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Made in New York: Little Hip Squeaks

In the creative city we call New York, there’s a creative little borough called Brooklyn, and a creative little hub called Industry City. Behind one of those creative doors, there’s a super-creative woman named Amy Richardson-Golia, who makes one of the most creative--and adorable and totally delicious--baby brands we’ve ever seen, Little Hip Squeaks.

While we are already pretty obsessed with her bold, bright and modern onesies, leggings and headbands, as well as her totally crave-worthy Instagram feed, we’re pretty sure the obsession factor for both is about to go up significantly. In just a few weeks, Amy’s very own baby-girl-to-be will be sporting that baby gear and hopefully land in all of our feeds.

We recently stopped in to the Little Hip Squeaks workshop to catch up with one of our favorite creative Brooklyn mamas to talk about growing her baby brand...and her baby.

Tell us about how Little Hip Squeaks got its start.

I was working in the magazine industry in production, and pregnant with my first baby, Eli. I started making baby hats and put them up on Etsy, but never really took it seriously. Then I was selling 7 or 8 a day, and my only goal was just to do a Renegade Craft Fair. After I did two of them, I thought this could actually be a business. But when the brand was picked up by Cool Mom Picks, it was a game-changer. A year after I started Little Hip Squeaks, I quit my job to work on it full time. And from then it’s just been one crazy thing after the next.

How has Instagram played into growing your brand?

We’ve really focused on social media to help grow the brand--especially Instagram. That’s where moms are...it’s the easiest thing to do when you’re with the kids, or when you’re nursing. It’s really visual and quick. I’ve made so many connections with our customers and some are now my really good friends. We’ve even gotten baby gifts from customers. It’s amazing how Instagram brings people together who may have never known each other in real life. People really want to feel like they’re a part of your life. They want to buy product from someone whose story they know.

Who are some of the brands you admire on Instagram?

I love Freshly Picked and Solly Baby. It was so great to meet them in real life because they are in similar situations with their brands.

What’s this second pregnancy been like? How does it compare to when you were pregnant with Eli?

It’s so much less intense this time around, and time has just flown by. When you have another child, you’re already less focused on your own body. I’ve been feeling good, and just staying really active. I’m much less uncomfortable this time around. It’s a totally different experience.

And...a girl!

I always felt like I was going to be a boy mom. It never even crossed my mind that I’d have a girl! And there hasn’t been a girl born in my husband’s family since 1967.

Tell us about what’s new with the brand. What’s your design direction these days?

As we’ve grown bigger, we’ve started designing six months to a year in advance, so focused more on trend reports. I also know my customers so much better, and know what they want. Solids are really big for us now--I never would have thought they’d do so well. Coming back to basics has really been a focus for us.

What was your first print?

Chevron. We don’t even do it anymore.

What’s your favorite print of all time?

Probably the ballot print from this past fall. And I love the solids, especially in peacock, mint and coral.

Best selling pieces?

Definitely the headbands.

Anything you’ve experimented with that you probably won’t do again?

We played around a little bit with sleep sacks, bibs and skirts, but it was a learning curve. We’re also focusing more on smaller sizes that work well for newborn gifts.

How does being in Brooklyn inspire your brand?

As a baby brand, It’s hard to consider yourself "artisanal” so I wouldn’t necessarily put myself in the same category as some of the other brands coming out of Brooklyn. But I totally respect everyone that’s making something in this city. I know how hard it is and how expensive it is. What they’re doing is really awesome.

Ever plan to leave the city?

Not anytime soon. We’ve been here for 10 years, though, and I can certainly see it happening at some point in the future. But I just can’t imagine raising my kids anywhere else.

Photography by Stylish & Hip Kids Photography.

When expecting a baby, there is a lot you can test-run in advance: Take that stroller around the block. Go for a spin with the car seat secured in place. Learn how to use the baby carrier with help from a doll. But breastfeeding? It's not exactly possible to practice before baby's arrival.

The absence of a trial makes it all the more important to prepare in other ways for breastfeeding success—and it can be as simple as adding a few of our lactation aiding favorites to your registry.

MilkBliss chocolate chip soft baked lactation cookies

MilkBliss lactation cookies

Studies have shown the top reason women stop breastfeeding within the first year is because they are concerned about their milk supply being enough to nourish baby. Consider MilkBliss Lactation Cookies to be your secret weapon. Not only are they wholesome and delicious, but they were formulated specifically for breastfeeding moms based on the science of galactagogues—also known as milk boosters. They also come in peanut butter and wild blueberry flavors.

$23

Evereden multi-purpose healing balm

Evereden multipurpose healing balm

Also up there on the list of reasons women stop breastfeeding: the toll the early days can take on nipples. Made from just five ingredients, this all natural healing balm is ideal for soothing chafed nipples, making for a much more comfortable experience for mama as her body adjusts to the needs of a breastfeeding baby.

