Black Friday 2017: Baby + mama deals you won’t want to miss

We’ve spent hours curating our favorite Black Friday deals this year so you won’t have to!

Black Friday 2017: Baby + mama deals you won’t want to miss

Attention Motherly shoppers! We’ve spent hours curating our favorite Black Friday deals this year so you won’t have to!

From big name brands + indie designers to 2017’s best baby gear + our favorite picks for mama, we’ve got the deals you won’t want to miss—and won’t find out about anywhere else—this Black Friday.

Be sure to bookmark this link and check back often—we’ll be updating this list throughout the week as new deals become available. And for even more gift ideas, check out our collection of 2017 holiday gift guides.



DockATot: 15% site-wide (excluding Fairy Tale Collection); code HOLIDAY15
Ergobaby: 50% off of any Ergobaby Adapt carrier via their website
UppaBaby: 20% off Vista, G-Luxe, + G-Lite
Albee Baby: deals including up to 40% off Britax, 24% off select Chicco gear, up to 40% off BOB, up to 50% off Baby Jogger + more, plus free gifts with purchase
Little Nomad: $10 off 4’x6’ mat, code BlackFriday10; $25 off 6’x8’, code BlackFriday25; $50 off 8’x12’, code BlackFriday50
Project Nursery: 20% site-wide; code BLACKFRIDAYBABY
Pottery Barn Kids: 20% site-wide + free shipping; code UNWRAP
NUNA: $100 off all RAVA car seats; $100 off ZAZZ in jade
aden + anais: up to 40% select items
Buy Buy Baby: up to 50% off select baby monitors, 15% off all Baby Jogger systems, 10% off select Britax car seats, and more
Land of Nod: 20% site-wide + free shipping
Fridababy: 25% site-wide + free shipping on orders of $9+; code FridaSale25
The Honest Company: 40% off your first month’s bundle; code FRIYAY
Magic Beans: deals including 20% off 2017 UppaBaby strollers, $100 NUNA Rava, 20% off BOB, 30% off Britax convertible car seats, 15% off Baby Jogger, 20% off Clek, + more
Ju-Ju-Be: 25% site-wide (11/24 only)
4Moms: $20 off mamaRoo4, $30 off Breeze Classic, $10 off infant tub
Tula: 20% (11/24-25 only)
Rookie Humans: 20% site-wide; code GIVETHANKS
Micuna: 25% site-wide; code BLCKFRMICUNAUSA
ZoLi: 25% site-wide; code ZLCyberDeal25
GoSili: 15% site-wide; code HOLIDAY17
Little Partners: $40 off Original and Limited Edition Learning Towers
Chewbeads: 20% off $40+ + free shipping
Olababy: 30% off all products via Amazon; code NB89TLH4
Skip Hop: 25%-50% site-wide + free shipping
Nook: 20% site-wide; code BLACKCYBER20
Mima: deals on Moon (save $50+), Xari (10% off), and Zigi (got Ovi with purchase)
Feltman Brothers: 50-70% select items via this link
JJ Rabbit: 20% site-wide
Beluga Baby: 25% site-wide + early access (11/23) via newsletter signup here
7 A.M. Enfant: 30% site-wide + free shipping; code BLACKFRIDAY3
Milestone: buy any 3 baby sets for the price of 2; code BABYBOOM17
Baby Brezza: 35% off all orders $150+; code BLACK35
Lil’ Sidekick: buy one, get one event (11/24 only); code BOGOME
Bebe au Lait: 30% site-wide; Cyber Monday get $10 gift card with purchase of $50+

Apparel + Accessories

Tea Collection: $15 dresses + pants, $10 leggings, $12 tops
RAGS: 25% site-wide (the only time the brand will discount all year!)
PLAE: 40-60% off select styles + free pair of kids shoes (from selection of discounted styles) with $100 purchase of full-price item
Bash + Sass: 20% site-wide; code SHOPSMALL
Finn + Emma: 20% site-wide; code THANKS2017
Freshly Picked: 25% select items + free gift with every $60 spent
Ice Cream Castles: 20% site-wide, 50% off select styles; code TGIBF
Mini Boden: 30% site-wide + free shipping for orders $49+; code CY8H
TWELVElittle: 15-35% site-wide, as well as select styles discounted via Nordstrom with code CYBER 5
Pediped: 25% site-wide (11/22-11/24)
Carter’s: 50% off entire site + store
NUNUNU: 25% off FW17 collection
Parkland: 30% site-wide; code BLACKPARK
Sasha + Lucca: 35% site-wide; code FAMILY
eden & zoe: 35% site-wide, including sale items, + free shipping; code THANKS35
Babiators: BOGO site-wide
Appaman: 25% site-wide (excludes permanent Fine Tailoring collection)
Florsheim Kids: 25% site-wide; code BF17


