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Attention Motherly shoppers! We’ve spent hours curating our favorite Black Friday deals this year so you won’t have to!

From big name brands + indie designers to 2017’s best baby gear + our favorite picks for mama, we’ve got the deals you won’t want to miss—and won’t find out about anywhere else—this Black Friday.

Be sure to bookmark this link and check back often—we’ll be updating this list throughout the week as new deals become available. And for even more gift ideas, check out our collection of 2017 holiday gift guides.



DockATot: 15% site-wide (excluding Fairy Tale Collection); code HOLIDAY15
Ergobaby: 50% off of any Ergobaby Adapt carrier via their website
UppaBaby: 20% off Vista, G-Luxe, + G-Lite
Albee Baby: deals including up to 40% off Britax, 24% off select Chicco gear, up to 40% off BOB, up to 50% off Baby Jogger + more, plus free gifts with purchase
Little Nomad: $10 off 4’x6’ mat, code BlackFriday10; $25 off 6’x8’, code BlackFriday25; $50 off 8’x12’, code BlackFriday50
Project Nursery: 20% site-wide; code BLACKFRIDAYBABY
Pottery Barn Kids: 20% site-wide + free shipping; code UNWRAP
NUNA: $100 off all RAVA car seats; $100 off ZAZZ in jade
aden + anais: up to 40% select items
Buy Buy Baby: up to 50% off select baby monitors, 15% off all Baby Jogger systems, 10% off select Britax car seats, and more
Land of Nod: 20% site-wide + free shipping
Fridababy: 25% site-wide + free shipping on orders of $9+; code FridaSale25
The Honest Company: 40% off your first month’s bundle; code FRIYAY
Magic Beans: deals including 20% off 2017 UppaBaby strollers, $100 NUNA Rava, 20% off BOB, 30% off Britax convertible car seats, 15% off Baby Jogger, 20% off Clek, + more
Ju-Ju-Be: 25% site-wide (11/24 only)
4Moms: $20 off mamaRoo4, $30 off Breeze Classic, $10 off infant tub
Tula: 20% (11/24-25 only)
Rookie Humans: 20% site-wide; code GIVETHANKS
Micuna: 25% site-wide; code BLCKFRMICUNAUSA
ZoLi: 25% site-wide; code ZLCyberDeal25
GoSili: 15% site-wide; code HOLIDAY17
Little Partners: $40 off Original and Limited Edition Learning Towers
Chewbeads: 20% off $40+ + free shipping
Olababy: 30% off all products via Amazon; code NB89TLH4
Skip Hop: 25%-50% site-wide + free shipping
Nook: 20% site-wide; code BLACKCYBER20
Mima: deals on Moon (save $50+), Xari (10% off), and Zigi (got Ovi with purchase)
Feltman Brothers: 50-70% select items via this link
JJ Rabbit: 20% site-wide
Beluga Baby: 25% site-wide + early access (11/23) via newsletter signup here
7 A.M. Enfant: 30% site-wide + free shipping; code BLACKFRIDAY3
Milestone: buy any 3 baby sets for the price of 2; code BABYBOOM17
Baby Brezza: 35% off all orders $150+; code BLACK35
Lil’ Sidekick: buy one, get one event (11/24 only); code BOGOME
Bebe au Lait: 30% site-wide; Cyber Monday get $10 gift card with purchase of $50+

