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The 2019 Webby Awards: Best Overall Social Presence Nominee

Meet Motherly.

We are a community–driven lifestyle brand redefining motherhood. Motherly occupies a unique position in the media landscape, sitting at the intersection of parenting, lifestyle and women's interests to address her entire life and connect her more fully.

At Motherly we have a voice.

We are the only positive, encouraging parenting site reaching and influencing Millennial moms when they are looking for and absorbing more information, products and services than during any other life transition. How we think, act, and express ourselves is why we have built such a strong community of mamas.

Our community engages across all platforms, at Motherly, on Instagram and on Facebook, because mamas are on the move.



Motherly supports mamas through their entire parenthood journey, delivering women-centric content that addresses her whole lifestyle through thousands of articles, images, videos and classes each month with mom-to-mom insights, inspiration and empowerment.

Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

Motherly's social account is an extension of the site's editorial philosophy, which is rooted in addressing specific pain points and validating moms. We have the most highly engaged social community within the parenting space because we have created a place where moms can feel supported and inspired throughout their motherhood journey.

Over the past year, our video content has skyrocketed on social. We feature compelling 60-second versions of our most popular emotional essays, as well as original franchises like, This Is Birth, which aim to demystify the labor experience and showcase the beauty of birth in all forms. And our innovative "talking head" news segments bring a news story to life in a multimedia format on Instagram. Breaking down medical developments, political stories, and other trending topics into short soundbites encourages our users to participate by sharing their thoughts and feedback.

One of our most successful content types is our micro narratives—mini essays submitted by real moms from all backgrounds and walks of life. Through this strategy, we put our core user at the forefront of the content experience and shine a light on important issues impacting our audience, including anxiety, postpartum body image, traumatic birth, sleep, breastfeeding, and going from having one child to multiple children.

With a unique sense of honesty, our authentic and emotional content connects with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women's interest and lifestyle categories.

Sources: Facebook Analytics 2018

The synergy of our compelling content, pure aesthetic and fully engaged community has afforded us staggering fan growth.

In October, 2017, we doubled down on our engagement strategy to reach our community with our innovative approach to content and realized a stunning organic follower growth of 442% over the following twelve months.



That "something" extra...

With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our approach to content and how it is presented crosses all platforms for a cohesive and truly branded aesthetic that is fresh, clear and direct, always light and enlightening.

Through our social presence—encompassing concept, creativity, content, structure, visual design, functionality and interactivity—women are encouraged and have the confidence to know, "I've got this". As savvy, digital natives, Millennial mamas take Motherly everywhere for information, inspiration, and empowerment—we are the brand that helps her redefine what it means to be motherly, every day.

In This Article

    14 toys that will keep your kids entertained inside *and* outside

    They transition seamlessly for indoor play.

    With fall in full swing, most parents are fresh out of boxes to check on their "Fun Concierge" hit list. It's also the point of diminishing returns on investing in outside-only toys. So with that in mind, we've rounded up some of our favorite toys that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, they're Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

    From sunny backyard afternoons to rainy mornings stuck inside, these toys are sure to keep little ones engaged and entertained.

    Wooden doll stroller

    Janod wooden doll stroller

    Take their charges on a stroll around the block with this classic doll stroller. With the same versatility they're used to in their own ride, this heirloom quality carriage allows their doll or stuffy to face them or face the world.

    $120

    Detective set

    Plan Toys detective set

    This set has everything your little detective needs to solve whatever mystery they might encounter: an eye glasses, walkie-talkie, camera, a red lens, a periscope and a bag. Neighborhood watch? Watch out.

    $40

    Sand play set

    Plan Toys sand set

    Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.

    $30

    Water play set

    Plan Toys water play set

    Filled with sand or water, this tabletop sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.

    $100

    Mini golf set

    Plan Toys mini golf set

    Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.

    $40

    Vintage scooter balance bike

    Janod retro scooter balance bike

    Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.

    $121

    Wooden rocking pegasus

    plan toys wooden rocking pegasus

    Your little will be ready to take flight on this fun pegasus. It gently rocks back and forth, but doesn't skimp on safety—its winged saddle, footrests and backrest ensure kids won't fall off whether they're rocking inside or outside.

    $100

    Croquet set

    Plan Toys croquet set

    The cutest croquet set we've ever seen! With adorable animal face wooden balls and a canvas bag for easy clean up, it's also crafted to stick around awhile. Round after round, it's great for teaching kiddos math and problem-solving skills as well.

