Face Forward

Alyssa Hertzig, founder of The Sparkly Life and mom of two, leaves us with two very important words: Blow Out.

Face Forward

It’s easy not to feel glamorous as a mom. Those days of sitting in front of the mirror examining your pores and perfecting your smoky eye go out the window as soon as you hold that little one in your arms. But, it’s probably a blessing those pore days are over anyway, right? Alyssa Hertzig, mom of Sadie, three, and Nate, four months, is no stranger to beauty. In fact, she made a living of it at several publications including Allure, Harper's Bazaar, Lucky, Good Housekeeping and Shape to just to name a few. So who better to get some beauty insight from than Hertzig, the founder of the blog The Sparkly Life, where she gives a behind-the-scenes glimpse into her life as a beauty editor/mom? Like many of us, she’s trying every day to balance her life as a mom with her career. Except as a part-time beauty editor (and freelance writer), we have a feeling Hertzig has tools we only wish we had in our makeup bag when we're getting ready for a meeting in the morning. Here we find a little more about Hertzig’s daily beauty regime, her tricks of the trade and of course, being pampered. What is your daily beauty regime? For someone who works in beauty and is surrounded by products, I'm actually kind of a minimalist. Okay, well, maybe not a minimalist, but I've at least streamlined my routine and gotten it down to a science. If I'm going to be home most of the day, I'll skip makeup or at most I'll wear a little concealer and mascara. Even if I'm going to work or to an appointment though, my makeup takes less than 10 minutes. I'll wear foundation, concealer, barely-there eyeshadow, pink blush, a thin strip of black liquid liner and mascara. Then, once I'm in the cab or on the train, I add a sheer, rosy lip color. I never apply lip color at home because then I can't kiss my kids! My big indulgence is that I try to get a blowout once a week. I then make it last for several days, so that I can squeeze as many good hair days out of it as possible. Good hair is a game-changer for me. I feel so much more confident with a blowout, plus after the initial appointment, I save so much time in the morning since I basically don't have to do anything with my hair. Did you face any pregnancy beauty issues? My skin was definitely affected. During my first pregnancy, the hormones worked in my favor, basically erasing my breakouts -- my skin looked great for nine months. It was awesome! During the second pregnancy though, it was the opposite. I was breaking out like crazy -- especially in the beginning. I've also dealt with losing hair. For me, it seems to happen a couple of months after giving birth because breastfeeding helps stave it off for awhile. Thank god I have a lot of hair to begin with because literally clumps will come out at a time. Ugh. Now that you're a mom to two have you figured out some times saving beauty tricks? My biggest trick is knowing my limits! Case in point: I feel best when my hair is blown out, but I definitely do not have time to blowdry it myself anymore. (I mean, if I have a free hour, the LAST thing I want to be doing is standing under a hot dryer!). Plus, even if I did DIY it, it wouldn't look nearly as good as I want it to. So I splurge on pro blowouts. I can make them last several days. On days when my hair isn't blown out, I've mastered a braided bun that looks complicated but takes two minutes, tops, to do. Also, even on mornings you don't have time to apply a lot of makeup, quickly using a few key products makes a big difference. If I have literally one minute, I'll pat concealer under my eyes and swipe on a few flicks of mascara and that's a helluva lot better than doing nothing! What products could you not live without? Yes to Cucumbers Facial Towelettes (I'm OBSESSED with these. They take off your makeup in seconds--so great when you're exhausted), La Mer concealer (pricey but works so well at hiding both dark circles and zits), foundation (right now my favorite is Dolce & Gabbana), Clinique Chubby Sticks, mascara (I'm not loyal -- I'm always trying a new one), Kerastase hair masks and Goody hair elastics. If you had two hours for yourself to get pampered, what would you do and where would you go? Ooh! I would get a 60-minute massage at the Mandarin Oriental Hotel spa (so swanky and amazing there!), and then I'd jump in a cab and head to Union Square for a blowout at DryBar. Good hair and stress relief? Heaven. Photography by Ady Dorsett Photography.

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