Apparel + Accessories

Tea Collection: $15 dresses + pants, $10 leggings, $12 tops
RAGS: 25% site-wide (the only time the brand will discount all year!)
PLAE: 40-60% off select styles + free pair of kids shoes (from selection of discounted styles) with $100 purchase of full-price item
Bash + Sass: 20% site-wide; code SHOPSMALL
Finn + Emma: 20% site-wide; code THANKS2017
Freshly Picked: 25% select items + free gift with every $60 spent
Ice Cream Castles: 20% site-wide, 50% off select styles; code TGIBF
Mini Boden: 30% site-wide + free shipping for orders $49+; code CY8H
TWELVElittle: 15-35% site-wide, as well as select styles discounted via Nordstrom with code CYBER 5
Pediped: 25% site-wide (11/22-11/24)
Carter’s: 50% off entire site + store
NUNUNU: 25% off FW17 collection
Parkland: 30% site-wide; code BLACKPARK
Sasha + Lucca: 35% site-wide; code FAMILY
eden & zoe: 35% site-wide, including sale items, + free shipping; code THANKS35
Babiators: BOGO site-wide
Appaman: 25% site-wide (excludes permanent Fine Tailoring collection)
Florsheim Kids: 25% site-wide; code BF17


Osmo: 20% off all games
Learning Resources: 25% off all toys
Toys”R”Us: 30-50% select deals site-wide including brands like Melissa and Doug, LEGO, Mega Blocks, Fisher-Price, Playskool, and more
Rose & Rex: 20% site-wide + spend $100 get $10 gift card, spend $200 get $20 gift card, spend $300 get $30 gift card; code GIFTANDGET
Primo Toys: 25% on Cubetto, a screen-less programming system
Tubby Todd: 15% site-wide (excluding subscriptions); code TUBBYBLACKFRIDAY2017
Walmart: season’s hottest toys + games including Hatchimals Golden Lynx Egg ($49.88) and Tickle Me Elmo ($15); sleepwear for the family starting at $4.75


Apparel + Accessories

ASOS: 20% site-wide; code WIN20
Antropologie: 30% site-wide
Athleta: 20% site-wide; code BOOST
Birdling: 20% site-wide; code BlackFriday17
ThirdLove: save 35% on Satin Set via this link
Banana Republic: 50% five items; code BRFIVE
Baublebar: 30% site-wide
Bloomingdales: 20% off $200+, 15% off $100+, 50% off selected items
Gap: 50% site-wide; code TGIF50
H&M: 20% + free shipping; code 5188
J. Crew: 40% site-wide; code HOLIDAY
Kohl’s: 15% site-wide + $15 off every $50 spent
Madewell: 25% site-wide; code THATSALE
Stowaway Collection: 30% site-wide + free shipping and returns; code NOVGIFTS
Nordstrom: 20% select clearance items + major deals on beauty and skincare
Old Navy: 50% site-wide
Belly Bandit: 25% site-wide + free shipping on all orders
thredUP: 15% off for existing customers, code THEBIGONE; 45% off for new customers, code THRIFTMANIA
Yummie: 30% site-wide
Bamboobies: 40% site-wide + free shipping; code TDAY40
Rachel Pally: 25% site-wide; code HOLIDAY25 Belabumbum: 25% site-wide + free shipping; code BlackFriday2017
TOMS: 25% + additional 10% off markdowns; code TOMS10
Topshop: up to 50% off select styles
Boob: 30% off dresses
Blanqi: 50% off select maternity and postpartum leggings here

Home + Lifestyle

Chatbooks: 20% site-wide (excluding gift cards); code JOLLY
Pottery Barn: daily deals up to 50% off
Mixbook: 55% off wall art, cards, + premium books; 45% everything else site-wide
Chasing Paper: up to 50% off select wallpapers and art prints
iRobot: Roomba 980 + 960, $100 off; Braava jet $30 off, Braava 380t, $50 off
Ava: $20 off; code: BLACKFRIDAY
West Elm: 15% off $100+, 20% off $500+, 25% off $1,000, 30% off $3,000 + free shipping
Lulu and Georgia: 25% site-wide (no exclusions); code GOGOGO
Bed Bath & Beyond: deals on brands including KitchenAid, Calphalon, Keurig, Dyson, + more


Edible Beauty: 30% site-wide for orders $50+; code BLACKBEAUTY
Birchbox: up to 25% site-wide, including gift subscriptions, men's and women's limited-edition boxes, and special holiday sets from top brands like Kiehl's, Tata Harper, MAC, Benefit, Oribe, Stila and more, + 10% off orders $30+, 15% off $50+, and 25% off $75+
basq NYC: BOGO, site-wide
Kiehl’s: 20% off 2+ products; code BLACK20
Ulta Beauty: up to 50% site-wide on brands including Urban Decay, bareMinerals, Benefit, Bed Head, Philosophy, Smashbox, Bliss, + more

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Seeing your baby for the first time is an amazing experience for any parent. For most parents, the months preceding this meeting were probably spent imagining what the baby was experiencing inside the womb, trying to paint a realistic picture on top of that two-dimensional black and white ultrasound photo.

