Made in New York: Tenoverten

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For many years the co-founders of Tenoverten, Adair Ilyinsky and Nadine Ferber, lived their well-designed New York City lives, hopping from fabulous jobs to beautiful restaurants, yet often found themselves meeting at the least glamorous spots of them all--the hole in the wall nail salons we all know so well--on a very regular basis. “We had a laundry list of things that we would change about the experience -- a focus on hygiene, uniforms for the manicurists, a gorgeous space, a better polish selection -- it was a long list,” says Ilyinsky. “One night, over a glass of wine, we decided that we should go for it and open a nail salon that tried to address all of our frustrations as customers.”



And that they did. After working on the concept of Tenoverten for a year, Ilyinsky and Ferber opened up the doors to New York’s chicest nail salon in December of 2010 in Tribeca, and have since expanded to Soho and Midtown. “While owning my own business always appealed to me, I never dreamt I would own a nail salon, much less three!” says Ilyinsky, a former financial analyst for Coach.

Now pregnant with her second child (another girl!), Ilyinsky chats with us all about the best small ways to pamper yourself, her favorite natural deodorant and the one lesson she hopes to teach her daughters.

How has being a mother influenced you as an entrepreneur?

Being a mother has made me appreciate my job even more. Nadine and I set our own schedules, so while we work extremely hard, I have the flexibility to go to my daughter Esme's classes or meet her and the sitter for lunch. Striking the right balance between being a mom and working can be hard, and I am reassessing that balance on a daily basis, but I feel so lucky that I don't have to sacrifice either.

Why is green beauty so important to you?

I have always been eco-conscious but when I became a mom, the importance of using natural beauty products was really heightened for me. The first thing to go was my drugstore deodorant because I was concerned about its toxicity for the baby while breastfeeding (try Soapwalla's natural deodorant, it's amazing). I think we are exposed to so many environmental toxins living in Manhattan that whatever we can do to limit our exposure, like using all natural beauty products, helps offset the exposure we can't control. All of our products in the tenoverten line are 5-free (no Toluene, DBP, Formaldehyde, Formaldehyde Resin or Camphor), cruelty free and vegan, which our customers who are moms especially appreciate.

Why is pampering as a mom so important?

I think getting a manicure and pedicure is the perfect pampering treat. It's not too time-consuming, but it's a nice escape from the hustle and bustle of life, and I always feel so much more pulled together after a fresh manicure. I'm actually not someone who does a lot of pampering. I always have the intention of getting a massage or a facial, but then the week seems to just slip by. I am a firm believer in small ways to pamper yourself though -- a new candle on the bedside table, fresh tulips for the kitchen, carving out the time to read a magazine. For me it's really about the little pleasures.

How does NYC influence your work/life flow?

I really appreciate the convenience of New York. While sometimes it can be a hassle shlepping bags around and trudging on the subway, I love that I have everything at my fingertips. There is a Whole Foods in our building which is the ultimate luxury, and there are so many children's activities available -- my husband and I are enjoying revisiting places like the Natural History Museum and discovering places we didn't even know about like the Children's Art Museum in the West Village. I live a few blocks from our Tribeca flagship, so my commute to work can't be beat either.

What life lessons do you hope to pass on to your daughters?

I guess it's pretty basic, but just emphasizing how important it is to be kind to people. I will feel 100% satisfied if I raise the kind of girls who befriend the child who doesn't have anyone to play with at recess or later in life, the kind of women who strike up a conversation with the person at a party who doesn't know anyone. I hope I can instill in them a gratitude for how fortunate we are and a feeling of responsibility to pay that back somehow.

What has surprised you about your pregnancy?

Both times I have been surprised by how much I enjoy being pregnant. Even on a challenging day, there is something so uplifting about having a little life inside of you. When I wake up in the morning and my thoughts turn to the baby (which they immediately do now that I'm nine months...OOF), I feel a rush of excited anticipation. I also don't mind the changes to my body. I've found that the parts of my body that have always been my hangups look so much smaller in comparison to a huge belly, ha!

How has your style changed since becoming pregnant?

My style has pretty much stayed the same except that I typically love everything high-waisted and tucked in which I've had to abandon for the most part. Wearing things lower slung has forced me to try out a more casual look, which I've come to like and might incorporate more post-pregnancy.

Any brands (maternity or non) that you feel are working for you?

