The Creative Fire

Roberta’s Pizza Czar reveals the secret ingredient to raising children in the city.

The Creative Fire

For as far back as anyone can remember, if you asked a New Yorker about the best pizza in the city, they’d quickly spit back their favorite corner slice in their old neighborhood. But about seven years ago, the dining room of Roberta’s in Bushwick--and its roaring wood-burning oven--changed that answer for good. For everyone. Suddenly there was a different league of pizza in town, and Roberta’s Pizza Czar Anthony Falco (and dad to Roman, 1.5, and Frank, 4), was giving everyone’s old standbys a run for their money. So who better to round out the third installment of our Bugaboo series than this trailblazing dad?

Like the Bugaboo by Diesel stroller that you’ve seen over the past few weeks in part one and two of our series with Bugaboo, Falco and his team at Roberta’s were responsible for bringing an inventive and rebellious spirit to a piece of the food industry that was yearning for a bit of complexity.

But don’t think that means throwing out the roots of what pizza actually is. Every pie made at Roberta’s has a base of nostalgia, since Falco grew up eating his own grandma’s homemade sicilian pizza. A lifelong pizza fanatic, Falco never actually cooked pizza professionally before Roberta’s. Talk about on-the-job training. Clearly an obsession with wood-burning ovens, combined with solid pizza-making genes and pure passion for the craft, are the only ingredients truly needed to create noteworthy meals over and over again.

We recently visited Falco and his son Roman at Roberta’s, and he revealed the one ingredient he treasures above all in his recipe for parenting: his wife. Gotta give it to this dude. Here’s a little more about his path to fatherhood.

What do you love about raising kids in NYC?

The huge variety and diversity of pizza options. It's also a great experience to walk around your neighborhood with kids. People engage with you more than if you were just by yourself. And of course the museums and parks.

What surprised you most about becoming a dad?

It was almost psychedelic in the way that kids take you back to experiences you had as a child. You become used to the mental construct of adulthood, and forget that the world is a very different place as a child--it's scary, you have no freedom, and it can be incredibly frustrating. But at the same time there is infinite possibility and the littlest things can be magical.

When you were a kid, what did you want to be when you grew up?

A ninja.

How did you end up doing what you’re doing?

I was promised that Roberta's was a secret front for Ninjas.

What are some things you hope to teach your little ones about your craft?

You have to love what you do or what you make. It shows in the end product. Have fun but also take it seriously, be in pursuit of perfection while understanding that perfection is impossible.

How has becoming a dad impacted your work and creativity?

It actually fueled the most creative and productive period of my life. When I saw my oldest son's face for the first time my reaction was, "Shit, I need to do something this kid will be proud of."

What’s your best strategy for achieving a family/work balance?

There hasn't been much balance up until now. My wife Bex is a supermom and does everything. I'm a workaholic but I'm trying to delegate more.

How has your style changed since becoming a parent? Do you have a dad uniform?

It hasn't really changed very much. No more mediums, more XLs. No more funny hair cuts, actually no haircuts anymore at all. I wear Roberta's apparel pretty regularly because it is super awesome dad wear!

What everyday things have made you realize that being a parent involves bravery?

I make pizza. You'd need to interview my wife, who is a full-time mom, about bravery.

Photography by Justin Borucki.

This post was brought to you by Bugaboo.

Bibdana on Roman by Kid Falco

10 must-have registry items that will change your life, mama

The baby gear heavy hitters that should be top of your list

Calling all mamas-to-be! It's a fundamental truth of (impending) motherhood that your prepping-for-baby To Do list can feel a mile long, but really the best way to feel organized is to sort out the most important item at the top of your list: your registry. Sure the items you choose to include will end up running the gamut from nice-to-haves to absolutely essential game-changers, but mamas in the know quickly learn one thing: Not all baby gear is created equal.

So while you can and should pepper your registry with adorable inclusions that aren't necessarily can't-live-withouts (go ahead, add 'em!), you should make sure you're ticking the boxes on those pieces of baby gear that can be absolute life savers once you're in full-blown mama mode. From car seats to bouncers and playmats, your play and travel gear will be some of the most obvious important items on your list, but so can unexpected things, like a super comfy baby carrier and a snooze-inducing white noise machine. So to help you sort through the must-have options, we turned to the holy grail of motherhood that is buybuy BABY and handpicked 10 of the very best essential pieces that will change your life, we promise.

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I never wanted to be a mom. It wasn't something I ever thought would happen until I fell madly in love with my husband—who knew very well he wanted children. While he was a natural at entertaining our nephews or our friends' kids, I would awkwardly try to interact with them, not really knowing what to say or do.

Our first pregnancy was a surprise, a much-wanted one but also a unicorn, "first try" kind of pregnancy. As my belly grew bigger, so did my insecurities. How do you even mom when you never saw motherhood in your future? I focused all my uncertainties on coming up with a plan for the delivery of my baby—which proved to be a terrible idea when my dreamed-of unmedicated vaginal birth turned into an emergency C-section. I couldn't even start motherhood the way I wanted, I thought. And that feeling happened again when I couldn't breastfeed and instead had to pump and bottle-feed. And once more, when all the stress from things not going my way turned into debilitating postpartum anxiety that left me not really enjoying my brand new baby.

As my baby grew, slowly so did my confidence that I could do this. When he would tumble to the ground while learning how to walk and only my hugs could calm him, I felt invincible. But on the nights he wouldn't sleep—whether because he was going through a regression, a leap, a teeth eruption or just a full moon—I would break down in tears to my husband telling him that he was a better parent than me.

Then I found out I was pregnant again, and that this time it was twins. I panicked. I really cannot do two babies at the same time. I kept repeating that to myself (and to my poor husband) at every single appointment we had because I was just terrified. He, of course, thought I could absolutely do it, and he got me through a very hard pregnancy.

When the twins were born at full term and just as big as singleton babies, I still felt inadequate, despite the monumental effort I had made to grow these healthy babies and go through a repeat C-section to make sure they were both okay. I still felt my skin crawl when they cried and thought, What if I can't calm them down? I still turned to my husband for diaper changes because I wasn't a good enough mom for twins.

My husband reminded me (and still does) that I am exactly what my babies need. That I am enough. A phrase that has now become my mantra, both in motherhood and beyond, because as my husband likes to say, I'm the queen of selling myself short on everything.

So when my babies start crying, I tell myself that I am enough to calm them down.

When my toddler has a tantrum, I remind myself that I am enough to get through to him.

When I go out with the three kids by myself and start sweating about everything that could go wrong (poop explosions times three), I remind myself that I am enough to handle it all, even with a little humor.

And then one day I found this bracelet. Initially, I thought how cheesy it'd be to wear a reminder like this on my wrist, but I bought it anyway because something about it was calling my name. I'm so glad I did because since day one I haven't stopped wearing it.

Every time I look down, there it is, shining back at me. I am enough.

I Am Enough bracelet 

SONTAKEY  I Am Enough Bracelet

May this Oath Bracelet be your reminder that you are perfect just the way you are. That you are enough for your children, you are enough for your friends & family, you are enough for everything that you do. You are enough, mama <3


We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


Talking to kids can come so easily. They have thoughts about everything and stories for miles. They see the world in a completely different light, and could ask enough questions to fill an afternoon.

But sometimes finding the right words for talking to kids can be really, really challenging. When choosing how to respond to the marker on the wall, or the seemingly unending why-can't-I battle, or in simply keeping healthy communication open with kids who don't want to talk, the words don't seem to come so easily.

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