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Five Baby Brands Owned by Badass Moms

Necessity is the mother of invention.

Five Baby Brands Owned by Badass Moms

There's no shortage of stuff you need to buy for your baby. Wouldn't it be nice if you could support other mamas when you buy it? Not only are they raising tiny humans (like you!), but many of them are also entrepreneurs trying to make parenting easier, safer, or maybe just prettier. To honor the dedication and strength that it takes to bring an idea to life, we've compiled a list of 5 mom-owned baby brands that we absolutely love and that have your little one's best interest at heart.

1. Hae Jeong of Sōm New York. Designed in New York and made in Korea, this brand was founded by interior designer, Hae Jeong. When Hae had her first child a few years ago, she searched for that understated style in kids’ items with simple designs and neutral colors while not compromising the quality that every mother wants to provide for her child. A futile attempt to find such products from one coast to the other inspired Hae to create Sōm New York. The brand's lines of swaddles, blankets and towels are clean and consist of a lovely neutral color palette. All of Sōm’s soft goods are pre-washed, breathable 100% cotton gauze, machine washable and, well, as soft as your baby’s tush.

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2. Terra Wood of Wildcreek Co. When Terra found out that she was pregnant, she began scouring the internet for products that she thought would provide a safe and special environment for her new baby. She quickly learned how costly well-crafted, handmade baby items can be – the kind of pieces that were not only safe, durable and thoughtfully made. So she used her artistic skills to create a brand that would bring the very items that she was seeking to life. The style of Wildcreek Co is perfectly minimal. You will find wood, chambray, linen, plaid — the classics. The toys are done in soft, calming pallets and are all quite handsome. They are also waxed with their own in-house organic beeswax/jojoba oil blend to safely protect the wood over time.

3. Katerina Buscemi of Lex & Liv. Lex & Liv specializes in stylish handmade children's footwear that is devoted to delicate little feet. After an early scare, in which her child received a false positive for lead exposure, she found out that her child’s moccasins, made with mainstream leather, were tanned using heavy metal chromium! Katerina sought out to find the perfect leather; tanned and dyed using the purest vegetable ingredients for what would become Lex & Liv. Made in New York, the line features premium vegetable-tanned, toxin free leather. They are also non-allergenic and eco-friendly. The mocs are designed to be easy to get on, but difficult for curious little fingers to remove. They offer protection, while encouraging the free range of motion and balance that develops from walking barefoot and unrestricted. Only the soft suede portion of the leather comes in contact with baby's heel. They certainly care about what goes into their leather and, ultimately, onto your baby's feet.

4. Rachael Fisher of Chewable Charm. Sprouting teeth is a rite of passage, an often stressful period for both baby and parents alike. After their son was over the days of colic, he entered into the dreaded teething stages. Rachael found that there weren’t many options that appealed to her sense of understated style. She began to create teethers that felt as fashionable as they were both functional and practical. Chewable Charm creates teething toys that not only satisfy the grumpiest of gums, but also are thoughtfully designed to appeal to the mom who prefers a simple, elegant solution to wear. Chewable Charm’s necklaces are handmade, using 100% FDA approved high quality food grade dishwasher safe silicone – the kind that has no BPA, PVC, Latex, phthalate or lead. There is no magic cure for teething discomfort, but a stylish Chewable Charm necklace will make the experience a little more pleasant for everyone.

5. Camille Frenette of Ouistitine. Before the birth of her first daughter, Camille wanted to create a stuffed toy with an effortless and simple design. She turned to her mother, Sylvie, an accomplished artisan maker of Waldorf Toys, to help her in its creation. That's how the first Ouistitine toy was born; made from an old cashmere sweater belonging to her grandmother. Ouistitine’s simple and uncluttered lines, paired with a timeless quality, offer soft toys that appeal to all ages. From it’s Waldorf roots, Ouistitine’s animal creations are represented in a simplistic form, giving way to a child’s imagination. A minimal design, allows your child to flex their creative muscles, imagining what is not there. The brand uses wool as a primary material, but also incorporates other natural fibers. All of their raw materials are upcycled natural scraps from the fashion industry. And the stuffing you ask –pure carded wool from Brunswick, Canada.

