A look from Boob's spring collectionWhy is it so important to wear eco-friendly materials when you’re pregnant or nursing? It’s important to remember that sustainable materials are not a guarantee for clothes that are free of harmful chemicals, even though for example organic cotton farming involves less chemicals than traditional cotton farming. If you like to be certain from a health perspective, you should look for third party certifications like STANDARD 100 by OEKO TEX® and GOTS. But choosing sustainable materials is great from other perspectives like sparing the planet’s natural resources, leaving less waste to landfill or exploiting farmers and textile workers for less chemicals. What are some of the challenges you’ve encountered in committing to sustainability? Yes, we have made it hard for ourselves. But we haven’t cut out our bestsellers – instead, we’ve made them as sustainable as possible. Off course this means that we cannot offer the cheapest products in the market, but I think time is on our side. And we see that there is an increasing demand for sustainable choices among our customers.
A look from Boob's spring collectionHow has today’s culture and business environment influenced your sustainable business structure? I think we’ve had a big advantage in the fact that we have no external stakeholders. We have been able to take on to sustainable goals and balance them out with requirements of speedy growth. But we always want our business decisions to be sustainably wise from an environmental, social and economical perspective. I like Boob to be an inspiration for others, and we like to show that you can make good and sustainable business. Give us some tips on small, everyday changes you can make as a mom to make your life greener. First of all, I think it is important to feel good about every step you take towards sustainable living. It is hard to be a good consumer, and though no one can be a perfect consumer, the small everyday changes can make a big difference. If you want to help protect the environment and be an eco-conscious consumer, you can do things like sort our garbage for recycling, shop for local and organic foods, purchase clothes from sustainable companies, buy second-hand products, eat seasonably, and buy less.
A look from Boob Design's spring collection