A modern lifestyle brand redefining motherhood

When Kaity and I decided to launch Well Rounded NY, our first order of business was going to the “it” event of the industry: The Big City Moms Biggest Baby Shower. It’s a sight to behold: thousands of gorgeous pregnant bellies and just about every pregnancy and baby brand that exists in the universe. In one room. The Biggest Baby Shower is basically the epicenter of the baby-verse, and a NYC pregnant gal’s right of passage. When we learned a little more about the women behind Big City Moms -- Risa Goldberg and Leslie Venokur (above, from right to left) -- we quickly became fans; these two business partners (and sisters!) turned their passion for the “mommy” industry into a very real and successful business. Now 10 years in, they have expanded into a national brand that includes weekly dinners, special events, year-round Biggest Baby Showers, and a new lifestyle website filled with valuable info for mamas and mamas-to-be. We recently had the opportunity to pick their Big City mommy brains about business, babies, balance and so much more over a little shopping session at one of our favorite baby shops in the city, Little Edit. Owner Alissa Emerson showed us around the sister (or should we say, baby sister?) shop of Edit New York, her impeccably curated women’s boutique in a beautiful townhouse on the Upper East Side. While we shopped, the Big City Moms shared their tips on building a business in the mommy industry -- and buying baby gifts that every new mom will cherish. Tell us about why you started Big City Moms and how it evolved into the incredible resource it has now become. To start off, we are sisters, and as little girls, we always thought it would be cool to own a business together one day -- a candy store, to be exact. After Risa’s daughter was born, we both realized there were no resources available to meet other moms and to learn about all the stages of motherhood. We were both working full time and created Big City Moms as a side job to fill this void. We started small, by having weekly dinners for 15-20 moms, and quickly expanded into holiday parties, educational seminars,and baby showers for up to 1,500 moms. We built Big City Moms 10 years ago as a resource for new and expectant parents to meet through events, seminars and holiday parties. Soon after we began, companies in the juvenile space approached us regarding launching products, sponsoring events, and advertising on our website. We are fortunate that the community has embraced everything we have done over the years, which has afforded us the opportunity to launch a national website and produce events all over the country. How have your families grown as your business has grown? We have 5 adorable children between us: Risa’s daughter, Hallie (10), and twin boys, Cooper and Harrison (7); and Leslie’s daughter, Sami (5), and son, Max (17 months). All of our children are close and attend as many Big City Moms events as possible. Now that some of them are older, they help out as well with set up or gift bag distribution. They love to be involved! As your own lives have changed, and your kids have grown past the infant stage, how do you continue to stay passionate about this market? When we started Big City Moms something clicked, and it has been part of our lives ever since. We are so fortunate to have helped form thousands of new friendships between mothers, and educate them on all stages of motherhood. The excitement that we get when a mom stops us on the street to tell us she survived the first year of motherhood because of our support groups or that she met her best friend at one of our expectant dinners keeps us going and motivated to do as much as we can. What advice would you give to expectant or new moms attempting to create a business out of a passion for pregnancy or new baby? If you have an idea and really want it to be a business, then you have to treat it as a business. We see so many great ideas from new moms, and they are full speed ahead at the beginning – and then life gets in the way. So if you are passionate about starting a business, ask for help, outsource when necessary, and set goals for yourself. This may sound a bit cliché, but if you have an idea and believe in it, you can make it happen. Definitely network with your friends and friends of friends -- early on, they can be your sounding board for ideas. Make sure you have a solid business plan in place -- this can be instrumental in helping you as you grow. You guys are a dynamic duo -- what's the secret to working with a partner? Does being sisters help? Awww, thanks! Being sisters definitely helps our working relationship; we know each others' strengths and weaknesses, we have the same work ethic, and we trust each other. Although we are very close, we also see the world differently. Big City Moms is something we both share and love, and it is amazing to grow a company with each other. Our parents are thrilled that we are working together! We complement each other because we each excel in different areas of business. No matter what goes right or wrong, we are sisters, and we will always support each other. It’s funny -- when we speak together at events, we play to each others' strengths...sometimes it's like a comedy routine. What are some of your own personal strategies for balancing life and kids with a booming business? We have yet to master the balance of raising our children and running a business. We are always working on achieving that "perfect" balance. We are both extremely lucky to have supportive husbands and amazing babysitters! Our husbands know our event schedules better than we do and they come home from work early to be there for our children while we are running evening events. We try our best to take some time for ourselves. We are both addicted to SoulCycle and love our date nights with our husbands -- and, of course, our monthly girls’ nights out with friends. You guys are basically the baby experts - we loved going "new baby shopping" with you! Tell us about what caught your eye at Little Edit and what makes a great baby gift. Everything at Little Edit is stunning! It “almost” made us want to have another baby! To us, presentation is everything. At Little Edit, they have all the essentials for baby’s first wardrobe. The yummy onesies from Kissy Kissy with matching bibs, hats and blankets are the perfect gift for any new arrival. Top it off with a one-of-a-kind stuffed animal, and you are good to go. We loved how they had a variety of items at different price points. You can get that special “splurge” item, such as Baby Chloe, or a unique toy that you won’t find anywhere else. Our favorite gifts to give are the items that the recipient wouldn’t normally purchase themselves, and Little Edit definitely offers those special items that every new mom will cherish. Photography by Bridget Eldridge Photography.

