Neighborhood Tour: Soho

Joe Fresh’s new baby and kids line is one more reason to bring your little one to Soho.

Neighborhood Tour: Soho

As a new mama you’ll discover that there’s no better time to explore different neighborhoods than when you’ve got a little one still small enough to tuck into a carrier or stroller...and to dress in whatever it is you want without protest. While we love the ease of NYC’s notorious kid zones just as much as the next mom, we also love discovering baby-friendly gems in neighborhoods where you’d least expect them. Like Soho.

Just beneath the bustle of Broadway and the throng of tourists is a wealth of swoon-worthy Soho spots for moms in-the-know. And now that Joe Fresh has debuted a totally adorable (and ridiculously well-priced) baby and kids collection at its Soho store, it seems like the perfect time to rediscover SoHo with parent eyes. From shopping and eating to playing and art-perusing, we’ve put together the perfect day for you and your babe...and included a little outfit inspiration so your little one will fit right into the Soho scene. Happy exploring!


Join us for an exclusive shopping event at Joe Fresh’s Soho store on Feb. 18 from 6-8 and get 20% off baby and kids. RSVP now to be entered for a $250 Joe Fresh gift card! (Must be present at event to win.)

Shop: Joe Fresh

As NYC moms, staying tuned into easy, modern style is in our DNA. We were already shopping Joe Fresh’s fashion basics for ourselves and our guys, but now we can add our mini-me to our shopping sprees. One of the coolest children’s brands in Canada, Joe Fresh just launched baby, toddler and kids sizes in their Soho flagship. We’re loving the pretty prints, bold stripes and cool graphics. And since the prices are super-affordable (think one-piece bodysuits for $6, leggings for $8, hoodies for $16, dresses for $19, and even a faux leather moto jacket for $39!), this is sure to become our go-to for dressing our little ones in style. Baby Girl Moto Jacket, Stripe Legging, Peplum Sweatshirt, Moccasins

Read: McNally Jackson

There’s something truly magical about an independent bookstore, and McNally Jackson is one of the best in all of NYC. Lose yourself in two floors of some of the greatest titles from around the world, then let baby loose in the children’s section downstairs. Animal One-Piece, One-Piece Snowsuit, Plaid Pre-Walker Shoes


Eat: Crosby Street Hotel

Tucked away on one of the prettiest little blocks in Soho, this luxury hotel is charming and intimate. Stop in for lunch or an afternoon tea (yes, they have high chairs!) and give baby a break from the chaotic streets outside. Toddler Girls Chambray Shirt, Star Jean, Sparkle Bow Flats, Boatneck Sweater


Play: Citibabes

Even the most well-behaved babies need to let loose sometimes. Sure, this modern playspace is for members only, but it’s totally worth popping in and sampling the goods--like 1,500 square-feet for baby to play indoors, a fitness gym and studio for mom (plus childcare!), and a family-friendly cafe and juice bar. Baby Boys Crinkle Jean, Toggle Soft Boots, Flannel Shirt, Animal Trapper Hat, Sherpa Jacket


Art: AFA Gallery

Take a break from the children’s museum and give your baby some serious visual stimulation at this cutting edge art gallery. AFA’s roots are in animation, and exhibits have included illustrations of Dr. Seuss and Maurice Sendak among others. Still, Elmo this is not--between the gallery’s provocative graphics, sculptures and even fine art, you’ll leave just as satisfied as baby. Baby Girls Rose Dress, Classic Legging, Glitter Boots


Sweets: Maman

We love our sweet Soho standbys like Vesuvio Bakery and Laduree, but this new cafe, just slightly off the beaten track, creates what just may be the best chocolate chip cookie in the whole city. The Parisian-inspired Maman also opens at 7am, which is pretty clutch when you’re operating on baby time. Baby Boys Pre-Walker Brogues, Knit Pants, Camo Shirt, Animal Trapper Hat, Varsity Jacket

See you Feb. 18 at the Joe Fresh Soho store!

This post was brought to you by Joe Fresh.

