First Look: Seraphine Soho

British maternity line Seraphine drops its U.S. anchor with a NYC store.

First Look: Seraphine Soho

There are so many things love about London. And what soon-to-be mama doesn’t love an afternoon tea, some fish & chips...or Kate Middleton? Add to that list Seraphine, the stylish and sophisticated British maternity brand that’s a perennial favorite of just about every pregnant celebrity (including Kate Middleton). Pregnant Brits already get to shop Seraphine’s three London boutiques regularly, while us American gals have had to get our fill online only, with just a smattering of the line available at maternity retailers stateside. But as of last week, we’ve got our very own gorgeous Seraphine boutique in the middle of Soho. The spacious West Broadway shop carries a vast array of the brand’s collection, which spans from denim to evening gowns and everything in between. The boutique even carries Seraphine’s brand new (and uber-comfy) ShoeTherapy line, heavenly ballet flats and pumps that are perfect for a city gal on the move. And for the new mom, there’s plenty of nursing wear as well. Below, the brand's founder Cecile Reinaud gives WRNY the scoop on the new shop and her best tips for a stylish 9 months and beyond. Who's the Seraphine customer and what's her style? Our customer is a trendy, yummy mommy that likes following trends and keeping both fashionable and attractive during the 9 months. She is also a busy mom who nurses her baby and likes to also keep stylish during that postpartum phase.


Megan Hilty at the new shop

How has the line grown and evolved since launching? The line has evolved a lot and the collection has gotten bigger. We have launched a lot of different areas into the brand. We’ve introduced swimwear, underwear, and a nursing collection which is a very important part of the brand. Two years ago we also launched the luxe collection which is all evening wear and very high end red carpet. Over the years we broadened the line to try to cover every need and aspect of what a pregnant woman could want. Why did you want to open a NYC store? We decided to open because we do a lot of sales online in the US and we are seeing that customer base grow really fast with very good feedback. We’ve got three stores in London and one in Paris. We feel that New York is also a major fashion capital so it was a must for our brand to open a store here. This is our first, but we are planning to do a roll out of stores in the USA--there will definitely be more to come. How is the American pregnancy market different than other places? I don’t think it is much different actually because what everyone wants to do these days is follow celebrities--something that also happens in London. Perhaps in the U.S. people are even more eager followers of celebrities so whatever is worn by a celebrity, often becomes an instant hit. I think the fashion today is very global and people aspire to the same things so we are not seeing much difference. In terms of trends, we know that Americans love prints which are something we have introduced more and more into our collection. Pregnancy is having a big fashion moment--with some of fashion's most stylish ladies pregnant now, how is it changing the perception of fashion and style during pregnancy? It’s changing it a lot! I think people are realizing that you can still look glamorous and sexy during pregnancy. They see celebrities doing that look and they feel like they have to get on the bandwagon. They don’t want to be left as the frumpy, maternity lady! I think it has a huge impact. What are some of the biggest trends in pregnancy fashion right now? Right now we have quite a strong trend with leather treggings. They are very comfortable through pregnancy so people love wearing those. Gwen Stefani wore ours so that helped to reinforce that trend! We are also seeing quite a lot of bright colors which has come from the cat walks. People are being more daring with reds and berry colors and moving away from black and gray which is usually a maternity staple. Denim also continues to work extremely well with the skinny look and bump hugging clothes. What are your best 3 style tips for pregnancy?
  1. Stay true to your style, which is our motto. Look for clothes that are still the types of clothing you would have liked pre-pregnancy. You can find those at Seraphine!
  2. Embrace your curves, show them off and do not try to hide them! Dare to wear more tight fitting clothing that maybe you do wear when you are not pregnant.
  3. Accessorize! Use lots of jewelry and scarves to brighten up your look and make it fun and on trend.

14 outdoor toys your kids will want to play with beyond summer

They transition seamlessly for indoor play.

With Labor day weekend in the rearview and back-to-school in full swing, most parents are fresh out of boxes to check on their "Fun Concierge" hit list. It's also the point of diminishing returns on investing in summer-only toys. So with that in mind, we've rounded up some of our favorite toys that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, they're Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

From sunny backyard afternoons to rainy mornings stuck inside, these toys are sure to keep little ones engaged and entertained.

Meadow ring toss game

Plan Toys meadow ring toss game

Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.


Balance board

Plan Toys balance board

Balance boards are a fabulous way to get the wiggles out. This one comes with a rope attachment, making it suitable for even the youngest wigglers. From practicing their balance and building core strength to working on skills that translate to skateboarding and snowboarding, it's a year-round physical activity that's easy to bring inside and use between Zoom classes, too!


