You could argue that a maternity brand isn’t really a maternity brand until there’s a fall collection. After all, spring and summer pregnancies are practically made for maxi dresses. Fall, on the other hand, requires fit and fashion; as the temperature drops, it becomes more difficult to get away with non-maternity clothes.

And even though Fourth Love’s Spring 2013 debut was a hit, it’s the brand’s fall collection that will earn it a permanent place in the maternity market. Founder Susan Cho’s sophomore effort is filled with beautiful silhouettes that are both cozy and chic, and daring designs like a leopard print poncho and faux leather leggings. The collection features rich tones like gold and rose, and thoughtful details like flowing pleats and contrast piping.


Fourth Love is perfectly at home on the streets of NYC, but, says Cho, every item is meant to be accessible and easy to wear. “I hope Fourth Love is not seen as aspirational but inspirational,” she says. “We styled all of our fall clothes with items that you will most likely already have it in your closet: a classic pair of boots, a basic scarf, a clean necklace and a beanie hat. Our looks are attainable.”

Even better, most of the fall collection would look great even without a belly. And since all of Fourth Love’s pieces are produced domestically, and the company gives back to social causes that help underprivileged babies and kids, you can feel good about what you’re wearing in more ways than one.

Below, Cho points us to Pinterest, where we can find some of her favorite Fourth Love fall looks, and the inspiration behind her designs. And read on for an exclusive discount for Well Rounded NY readers!

  • We redesigned our perfect blouse which no longer has bubble shape, and comes in both polyblend and washed silk fabric for ease of care.
  • The original vee-neck top from spring is really now a vee-neck dress. The faux leather updates the neckline for a sporty chic look. It's my personal favorite.
  • I think every expectant woman should have a leather pants this season. It dresses you up instantly.
  • My son has speech-delay and learned his first words through this book. He really motivates and inspires me to do more.
  • I think nature and its simplicity inspires all. Fall has a warmth but crispiness to it, just like in this picture.
  • Leather was important to our fall collection. I love this sweater from Elizabeth & James.
  • I have no idea where this came from, but I ran into this pin a while ago. It looks so comfortable!
  • I love Olivia Palermo's style.
  • And I always look at at a classic photo to remind myself (especially when I am confused) that it's never a mistake to reach for something that looks basic and classic.

Want a 25% discount on Fourth Love? Just follow Well Rounded NY and Fourth Love on Pinterest and repin something from our Fall & Fourth Love board. Then tell us about it in the comments below and we’ll email you a discount code! Happy Pinning!

Our babies come out as beautiful, soft and natural as can be—shouldn't their clothes follow suit?

Here are nine of our favorite organic kids clothing brands that prove safe fabrics + stylish designs are a natural fit.


A brick and mortar store in Manhattan that opened in 2002, Estella is NYC's go-to shop for luxury baby gifts—from sweet-as-pie organic clothing to eco-friendly toys.



We l'oved this collection from the moment we laid eyes on it. (See what we did there 🤣) Free of things harsh added chemicals, dangerous flame retardants, and harmful dyes, this collection is 100% organic and 100% gorgeous. We especially adore their soft, footed rompers, comfy cotton joggers, and newborn-friendly kimono bodysuits.

Looking to stock up? Don't miss Big-Find Thursday every week on their site—a 24-hour flash sale that happens Thursdays at 9 a.m. PST and features a different body style, collection, and discount every week!

Hanna Andersson


One of our all-time favorite brands for durability, style, + customer service, Hanna Andersson doesn't disappoint in the organic department, either. From an aww-inducing organic baby layette collection all the way to their iconic pajamas, there are so many organic styles to swoon over from this beloved brand. And we swear their pajamas are magic—they seem to grow with your little one, fitting season after season!

Monica + Andy


The fabric you first snuggle your baby in matters. Monica + Andy's (gorgeous) collection is designed for moms and babies by moms with babies, and we love it all because it's made of super-soft GOTS-certified organic cotton that's free of chemicals, lead, and phthalates. Newborn pieces feature thoughtful details like fold-over mittens and feet.

Finn + Emma


"Here boring designs and toxic chemicals are a thing of the past while modern colors, fresh prints and heirloom quality construction are abundant." We couldn't agree more. Made from 100% organic cotton, eco friendly dyes, and in fair trade settings, we love this modern collection's mix of style + sustainability.

We especially love the Basics Collection, an assortment of incredibly soft, beautiful apparel + accessories including bodysuits, zip footies, pants, hats, and bibs, all available in a gender-neutral color palette that can work together to create multiple outfit combinations. The pieces are perfect for monochrome looks or for mixing with prints for a more modern style.


@littleaddigrey for @softbaby_clothes

You'll come for SoftBaby's organic fabrics, but you'll stay for their adorable assortment of prints. From woodland foxes to urban pugs, there's no limit to their assortment (meaning you'll even be able to find something for the new mama who's hard to shop for). Plus, the name says it all--these suckers are soft. Get ready for some serious cuddle time.

Gap Baby


Organic may not be the first thing that comes to mind when you think of the Gap, but this popular brand actually carries a wide variety of organic (and adorable) baby + toddler clothes. From newborn layette basics to toddler sleepwear—and more—there's something for everyone in this collection. Everything is 100% cotton, super soft + cozy, and perfect for eco-conscious mamas.

Winter Water Factory


Certified organic cotton with Brooklyn-based swagger? Be still our hearts. Winter Water Factory features screen-printed textiles in bold designs you'll want to show off (get ready for some major Instagram likes). And the husband-and-wife co-founders keep sustainability at the forefront of their brand, meaning you can feel good about your purchase--and what you're putting on your baby.

The company makes everything from kids' clothes to crib sheets (all made in the USA). For even more cuteness, pair their signature rompers with a hat or bonnet.

Under the Nile


Under the Nile has been making organic baby clothes since before it was cool. Seriously, they were the first baby clothing company in the USA to be certified by The Global Organic Textile Standard. They've kept up that legacy of high standards by growing their Egyptian cotton on a biodynamic farm without the use of pesticides or insecticides, and all of their prints are made with metal-free colors and no chemical finishes.

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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Whether I live next to you or across the country, social media makes it easy for us to stay updated on each other's lives and that's a wonderful thing. I love seeing pictures of your kids and I think it's great that you choose to share videos of your child singing, giggling and taking his or her first steps.

I simply choose not to share pregnant pictures, or even a family photo from the hospital once our daughter arrived because my pregnancy, birth and growing family are parts of my life I wanted to protect from the outside world.

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