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With two babies in tow, getting out the door often becomes doubly challenging. From the extra things to carry to the extra space needed in your backseat, it can be easy to feel daunted at the prospect of a day out. But before you resign yourself to life indoors, try incorporating these five genius products from Nuna to get you and the littles out the door. (Because Vitamin D is important, mama!)

1. A brilliant double stroller

You've got more to carry—and this stroller gets it. The DEMI™ grow stroller from Nuna easily converts from a single ride to a double stroller thanks to a few easy-to-install accessories. And with 23 potential configurations, you're ready to hit the road no matter what life throws at you.

DEMI™ grow stroller
$799.95, Nuna

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2. A light car seat

Lugging a heavy car seat is the last thing a mama of two needs to have on her hands. Instead, pick up the PIPA™ lite, a safe, svelte design that weighs in at just 5.3 pounds (not counting the canopy or insert)—that's less than the average newborn! When you need to transition from car to stroller, this little beauty works seamlessly with Nuna's DEMI™ grow.

PIPA™ lite car seat
$349.95, Nuna

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3. A super safe car seat base

The thing new moms of multiples really need to get out the door? A little peace of mind. The PIPA™ base features a steel stability leg for maximum security that helps to minimize forward rotation during impact by up to 90% (compared to non-stability leg systems) and 5-second installation for busy mamas.

PIPA™ base
(included with purchase of PIPA™ series car seat or) Nuna, $159.95

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4. A diaper bag you want to carry

It's hard to find an accessory that's as stylish as it is functional. But the Nuna diaper bag pulls out all the stops with a sleek design that perfectly conceals a deceptively roomy interior (that safely stores everything from extra diapers to your laptop!). And with three ways to wear it, even Dad will want to take this one to the park.

Diaper bag
$179.95, Nuna

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5. A crib that travels

Getting a new baby on a nap schedule—while still getting out of the house—is hard. But with the SENA™ aire mini, you can have a crib ready no matter where your day takes you. It folds down and pops up easily for sleepovers at grandma's or unexpected naps at your friend's house, and the 360-degree ventilation ensures a comfortable sleep.

SENA aire mini
$199.95, Nuna

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With 5 essentials that are as flexible as you need to be, the only thing we're left asking is, where are you going to go, mama?

This article was sponsored by Nuna. Thank you for supporting the brands that support Motherly and mamas.


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Alexis Ohanian is Serena Williams' husband, little Olympia's dad, and an outspoken advocate for fathers taking parental leave. In a recent op-ed the venture capitalist said taking parental leave was one of the most important decisions he'd ever made.

Now he's standing with Dove as the company launches The Pledge for Paternity Leave, asking fathers to pledge to actually take their leave if it's available, and asking allies and businesses to advocate for paid parental leave policies. But Dove isn't just collecting signatures. It's also giving $5,000 grants to new fathers.

Dove just launched The Dove Men+Care Paternity Leave Fund, which will see $1 million (in $5,000 increments) doled out to dads who apply to receive a $5,000 grant for parental leave.

These grants could help more dads get to do what Ohanian did. Most fathers aren't offered paid leave through their employers and simply can't afford to take unpaid leave (especially if their partner has already had to take unpaid time).

"No dad should have to sacrifice taking leave, and I've been very public about taking mine in an effort to show other men that you can still be an ambitious businessperson while also taking time for your family," says Ohanian, who notes that parental leave doesn't just benefit dads, but also their babies, families, workplaces and communities.

According to a media release, Dove's Paternity Leave Fund "is available for new or expectant dads who do not currently have access to paid leave through their employer."

So if a new dad in your life doesn't get paid leave at work, maybe they could get it through this grant.

The application is online, and to be eligible dads must be over 18, be legal residents of one the 50 United States (or D.C.) and work for an employer who offers no more than 10 days of paid paternity leave. Dads can be new dads (baby's gotta be under 8 months old) or be expecting a child through birth or adoption. And they have to have taken the Pledge for Paternity Leave as well.

It's unfortunate that more dads can't do what Ohanian did, either because of the stigma against fathers taking leave or a lack of financial support for it. Hopefully, American parents (moms and dads) will have access to paid parental leave by the time this PR campaign ends in 2020, but until then, this is a pretty cool move by the brand.