$20

Lansinoh milk storage bags

Lansinoh milk storage bags

For a breastfeeding mama, there are few things more precious and valuable than the milk she worked so hard to pump—and it's the stuff of nightmares to imagine it spilling out in the fridge. With these double-sealed milk storage bags, you can be assured your breastmilk is safe and sound until baby needs it.

$12.50

Belly Bandit bandita nursing bra

Belly Bandit bandita nursing bra

Nursing a baby is a 24/7 job, which calls for some wardrobe modifications. Because Belly Bandit specializes in making things more comfortable for the postpartum mama, they've truly thought of every detail—from the breathable fabric to the clips that can be easily opened with one hand.

$47

boob-ease soothing therapy pillows

Boob Ease soothing therapy pillows

For nursing moms, duct can quickly become a four-letter word when you suspect it's getting clogged. By keeping these soothing breast pillows in your breastfeeding arsenal, you can immediately go on the defense against plugged milk ducts by heating the pads in the microwave or cooling them in the freezer.

$25

Belly Bandit perfect nursing tee

Belly Bandit perfect nursing tee

A unfortunate reality of nursing is that it can really seem to limit the wardrobe options when you have to think about providing easy, discrete access. But by adding functional basics to your closet, you can feel confident and prepared for breastfeeding on the go.

$59

Bebe au Lait premium cotton nursing cover

Bebe au Lait cotton nursing cover

Nursing in public isn't every mama's cup of tea. But babies can't always wait until you've found a private place to get down to business if that's your preference. That's where a nursing cover comes in handy. This one is made from premium cotton and features a patented neckline that allows for airflow and eye contact even while you're covered.

$36

Lactation Lab basic breastmilk testing kit

Lactation Lab breastmilk testing kit

Curious to learn more about the liquid gold you're making, mama? The testing kit from Lactation Labs analyzes your breast milk for basic nutritional content like calories and protein, as well as vitamins, fatty acids and environmental toxins to help boost your breastfeeding confidence.

$99

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One of our main goals as mothers is to encourage our children to learn, grow and play. They start out as our tiny, adorable babies who need us for everything, and somehow, before you know it, they grow into toddlers with ideas and opinions and desires of their own.

You may be hearing a lot more of "I do it!" or maybe they're pushing your hand away as a signal to let you know, I don't need your help, Mama. That's okay. They're just telling you they're ready for more independence. They want to be in charge of their bodies, and any little bit of control their lives and abilities allow.

So, instead of challenging your toddler's desire for autonomy, we found five of our favorite products to help encourage independence—and eliminate frustration in the process.

EKOBO Bamboo 4-piece kid set

EKOBO bamboo 4-piece kid set

This colorful set includes a plate, cup, bowl and spoon and is just right for your child's meal experience. Keep them in an easy-to-reach cabinet so they'll feel encouraged (and excited!) to get their own place setting each time they eat.

$25

Puj PhillUp hangable kids cups

Puj PhillUp hangable kids cups

Before you know it, your little one will be asking (okay, maybe demanding) to fill their own water cups. This amazing 4-pack of cups attaches directly to the fridge (or any glass, metal, tile or fiberglass surface) making it easier for your child to grab a cup themselves. Just be sure a water pitcher or dispenser is nearby, and—boom!—one task off your plate.

$29

Wise Elk puzzle tower blocks

Wise Elk puzzle tower blocks

These beautiful blocks, made from sustainably-sourced wood and water-based, non-toxic, lead-free paint, will keep your little one focused on their creation while they're also busy working on their fine-motor skills. The puzzle design will encourage patience as your kiddo creates their own building, fitting one block in after the next.

$18

Lorena Canals basket

Lorena Canals Basket

This *gorgeous* braided cotton basket is the perfect, accessible home for their blocks (and whatever else you want to hide away!) so your kiddo can grab them (and clean them up) whenever their heart desires.

$29

BABYBJÖRN step stool

BABYBJ\u00d6RN Step Stool

Your kiddo might be ready to take on the world, but they might need an extra boost to do so—cue, a step stool! An easy-to-move lightweight stool is the must-have confidence-boosting tool you need in your home so your growing tot can reach, well... the world.

$20

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

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Our list of 100 baby names that should be on everyone's list this year includes more choices than in the past of names that are obscure and surprising. That's because there are so many more unusual baby names coming into widespread use and baby namers have become a lot more adventurous.

Expectant parents do not need to be told to move beyond Jennifer and Jason. Their thinking about names has evolved to the point that the most useful thing we can do is offer a large menu of intriguing choices.

Here are our picks for the 100 best surprising + unusual baby names now.


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