I love Hatch for maternity clothes, especially for slightly dressier pieces. I bought a few dresses from them for my first pregnancy that I wore between pregnancies -- their whole line transitions so well from pregnancy to post-pregnancy.

Photography by Lindsey Belle Photography

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There are few kids television shows as successful as PAW Patrol. The Spin Masters series has spawned countless toys and clothing deals, a live show and now, a movie.

That's right mama, PAW Patrol is coming to the big screen in 2021.

The big-screen version of PAW Patrol will be made with Nickelodeon Movies and will be distributed by Paramount Pictures.

"We are thrilled to partner with Paramount and Nickelodeon to bring the PAW Patrol franchise, and the characters that children love, to the big screen," Spin Master Entertainment's Executive Vice President, Jennifer Dodge, announced Friday.


"This first foray into the arena of feature film marks a significant strategic expansion for Spin Master Entertainment and our properties. This demonstrates our commitment to harnessing our own internal entertainment production teams to develop and deliver IP in a motion picture format and allows us to connect our characters to fans through shared theatrical experiences," Dodge says.

No word on the plot yet, but we're gonna bet there's a problem, 'round Aventure Bay, and Ryder and his team of pups will come and save the day.

We cannot even imagine how excited little PAW Patrol fans will be when this hits theatres in 2021. It's still too early to buy advance tickets but we would if we could!


In the middle of that postpartum daze, the sleepless nights, the recovery, the adjustment to a new schedule and learning the cues of a new baby, there are those moments when a new mom might think, I don't know how long I can do this.

Fortunately, right around that time, newborns smile their first real smile.

For many mothers, the experience is heart-melting and soul-lifting. It's a crumb of sustenance to help make it through the next challenges, whether that's sleep training, baby's first cold, or teething. Each time that baby smiles, the mother remembers, I can do this, and it's worth it.


Dayna M. Kurtz, LMSW, CPT a NYC-based psychotherapist and author of Mother Matters: A Holistic Guide to Being a Happy, Healthy Mom, says she sees this in her clinical practice.

"One mother I worked with recounted her experience of her baby's first smile. At eight weeks postpartum, exhausted and overwhelmed, she remembered her baby smiling broadly at her just before a nighttime feeding," Kurtz says. "In that moment, she was overcome by tremendous joy and relief, and felt, for the first time, a real connection to her son."

So what is it about a baby's smile that can affect a mother so deeply? Can it all be attributed to those new-mom hormones? Perhaps it stems from the survival instincts that connect an infant with its mother, or the infant learning social cues. Or is there something more going on inside our brains?

In 2008, scientists in Houston, TX published their research on the topic. Their study, "What's in a Smile? Maternal Brain Responses to Infant Facial Cues", takes data from the MRI images of 26 women as they observed images of infants smiling, crying, or with a neutral expression.

The images included the mother's own infant alternated with an unknown infant of similar ethnicity and in similar clothing and position. In each image, the baby displayed a different emotion through one of three facial expressions; happy, neutral, or sad. Researchers monitored the change in the mothers' brain activity through the transitions in images from own-infant to unknown-infant, and from happy to neutral to sad and vice versa.

The results?

"When first-time mothers see their own baby's face, an extensive brain network appears to be activated, wherein affective and cognitive information may be integrated and directed toward motor/behavioral outputs," wrote the study's authors. Seeing her infant smile or cry prompts the areas of the brain that would instigate a mother to act, whether it be to comfort, care for, or caress and play with the baby.

In addition, the authors found that reward-related brain regions are activated specifically in response to happy, but not sad, baby faces. The areas of the brain that lit up in their study are the same areas that release dopamine, the "pleasure chemical." For context, other activities that elicit dopamine surges include eating chocolate, having sex, or doing drugs. So in other words, a baby's smile may be as powerful as those other feel-good experiences.

And this gooey feeling moms may get from seeing their babies smile isn't just a recreational high—it serves a purpose.

This reward system (aka dopaminergic and oxytocinergic neuroendocrine system) exists to motivate the mother to forge a positive connection with the baby, according to Aurélie Athan, PhD, director of the Reproductive & Maternal Psychology Laboratory (a laboratory that created the first graduate courses of their kind in these subjects).

These networks also promote a mother's ability to share her emotional state with her child, which is the root of empathy. "A mother cries when baby cries, smiles when baby smiles," Athan says.

