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Ikea's New Ad Is A Pregnancy Test You Pee On

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Ikea's New Ad Is A Pregnancy Test You Pee On

Pregnancy and motherhood can be a crazy ride, from day one. This week, we found a magazine that will tell you whether or not you’re pregnant (and no, it’s not Cosmo), stories of women raising their children in the toughest of circumstances, and the most cringe-worthy mom-shaming story of 2018 (it’s only been a week, come on people)--that, and more in this edition of weekly links.

1. Your favorite flatpack furniture giant, IKEA, has released a new ad for their SUNDVIK Crib, which reflects a hefty discount when you pee on it. Yes, pee. On the ad. It’s a functioning pregnancy test that, instead of giving you two lines, results in nearly 50% off a crib. It’s part of a edgy new advertising campaign called “Where Life Happens.” Don’t skip the trip to the drugstore yet, though--this magazine ad is currently only in Sweden.

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2. In Chihuahua, it’s commonplace for women to keep their children with them in the prison until they turn four years old--over 2,000 children are currently being raised in prisons throughout the country. While this may seem unusual, the mothers and the guards report that the kids bring the best out of everyone and make the time fly. You can read the whole story here.

3. Mom-shaming hit a whole new level last week. A “well-meaning” friend planning a baby shower for her bestie went to Facebook to ask for some party planning advice. Her shower theme? “Don’t Circumcise.” Seriously? She got plenty of advice...just not the kind that she was expecting. Check out the best and worst of the comments here... and maybe just stick to the cute pawprint themes after this, ok lady?

4. Need a gift for a parent you know who’s had it up to here? Check out KinderPerfect, a Cards Against Humanity style game made just for parents. Originally funded on Kickstarter, this game lets you pick things that are oh-so-close to home, like guessing why you were late to school this morning or confessing the real reason Mommy drinks.

5. The Marvel Universe is about to bring the world to a full stop with the release of Black Panther, arguably the most anticipated superhero film in movie history. With the release date set for February 16th, one man in Harlem, Fredrick Joseph, raised over $35,000 to buy tickets for children to see the film. It’s not just an action flick--for Joseph, he stresses that “I want these children to be able to see that people that look like them can be superheroes, royalty and more."

Photo courtesy of Ad Week.

By its very nature, motherhood requires some lifestyle adjustments: Instead of staying up late with friends, you get up early for snuggles with your baby. Instead of spontaneous date nights with your honey, you take afternoon family strolls with your little love. Instead of running out of the house with just your keys and phone, you only leave with a fully loaded diaper bag.

For breastfeeding or pumping mamas, there is an additional layer of consideration around when, how and how much your baby will eat. Thankfully, when it comes to effective solutions for nursing or bottle-feeding your baby, Dr. Brown's puts the considerations of mamas and their babies first with products that help with every step of the process—from comfortably adjusting to nursing your newborn to introducing a bottle to efficiently pumping.

With countless hours spent breastfeeding, pumping and bottle-feeding, the editors at Motherly know the secret to success is having dependable supplies that can help you feed your baby in a way that matches lifestyle.

Here are 9 breastfeeding and pumping products to help you no matter what the day holds.

Customflow™ Double Electric Breast Pump

Dr. Brown's electric pump

For efficient, productive pumping sessions, a double electric breast pump will help you get the job done as quickly as possible. Quiet for nighttime pumping sessions and compact for bringing along to work, this double pump puts you in control with fully adjustable settings.

$159.99

Hands-Free Pumping Bra

Dr. Brown''s hands free pumping bra

Especially in the early days, feeding your baby can feel like a pretty consuming task. A hands-free pumping bra will help you reclaim some of your precious time while pumping—and all mamas will know just how valuable more time can be!

$29.99

Manual Breast Pump with SoftShape™ Silicone Shield

Dr. Brown's manual breast pump

If you live a life that sometimes takes you away from electrical outlets (that's most of us!), then you'll absolutely want a manual breast pump in your arsenal. With two pumping modes to promote efficient milk expression and a comfort-fitted shield, a manual pump is simply the most convenient pump to take along and use. Although it may not get as much glory as an electric pump, we really appreciate how quick and easy this manual pump is to use—and how liberating it is not to stress about finding a power supply.

$29.99

Nipple Shields and Sterilization Case

Dr. Brown's nipple shields

There is a bit of a learning curve to breastfeeding—for both mamas and babies. Thankfully, even if there are some physical challenges (like inverted nipples or a baby's tongue tie) or nursing doesn't click right away, silicone nipple shields can be a huge help. With a convenient carry case that can be sterilized in the microwave, you don't have to worry about germs or bacteria either. 🙌

$9.99

Silicone One-Piece Breast Pump

Dr. Brown's silicone pump

When you are feeding your baby on one breast, the other can still experience milk letdown—which means it's a golden opportunity to save some additional milk. With a silent, hands-free silicone pump, you can easily collect milk while nursing.

$14.99

Breast to Bottle Pump & Store Feeding Set

After a lifetime of nursing from the breast, introducing a bottle can be a bit of a strange experience for babies. Dr. Brown's Options+™ and slow flow bottle nipples were designed with this in mind to make the introduction to bottles smooth and pleasant for parents and babies. As a set that seamlessly works together from pumping to storing milk to bottle feeding, you don't have to stress about having everything you need to keep your baby fed and happy either.

$24.99

Washable Breast Pads

washable breast pads

Mamas' bodies are amazingly made to help breast milk flow when it's in demand—but occasionally also at other times. Especially as your supply is establishing or your breasts are fuller as the length between feeding sessions increase, it's helpful to use washable nursing pads to prevent breast milk from leaking through your bra.

$8.99

Breast Milk Storage Bags

Dr. Brown's milk storage bags

The essential for mamas who do any pumping, breast milk storage bags allow you to easily and safely seal expressed milk in the refrigerator or freezer. Dr. Brown's™ Breast Milk Storage Bags take it even further with extra thick walls that block out scents from other food items and feature an ultra secure lock to prevent leaking.

$7.99


Watch one mama's review of the new Dr. Brown's breastfeeding line here:

This article was sponsored by Dr. Brown's. Thank you for supporting the brands that support Motherly and mamas.

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