Face Forward

It’s easy not to feel glamorous as a mom. Those days of sitting in front of the mirror examining your pores and perfecting your smoky eye go out the window as soon as you hold that little one in your arms. But, it’s probably a blessing those pore days are over anyway, right? Alyssa Hertzig, mom of Sadie, three, and Nate, four months, is no stranger to beauty. In fact, she made a living of it at several publications including Allure, Harper's Bazaar, Lucky, Good Housekeeping and Shape to just to name a few. So who better to get some beauty insight from than Hertzig, the founder of the blog The Sparkly Life, where she gives a behind-the-scenes glimpse into her life as a beauty editor/mom? Like many of us, she’s trying every day to balance her life as a mom with her career. Except as a part-time beauty editor (and freelance writer), we have a feeling Hertzig has tools we only wish we had in our makeup bag when we're getting ready for a meeting in the morning. Here we find a little more about Hertzig’s daily beauty regime, her tricks of the trade and of course, being pampered. What is your daily beauty regime? For someone who works in beauty and is surrounded by products, I'm actually kind of a minimalist. Okay, well, maybe not a minimalist, but I've at least streamlined my routine and gotten it down to a science. If I'm going to be home most of the day, I'll skip makeup or at most I'll wear a little concealer and mascara. Even if I'm going to work or to an appointment though, my makeup takes less than 10 minutes. I'll wear foundation, concealer, barely-there eyeshadow, pink blush, a thin strip of black liquid liner and mascara. Then, once I'm in the cab or on the train, I add a sheer, rosy lip color. I never apply lip color at home because then I can't kiss my kids! My big indulgence is that I try to get a blowout once a week. I then make it last for several days, so that I can squeeze as many good hair days out of it as possible. Good hair is a game-changer for me. I feel so much more confident with a blowout, plus after the initial appointment, I save so much time in the morning since I basically don't have to do anything with my hair. Did you face any pregnancy beauty issues? My skin was definitely affected. During my first pregnancy, the hormones worked in my favor, basically erasing my breakouts -- my skin looked great for nine months. It was awesome! During the second pregnancy though, it was the opposite. I was breaking out like crazy -- especially in the beginning. I've also dealt with losing hair. For me, it seems to happen a couple of months after giving birth because breastfeeding helps stave it off for awhile. Thank god I have a lot of hair to begin with because literally clumps will come out at a time. Ugh. Now that you're a mom to two have you figured out some times saving beauty tricks? My biggest trick is knowing my limits! Case in point: I feel best when my hair is blown out, but I definitely do not have time to blowdry it myself anymore. (I mean, if I have a free hour, the LAST thing I want to be doing is standing under a hot dryer!). Plus, even if I did DIY it, it wouldn't look nearly as good as I want it to. So I splurge on pro blowouts. I can make them last several days. On days when my hair isn't blown out, I've mastered a braided bun that looks complicated but takes two minutes, tops, to do. Also, even on mornings you don't have time to apply a lot of makeup, quickly using a few key products makes a big difference. If I have literally one minute, I'll pat concealer under my eyes and swipe on a few flicks of mascara and that's a helluva lot better than doing nothing! What products could you not live without? Yes to Cucumbers Facial Towelettes (I'm OBSESSED with these. They take off your makeup in seconds--so great when you're exhausted), La Mer concealer (pricey but works so well at hiding both dark circles and zits), foundation (right now my favorite is Dolce & Gabbana), Clinique Chubby Sticks, mascara (I'm not loyal -- I'm always trying a new one), Kerastase hair masks and Goody hair elastics. If you had two hours for yourself to get pampered, what would you do and where would you go? Ooh! I would get a 60-minute massage at the Mandarin Oriental Hotel spa (so swanky and amazing there!), and then I'd jump in a cab and head to Union Square for a blowout at DryBar. Good hair and stress relief? Heaven. Photography by Ady Dorsett Photography.


Our babies come out as beautiful, soft and natural as can be—shouldn't their clothes follow suit?