But thanks to Brazillian birth photographer Janaina Oliveira and a baby boy named Noah, parents around the world are now better able to imagine what their baby's world looked like between the ultrasound picture and their first breath.

While most babies are born without their amniotic sac intact, Noah entered the world (via C-section), still cocooned inside his. This is known as an en caul birth, and while it wasn't the first Oliveira has captured through her lens, it is likely now the most famous of her photographs.

After she posted Noah's birth photos to Instagram, Oliveira's photos went viral, making headlines around the world.

This slideshow is amazing.

In a Facebook post, Noah's mom Monyck Valasco explains that she had a tough pregnancy with Noah, and is so grateful that he did not arrive too early.

Noah is now something of a celebrity in his hometown of Vila Velha, Brazil, but local media reports he was actually one of three en caul babies born at the Praia da Costa Hospital in just one month. Birth photographer Janaina Oliveira actually captured all three en caul births on camera. Little Matais arrived before Noah, and baby Laura came afterward, both en caul.

These photographs are as breathtaking as the babies featured in them and remind mothers around the world that our bodies were once someone's whole world. And now they are ours.

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Alexis Ohanian has made a lot of important decisions in his life. The decision to co-found Reddit is a pretty big one. So was marrying Serena Williams. But right up there with changing internet culture and making a commitment to his partner, the venture capitalist lists taking time off after his daughter's birth as a significant, life-changing choice.

"My understanding of showing up and being present for my wife was taken to a whole new level when Olympia was born. I was able to take 16 weeks of paid leave from Reddit, and it was one of the most important decisions I've made," Ohanian says in an essay for Glamour.

A nearly four-month parental leave is something too few American mothers, let alone fathers, get to take. Even when fathers work for companies that offer generous parental leave packages, they often don't use the benefit for fear of being sidelined or seen as uncommitted. A recent survey by Talking Talent found fathers typically use only 32% of the time available to them.

In his essay, Ohanian recognizes that he is privileged in a way most parents aren't.

"It helped that I was a founder and didn't have to worry about what people might say about my 'commitment' to the company, but it was incredible to be able to spend quality time with Olympia. And it was perhaps even more meaningful to be there for my wife and to adjust to this new life we created together—especially after all the complications she had during and after the birth," he explains.

(The GOAT's husband is making the same points that we at Motherly make all the time.)

He continues: "There is a lot of research about the benefits of taking leave, not only for the cognitive and emotional development of the child but for the couple. However, many fathers in this country are not afforded the privilege of parental leave. And even when they are, there is often a stigma that prevents them from doing so. I see taking leave as one of the most fundamental ways to 'show up' for your partner and your family, and I cherished all 16 weeks I was able to take."


By first taking his leave and then speaking out about the ways in which it benefited his family, Ohanian is using his privileged position to de-stigmatize fathers taking leave, and advocate for more robust parental leave policies for all parents, and his influence doesn't end there. He's trying to show the world that parents shouldn't have to cut off the parent part of themselves in order to be successful in their careers.

He says that when his parental leave finished he transitioned from being a full-time dad to a "business dad."

"I'm fortunate to be my own boss, which comes with the freedoms of doing things like bringing my daughter into the office, or working remotely from virtually anywhere Serena competes. My partners at Initialized are used to seeing Olympia jump on camera—along with her doll Qai Qai—or hearing her babbling on a call. I tell them with pride, 'Olympia's at work today!' And I'll post some photos on Instagram or Twitter so my followers can see it too," Ohanian explains.

