A cool, contemporary maternity collection by one of our fave children’s designers.
We’re always so excited to see our favorite fashion brands shrink their offerings for the baby set. But this fall, one of our favorite baby brands played the opposite card: Egg by Susan Lazar launched a collection hat’s adult only, and specifically, for the pregnancy set. Meet Egg by Susan Lazar Maternity.
The collection, which sells exclusively on diapers.com, was “inspired by the modern woman who wants, and can, have it all. We wanted to pamper our mommies to be with great styles that don’t break the bank,” the founder told us.
There’s a look for every mood you might have during pregnancy -- soft and drapey for brunch, stretchy yet flattering for date-night, plus statement pieces that will turn heads: the faux leather legging and chunky striped poncho are some of our favorites. There’s also 3-piece bump survival kit, filled with cozy basics you’ll want to wear day after day.
The maternity line isn’t the first for Lazar--she dipped into it several years back, but then turned her attention back to her children’s line and opening a Tribeca store. But, she says, “it’s been fun to go back to my roots, and focus on the mommies for a while.” Buy Egg by Susan Lazar Maternity here.