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Fashion Find: Shop Bu Ru

With her new online shop, Morgan Hutchinson proves that a breastfeeding mom can still dress like a knockout (and look insanely gorgeous).

Fashion Find: Shop Bu Ru

We’re big fans of the new mama “glow” -- new baby as an accessory makes you impossibly glamorous. Which is great because in those first few weeks postpartum, you’re probably not thinking much about what you’re wearing. But we’ve got news for you, mama: if you had a hankering for fashion before, having a baby is not going to make it go away, for better or worse. But it might make it harder to find time to shop, harder to find stuff that fits, and harder to imagine possibly being chic while balancing baby and breastfeeding. Morgan Hutchinson gives us hope. Her online shop, Bu Ru (meaning “breastfeed” in Mandarin), offers a collection of ready-to-wear for new and nursing mothers that’s so smartly curated, you’d hardly know it was for new and nursing mothers. “Becoming a mom is a wonderful gift - but the toll that it takes on a body and a wardrobe cannot be denied,” says the Kentucky mama to Olive, 14 months. “I remember feeling lost when I picked up a Vogue after Olive was born. Something that had always been a source of inspiration and excitement was now intimidating and overwhelming.” To help make sense of the chaos, Hutchinson -- a former lingerie designer and stylist -- has hand-picked the best and brightest that the nursing fashion world has to offer, as well as breastfeeding and pump-friendly options from the some of our favorite contemporary labels. And just in case you’re not quite ready to pick up that issue of Vogue, Hutchinson provides fashion inspiration in gorgeous modeling spreads throughout the site (and here!). Yes, that’s her showing off her favorite looks and proving that yes, a breastfeeding mom can dress like a knockout and look insanely gorgeous. Here, Hutchinson tells us more about Bu Ru, and gets us pining for fashion again, even with baby in tow. See below for an exclusive WRNY Bu Ru discount, plus check out this week’s giveaway: Hutchinson’s personal new mama favorites selected especially for WRNY! Why is it such a challenge for new mamas to find good clothes, especially if they're nursing? As fashion trends increasingly cater to a younger crowd, while the age of new mothers is on the rise, it poses quite the challenge of what to wear as a new mom. Crop tops and teeny tiny shorts are clearly not appropriate for mommy & me classes. I also think it is difficult because a new mom feels that she has been out of the "game" for almost a year. It can shake your confidence a bit. Which new trend should I try? Which should I avoid? What will fit me? What will be a choking hazard to my baby? Then, add nursing to the mix, and you can eliminate the majority of dresses, sweaters, and even some t-shirts. Moms also give so much of themselves to making the lives of their little ones (and the people they love) as safe and happy as possible. And whether a mom is nursing or not, she has very little "me" time. I wanted to make the shopping experience easier and less time consuming and I wanted to help take the struggle out of getting dressed in the morning. Fashion should be fun, not stressful -- empowering, not intimidating. What elements must each garment have that make it ideal for this customer? As a new, nursing mother, my day consisted of opening my top every three hours to feed my little Olive -- followed by the very likely event of being covered in spit-up. I realized immediately that the mommy lifestyle has its own set of wardrobe requirements. For breastfeeding moms in particular, "easy-access" is most important. Stripping down to your skivvies is not a very realistic or convenient option. Being able to discreetly access your breasts is key to not feeling like a shut-in and becomes even more important when it is time to get back to the office after maternity leave. "Pump-friendly" clothes are often more challenging because you have to access both boobs at once! I think any mom, nursing or not, appreciates a washable garment. Being a mom is messy! We try to find products with a "washable" care tag, but these days they are fewer and fewer. Using products from The Laundress and the hand-wash cycle of a front-loading washing machine, we actually wash many of our styles with a "dry-clean only" care label with great success. Last but not least, a mom needs to be comfortable. The good news is that this no longer has to mean wearing 10-year old sweats and a t-shirt from college. Brands like Sam & Lavi and Tucker offer flowy but flattering silhouettes and chic elastic waist pants. How do you curate this unique combination of breastfeeding/maternity brands vs. contemporary brands? After having Olive, I had new mom product overload. It seemed like emails about a new line of organic this or eco-friendly that filled my inbox every day. So with our breastfeeding/maternity brands, I was very careful to choose items that I truly believe will help make life easier for a mom. Products like the S'well bottles are great for everyone, but finding a chic way to keep breast milk cold for 24 hours blew my mind! And, the Active Labor Gown (basically a DVF wrap dress to give birth in) is one of the most clever products I have seen in awhile. I guess I just didn't see a reason to not sell the very practical items that moms need alongside the items that moms want like David Lerner leggings and Rachel Pally caftans. What are some of the details in contemporary brands that make them ideal for a breastfeeding or new mom? For breastfeeding moms, snap-fronts and zippers are a lifesaver. When you have a squirmy baby in one arm, it is nice to be able to easily open your blouse with one hand. I think all moms (nursing or not) should have a plethora of transitional pants...by this I mean pants that can be worn with heels or flats -- no hemming required. The cropped length is a great option, but I am particularly fond of the cuffed look...especially if it has an elastic waist! I think accessories can be tough for new moms. Before Olive, my go to accessory typically consisted of an arm (or arms) full of bangles. Now my "bangle bar" is more of an art piece as it gets very little wear time. Big jewelry sort of gets in the way with little ones. Now I often use color as my accessory, maybe in the form of a bag. I love the cobalt blue Knocked Up Baby Bag from Rebecca Minkoff -- functional but fun too! How would you describe your own style? My style is a bit eclectic, a bit girly with an edge, and at times, a bit over-the-top. I tend to dress hi-low. Last week I paired a Chanel blazer with our $50 track pants from the B.P. Collection. I also find comfort (and an added confidence) with a strong red lip. It just makes me feel put together -- even if my hair is in desperate need of washing! I wear heels more often than is convenient as a mom, but I just can't seem to give them up. My feet get confused in flats. Who's your mom fashion inspiration? I don't know that I can pick just one mom fashion inspiration -- a few stand out for different reasons. Kate Hudson for making it look effortless. She is always just the right amount of put together - never overdone. Rachel Roy for her modern take on classics. Carine Roitfeld and Julia Restoin Roitfeld, for quite possibly being the most fashionable and sexy mother/daughter duo. And finally (although she is not real, nor a great example of a mother) Betty Draper for her iconic 1960's glam. I am a sucker for false eyelashes and a teasing comb. What Bu Ru items are must-haves for a new mom? 1. A classic white button-up shirt. Bu Ru’s picks range from $50-$298. 2. Black leggings (Bu Ru styles range from $25-130) or a seasonless pair of black elastic waist pants ($50-298). 3. A sexy lace nursing bra. Ours from cake lingerie can be worn long after you stop nursing. 4. An easy, throw-on coat. BURU will always have season appropriate trench coats and classic jackets. They are the perfect cover up. 5. A wrap dress. It takes you from the office to drinks with the hubby to weekday errands with the little ones. 6. A statement piece. Buy something that makes you feel like a girl again! Metallic gold pants perhaps (elastic waist even) or a classic LBND (Little Black Nursing Dress). Shop Bu Ru is letting WRNY readers in on an exclusive 15% discount on the whole site! As if you needed another reason to go shopping. (Discount code: WRNY15). Homepage images by Eden Ink Photography. Images in story text by Lindsey Belle.