Detective set

Plan Toys detective setDetective Set

This set has everything your little detective needs to solve whatever mystery they might encounter: an eye glasses, walkie-talkie, camera, a red lens, a periscope and a bag. Neighborhood watch? Watch out.


Wooden doll stroller

Janod wooden doll strollerWooden Doll Stroller

Take their charges on a stroll around the block with this classic doll stroller. With the same versatility they're used to in their own ride, this heirloom quality carriage allows their doll or stuffy to face them or face the world.


Sand play set

Plan Toys sand set

Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.


Water play set

Plan Toys water play set

Filled with sand or water, this tabletop sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.


Mini golf set

Plan Toys mini golf set

Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.


Vintage scooter balance bike

Janod retro scooter balance bike

Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.


Wooden rocking pegasus

plan toys wooden rocking pegasus

Your little will be ready to take flight on this fun pegasus. It gently rocks back and forth, but doesn't skimp on safety—its winged saddle, footrests and backrest ensure kids won't fall off whether they're rocking inside or outside.


Croquet set

Plan Toys croquet set

The cutest croquet set we've ever seen! With adorable animal face wooden balls and a canvas bag for easy clean up, it's also crafted to stick around awhile. Round after round, it's great for teaching kiddos math and problem-solving skills as well.


Wooden digital camera

fathers factory wooden digital camera

Kids get the chance to assemble the camera on their own then can adventure anywhere to capture the best moments. With two detachable magnetic lenses, four built-in filters and video recorder, your little photographer can tap into their creativity from summertime to the holidays.


Wooden bulldozer toy

plan toys wooden bulldozer toy

Whether they're digging up sand in the backyad or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? Its wooden structure means it's not an eye sore to look at wherever your digger drops it.


Pull-along hippo

janod toys pull along hippo toy

There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.


Baby forest fox ride-on

janod toys baby fox ride on

Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.


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Time-saving formula tips our editors swear by

Less time making bottles, more time snuggling.

As a new parent, it can feel like feeding your baby is a full-time job—with a very demanding nightshift. Add in the additional steps it takes to prepare a bottle of formula and, well… we don't blame you if you're eager to save some time when you can. After all, that means more time for snuggling your baby or practicing your own well-deserved self-care.

Here's the upside: Many, many formula-feeding mamas before you have experienced the same thing, and they've developed some excellent tricks that can help you mix up a bottle in record time. Here are the best time-saving formula tips from editors here at Motherly.

1. Use room temperature water

The top suggestion that came up time and time again was to introduce bottles with room temperature water from the beginning. That way, you can make a bottle whenever you need it without worrying about warming up water—which is a total lifesaver when you have to make a bottle on the go or in the middle of the night.

2. Buy online to save shopping time

You'll need a lot of formula throughout the first year and beyond—so finding a brand like Comforts, which offers high-quality infant formula at lower prices, will help you save a substantial amount of money. Not to mention, you can order online or find the formula on shelves during your standard shopping trip—and that'll save you so much time and effort as well.

3. Pre-measure nighttime bottles

The middle of the night is the last time you'll want to spend precious minutes mixing up a bottle. Instead, our editors suggest measuring out the correct amount of powder formula into a bottle and putting the necessary portion of water on your bedside table. That way, all you have to do is roll over and combine the water and formula in the bottle before feeding your baby. Sounds so much better than hiking all the way to the kitchen and back at 3 am, right?

4. Divide serving sizes for outings

Before leaving the house with your baby, divvy up any portions of formula and water that you may need during your outing. Then, when your baby is hungry, just combine the pre-measured water and powder serving in the bottle. Our editors confirm this is much easier than trying to portion out the right amount of water or formula while riding in the car.

5. Memorize the mental math

Soon enough, you'll be able to prepare a bottle in your sleep. But, especially in the beginning or when increasing your baby's serving, the mental math can take a bit of time. If #mombrain makes it tough to commit the measurements to memory, write up a cheat sheet for yourself or anyone else who will prepare your baby's bottle.

6. Warm up chilled formula with water

If you're the savvy kind of mom who prepares and refrigerates bottles for the day in advance, you'll probably want to bring it up to room temperature before serving. Rather than purchase a bottle warmer, our editors say the old-fashioned method works incredibly well: Just plunge the sealed bottle in a bowl of warm water for a few minutes and—voila!—it's ready to serve.

Another great tip? Shop the Comforts line on to find premium baby products for a fraction of competitors' prices. Or, follow @comfortsforbaby for more information!

This article was sponsored by The Kroger Co. Thank you for supporting the brands that support Motherly and mamas.

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The American Academy of Pediatrics says that newborns, especially, do not need a bath every day. While parents should make sure the diaper region of a baby is clean, until a baby learns how to crawl around and truly get messy, a daily bath is unnecessary.

So, why do we feel like kids should bathe every day?

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