While there's a physiological explanation underlying that warm-and-fuzzy sensation elicited by a smile, there may be other factors at play too, Kurtz says.

"In my clinical practice, I often observe a stunning exchange between a mother and her baby when the latter smiles at her. A mother who is otherwise engaged in conversation with me may be, for that moment, entirely redirected to focus on her little one," Kurtz says. "This kind of attention-capturing on the part of the baby can enable and cultivate maternal attunement—a mother's ability to more deeply connect with her infant. The quality of attunement in early childhood often sets the stage for one's relationship patterns in the future."

Whether a physiological response, a neural activation, simple instinct, or the tightening of emotional connection, the feeling generated by babies' smiles is a buoy in the choppy ocean of new parenthood.

And while the first smile may be the most magical by virtue of its surprise and the necessity of that emotional lift, the fuzzy feeling can continue well into that baby's childhood and beyond. It keeps telling parents, you've got this!

[This was originally published on Apparently]


Chrissy Teigen is one of the most famous moms in the world and definitely one of the most famous moms on social media.

She's the Queen of Twitter and at least the Duchess of Instagram but with a massive following comes a massive dose of mom-shame, and Teigen admits the online comments criticizing her parenting affects her.

"It's pretty much everything," Teigen told Today, noting that the bulk of the criticism falls into three categories: How she feeds her kids, how she uses her car seats and screen time.

"Any time I post a picture of them holding ribs or eating sausage, I get a lot of criticism," she explained. "Vegans and vegetarians are mad and feel that we're forcing meat upon them at a young age. They freak out."


Teigen continues: "If they get a glimpse of the car seat there is a lot of buckle talk. Maybe for one half of a second, the strap slipped down. And TV is another big one. We have TV on a lot in my house. John and I work on television; we love watching television."

Teigen wants the shame to stop, not just for herself but for all the other moms who feel it. (And we agree.)

"Hearing that nine out of 10 moms don't feel like they're doing a good enough job is terrible," she said. "We're all so worried that we're not doing all that we can, when we really are."

The inspiration for Teigen talking publicly about mom-shame may be in part because of her participation in Pampers' "Share the Love" campaign. But even though Teigen's discussion coincides with this campaign, the message remains equally important. Advertising can be a powerful tool for shifting the way society thinks about what's "normal" and we would much rather see companies speaking out against mom-shame than inducing it to sell more stuff.

Calling out mom-shame in our culture is worth doing in our lives, our communities and yes, our diaper commercials. Thank you Chrissy (and thank you, Pampers).


Dear fellow mama,

I was thinking about the past the other day. About the time I had three small boys—a newborn, his 2-year-old brother and his 5-year-old brother.

How I was always drowning.

How I could never catch my breath between the constant requests.

How I always felt guilty no matter how hard I tried.

How hard it was—the constant exhaustion, struggling to keep my home any kind of clean or tidy, how I struggled to feed my kids nutritious meals, to bathe them and clean them and keep them warmly dressed in clean clothing, to love them well or enough or well enough.


Those years were some of the toughest years I have ever encountered.

But mama, I am here to tell you that it doesn't last forever. Slowly, incrementally, without you even noticing, it gets easier. First, one child is toilet trained, then the bigger one can tie his own shoelaces, then finally they are all sleeping through the night.

It's hard to imagine; I really really get it.

It is going to get easier. I swear it. I'm not saying that there won't be new parenting challenges, that it won't be the hardest thing you have ever done in your life. It will be. But it will get easier.

These days, all of my kids get the bus to school and back. Most of them dress themselves. They can all eat independently and use the toilet. Sometimes they play with each other for hours leaving me time to do whatever I need to do that day.

I sleep through the night. I am not constantly in a haze of exhaustion. I am not overwhelmed by three tiny little people needing me to help them with their basic needs, all at the same time.

I can drink a hot cup of coffee. I do not wish with every fiber of my being that I was an octopus, able to help each tiny person at the same time.

I am not tugged in opposite directions. I don't have to disappoint my 3-year-old who desperately wants to play with me while I am helping his first grade bother with his first grade reading homework.

And one day, you will be here too.

It's going to get easier. I promise. And while it may not happen today or even next week or even next month, it will happen. And you will look around in wonder at the magnificent people you helped to create and nurture and sustain.

Until then, you are stronger and more resilient than you can even imagine.

You've got this. Today and always.


A fellow mama

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