Made in New York: Tenoverten

Pregnant with baby number two, Tenoverten’s co-founder Adair Ilyinsky shows us that a little pampering goes a long way.

Made in New York: Tenoverten

For many years the co-founders of Tenoverten, Adair Ilyinsky and Nadine Ferber, lived their well-designed New York City lives, hopping from fabulous jobs to beautiful restaurants, yet often found themselves meeting at the least glamorous spots of them all--the hole in the wall nail salons we all know so well--on a very regular basis. “We had a laundry list of things that we would change about the experience -- a focus on hygiene, uniforms for the manicurists, a gorgeous space, a better polish selection -- it was a long list,” says Ilyinsky. “One night, over a glass of wine, we decided that we should go for it and open a nail salon that tried to address all of our frustrations as customers.”



And that they did. After working on the concept of Tenoverten for a year, Ilyinsky and Ferber opened up the doors to New York’s chicest nail salon in December of 2010 in Tribeca, and have since expanded to Soho and Midtown. “While owning my own business always appealed to me, I never dreamt I would own a nail salon, much less three!” says Ilyinsky, a former financial analyst for Coach.

Now pregnant with her second child (another girl!), Ilyinsky chats with us all about the best small ways to pamper yourself, her favorite natural deodorant and the one lesson she hopes to teach her daughters.

How has being a mother influenced you as an entrepreneur?

Being a mother has made me appreciate my job even more. Nadine and I set our own schedules, so while we work extremely hard, I have the flexibility to go to my daughter Esme's classes or meet her and the sitter for lunch. Striking the right balance between being a mom and working can be hard, and I am reassessing that balance on a daily basis, but I feel so lucky that I don't have to sacrifice either.

Why is green beauty so important to you?

I have always been eco-conscious but when I became a mom, the importance of using natural beauty products was really heightened for me. The first thing to go was my drugstore deodorant because I was concerned about its toxicity for the baby while breastfeeding (try Soapwalla's natural deodorant, it's amazing). I think we are exposed to so many environmental toxins living in Manhattan that whatever we can do to limit our exposure, like using all natural beauty products, helps offset the exposure we can't control. All of our products in the tenoverten line are 5-free (no Toluene, DBP, Formaldehyde, Formaldehyde Resin or Camphor), cruelty free and vegan, which our customers who are moms especially appreciate.

Why is pampering as a mom so important?

I think getting a manicure and pedicure is the perfect pampering treat. It's not too time-consuming, but it's a nice escape from the hustle and bustle of life, and I always feel so much more pulled together after a fresh manicure. I'm actually not someone who does a lot of pampering. I always have the intention of getting a massage or a facial, but then the week seems to just slip by. I am a firm believer in small ways to pamper yourself though -- a new candle on the bedside table, fresh tulips for the kitchen, carving out the time to read a magazine. For me it's really about the little pleasures.

How does NYC influence your work/life flow?

I really appreciate the convenience of New York. While sometimes it can be a hassle shlepping bags around and trudging on the subway, I love that I have everything at my fingertips. There is a Whole Foods in our building which is the ultimate luxury, and there are so many children's activities available -- my husband and I are enjoying revisiting places like the Natural History Museum and discovering places we didn't even know about like the Children's Art Museum in the West Village. I live a few blocks from our Tribeca flagship, so my commute to work can't be beat either.

What life lessons do you hope to pass on to your daughters?

I guess it's pretty basic, but just emphasizing how important it is to be kind to people. I will feel 100% satisfied if I raise the kind of girls who befriend the child who doesn't have anyone to play with at recess or later in life, the kind of women who strike up a conversation with the person at a party who doesn't know anyone. I hope I can instill in them a gratitude for how fortunate we are and a feeling of responsibility to pay that back somehow.

What has surprised you about your pregnancy?

Both times I have been surprised by how much I enjoy being pregnant. Even on a challenging day, there is something so uplifting about having a little life inside of you. When I wake up in the morning and my thoughts turn to the baby (which they immediately do now that I'm nine months...OOF), I feel a rush of excited anticipation. I also don't mind the changes to my body. I've found that the parts of my body that have always been my hangups look so much smaller in comparison to a huge belly, ha!

How has your style changed since becoming pregnant?