Osmo: 20% off all games
Learning Resources: 25% off all toys
Toys”R”Us: 30-50% select deals site-wide including brands like Melissa and Doug, LEGO, Mega Blocks, Fisher-Price, Playskool, and more
Rose & Rex: 20% site-wide + spend $100 get $10 gift card, spend $200 get $20 gift card, spend $300 get $30 gift card; code GIFTANDGET
Primo Toys: 25% on Cubetto, a screen-less programming system
Tubby Todd: 15% site-wide (excluding subscriptions); code TUBBYBLACKFRIDAY2017
Walmart: season’s hottest toys + games including Hatchimals Golden Lynx Egg ($49.88) and Tickle Me Elmo ($15); sleepwear for the family starting at $4.75


Apparel + Accessories

ASOS: 20% site-wide; code WIN20
Antropologie: 30% site-wide
Athleta: 20% site-wide; code BOOST
Birdling: 20% site-wide; code BlackFriday17
ThirdLove: save 35% on Satin Set via this link
Banana Republic: 50% five items; code BRFIVE
Baublebar: 30% site-wide
Bloomingdales: 20% off $200+, 15% off $100+, 50% off selected items
Gap: 50% site-wide; code TGIF50
H&M: 20% + free shipping; code 5188
J. Crew: 40% site-wide; code HOLIDAY
Kohl’s: 15% site-wide + $15 off every $50 spent
Madewell: 25% site-wide; code THATSALE
Stowaway Collection: 30% site-wide + free shipping and returns; code NOVGIFTS
Nordstrom: 20% select clearance items + major deals on beauty and skincare
Old Navy: 50% site-wide
Belly Bandit: 25% site-wide + free shipping on all orders
thredUP: 15% off for existing customers, code THEBIGONE; 45% off for new customers, code THRIFTMANIA
Yummie: 30% site-wide
Bamboobies: 40% site-wide + free shipping; code TDAY40
Rachel Pally: 25% site-wide; code HOLIDAY25 Belabumbum: 25% site-wide + free shipping; code BlackFriday2017
TOMS: 25% + additional 10% off markdowns; code TOMS10
Topshop: up to 50% off select styles
Boob: 30% off dresses
Blanqi: 50% off select maternity and postpartum leggings here

Home + Lifestyle

Chatbooks: 20% site-wide (excluding gift cards); code JOLLY
Pottery Barn: daily deals up to 50% off
Mixbook: 55% off wall art, cards, + premium books; 45% everything else site-wide
Chasing Paper: up to 50% off select wallpapers and art prints
iRobot: Roomba 980 + 960, $100 off; Braava jet $30 off, Braava 380t, $50 off
Ava: $20 off; code: BLACKFRIDAY
West Elm: 15% off $100+, 20% off $500+, 25% off $1,000, 30% off $3,000 + free shipping
Lulu and Georgia: 25% site-wide (no exclusions); code GOGOGO
Bed Bath & Beyond: deals on brands including KitchenAid, Calphalon, Keurig, Dyson, + more


Edible Beauty: 30% site-wide for orders $50+; code BLACKBEAUTY
Birchbox: up to 25% site-wide, including gift subscriptions, men's and women's limited-edition boxes, and special holiday sets from top brands like Kiehl's, Tata Harper, MAC, Benefit, Oribe, Stila and more, + 10% off orders $30+, 15% off $50+, and 25% off $75+
basq NYC: BOGO, site-wide
Kiehl’s: 20% off 2+ products; code BLACK20
Ulta Beauty: up to 50% site-wide on brands including Urban Decay, bareMinerals, Benefit, Bed Head, Philosophy, Smashbox, Bliss, + more

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

Time-saving formula tips our editors swear by

Less time making bottles, more time snuggling.

As a new parent, it can feel like feeding your baby is a full-time job—with a very demanding nightshift. Add in the additional steps it takes to prepare a bottle of formula and, well… we don't blame you if you're eager to save some time when you can. After all, that means more time for snuggling your baby or practicing your own well-deserved self-care.

Here's the upside: Many, many formula-feeding mamas before you have experienced the same thing, and they've developed some excellent tricks that can help you mix up a bottle in record time. Here are the best time-saving formula tips from editors here at Motherly.

1. Use room temperature water

The top suggestion that came up time and time again was to introduce bottles with room temperature water from the beginning. That way, you can make a bottle whenever you need it without worrying about warming up water—which is a total lifesaver when you have to make a bottle on the go or in the middle of the night.

2. Buy online to save shopping time

You'll need a lot of formula throughout the first year and beyond—so finding a brand like Comforts, which offers high-quality infant formula at lower prices, will help you save a substantial amount of money. Not to mention, you can order online or find the formula on shelves during your standard shopping trip—and that'll save you so much time and effort as well.

3. Pre-measure nighttime bottles

The middle of the night is the last time you'll want to spend precious minutes mixing up a bottle. Instead, our editors suggest measuring out the correct amount of powder formula into a bottle and putting the necessary portion of water on your bedside table. That way, all you have to do is roll over and combine the water and formula in the bottle before feeding your baby. Sounds so much better than hiking all the way to the kitchen and back at 3 am, right?

