Thanks to these modern mamas, the rest of us are seeing our own experiences reflected in pop culture, and that lets us know we're not alone.

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