Dove knows that advertising can do more than just sell body wash—it can start cultural conversations. It's been more than 10 years since Dove first launched its Campaign for Real Beauty, and while that campaign has been criticized it has also been credited with starting the trend of more body-positive and inclusive advertising in marketing for women and girls.

It's kind of crazy to look back at some of the advertising from the early 2000s and see one very specific body type represented over and over again. Our generation lived through an era when everyone in the Delia*s catalog was the same size, but our daughters are growing up in a world where they can look at an Aerie campaign and see different sizes and body types represented (and with their stretch marks intact!).

Maybe 10 years from now the lack of paid parental leave for fathers will seem as bizarre as expecting every woman in a catalog to be a size zero. With any hope, we'll be talking about how crazy it was that it took a marketing campaign from a toiletries brand to change the way our culture sees parental leave for fathers.

But in the meantime, go get your money, dads. Dove's got $1 million to spend on this conversation.

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One of the hardest areas to declutter can be your children's toy closet. Does that beeping, singing firetruck spark joy for you? Well no, in fact, it might be the most frustrating toy, but then again, having an occupied, entertained child sparks more joy than all of your household items combined.

So do more toys really mean a more engaged child? Studies say no. Having fewer toys leads to a more ordered home and encourages your child to develop creativity, concentration and a sense of responsibility for taking care of their belongings. But how do you go about reducing the number of toys your child has when there are so many "must haves" on the market? Perhaps more importantly, how do you ensure you don't bring any more toys that will be quickly forgotten into your home?

The secret: Look for toys that are open-ended, toys that will last for years, toys that encourage creativity, and toys that benefit development.

Here are some of our favorite Montessori-inspired toys.

Open-ended construction


Toys that are open-ended, rather than have just one use, empower your child to be an active participant in their own play. An example of an open-ended toy is a set of blocks, while a more limited use toy might be a talking toy robot. Blocks are only fun if your child applies their own creative thinking skills to make them fun, while the robot is a much more passive type of entertainment.

Open-ended toys also tend to keep children's interest for much longer, as they grow with your child—as their skills develop, they can build increasingly complex structures and scenarios.

There are so many beautiful sets of blocks available, but here are a few good choices.

1. Wooden Blocks

2. Duplo Lego

3. Magnatiles

Pretend play


Beginning in early toddlerhood, many children begin to incorporate pretend play into their repertoire. They do this all on their own, without the aid of toys, turning mud into pies and sticks into hammers.

Still, these toys will encourage their budding imaginations and also allow them to process things they experience in their own lives through role-playing and pretend play.

4. Doll

5. Farm

6. People figures

7. Train set

Music


Music provides a great deal of joy to most children, and can also aid in brain development.

Providing regular opportunities for your young child to both create and listen to music will encourage him to develop an appreciation for music, an understanding of rhythm, and an outlet for creative expression.

8. Musical instrument set

9. Simple music player with headphones

Movement


Giving young children opportunities for movement is so important, both for their gross motor development and for giving them a daily outlet for their boundless energy. Children who spend plenty of time running around generally sleep better and are often better able to concentrate on quieter activities like reading.

Encouraging plenty of unstructured time outside is the best way to ensure your child gets enough daily movement. These toys though can help your child develop muscle coordination and strength, while also providing plenty of fun.

10. Balance bike

11. Pedal bike

12. Climbing structure

13. Wagon

14. Balls

Puzzles


Puzzles are wonderful toys for helping children develop spatial understanding, problem-solving skills, resilience and new vocabulary. Bonus, they also provide a quiet activity that can engage even young children for an extended period of time!

15. Peg puzzles

16. Jigsawpuzzles

17. Layered puzzles

Games



Games encourage your child to develop social skills such as taking turns and winning and losing gracefully.

Many games for young children also have educational benefits such as building memory or practicing counting.

18. Memory game

19. Bingo

20. Simple board game

Taking the plunge and reducing your children's toy collection can be scary. If you're uncertain whether your child will miss a certain toy, try putting it away in a closet for a month to see if they notice. Take some time to observe your child with their reduced toy collection and notice how their play changes.

Once you commit to fewer toys, you'll find you can truly be intentional with what you provide your child and can also choose higher quality toys when you're only purchasing a few. There will also be far fewer little objects strewn around the house to trip over, which is a huge bonus!

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For so many parents, finding and funding childcare is a constant struggle. How would your life change if you didn't have to worry about finding and paying for quality childcare? Would you go back to work? Work more hours? Or just take the four figures you'd save each month and pay off your student loans faster?

These hypothetical scenarios have been playing in the minds of many American parents this week as presidential hopeful Senator Elizabeth Warren unveiled her plan for free or affordable "high-quality child care and early education for every child in America."

