Morning Musings: Sasadi Odunsi

The founder of Bump Brooklyn lets us into a typical morning with four beautiful children in tow.

Morning Musings: Sasadi Odunsi

We met Sasadi Odunsi, the founder of the 7-year-old maternity shop Bump Brooklyn, just a few months before we launched this wonderful site you’re reading right now. We were instantly enamored. She's a NYC mom of three boys, who now range from 3 to 8, running a successful shop on her own, and gracious and excited to help a sister (or a mother-to-be) out.

It's almost two years later, and we're still in awe. Even with all she has going on, she's always cool and collected every time we see her. Not to mention chic--which shouldn’t be surprising since her shop is as fashion-forward as a maternity shop can be. But did we mention she has three boys?

Over a year ago, I read a beautiful post on her Bump blog about how she yearned for a baby girl, and each time I saw her I’d wonder whether she would go for it. Four kids in NYC is not an everyday occurrence. A few months later we heard the news that she was pregnant with her fourth baby...and that it was a girl! That baby girl is now 3 months.

Each time I see a photo of Odunsi’s beautiful family on Instagram it brings a smile to my face. She shows us that with the right attitude you can, in fact, do it all.

Here she tells us what it’s like running this large household, a business and gives us a peek into a typical day.

How has each pregnancy differed?

My first pregnancy was probably the easiest, except for the fact that I had no idea what to expect. My second pregnancy came as a bit of a surprise right after we had signed the lease for Bump, so I didn't have a lot of time to focus on it, but my work life was all about maternity fashion so I got to enjoy it in a different way. My third pregnancy brought different new symptoms I had not had with my first two (like really itchy skin), and it was the first time we found out the sex of our babe-to-be.

With my fourth, I knew very quickly that I was pregnant since I had morning sickness from the very beginning. I was nervous about having a fourth--the prospect of another boy, and then the excitement of having a girl--so it was definitely emotional. I was pretty certain it would be my last, so I tried to enjoy the pregnancy as much as possible even when I was exhausted. It ended up being my shortest (Isabel was born at 37 weeks) and I have to admit I wasn't quite ready for it to be over.

How did you make the decision to have a fourth baby?

I can’t lie--we really wanted to have a girl. It might sound crazy, but after our 3rd boy was born our family didn’t feel complete. I never in my life imagined that I would have four kids, but it feels right and I feel blessed with our big, crazy and beautiful family. Had we had another boy…it might be a different story!

How has your family dynamic changed with each new babe?

Each child has added to the chaos of our family but also to the fun of it. Our lives are very physical with three boys in the house. They are each very independent but also love playing together--when they aren't stealing each other's toys. There is a lot of superhero and ninja time--I am looking forward to some tea parties in our future.

What have you learned throughout the years as a parent?

I have learned to be more patient and to accept that there is no such thing as perfect parenting. There are days when (just about) everything runs smoothly and other days when my to do list just gets longer and longer. There are moments I feel defeated, but thankfully there are always lots of smiles, hugs and kisses to make up for the rough patches. I try to remind myself to take a deep breath and remember that it all goes by so quickly, so there is no point in getting stuck on the little things.

How do you feel about parenting in NYC?

I feel incredibly lucky to have become a mother in NYC and in Brooklyn in particular. It is a great balance between small neighborhood and big city. I love that we can walk anywhere we want to go and have access to the park, playgrounds, classes and so much more without having to get in a car. It didn’t take long to find a community of mothers who have since become some of my closest friends. I have friends in other towns and cities who found their transition to motherhood to be a much more isolating experience.

Do you feel your style has changed as a mom since your first baby was born?

I no longer work in a corporate environment so it is definitely more casual. At the same time, I have had a shop for most of my time as a mother, so a big part of my life is focused on clothing and fashion with the dangerous perk of being able to place personals. I love heels but hardly put them on anymore--in general my wardrobe needs to be flexible and easily transition from work to the playground. I’m a big fan of accessories and usually have some kind of beads or baubles around my neck or on my wrists even if I haven't had a chance to take a shower or brush my hair.

What is one tip you can lend to working moms?

Have focused time with your kids. Having my own business gives me the benefit of flexibility, but it also blurs the lines of work and home. I am often checking work emails at the playground, and sometimes it takes one of my boys to remind me that I need to put my phone down and focus on them. As mothers, we tend to multi-task a lot (and are pretty good at it), but it is really important to have time to just be with your child(ren), so put your phone down and pick up a ball instead.

What are some tips for traveling around town with a pack of 4?

Buy a whistle! Just kidding, but there are times when I feel like a sergeant trying to keep them all in line and not running anyone over on their bikes. I am thankful that Ethan and Zachary are old enough to be able to help when we go out. We try to travel light when we can but also try to always have a snack, wipes, something to play with and a little extra time...because inevitably we're always a little late.

