Sometimes inspiration just strikes.
Diana, our Motherly Experts Editor, had a moment just like that. The result was magic. "I was tucking my middle guy in, and he was all toddler-perfect... lost in a sea of blankets, so cute and little, and I just had this moment of, "wow, one day he is going to be a grown up, and someone else is going to love him..." And the rest is history :)" These poignant moments of motherhood touch the heart in immeasurable ways...
After the tears have dried, this unique story, inspired by the overflow of love in a mother's heart, stays with you for a loooong time and will resonate in your heart for as long as a mother's love remains for her child—long after they've left home. That's motherly. And, that's Motherly.
"To the person who falls in love with my son" went viral.
This video, more than the sum of its parts, has provided an overall experience that has transcended its concept, writing, execution, quality of craft—and heart.
• It has been viewed 34,649,666 times.
• It has reached 58,287,532 people.
• It has garnered 2,363,086 social engagements (comments, likes, and shares).
This video elevates what is in plain sight to something timeless, universal, and memorable. Bound to live in the heart of anyone who views it, this video is destined for legend in the parenting community online. Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.
Motherly not only has over 3X the engagement of competitors in the parenting space, but also across women's interest and lifestyle categories.
Sources: Facebook Analytics 2018
With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our approach to content and how it is presented crosses all platforms for a cohesive and truly branded aesthetic that is fresh, clear and direct, always light and enlightening, and always with the heart in mind.
Our unique sense of honesty and our authentic and emotional content connect with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.