Universal childcare will be a cornerstone of Warren's campaign for 2020. It's a lofty goal, and one many parents can get behind, but is it doable?

Supporters note it's been done in other countries for decades. In Finland, for example, every child has had access to free universal day care since the early 1990s. Sweden, too, has been building its universal childcare system for decades.

Critics of Warren's plan worry about the price tag and potential for ballooning bureaucracy, and some are concerned that subsidizing childcare could actually make it more expensive for those who have a government-funded spot, as it could result in fewer private childcare providers.

But subsidized childcare had lowered prices in other places. In Sweden, parents pay less than $140 USD to send children to preschool. In Finland, the cost per child varies by municipality, household income and family size. A parent on the lower end of the income spectrum might pay as little as the equivalent of $30 USD, and the maximum fee is about $330 a month.

But Finland's population is on par with Minnesota's. Sweden is comparable to Michigan.

So could the Nordic model scale to serve the hundreds of millions of families in America?

As Eeva Penttila, speaking as the head of international relations for Helsinki, Finland's education department once told The Globe and Mail, "you can't take one element out and transfer it to your own country. Education is the result of culture, history and the society of a nation."

Right now America spends less on early childhood education than most other developed countries (only Turkey, Latvia, and Croatia spend less), but that wasn't always the case. This nation does have a history of investing in childcare, if we look back far enough.

Back in World War II, when women needed to step into the workforce as men fought overseas, America invested in a network of childcare to the tune of $1 billion (adjusted to today's money) and served hundreds of thousands of families in almost every state through center-based care. Parents paid between $0.50 and $0.75 per child per day (the equivalent of about $10 in today's money).

So America does have a historical and cultural precedent, not to mention a current model of universal preschool that is working, right now, in the nation's capital. In D.C. In Washington, D.C., 90% of 4-year-olds attend a full-day preschool program for free, according to the Center for American Progress. Seventy percent of 3-year-old are going too, and the program has increased the city's maternal workforce participation rate by more than 10%.

It won't happen overnight

While some American parents might be daydreaming of a life without a four-figure day care bill in 2020, the road to true universal childcare for all children in America would be a long one. Peter Moss, a researcher at the University of London's Institute of Education, previously told The Globe and Mail it took Sweden "many years to get it right."

Indeed, the 1990s saw long wait lists at Swedish day cares, but the growing pains of the '90s paved the way for the enviable system Swedes enjoy today.

According to Moss, governments in other countries look at the Nordic model and "tend to say, 'We can't do that.' But what they really mean is 'We can't suddenly do that.' In other countries, they just don't get to grips with what needs doing and actually plot a course."

Maybe America's starting point is found in its history books, or in the modern day preschools of the nation's capital, or in the conversations happening between now and 2020. It doesn't have to be Warren's plan, but America does need a plan for safer, more affordable childcare.

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It's so unfortunate that in the working world there are still those who believe mothers are more distracted and less productive than people without children.

Research proves that just isn't true—working moms are actually more engaged than working dads and fathers and equally committed—and plenty of working mothers will say that parenthood has actually made them more productive.

Ayesha Curry counts herself among those moms who become more efficient at work after becoming parents. The entrepreneurial mom of three seems unstoppable when it comes to expanding her career, which she launched as a lifestyle blog back when the oldest of her three children was still a baby.

"You don't realize how much you can get done in a day until you become a parent and you're like, 'what was I doing with my time before'?" she recently old Cheddar's Nora Ali.

Now less than seven years later she's built her own empire as a mom, not in spite of being one.


Now a New York Times best-selling cookbook author and restaurateur, Curry has also got her own brand, Homemade, and you can find her products bearing her name in places like Target and JC Penny. She's been promoting a partnership with GoDaddy and she's an ambassador for the Honest Company, too.

Curry says motherhood taught her how to multitask and manage her time.

"I have three children, so I've had to grow four invisible arms," she explains. "I've definitely learned efficiency through being a parent. It's helped me in my business tenfold."

As a celebrity, Curry's life experience is kind of unique, but her experience of becoming better at work because of motherhood isn't, according to experts.

Career coach Eileen Chadnick previously told Motherly that motherhood is an asset in the workplace, in part because it trains women to be both empathetic and assertive at the same time, a combo that makes for great leaders. "There are incredibly nice, compassionate women who are very strong and know how to take a stand," Chadmick said. "And they're trusted and admired by others even if they need to say 'no' to their employees."

That's something Curry agrees with. Because it's her name on that frying pan, cookbook or bedspread, she doesn't shy away from saying 'no' when she doesn't like something. "I'm really good about being forceful and putting my foot down," she explains.

It's easier to put your foot down when you've already grown four invisible arms. That's the balancing act of motherhood, and it's what makes this mama so good at business.

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