    $45

    Wooden digital camera

    fathers factory wooden digital camera

    Kids get the chance to assemble the camera on their own then can adventure anywhere to capture the best moments. With two detachable magnetic lenses, four built-in filters and video recorder, your little photographer can tap into their creativity from summertime to the holidays.

    $179

    Wooden bulldozer toy

    plan toys wooden bulldozer toy

    Whether they're digging up sand in the backyad or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? Its wooden structure means it's not an eye sore to look at wherever your digger drops it.

    $100

    Pull-along hippo

    janod toys pull along hippo toy

    There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.

    $33

    Baby forest fox ride-on

    janod toys baby fox ride on

    Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.

    $88

    Balance board

    Plan Toys balance board

    Balance boards are a fabulous way to get the wiggles out. This one comes with a rope attachment, making it suitable for even the youngest wigglers. From practicing their balance and building core strength to working on skills that translate to skateboarding and snowboarding, it's a year-round physical activity that's easy to bring inside and use between Zoom classes, too!

    $75

    Meadow ring toss game

    Plan Toys meadow ring toss game

    Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.

    $30

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    This post is brought to you by Staples. While this was a sponsored opportunity, all content and opinions expressed here are my own.

    One of the biggest changes in my household once my daughter started homeschooling was that, suddenly, everything and everyone in our home had to start pulling double duty. While I was used to wearing a lot of hats (mom, wife and WFH employee, to name a few), suddenly our dining room was also pulling shifts as a classroom. My laptop was also a virtual teacher. Our living room hutch was also a school supply closet.

    If I didn't want my home to be overrun with an abundance of clutter, I had to find products that could multitask. Here are 10 products that are saving this WFH + homeschooling mama right now.

    Stylish storage cabinet

    Whether I need a place to keep the printer or just want to keep crayons and colored pencils organized, this pretty cabinet provides a mixture of exposed and hidden storage without clashing with my living room decor.

    White board calendar + bulletin board

    With so much on our plates these days, I need a visual reminder of our daily schedule or I'll forget everything. This dry erase version makes it easy to keep track of Zoom meetings and virtual classes—and I also love using the corkboard to display my daughter's latest work from art class.

    Natural Recycled 3-Ring Binder

    From tracking our curriculum progress to organizing my family's paperwork, I can never have enough binders. Even better, this neutral version is pretty enough that I can display them on the bookshelf.

    Bamboo storage drawers

    The instant you start homeschooling, it can feel like you're suddenly drowning in papers, craft supplies and more. Fortunately, these simple bamboo drawers can be tucked into the cabinet or even displayed on top (seriously, they're that cute!) to keep what we need organized and close at hand.

    Laminated world map

    I love this dry-erase map for our geography lessons, but the real secret? It also makes a cute piece of wall decor for my work space.

    Rolling 7-drawer cabinet

    When you're doing it all from home, you sometimes have to roll with the punches—I strongly recommend getting an organizational system that rolls with you. On days when both my husband and I are working from home and I need to move my daughter's classes to another room, this 7-drawer cabinet makes it easy to bring the classroom with us.

    Letterboard

    From our first day of school photo to displaying favorite quotes to keep myself motivated, this 12"x18" letterboard is my favorite thing to display in our home.

    Expandable tablet stand

    Word to the wise: Get a pretty tablet stand you won't mind seeing out every day. (Because between virtual playdates, my daughter's screen time and my own personal use, this thing never gets put away.)

    Neutral pocket chart

    Between organizing my daughter's chore chart, displaying our weekly sight words and providing a fits-anywhere place to keep supplies on hand, this handy little pocket chart is a must-have for homeschooling families.

    Totable fabric bins

    My ultimate hack for getting my family to clean up after themselves? These fabric bins. I can use them to organize my desk, store my oldest's books and even keep a bin of toys on hand for the baby to play with while we do school. And when playtime is over, it's easy for everyone to simply put everything back in the bin and pop it in the cabinet.

    Looking for study solutions for older children? Hop over to Grown & Flown for their top picks for Back to School.

    Work + Money

    In a recent survey shared in the Reproductive Health journal, one out of six women in the United States reported being mistreated while in labor, where mistreatment included, "loss of autonomy; being shouted at, scolded, or threatened; and being ignored, refused, or receiving no response to requests for help."

    One out of six.

    To make these numbers even more sickening, mistreatment was more common among women of color, women with partners of color, women with lower socioeconomic status, and women under the age of 30.

    (And yet people still question the validity of stating that black mothers are at a higher risk of pregnancy and birth-related complications.)

    FEATURED VIDEO

    Rarely at a loss for words, I find myself almost unable to speak.

    I am a midwife, and I am disgusted.

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