Your fifth best girlfriend is pregnant this year. Her shower is imminent. You want to stand out, and are sick of the usual baby shower registry gifts that she’ll plow through between Baby Shower B.I.N.G.O and the cake. So why don’t you change the game? Get her something that has meaning. Something from the heart that will speak to her on many different levels.

By now you’ve noticed an awesome trend in retail where manufacturers are giving back profits or donating product to those in need, the forerunner of this being TOMS shoes who donates a pair of shoes for every pair sold. Well, a number of companies out there are following suit, and the world gets to benefit! Here’s a roundup of our very favorites:


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There's the magazine cover photo of the new celebrity mom glowing as she looks down at the beautiful, sleeping baby in her armsβ€”and then there's real life.

In real life, postpartum mothers are just as likely to be wearing diapers as their babies are, and bumps need months to deflate.

That's why we're so grateful for the way celebrities are ditching damaging narratives about postpartum perfection and embracing the messy authenticity of new motherhood. Thanks to these modern mamas, the rest of us are seeing our own experiences reflected in pop culture, and that lets us know we're not alone.

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