Courtney Ebner and Avi Kravitz own Brooklyn toy store Norman and Jules, which carries handcrafted toys and imaginative decor that encourages children to explore and develop through creative play. With Norman & Jules, Courtney and Avi are committed to providing parents and children with options that are not only aesthetically beautiful, but are carefully crafted from sustainable materials.

I felt lost as a new mother, but babywearing helped me find myself again

I wish someone had told me before how special wearing your baby can be, even when you have no idea how to do it.

My first baby and I were alone in our Brooklyn apartment during a particularly cold spring with yet another day of no plans. My husband was back at work after a mere three weeks of parental leave (what a joke!) and all my friends were busy with their childless lives—which kept them too busy to stop by or check in (making me, at times, feel jealous).

It was another day in which I would wait for baby to fall asleep for nap number one so I could shower and get ready to attempt to get out of the house together to do something, anything really, so I wouldn't feel the walls of the apartment close in on me by the time the second nap rolled around. I would pack all the diapers and toys and pacifiers and pump and bottles into a ginormous stroller that was already too heavy to push without a baby in it .

Then I would spend so much time figuring out where we could go with said stroller, because I wanted to avoid places with steps or narrow doors (I couldn't lift the stroller by myself and I was too embarrassed to ask strangers for help—also hi, New Yorkers, please help new moms when you see them huffing and puffing up the subway stairs, okay?). Then I would obsess about the weather, was it too cold to bring the baby out? And by the time I thought I had our adventure planned, the baby would wake up, I would still be in my PJs and it was time to pump yet again.

Slowly, but surely, and mostly thanks to sleep deprivation and isolation, I began to detest this whole new mom life. I've always been a social butterfly. I moved to New York because I craved that non-stop energy the city has and in the years before having my baby I amassed new friends I made through my daily adventures. I would never stop. I would walk everywhere just to take in the scenery and was always on the move.

Now I had this ball and chain attached to me, I thought, that didn't even allow me to make it out of the door to walk the dog. This sucks, I would think regularly, followed by maybe I'm not meant to be a mom after all.


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There is rightfully a lot of emphasis on preparing for the arrival of a new baby. The clothes! The nursery furniture! The gear! But, the thing about a baby registry is, well, your kids will keep on growing. Before you know it, they'll have new needs—and you'll probably have to foot the bill for the products yourself.

Thankfully, you don't have to break the bank when shopping for toddler products. Here are our favorite high-quality, budget-friendly finds to help with everything from meal time to bath time for the toddler set.

Comforts Fruit Crisps Variety Pack

Comforts fruit snacks

If there is one thing to know about toddlers, it is this: They love snacks. Keeping a variety on hand is easy when the pack already comes that way! Plus, we sure do appreciate that freeze-dried fruit is a healthier alternative to fruit snacks.

Comforts Electrolyte Drink

Comforts electrolyte drink

Between running (or toddling!) around all day and potentially developing a pickier palate, many toddlers can use a bit of extra help with replenishing their electrolytes—especially after they've experienced a tummy bug. We suggest keeping an electrolyte drink on hand.

Comforts Training Pants

Comforts training pants

When the time comes to start potty training, it sure helps to have some training pants on hand. If they didn't make it to the potty in time, these can help them learn their body's cues.

Comforts Nite Pants

comforts nite pants

Even when your toddler gets the hang of using the toilet during the day, nighttime training typically takes several months longer than day-time training. In the meantime, nite pants will still help them feel like the growing, big kid they are.

Comforts Baby Lotion

comforts baby lotion

Running, jumping, playing in sand, splashing in water—the daily life of a toddler can definitely irritate their skin! Help put a protective barrier between their delicate skin and the things they come into contact with every day with nourishing lotion.

Another great tip? Shopping the Comforts line on Comfortsforbaby.com to find premium baby products for a fraction of competitors' prices—and follow along on social media to see product releases and news at @comfortsforbaby.

This article was sponsored by The Kroger Co. Thank you for supporting the brands that support Motherly and mamas.

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The American Academy of Pediatrics says that newborns, especially, do not need a bath every day. While parents should make sure the diaper region of a baby is clean, until a baby learns how to crawl around and truly get messy, a daily bath is unnecessary.

So, why do we feel like kids should bathe every day?

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