As a business owner how did you you structure a maternity leave (if at all)?

When we started planning Bump, we included 4 months maternity leave in our plan. I took over Bump on my own before my last pregnancy, so maternity leave wasn't quite as straightforward as it had been when I had a partner. I hired a new staff member and planned to be in the store as little as possible over the summer.

Isabel decided to arrive the week before my new hire was starting and another employee was on vacation so it didn't start as smoothly as hoped. I ended up being at Bump with her a few days after she was born. I tried to spend little time in the shop the first couple of weeks, but have worked a few days a week since then.

It's been a very social experience given than Bump caters to expecting and new mamas, but there are times when it's difficult juggling a newborn and helping customers. I look back on the past three months and it doesn't really feel like I had a maternity leave, but I also feel incredibly fortunate that I am not getting ready to go back to a 9-5 job and leave her at home. Isabel will be with our sitter a few hours a week this fall but otherwise our littlest shop girl will be at Bump with me most days for a few more months.

Give us a rundown of a typical weekday morning.

6 am(ish): Feed Isabel in bed (she sleeps in a co-sleeper next to me) and then try to sleep until my alarm buzzes.

7-7:30: Everyone wakes up and gets dressed. Ideally the boys make their beds and put pj's away.

7:35: Downstairs for breakfast. The boys have cereal most days but we'll make pancakes or scrambled eggs, beans and toast (my husband Ade is a Nigerian-Brit) when we aren't feeling too rushed.

7:50: I make the boys' lunches while constantly reminding them to calm down and eat and inevitably sitting with them making sure they finish.

8 am: Pack backpacks and boys brush their teeth.

8:05: Shoes on and out the door to school on foot or bikes. Ade takes the older boys one way and I head the other direction with Alex and Isabel to drop Alex off at preschool and hopefully take a walk in the park before heading home for some snuggle time with my little girl. Then its laundry, grocery shopping and anything else that needs to be done before picking up the boys at school. If we're lucky, we'll make it to mommy & baby yoga too.

Original Photography by Bridget Eldridge Photography

In This Article

    The HATCH Mama collection is everything your pregnant body needs right now

    Their oil is the only thing that stopped my belly from itching as it grew bigger.

    Conz Preti

    Let me start by saying I'm not a fan of moisturizing. I hate being wet and sticky and after applying product to my body, I have to stand around awkwardly until I'm fully air-dried—a practice that is not compatible with having three kids under the age of 3. However, as someone who has carried three children in her body, I also know how much your belly needs hydration as the baby grows.

    This was especially true with my second pregnancy. My belly popped way sooner (a thing that happens with subsequent pregnancies) and on top of that, I was carrying twins, which meant I became super pregnant super fast. My belly was itching constantly from the skin stretching (I checked with my doctor to make sure I didn't have Cholestasis) and there was no scratching in the world that could ease my discomfort. My doula recommended the HATCH Mama belly oil and changed my life. The oil is nourishing—but more important to me, quick-drying—so I could apply it all over my planet-sized twin belly and get dressed immediately after without having my clothes ruined nor stuck to my body. Because of how much I loved the oil, I tested other products, and let me tell you, they're all equally amazing.

    Curious about the HATCH Mama collection? All of their products are non-toxic and mama-safe, designed to help pregnant people overcome the challenges unique to pregnancy. As their website claims, "from stretch marks to thinning hair, to sleepless nights, we're helping you tackle every prenatal and postnatal beauty issue head-on so you can continue to feel like the best version of you." I'm here for all of this. For the entire Hatch Beauty collection click here.

    Here are my favorite products from HATCH Mama:

    Belly oil


    Intensely hydrating + fantastic at reducing the appearance of stretch marks and scars, this will be your favorite through pregnancy + beyond.


    Belly mask

    HATCH COLLECTION  Belly Mask Set

    Not only does it help to minimize the appearance of stretch masks + scars during pregnancy + postpartum, but there is a little non-toxic wink (and that's to you, mama.)


    Nipple + lip ointment 

    HATCH COLLECTION  Nipple + Lip

    Calming + soothing, this magic sauce is lanolin-free & made of tropical butters and super fruits. I'm not lying when I say you will not want to stop using this, even way after birth.


    Belly tattoos

    HATCH COLLECTION  Belly Tattoos

    A very rock and roll way to honor your bump. And non-toxic + plant-based at that!


    This article was originally published in March 2021. It has been updated.

    We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


    Motherly created the flexible online birth class moms need

    The Motherly Birth Class is completely online, which means you can take the class at your own pace.

    Taking a birth class is a pregnancy milestone. Whether you've been excited to take a birth class for a long time or have just recently decided that you wanted to take one, sitting down for that first lesson feels big—spoiler alert, this is really happening! But finding time for a birth class isn't as easy as it would seem.