"The more we normalize this, on social media and in real life, the better, because I know this kind of dynamic makes a lot of men uncomfortable (and selfishly I want Olympia to hear me talking about start-ups!)," he says.

This is the future of family-friendly work culture. Take it from a guy who created an entire internet culture.

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Trigger warning: Some of these responses describe a women's experiences with child loss.

Anxiety is one of those concepts you can never truly grasp until you face it yourself. And, each person's anxiety can announce itself in different ways—for some, it's postpartum anger, while for others, it's an overwhelming feeling of worry about a pregnancy. This can be especially prevalent if you're at high risk, concerned about telling your boss or undergoing medical issues. If you suffer from anxiety, know you're not alone in this mama. In fact, women are twice as likely to develop an anxiety disorder than men.

These mamas shared how they manage and cope with their anxiety on Chairman Mom:

1. Hypnobirthing class

"I took a hynobirthing class at a nearby parents resource center—it was phenomenal. The class changed my emotional forecast for both the pregnancy and delivery. I uncovered a calm existence that lived dormant inside a very anxious body. For quick help at my fingertips, I love the Headspace app. My favorite quote pops up on the screen before I tap to complete a meditation 'Rather than the mind leading the breath, allow the breath to lead the mind. Keep glowing!'" —Jenny

2. Journaling

"It took my husband and I three years to have our IVF miracle baby after a devastating miscarriage last summer. I was wracked with anxiety for the entire duration of my pregnancy and it got worse as I got closer to his due date. The one thing that helped me was to journal. I wrote to the baby constantly about every step of the process and was very raw and real about the emotions I was experiencing each step of the way."—Anonymous

3. Set some ground rules

"[While I was on strict bedrest for 10 weeks] I tried to set ground rules for myself—I 'indulged' in worst case scenario/message board/Googling for exactly 30 minutes each day, and had to fill the rest of the bedrest time with other positive activities. I controlled for the factors I could, and just tried to chill out about everything else. Easier said than done, but I forced myself to breath deeply and try to limit the physical effects of my anxiety."—Milo

4. Therapy

"I feel like this could be my answer for many questions, but I say get to therapy. Anxiety can be a normal part of parenthood and it's a good idea to take the time before baby comes to build your tool kit and to feel like, even though it is full of unknowns, you have prepared your heart for the wild ride that is motherhood. I am an anxious person by nature, a worrier, a big feeler— learning that this is okay and that I can use it to my advantage has been empowering beyond measure. You are not alone and you will get through this. Hugs to you. If you are an "action person" and can't/won't get into therapy right now, this workbook has a lot of good, practical exercises."—Stratton

5. Reading this book

"I found a book called Finding Calm for the Expectant Mom useful. The major anxiety reducer for me during pregnancy was walking, because it was the only time I didn't feel sick early on and then later it was the only time the baby wasn't kicking me (which is supremely comforting and yet not). I found going with a mid-wife rather than a doctor helped alleviate a lot of anxiety. In Ontario (Canada) this is covered by OHIP (provincial health insurance). Midwives have way more time and patience. All appointments are booked for 30 minutes, so you never feel rushed."—Sian

6. Find a super knowledgeable OB

"I'm currently pregnant (second trimester) with two complications one of which can cause stillbirth. I found the best way to reduce anxiety was finding a super knowledgeable OB that I could talk to about treatments and milestones. Ask them about what kind of monitoring they'll do for you in the third trimester (NST/BPPs). Talk about contingency plans. I also found a doula that has been wonderful to talk with about the process of birth and the potential of NICU time and emergency c-sections (both not that uncommon with other women that have the same condition I do.) I whole heartedly recommend finding a therapist that you can talk with about your fears and anxieties. Look for ones who specialize in new moms. If there are any support groups for mamas with your high risk condition I also urge you to seek them out. Setting a limit for how much time you spend there is also extremely wise. And know that there are women who will experience loss in those groups. That doesn't mean you will." —Anonymous