My style has pretty much stayed the same except that I typically love everything high-waisted and tucked in which I've had to abandon for the most part. Wearing things lower slung has forced me to try out a more casual look, which I've come to like and might incorporate more post-pregnancy.

Any brands (maternity or non) that you feel are working for you?

I love Hatch for maternity clothes, especially for slightly dressier pieces. I bought a few dresses from them for my first pregnancy that I wore between pregnancies -- their whole line transitions so well from pregnancy to post-pregnancy.

Photography by Lindsey Belle Photography

14 outdoor toys your kids will want to play with beyond summer

They transition seamlessly for indoor play.

With Labor day weekend in the rearview and back-to-school in full swing, most parents are fresh out of boxes to check on their "Fun Concierge" hit list. It's also the point of diminishing returns on investing in summer-only toys. So with that in mind, we've rounded up some of our favorite toys that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, they're Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

From sunny backyard afternoons to rainy mornings stuck inside, these toys are sure to keep little ones engaged and entertained.

Meadow ring toss game

Plan Toys meadow ring toss game

Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.


Balance board

Plan Toys balance board

Balance boards are a fabulous way to get the wiggles out. This one comes with a rope attachment, making it suitable for even the youngest wigglers. From practicing their balance and building core strength to working on skills that translate to skateboarding and snowboarding, it's a year-round physical activity that's easy to bring inside and use between Zoom classes, too!


Detective set

Plan Toys detective setDetective Set

This set has everything your little detective needs to solve whatever mystery they might encounter: an eye glasses, walkie-talkie, camera, a red lens, a periscope and a bag. Neighborhood watch? Watch out.


Wooden doll stroller

Janod wooden doll strollerWooden Doll Stroller

Take their charges on a stroll around the block with this classic doll stroller. With the same versatility they're used to in their own ride, this heirloom quality carriage allows their doll or stuffy to face them or face the world.


Sand play set

Plan Toys sand set

Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.


Water play set

Plan Toys water play set

Filled with sand or water, this tabletop sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.


Mini golf set

Plan Toys mini golf set

Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.


Vintage scooter balance bike

Janod retro scooter balance bike

Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.


Wooden rocking pegasus

plan toys wooden rocking pegasus

Your little will be ready to take flight on this fun pegasus. It gently rocks back and forth, but doesn't skimp on safety—its winged saddle, footrests and backrest ensure kids won't fall off whether they're rocking inside or outside.


Croquet set

Plan Toys croquet set

The cutest croquet set we've ever seen! With adorable animal face wooden balls and a canvas bag for easy clean up, it's also crafted to stick around awhile. Round after round, it's great for teaching kiddos math and problem-solving skills as well.


Wooden digital camera

fathers factory wooden digital camera

Kids get the chance to assemble the camera on their own then can adventure anywhere to capture the best moments. With two detachable magnetic lenses, four built-in filters and video recorder, your little photographer can tap into their creativity from summertime to the holidays.


Wooden bulldozer toy

plan toys wooden bulldozer toy

Whether they're digging up sand in the backyad or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? Its wooden structure means it's not an eye sore to look at wherever your digger drops it.


Pull-along hippo

janod toys pull along hippo toy

There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.


Baby forest fox ride-on

janod toys baby fox ride on

Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.


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It’s science: Vacations make your kids happy long after they’re over

Whether you're planning a quick trip to the lake or flying the fam to a resort, the results are the same: A happier, more connected family.

Whether you're looking for hotels or a rental home for a safe family getaway, or just punching in your credit card number to reserve a spot in a campground a couple of states over, the cost of vacation plans can make a mom wince. And while price is definitely something to consider when planning a family vacation, science suggests we should consider these trips—and their benefits—priceless.

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It is these life-changing experiences that have inspired me to draw my everyday life as a stay at home mom. Whether it's the mundane tasks like doing laundry or the exciting moments of James', my baby boy's, first steps, I want to put it down on paper so that I can better cherish these fleeting moments that are often overlooked.

Being a stay-at-home-mom can be incredibly lonely. I like to think that by drawing life's simple moments, I can connect with other mothers and help them feel less alone. By doing this, I feel less alone, too. It's a win-win situation and I have been able to connect with many lovely parents and fellow parent-illustrators through my Instagram account.

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