Pregnancy Fashion: Green Week Edition

5 sustainable fashion brands that are perfect for your growing bump.

Pregnancy Fashion: Green Week Edition

Conscious consumerism has become a fashion industry mainstay, and a practice that most of us don’t want to stop just because we have a new bump in the picture. Earth Week is an important time to pause, reflect and take note of our carbon footprint, and our socially responsible contributions in everyday environmental practices. Especially since as mamas and mamas-to-be, we want this world to last a long, long time for our babies. While not every brand is up to speed yet, many are leading the way with the rest hopefully to follow suit. By paying close attention to the companies we purchase from, we can all make a difference--and look great while doing so. Here are a few sustainable bump-friendly brands who are ahead of the curve in keeping the future bright for our little ones. 1. REFORMATION. When it comes to sustainable fashion practices combined with current, hip and trend right apparel, there is no one that’s doing it better then Reformation. Located in downtown Los Angeles, the company was created in 2009 by Yael Aflalo whose intentions were to provide a “sustainable way to be fashionable.” Between sourcing sustainable and vintage fabrics, maintaining eco-friendly and sustainable practices throughout the supply chain, the heat-reflecting roof in the factory which uses renewable energy, to the recycled hangers in stores and 100% in all packaging, Reformation is leading the way in conscious consumerism. While Reformation is not a maternity brand, there are pieces I would scoop up in a heartbeat during my prenatal or postpartum days including the peony dress and the serengeti jumpsuit (sans belt). 2. ALTERNATIVE APPAREL. Alternative Apparel produces the type of clothing you want to wear everyday, all day. It’s that comfortable. What makes the company even that much more attractive is their belief in social change and responsible business practices which always take the environmental impact into consideration. More than half of the Alternative Apparel’s collection is sourced using sustainable fabrics, the company uses non-toxic as well as natural dyes on their products (a mega bonus for new mamas and mamas-to-be) and they are using less water and no chemicals in their finishings. Since comfort is key during and after a pregnancy, Alternative Apparel is amazing for pre and post-natal days. My current faves from the brand include the linen asymmetrical midi dress and the racerback midi dress. 3. LEMLEM. In 2007, supermodel/actress and World Health Organization’s Goodwill Ambassador for Maternal, Newborn and Child Health, Liya Kebede founded Lemlem, as a way to inspire economic independence through the preservation of the art of weaving in her native country of Ethiopia. Through this brand, women have opportunities for not only employment with fair trade wages, but are given the ability to sustain traditions in their local communities while simultaneously providing for their families. All of Lemlem’s products are handmade from natural cottons and the collection includes apparel for both women and children. I’ve been a longtime lover of the brand, and my current favorites include the lelaga patio dress, and the amash maxi poncho, both perfect with a baby bump for the summer days which lie ahead. 4. AMOUR VERT. The literal translation of Amour Vert in French means “Green Love”, but the company believes it’s so much more including, “american manufacturing, non-toxic dyes, sustainable fibers, innovative fabrics, a zero waste design philosophy, and above all enduring style.” Additionally, the company pledges that with every purchase of an Amour Vert t-shirt, they will plant a tree in North America. By the end of 2015, the company will have planted 100,000 trees with their trusted partner, American Forests. The company is deeply committed to making sustainable fashion part of the industry standard and the styling is just as epic as the environmentally conscious practices they endure. I just newly discovered this brand, and have currently got my eyes on the pregnancy friendly zea maxi and franny dress. 5. TRIBE ALIVE. Tribe Alive was built on the philosophy that fashion should be purposeful and serve a higher function. Carly Burson, the company’s founder believes in responsible consumerism, and socially responsible practices that work towards making this earth a better place. Through artisan partnerships in Honduras, Ethiopia, Guatemala and soon to be India, Tribe Alive “employs impoverished indigenous women at fair trade wages and gives them access to safe jobs, sustainable income and a chance to determine their own future.” All of the merchandise in their collection, which includes accessories, jewelry and home goods, is made by hand, with heart and determination. Tribe Alive stands on the platform that there is “nothing more stylish than giving back.” My favorites from the current Spring 2015 assortment are the frazada pillows and throws (think nursery!) and the freeze ikat weekender, which would be a fantastic all purpose bag to pack for the bambinos during a summer weekend trip!



This post was brought to you by Newton, and innovative new crib mattress designed to help your baby get a safer, healthier sleep. Get an exclusive 20% discount on a Newton crib mattress with the code GREENWEEK.

Why do all of my good parenting or baby-focused inventions come after they've already been invented by someone else? Sigh.

Like the Puj hug hooded baby towel, aka the handiest, softest cotton towel ever created.

Safely removing a wet, slippery baby from the bath can be totally nerve-wracking, and trying to hold onto a towel at the same time without soaking it in the process seems to require an extra arm altogether. It's no wonder so much water ends up on the floor, the countertops, or you(!) after bathing your little one. Their splashing and kicking in the water is beyond adorable, of course, but the clean up after? Not as much.

It sounds simple: Wash your child, sing them a song or two, let them play with some toys, then take them out, place a towel around them, and dry them off. Should be easy, peasy, lemon squeezy, right?

But it hasn't been. It's been more—as one of my favorite memes says—difficult, difficult, lemon difficult. Because until this towel hit the bathtime scene, there was no easy-peasy way to pick up your squirming wet baby without drenching yourself and/or everything around you.

Plus, there is nothing cuter than a baby in a plush hooded towel, right? Well, except when it's paired with a dry, mess-free floor, maybe.

Check out our favorites to make bathtime so much easier:

Keep reading Show less

Every week, we stock the Motherly Shop with innovative and fresh products from brands we feel good about. We want to be certain you don't miss anything, so to keep you in the loop, we're providing a cheat sheet.

So, what's new this week?

Meri Meri: Decor and gifts that bring the wonder of childhood to life

We could not be more excited to bring the magic of Meri Meri to the Motherly Shop. For over 30 years, their playful line of party products, decorations, children's toys and stationery have brought magic to celebrations and spaces all over the world. Staring as a kitchen table endeavor with some scissors, pens and glitter in Los Angeles in 1985, Meri Meri (founder Meredithe Stuart-Smith's childhood nickname) has evolved from a little network of mamas working from home to a team of 200 dreaming up beautiful, well-crafted products that make any day feel special.

We've stocked The Motherly Shop with everything from Halloween must-haves to instant-heirloom gifts kiddos will adore. Whether you're throwing a party or just trying to make the everyday feel a little more special, we've got you covered.

Not sure where to start? Here's what we're adding to our cart:

Keep reading Show less
International Network for Aid, Relief and Assistance (INARA)

It's 2020. The world is changing. It's hard to believe but the old decade is over, the new one is here and it is bringing a lot of new life with it. The babies born this year are members of Generation Alpha and the world is waiting for them.

We're only a few months into the new year and there are already some new celebrity arrivals making headlines while making their new parents proud.

If your little one arrived (or is due to arrive) in 2020, they've got plenty of high profile company.

Here are all the celebrity babies born in 2020 (so far):

Keep reading Show less