Here are nine of our favorite organic kids clothing brands that prove safe fabrics + stylish designs are a natural fit.


A brick and mortar store in Manhattan that opened in 2002, Estella is NYC's go-to shop for luxury baby gifts—from sweet-as-pie organic clothing to eco-friendly toys.



We l'oved this collection from the moment we laid eyes on it. (See what we did there 🤣) Free of things harsh added chemicals, dangerous flame retardants, and harmful dyes, this collection is 100% organic and 100% gorgeous. We especially adore their soft, footed rompers, comfy cotton joggers, and newborn-friendly kimono bodysuits.

Looking to stock up? Don't miss Big-Find Thursday every week on their site—a 24-hour flash sale that happens Thursdays at 9 a.m. PST and features a different body style, collection, and discount every week!

Hanna Andersson


One of our all-time favorite brands for durability, style, + customer service, Hanna Andersson doesn't disappoint in the organic department, either. From an aww-inducing organic baby layette collection all the way to their iconic pajamas, there are so many organic styles to swoon over from this beloved brand. And we swear their pajamas are magic—they seem to grow with your little one, fitting season after season!

Monica + Andy


The fabric you first snuggle your baby in matters. Monica + Andy's (gorgeous) collection is designed for moms and babies by moms with babies, and we love it all because it's made of super-soft GOTS-certified organic cotton that's free of chemicals, lead, and phthalates. Newborn pieces feature thoughtful details like fold-over mittens and feet.

Finn + Emma


"Here boring designs and toxic chemicals are a thing of the past while modern colors, fresh prints and heirloom quality construction are abundant." We couldn't agree more. Made from 100% organic cotton, eco friendly dyes, and in fair trade settings, we love this modern collection's mix of style + sustainability.

We especially love the Basics Collection, an assortment of incredibly soft, beautiful apparel + accessories including bodysuits, zip footies, pants, hats, and bibs, all available in a gender-neutral color palette that can work together to create multiple outfit combinations. The pieces are perfect for monochrome looks or for mixing with prints for a more modern style.


@littleaddigrey for @softbaby_clothes

You'll come for SoftBaby's organic fabrics, but you'll stay for their adorable assortment of prints. From woodland foxes to urban pugs, there's no limit to their assortment (meaning you'll even be able to find something for the new mama who's hard to shop for). Plus, the name says it all--these suckers are soft. Get ready for some serious cuddle time.

Gap Baby


Organic may not be the first thing that comes to mind when you think of the Gap, but this popular brand actually carries a wide variety of organic (and adorable) baby + toddler clothes. From newborn layette basics to toddler sleepwear—and more—there's something for everyone in this collection. Everything is 100% cotton, super soft + cozy, and perfect for eco-conscious mamas.

Winter Water Factory


Certified organic cotton with Brooklyn-based swagger? Be still our hearts. Winter Water Factory features screen-printed textiles in bold designs you'll want to show off (get ready for some major Instagram likes). And the husband-and-wife co-founders keep sustainability at the forefront of their brand, meaning you can feel good about your purchase--and what you're putting on your baby.

The company makes everything from kids' clothes to crib sheets (all made in the USA). For even more cuteness, pair their signature rompers with a hat or bonnet.

Under the Nile


Under the Nile has been making organic baby clothes since before it was cool. Seriously, they were the first baby clothing company in the USA to be certified by The Global Organic Textile Standard. They've kept up that legacy of high standards by growing their Egyptian cotton on a biodynamic farm without the use of pesticides or insecticides, and all of their prints are made with metal-free colors and no chemical finishes.

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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Whether I live next to you or across the country, social media makes it easy for us to stay updated on each other's lives and that's a wonderful thing. I love seeing pictures of your kids and I think it's great that you choose to share videos of your child singing, giggling and taking his or her first steps.

I simply choose not to share pregnant pictures, or even a family photo from the hospital once our daughter arrived because my pregnancy, birth and growing family are parts of my life I wanted to protect from the outside world.

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