FEATURED VIDEO

After 4 kids, this is still the best baby gear item I’ve ever purchased

I wouldn't be swooning over the BABYBJÖRN bouncer after eight years and four kids if it didn't work.

I have four kids 8 and under, so you might expect that my house is teeming with baby gear and kid toys.

But it turns out that for me, the more kids I have, the more I simplify our stuff. At this point, I'm down to the absolute essentials, the gear that I can't live without and the toys my kids actually play with. And so when a mama-to-be asks me what things are worth registering for, there are only a few must-haves on my list.

The BABYBJÖRN bouncer seat is on the top of my list—totally worth it and an absolute must-have for any new mama.

In fact, since I first splurged on my first BABYBJÖRN bouncer eight years ago (it definitely felt like a splurge at the time, but the five star reviews were really compelling), the bouncer seat has become the most-used product in our house for baby's first year.

We've actually invested in a second one so that we didn't have to keep moving ours from the bedroom to the living room when we change locations.

BABYBJÖRN bouncer bliss

baby bjorn bouncer

The utility of the seat might seem counterintuitive—it has no mechanical parts, so your baby is instead gently bounced by her own movements. In a world where many baby products are touted for their ability to mechanically rock baby to sleep, I get that many moms might not find the "no-motion" bouncer that compelling. But it turns out that the seat is quite reactive to baby's little kicks, and it has helped my kids to learn how to self-soothe.

$200

Lightweight + compact:

The BABYBJÖRN bouncer is super lightweight, and it also folds flat in a second. Because of those features, we've frequently stored it under the couch, in a suitcase or in the back of the car. It folds completely flat, which I love.

Entertainment zone:

Is the toy bar worth it? The toy bar is totally worth it. Not only is the toy bar adorable, but it's one of the first toys that my babies actually play with once they discover the world beyond my boobs. The toys spin and are close to eye level so they have frequently kept my baby entertained while I cook or take a quick shower.