4. Divide serving sizes for outings

Before leaving the house with your baby, divvy up any portions of formula and water that you may need during your outing. Then, when your baby is hungry, just combine the pre-measured water and powder serving in the bottle. Our editors confirm this is much easier than trying to portion out the right amount of water or formula while riding in the car.

5. Memorize the mental math

Soon enough, you'll be able to prepare a bottle in your sleep. But, especially in the beginning or when increasing your baby's serving, the mental math can take a bit of time. If #mombrain makes it tough to commit the measurements to memory, write up a cheat sheet for yourself or anyone else who will prepare your baby's bottle.

6. Warm up chilled formula with water

If you're the savvy kind of mom who prepares and refrigerates bottles for the day in advance, you'll probably want to bring it up to room temperature before serving. Rather than purchase a bottle warmer, our editors say the old-fashioned method works incredibly well: Just plunge the sealed bottle in a bowl of warm water for a few minutes and—voila!—it's ready to serve.

Another great tip? Shop the Comforts line on to find premium baby products for a fraction of competitors' prices. Or, follow @comfortsforbaby for more information!

This article was sponsored by The Kroger Co. Thank you for supporting the brands that support Motherly and mamas.

Our Partners

I never wanted to be a mom. It wasn't something I ever thought would happen until I fell madly in love with my husband—who knew very well he wanted children. While he was a natural at entertaining our nephews or our friends' kids, I would awkwardly try to interact with them, not really knowing what to say or do.

Our first pregnancy was a surprise, a much-wanted one but also a unicorn, "first try" kind of pregnancy. As my belly grew bigger, so did my insecurities. How do you even mom when you never saw motherhood in your future? I focused all my uncertainties on coming up with a plan for the delivery of my baby—which proved to be a terrible idea when my dreamed-of unmedicated vaginal birth turned into an emergency C-section. I couldn't even start motherhood the way I wanted, I thought. And that feeling happened again when I couldn't breastfeed and instead had to pump and bottle-feed. And once more, when all the stress from things not going my way turned into debilitating postpartum anxiety that left me not really enjoying my brand new baby.

As my baby grew, slowly so did my confidence that I could do this. When he would tumble to the ground while learning how to walk and only my hugs could calm him, I felt invincible. But on the nights he wouldn't sleep—whether because he was going through a regression, a leap, a teeth eruption or just a full moon—I would break down in tears to my husband telling him that he was a better parent than me.

Then I found out I was pregnant again, and that this time it was twins. I panicked. I really cannot do two babies at the same time. I kept repeating that to myself (and to my poor husband) at every single appointment we had because I was just terrified. He, of course, thought I could absolutely do it, and he got me through a very hard pregnancy.

When the twins were born at full term and just as big as singleton babies, I still felt inadequate, despite the monumental effort I had made to grow these healthy babies and go through a repeat C-section to make sure they were both okay. I still felt my skin crawl when they cried and thought, What if I can't calm them down? I still turned to my husband for diaper changes because I wasn't a good enough mom for twins.

My husband reminded me (and still does) that I am exactly what my babies need. That I am enough. A phrase that has now become my mantra, both in motherhood and beyond, because as my husband likes to say, I'm the queen of selling myself short on everything.

So when my babies start crying, I tell myself that I am enough to calm them down.

When my toddler has a tantrum, I remind myself that I am enough to get through to him.

When I go out with the three kids by myself and start sweating about everything that could go wrong (poop explosions times three), I remind myself that I am enough to handle it all, even with a little humor.

And then one day I found this bracelet. Initially, I thought how cheesy it'd be to wear a reminder like this on my wrist, but I bought it anyway because something about it was calling my name. I'm so glad I did because since day one I haven't stopped wearing it.

Every time I look down, there it is, shining back at me. I am enough.

I Am Enough bracelet 

SONTAKEY  I Am Enough Bracelet

May this Oath Bracelet be your reminder that you are perfect just the way you are. That you are enough for your children, you are enough for your friends & family, you are enough for everything that you do. You are enough, mama <3


We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


It's science: Why your baby stops crying when you stand up

A fascinating study explains why.

When your baby is crying, it feels nearly instinctual to stand up to rock, sway and soothe them. That's because standing up to calm babies is instinctual—driven by centuries of positive feedback from calmed babies, researchers have found.

"Infants under 6 months of age carried by a walking mother immediately stopped voluntary movement and crying and exhibited a rapid heart rate decrease, compared with holding by a sitting mother," say authors of a 2013 study published in Current Biology.

Even more striking: This coordinated set of actions—the mother standing and the baby calming—is observed in other mammal species, too. Using pharmacologic and genetic interventions with mice, the authors say, "We identified strikingly similar responses in mouse pups as defined by immobility and diminished ultrasonic vocalizations and heart rate."

Keep reading Show less