These are the best bath time products you can get for under $20

These budget-friendly products really make a splash.

With babies and toddlers, bath time is about so much more than washing off: It's an opportunity for fun, sensory play and sweet bonding moments—with the added benefit of a cuddly, clean baby afterward.

Because bathing your baby is part business, part playtime, you're going to want products that can help with both of those activities. After countless bath times, here are the products that our editors think really make a splash. (Better yet, each item is less than $20!)

Comforts Bath Wash & Shampoo

Comforts Baby Wash & Shampoo

Made with oat extract, this bath wash and shampoo combo is designed to leave delicate skin cleansed and nourished. You and your baby will both appreciate the tear-free formula—so you can really focus on the bath time fun.

Munckin Soft Spot Bath Mat

Munchkin slip mat

When your little one is splish-splashing in the bath, help keep them from also sliding around with a soft, anti-slip bath mat. With strong suction cups to keep it in place and extra cushion to make bath time even more comfortable for your little one, this is an essential in our books.

Comforts Baby Lotion

Comforts baby lotion

For most of us, the bath time ritual continues when your baby is out of the tub when you want to moisturize their freshly cleaned skin. We look for lotions that are hypoallergenic, nourishing and designed to protect their skin.

The First Years Stack Up Cups

First year stack cups

When it comes to bath toys, nothing beats the classic set of stackable cups: Sort them by size, practice pouring water, pile them high—your little one will have fun with these every single bath time.

Comforts Baby Oil

Comforts baby oil

For dry skin that needs a little extra TLC, our team loves Comforts' fast-absorbing baby oil aloe vera and vitamin E. Pro tip: When applied right after drying off your baby, the absorption is even more effective.

KidCo Bath Toy Organizer

KidCo Bath Organizer

Between bathing supplies, wash rags, toys and more, the tub sure can get crowded in a hurry. We like that this organizer gives your little one space to play and bathe while still keeping everything you need within reach.

Another great tip? Shopping the Comforts line on to find premium baby products for a fraction of competitors' prices—and follow along on social media to see product releases and news at @comfortsforbaby.

This article was sponsored by The Kroger Co. Thank you for supporting the brands that support Motherly and mamas.

Our Partners

Sorry, you can’t meet our baby yet

Thank you for understanding. ❤️

In just over three weeks, we will become parents. From then on, our hearts will live outside of our bodies. We will finally understand what everyone tells you about bringing a child into the world.

Lately, the range of emotions and hormones has left me feeling nothing short of my new favorite mom word, "hormotional." I'm sure that's normal though, and something most people start to feel as everything suddenly becomes real.

Our bags are mostly packed, diaper bag ready, and birth plan in place. Now it's essentially a waiting game. We're finishing up our online childbirth classes which I must say are quite informational and sometimes entertaining. But in between the waiting and the classes, we've had to think about how we're going to handle life after baby's birth.


I don't mean thinking and planning about the lack of sleep, feeding schedule, or just the overall changes a new baby is going to bring. I'm talking about how we're going to handle excited family members and friends who've waited just as long as we have to meet our child. That sentence sounds so bizarre, right? How we're going to handle family and friends? That sentence shouldn't even have to exist.

Keep reading Show less

It's science: Why your baby stops crying when you stand up

A fascinating study explains why.

When your baby is crying, it feels nearly instinctual to stand up to rock, sway and soothe them. That's because standing up to calm babies is instinctual—driven by centuries of positive feedback from calmed babies, researchers have found.

"Infants under 6 months of age carried by a walking mother immediately stopped voluntary movement and crying and exhibited a rapid heart rate decrease, compared with holding by a sitting mother," say authors of a 2013 study published in Current Biology.

Even more striking: This coordinated set of actions—the mother standing and the baby calming—is observed in other mammal species, too. Using pharmacologic and genetic interventions with mice, the authors say, "We identified strikingly similar responses in mouse pups as defined by immobility and diminished ultrasonic vocalizations and heart rate."

Keep reading Show less