Great style:

This is not a small detail to me–the BABYBJÖRN bouncer is seriously stylish. I am done with baby gear and toys that make my house look like a theme park. The elegant European design honestly just looks good in my living room and I appreciate that parents can enjoy it as much as baby.

It's adjustable:

With three height settings that let you prop baby up to be entertained, or lay back to rest, we get years of use. And the bouncer can actually be adjusted for bigger kids and used from newborn to toddler age. It's that good.

It just works:

I wouldn't be swooning over the BABYBJÖRN bouncer after eight years and four kids if it didn't work. But I have used the seat as a safe space to put baby while I've worked (I once rocked my baby in it with my foot while I reported on a breaking news story for the Washington Post), and as a cozy spot for my second child to lay while his big brother played nearby. It's held up for almost a decade with almost-constant use.

So for me, looking back on what I thought was a splurge eight years ago, was actually one of the best investments in baby gear I ever made.

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

Shop

I never wanted to be a mom. It wasn't something I ever thought would happen until I fell madly in love with my husband—who knew very well he wanted children. While he was a natural at entertaining our nephews or our friends' kids, I would awkwardly try to interact with them, not really knowing what to say or do.

Our first pregnancy was a surprise, a much-wanted one but also a unicorn, "first try" kind of pregnancy. As my belly grew bigger, so did my insecurities. How do you even mom when you never saw motherhood in your future? I focused all my uncertainties on coming up with a plan for the delivery of my baby—which proved to be a terrible idea when my dreamed-of unmedicated vaginal birth turned into an emergency C-section. I couldn't even start motherhood the way I wanted, I thought. And that feeling happened again when I couldn't breastfeed and instead had to pump and bottle-feed. And once more, when all the stress from things not going my way turned into debilitating postpartum anxiety that left me not really enjoying my brand new baby.

As my baby grew, slowly so did my confidence that I could do this. When he would tumble to the ground while learning how to walk and only my hugs could calm him, I felt invincible. But on the nights he wouldn't sleep—whether because he was going through a regression, a leap, a teeth eruption or just a full moon—I would break down in tears to my husband telling him that he was a better parent than me.

Then I found out I was pregnant again, and that this time it was twins. I panicked. I really cannot do two babies at the same time. I kept repeating that to myself (and to my poor husband) at every single appointment we had because I was just terrified. He, of course, thought I could absolutely do it, and he got me through a very hard pregnancy.

When the twins were born at full term and just as big as singleton babies, I still felt inadequate, despite the monumental effort I had made to grow these healthy babies and go through a repeat C-section to make sure they were both okay. I still felt my skin crawl when they cried and thought, What if I can't calm them down? I still turned to my husband for diaper changes because I wasn't a good enough mom for twins.

My husband reminded me (and still does) that I am exactly what my babies need. That I am enough. A phrase that has now become my mantra, both in motherhood and beyond, because as my husband likes to say, I'm the queen of selling myself short on everything.

So when my babies start crying, I tell myself that I am enough to calm them down.

When my toddler has a tantrum, I remind myself that I am enough to get through to him.

When I go out with the three kids by myself and start sweating about everything that could go wrong (poop explosions times three), I remind myself that I am enough to handle it all, even with a little humor.


And then one day I found this bracelet. Initially, I thought how cheesy it'd be to wear a reminder like this on my wrist, but I bought it anyway because something about it was calling my name. I'm so glad I did because since day one I haven't stopped wearing it.

Every time I look down, there it is, shining back at me. I am enough.

I Am Enough bracelet 

SONTAKEY  I Am Enough Bracelet

May this Oath Bracelet be your reminder that you are perfect just the way you are. That you are enough for your children, you are enough for your friends & family, you are enough for everything that you do. You are enough, mama <3

$35

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

Life

Becoming a mother has been life-changing. It's been hard, tiring, gratifying, beautiful, challenging, scary and a thousand other things that only a parent would ever understand.

It is these life-changing experiences that have inspired me to draw my everyday life as a stay at home mom. Whether it's the mundane tasks like doing laundry or the exciting moments of James', my baby boy's, first steps, I want to put it down on paper so that I can better cherish these fleeting moments that are often overlooked.

Being a stay-at-home-mom can be incredibly lonely. I like to think that by drawing life's simple moments, I can connect with other mothers and help them feel less alone. By doing this, I feel less alone, too. It's a win-win situation and I have been able to connect with many lovely parents and fellow parent-illustrators through my Instagram account.

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