Pinning Pretty: Fall Fashion

Founder of NYC-based maternity line Fourth Love shares the inspiration behind her Fall collection...and an exclusive discount for WRNY readers!

Pinning Pretty: Fall Fashion

You could argue that a maternity brand isn’t really a maternity brand until there’s a fall collection. After all, spring and summer pregnancies are practically made for maxi dresses. Fall, on the other hand, requires fit and fashion; as the temperature drops, it becomes more difficult to get away with non-maternity clothes.

And even though Fourth Love’s Spring 2013 debut was a hit, it’s the brand’s fall collection that will earn it a permanent place in the maternity market. Founder Susan Cho’s sophomore effort is filled with beautiful silhouettes that are both cozy and chic, and daring designs like a leopard print poncho and faux leather leggings. The collection features rich tones like gold and rose, and thoughtful details like flowing pleats and contrast piping.


Fourth Love is perfectly at home on the streets of NYC, but, says Cho, every item is meant to be accessible and easy to wear. “I hope Fourth Love is not seen as aspirational but inspirational,” she says. “We styled all of our fall clothes with items that you will most likely already have it in your closet: a classic pair of boots, a basic scarf, a clean necklace and a beanie hat. Our looks are attainable.”

Even better, most of the fall collection would look great even without a belly. And since all of Fourth Love’s pieces are produced domestically, and the company gives back to social causes that help underprivileged babies and kids, you can feel good about what you’re wearing in more ways than one.

Below, Cho points us to Pinterest, where we can find some of her favorite Fourth Love fall looks, and the inspiration behind her designs. And read on for an exclusive discount for Well Rounded NY readers!

  • We redesigned our perfect blouse which no longer has bubble shape, and comes in both polyblend and washed silk fabric for ease of care.
  • The original vee-neck top from spring is really now a vee-neck dress. The faux leather updates the neckline for a sporty chic look. It's my personal favorite.
  • I think every expectant woman should have a leather pants this season. It dresses you up instantly.
  • My son has speech-delay and learned his first words through this book. He really motivates and inspires me to do more.
  • I think nature and its simplicity inspires all. Fall has a warmth but crispiness to it, just like in this picture.
  • Leather was important to our fall collection. I love this sweater from Elizabeth & James.
  • I have no idea where this came from, but I ran into this pin a while ago. It looks so comfortable!
  • I love Olivia Palermo's style.
  • And I always look at at a classic photo to remind myself (especially when I am confused) that it's never a mistake to reach for something that looks basic and classic.

Want a 25% discount on Fourth Love? Just follow Well Rounded NY and Fourth Love on Pinterest and repin something from our Fall & Fourth Love board. Then tell us about it in the comments below and we’ll email you a discount code! Happy Pinning!

These are the best bath time products you can get for under $20

These budget-friendly products really make a splash.

With babies and toddlers, bath time is about so much more than washing off: It's an opportunity for fun, sensory play and sweet bonding moments—with the added benefit of a cuddly, clean baby afterward.

Because bathing your baby is part business, part playtime, you're going to want products that can help with both of those activities. After countless bath times, here are the products that our editors think really make a splash. (Better yet, each item is less than $20!)

Comforts Bath Wash & Shampoo

Comforts Baby Wash & Shampoo

Made with oat extract, this bath wash and shampoo combo is designed to leave delicate skin cleansed and nourished. You and your baby will both appreciate the tear-free formula—so you can really focus on the bath time fun.

Munckin Soft Spot Bath Mat

Munchkin slip mat

When your little one is splish-splashing in the bath, help keep them from also sliding around with a soft, anti-slip bath mat. With strong suction cups to keep it in place and extra cushion to make bath time even more comfortable for your little one, this is an essential in our books.

Comforts Baby Lotion

Comforts baby lotion

For most of us, the bath time ritual continues when your baby is out of the tub when you want to moisturize their freshly cleaned skin. We look for lotions that are hypoallergenic, nourishing and designed to protect their skin.

The First Years Stack Up Cups

First year stack cups

When it comes to bath toys, nothing beats the classic set of stackable cups: Sort them by size, practice pouring water, pile them high—your little one will have fun with these every single bath time.

Comforts Baby Oil

Comforts baby oil

For dry skin that needs a little extra TLC, our team loves Comforts' fast-absorbing baby oil aloe vera and vitamin E. Pro tip: When applied right after drying off your baby, the absorption is even more effective.

KidCo Bath Toy Organizer

KidCo Bath Organizer

Between bathing supplies, wash rags, toys and more, the tub sure can get crowded in a hurry. We like that this organizer gives your little one space to play and bathe while still keeping everything you need within reach.

Another great tip? Shopping the Comforts line on to find premium baby products for a fraction of competitors' prices—and follow along on social media to see product releases and news at @comfortsforbaby.

This article was sponsored by The Kroger Co. Thank you for supporting the brands that support Motherly and mamas.

Our Partners

Every week, we stock the Motherly Shop with innovative and fresh products from brands we feel good about. We want to be certain you don't miss anything, so to keep you in the loop, we're providing a cheat sheet.

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Founded and grown in her own garage in 2002, Earth Mama started as an operation of one, creating salves, tinctures, teas and soaps with homegrown herbs. With a deep desire to bring the healing powers of nature that have been relied on for thousands of years to as many mamas as possible, Melinda Olson's formulas quickly grew into Earth Mama Organics. Since then, the brand has remained committed to manufacturing clean, safe and effective herbal solutions for the entire journey of motherhood, including pregnancy, breastfeeding and baby care, and even the loss of a baby.

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