As a new mama you’ll discover that there’s no better time to explore different neighborhoods than when you’ve got a little one still small enough to tuck into a carrier or stroller...and to dress in whatever it is you want without protest. While we love the ease of NYC’s notorious kid zones just as much as the next mom, we also love discovering baby-friendly gems in neighborhoods where you’d least expect them. Like Soho.
Just beneath the bustle of Broadway and the throng of tourists is a wealth of swoon-worthy Soho spots for moms in-the-know. And now that Joe Fresh has debuted a totally adorable (and ridiculously well-priced) baby and kids collection at its Soho store, it seems like the perfect time to rediscover SoHo with parent eyes. From shopping and eating to playing and art-perusing, we’ve put together the perfect day for you and your babe...and included a little outfit inspiration so your little one will fit right into the Soho scene. Happy exploring!
Join us for an exclusive shopping event at Joe Fresh’s Soho store on Feb. 18 from 6-8 and get 20% off baby and kids. RSVP now to be entered for a $250 Joe Fresh gift card! (Must be present at event to win.)
Shop: Joe Fresh
As NYC moms, staying tuned into easy, modern style is in our DNA. We were already shopping Joe Fresh’s fashion basics for ourselves and our guys, but now we can add our mini-me to our shopping sprees. One of the coolest children’s brands in Canada, Joe Fresh just launched baby, toddler and kids sizes in their Soho flagship. We’re loving the pretty prints, bold stripes and cool graphics. And since the prices are super-affordable (think one-piece bodysuits for $6, leggings for $8, hoodies for $16, dresses for $19, and even a faux leather moto jacket for $39!), this is sure to become our go-to for dressing our little ones in style. Baby Girl Moto Jacket, Stripe Legging, Peplum Sweatshirt, Moccasins
Read: McNally Jackson
There’s something truly magical about an independent bookstore, and McNally Jackson is one of the best in all of NYC. Lose yourself in two floors of some of the greatest titles from around the world, then let baby loose in the children’s section downstairs. Animal One-Piece, One-Piece Snowsuit, Plaid Pre-Walker Shoes
Eat: Crosby Street Hotel
Tucked away on one of the prettiest little blocks in Soho, this luxury hotel is charming and intimate. Stop in for lunch or an afternoon tea (yes, they have high chairs!) and give baby a break from the chaotic streets outside. Toddler Girls Chambray Shirt, Star Jean, Sparkle Bow Flats, Boatneck Sweater
Even the most well-behaved babies need to let loose sometimes. Sure, this modern playspace is for members only, but it’s totally worth popping in and sampling the goods--like 1,500 square-feet for baby to play indoors, a fitness gym and studio for mom (plus childcare!), and a family-friendly cafe and juice bar. Baby Boys Crinkle Jean, Toggle Soft Boots, Flannel Shirt, Animal Trapper Hat, Sherpa Jacket
Art: AFA Gallery
Take a break from the children’s museum and give your baby some serious visual stimulation at this cutting edge art gallery. AFA’s roots are in animation, and exhibits have included illustrations of Dr. Seuss and Maurice Sendak among others. Still, Elmo this is not--between the gallery’s provocative graphics, sculptures and even fine art, you’ll leave just as satisfied as baby. Baby Girls Rose Dress, Classic Legging, Glitter Boots
We love our sweet Soho standbys like Vesuvio Bakery and Laduree, but this new cafe, just slightly off the beaten track, creates what just may be the best chocolate chip cookie in the whole city. The Parisian-inspired Maman also opens at 7am, which is pretty clutch when you’re operating on baby time. Baby Boys Pre-Walker Brogues, Knit Pants, Camo Shirt, Animal Trapper Hat, Varsity Jacket
See you Feb. 18 at the Joe Fresh Soho store!
This post was brought to you by Joe Fresh.