    We know new parents are busy (hello, understatement of the year). Between diaper changes, pediatrician appointments, healing from birth and the general adjustment to #newparentlife, the days can fill up quickly. But a lot of people are caught off guard by how busy pregnancy can be, too! That first trimester is so often full of symptoms—like nausea and fatigue—that can make previously easy or simple tasks exhausting. The second trimester begins and (usually) we start to feel better. But then our days get filled with planning out baby registries and deciding on questions like, "Where will this tiny new human sleep?" And before you know it, it's the third trimester—and, well, then you're in the home stretch. Plus there are so many appointments!

    All this to say that we get how busy you are—and how hard that might make it to fit in a birth class.

    And that's why we created The Motherly Birth Class. The Motherly Birth Class is completely online, which means you can take the class at your own pace.

    Think you'll want to watch each lesson a few times over? Great!

    Due date's next week and you need the option to take a birth class very quickly? No problem!

    Like everything at Motherly, we designed this class with you in mind.

    Taught by Certified Nurse-Midwife Diana Spalding (who also wrote "The Motherly Guide to Becoming Mama"), this class is broken into 12 lessons—and you get to control how and when you watch them. We'll teach you about what your (amazing) body is up to in labor, how to decide when it's time to head to the hospital or birth center (or when to call your home birth midwife), what your options are for coping with pain and so much more.

    When you sign up for The Motherly Birth Class, you'll get access to a downloadable workbook and meditations. Plus, you'll be invited to join our supportive private online community (where you can chat with the class instructor!)

    Oh, one more thing: Your insurance or flexible spending account might even able to able to cover the cost of this class.

    Pregnancy is wonderful—but it's a lot. You deserve a birth class that works for you and empowers you to have your best birth. Because vaginal or Cesarean, unmedicated or medication, birth is incredible. And you are the star of it all.

    You've got this.

    Sign up for The Motherly Birth Class today!

    The Motherly Birth Class


    Take our completely digital birth class from the comfort of your living room. We'll help you have your best birth—because you deserve it.


    We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


    This post is sponsored by BABYBJÖRN. Thank you for supporting the brands that support Motherly and mamas.


    14 toys that will keep your kids entertained inside *and* outside

    They transition seamlessly for indoor play.

    Keeping kids entertained is a battle for all seasons. When it's warm and sunny, the options seem endless. Get them outside and get them moving. When it's cold or rainy, it gets a little tricker.

    So with that in mind, we've rounded up some of the best toys for toddlers and kids that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, many are Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

    From sunny backyard afternoons to rainy mornings stuck inside, these indoor outdoor toys are sure to keep little ones engaged and entertained.

    Secret Agent play set


    This set has everything your little secret agent needs to solve whatever case they might encounter: an ID badge, finger scanner, walkie-talkie handset, L-shaped scale and coloring comic (a printable file is also available for online download) along with a handy belt to carry it all along. Neighborhood watch? Watch out.


    Mini golf set

    Plan Toys mini golf set

    Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.


    Stepping Stones


    Kiddos can jump, stretch, climb and balance with these non-slip stepping stones. The 20-piece set can be arranged in countless configurations to create obstacle courses, games or whatever they can dream up.


    Wooden doll stroller

    Janod wooden doll stroller

    Take their charges on a stroll around the block with this classic doll stroller. With the same versatility they're used to in their own ride, this heirloom quality carriage allows their doll or stuffy to face them or face the world.


    Sand play set

    Plan Toys sand set

    Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.


    Sensory play set


    Filled with sand or water, this compact-sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.


    Vintage scooter balance bike

    Janod retro scooter balance bike

    Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.


    Foam pogo stick


    Designed for ages 3 and up, My First Flybar offers kiddos who are too young for a pogo stick a frustration-free way to get their jump on. The wide foam base and stretchy bungee cord "stick" is sturdy enough to withstand indoor and outdoor use and makes a super fun addition to driveway obstacle courses and backyard races. Full disclosure—it squeaks when they bounce, but don't let that be a deterrent. One clever reviewer noted that with a pair of needle-nose pliers, you can surgically remove that sucker without damaging the base.




    Whether they're digging up sand in the backyard or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? It's made from recycled plastic milk cartons.


    Hopper ball

    Hopper ball

    Burn off all that extra energy hippity hopping across the lawn or the living room! This hopper ball is one of the top rated versions on Amazon as it's thicker and more durable than most. It also comes with a hand pump to make inflation quick and easy.


    Pull-along ducks


    There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.


    Rocking chair seesaw


    This built-to-last rocking seesaw is a fun way to get the wiggles out in the grass or in the playroom. The sturdy design can support up to 77 pounds, so even older kiddos can get in on the action.


    Baby forest fox ride-on

    janod toys baby fox ride on

    Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.


    Meadow ring toss game

    Plan Toys meadow ring toss game

    Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.