7. Yoga, working out + meditation

"[After a miscarriage] what I've learned is that all that worrying didn't make a difference. It didn't make me feel any more prepared or okay once I lost the baby. And it limited how much I enjoyed those three months that I was pregnant. Next time I'm not going to read anything or Google anything or read any odds. I'm just going to take everyday as a gift. I know that's easier said than done. Yoga, working out, meditation. Being around people who don't know because then you can't talk about it or obsess about it. Warm baths, tea. Just be super super nice to yourself. Don't worry about what you should be eating or shouldn't be eating, etc."—Anonymous

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Having a new baby is incredibly hard. And beautiful and fulfilling and rewarding, of course—but definitely, definitely hard.

Especially the nights.

Watching the last rays of sunlight disappear would make my heart race. My 3-week-old baby didn't sleep for more than an hour and a half at a time and had zero regard for what time it was.

She was so tiny and helpless—and it was my responsibility to keep her safe and fed and healthy. For me, that was easier during the day. Because at night, it felt unfair knowing my husband and toddler were fast asleep a few rooms over.

The minute our newborn would wake, I would spring to action. Bottle, breast, pacing the floor, bouncing on an exercise ball, loud shushing into her tiny ear—I would do whatever it would take to get her to quiet down so she wouldn't wake the rest of the house.

The evenings also started to feel very isolating. It's hardly appropriate to call your mom or friend or sister at 1 a.m. when your baby starts spitting up a curdled milk mixture so hard it comes out of her nose. And even if I did call anyway, it wouldn't matter because they wouldn't answer because they'd be sleeping.

I was used to anticipating a lack of sleep each night, which was terrifying. I felt such dread knowing I would only get a collective two and a half hours of sleep before my toddler would wake up at 5:30 a.m, ready for his morning dance party.

Fear would strike me at night, too. An incapacitating, all-consuming fear that something might happen to my sweet baby girl while she was lying peacefully in her safe crib, in her baby-proofed nursery. I often wondered how I was even supposed to sleep with such intense worry on my mind.

I would stare for hours into the pitch black night, half of me thankful my baby was healthy, the other half of me terrified something would happen to her.

I'd feel irrational in the late hours of the night (or more likely, the wee, wee hours of the early morning) often reacting with full-on annoyance because as soon as she'd started to fall asleep I'd think, this is it—I can finally get some rest, only for her to wake up a few minutes later. I'd snap, "Seriously? All you do is eat!" at my tiny baby, which would automatically trigger intense guilt over what felt like such an uncontrolled emotional response.

"It gets better" and "sleep when the baby sleeps" are two sentiments I hope never to hear again in my life because—does it get better? Well, yes it does. Children don't usually turn into adults who only sleep for 90 minutes at a time. And sleeping when the baby sleeps sounds good in theory but it's impractical. Plus, neither statement helps at 3 a.m., TBH.

I went to extreme measures to quell my anxiety. I sent my husband to Walmart in the middle of a tropical depression to buy a rock 'n play. Then I sent him back when he returned with the version that didn't vibrate. I put a $300 Owlet monitor on a credit card. I used Amazon one-day shipping to obtain a copy of Dr. Harvey Karp's The Happiest Baby on the Block.

I eventually found there's no magic solution to aid in this season of parenting. It helps to find a community of women going through the same struggles. Prioritizing self-care and spending time connecting with your significant other are also healthy ways of dealing.

But I'm going to level with you—for the first three months of my baby's life, I didn't have time to seek out a support group, wash my hair or converse about one meaningful thing with my spouse.

I was in survival mode and the only thing that helped me was time passing and binge watching Downton Abbey.

And walks around the block. And coffee.

If you loved the newborn stage and came through it with fond memories—I applaud you.

If you gave it all you had and emerged on the other side with a baby who (mainly) sleeps through the night and is somewhat happy, most of the time—you deserve a standing ovation.

You managed to prevail in a time that required intense mental and physical stamina, and you nailed it. Great job, mama.

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