Why Eco-Friendly Nursing Clothes are Important
Boob's founder tells us why she's so committed to sustainability.
April 17, 2017

When Mia Seipel started Boob, she had a specific vision: she wanted to make clothing for mothers that was comfortable, stylish, flattering during and after pregnancy, and breastfeeding friendly. But what really set her mission apart was the fact that, from the moment she started to work on her building her brand in 1999, she strove to work with sustainable materials -- a bigger challenge than she expected.
Raised on a farm and inspired by her mother, whom she dubs the first original hipster, Mia knew she had a responsibility to this Earth. It was simple from the start, really: Boob needed to grow while minimizing its social and environmental impact. And to accomplish that, she found her inspiration in her customers. “When making clothes for the ones that literally carry our future, I think it calls to action to make clothing they shall wear with care for the next generation,” Mia said.
Today, Boob has grown from stylish nursing tops to a wide collection of maternity wear for all occasions: from activewear and swimwear, to underwear and dresses...all made with double function for maternity and nursing. The brand also introduce it's first design collaboration, a limited edition capsule collection called Emma Elwin x Boob.
The best part is, after all these years, the brand kept its commitment to sustainability. So much so that since 2008, Mia has increased sustainable materials from 20 to 93 percent and plans raise that number to 100 percent within two years. She also expects to expand Boob's use of recycled fibers.
Want to learn more about the Earth-goddess behind one of the best brands that will dress your bump? Mia Seipel took the time to answer a few questions on her commitment to sustainability and to you, mamas and mamas-to-be.
A look from Boob's spring collection
A look from Boob's spring collection
A look from Boob Design's spring collection
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