    We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


    15 vegetarian school lunch ideas kids will gobble up

    Need some plant-free lunch ideas to take to school? We got you, mama.

    Tom Werner / Getty

    Have your kids stopped eating meat? Is your family just trying to cut back? One trend I'm intrigued by is eating vegetarian on the weekdays, then going omnivore Saturday through Sunday. For health, happiness and environmental reasons, more and more families are simply opting out of anything that's not grown from the ground—and that includes two of my daughters.

    With school starting back up, you may be needing some more school lunch ideas for kids that don't include meat to keep those cute lunch boxes—and little bellies—full!

    Here are our favorite ways to pack lunch boxes that are hearty, satisfying, full of protein yet vegetarian all the way through.

    Simplified Focaccia Bread

    When we lived in Italy, we learned that focaccia bread was originally made for fishermen who needed a fast lunch that would stick with them until dinner. Olive oil not only packs a flavorful punch but adds enough (good) fats to keep fishermen full. Turns out, it works for kids at school too and this easy recipe is the best way to make it!

    Cheddar Cheese and Apple Muffins

    Think of these savory baked goods as a twist on a biscuit--one that's packed with tart apples and creamy, salty cheddar cheese.

    Whole-Wheat Mini Tomato Galettes

    Start with pie crust (use our easy recipe or take a shortcut with something from the store) then layer on the freshly sliced tomatoes (or potatoes!), sprinkle with cheese and bake. These make-ahead lunches will be the hit of your bento boxes (Tip: measure the size of your container and adjust your galettes before baking!)

    Spicy Black Bean Enchilada Cups

    Of all the ways to eat enchiladas, I bet you've never thought of this one. Fold tortillas into muffin pans and fill with all the gorgeous flavors of enchiladas. If your kids aren't into spicy, simply skip the adobe sauce and use mild enchilada sauce instead. (P.S. If you like the idea of using your muffin pan for another lunch special, try lasagna cups too.)

    Veggie Nuggets

    Served at room temp, this vegetarian spin on every kid's favorite food is a tasty treat. Don't forget to pack dipping sauce! (Bonus: Make a big batch and store in the freezer to simply pull out when you're ready to pack lunches.)

    Fruit & Nut Butter Wraps

    Begin with a tortilla or wrap, then slather on a thick layer of your chosen nut butter and top with freshly sliced fruit: strawberries, peaches, blueberries… Almost any combination works deliciously.

    Puff Pastry Pizza

    Talk about a happy meal. This one combines pizza with the buttery, flaky texture of puff pastry. Add any toppings your kids love, from plain cheese to tomatoes, mushrooms, olives and more.

    Crispy Tofu Nuggets

    If you've got an air fryer and a vegetarian kid, these tofu nuggets are your new best dish. Their perfectly crisp texture will remind you of a popular dish served in packs of six at a restaurant that rhymes with Schmic-donalds.

    Quinoa Stuffed Peppers

    "But how do you get enough protein?" For every parent of a vegetarian has heard this about a zillion times too many, here's your one-word reply: quinoa! This golden grain is packed with the stuff, plus fiber to keep kids full. Fill a colorful pepper with quinoa, plus a handful of other tasty flavors, and you've got a protein-rich lunch to send to school on repeat.

    Tiny Tomato Pies

    My daughter asks me to make these pies for her birthday every year. And when her friends come over for dinner. And when it's her turn to choose a meal. There's something about a flaky crust topped with cheese and fresh tomato slices all grilled together that even elementary school kids can't resist. (Psst: Since it starts with store-bought biscuit dough, these tiny pies come together in a snap.)

    Quiche Cups

    One of the best things about quiche is how versatile it is: add cheese, grilled veggies, roasted broccoli, fresh herbs...or none of the above. Since you use a muffin pan to make a dozen at a time, you can even change up the combinations to suit your kids' tastes.

    Simple Sushi Rolls

    Don't let the name fool you. Making sushi is not only easier than you think, but a fun way for kids to try their hand in the kitchen with you.

    Toasted Bagel Bites with Hummus

    Slice up a store-bought bagel and give it a minute under the broiler and you'll have the crispy bites kids devour at lunch. My kids like a little hummus, marinara sauce or nut butter and jelly for dipping.

    Very Pickle-y Egg Salad

    The secret to this egg salad is simple: tons of dill pickles. The salty, sweet and crunchy texture makes the perfect bite with all those rich and creamy boiled eggs. (Tip: Save time with dill pickle relish.)

    Taco Pop Tarts

    What started as a cheeky way to use up taco filling has turned into one of my kids' most-requested lunches. Just fill pie crust with your favorite taco filling (using beans or a veggie substitute for ground beef) and bake. Again, word to the wise, do measure your lunch box compartment ahead of time so you don't make mammoth pop tarts like someone I know. Me, it's me. Of course it's me.