Cyber Monday 2017: The BEST deals on all things baby + mama

We’re your one stop (cyber)shop for all the best baby, kid, + mama deals this Cyber Monday!

Cyber Monday 2017: The BEST deals on all things baby + mama

We’re your one stop (cyber)shop for all the best baby, kid, + mama deals this Cyber Monday! From big names to indie faves, we’ve got you covered on one of the biggest shopping days of the year.

We’ve curated the best deals for Motherly readers below. Bookmark this page and check back often—we’ll be updating throughout the day as any new deals go live!


UppaBaby: 20% off Vista, G-Luxe, + G-Lite
Freshly Picked: 25% select items + free gift with every $60 spent
Fridababy: 25% site-wide + free shipping on orders $9+; Sick Day Bundle for only $29.99; use code FridaSale25
The Honest Company: 50% your first month’s bundle
Rookie Humans: 20% site-wide; code GIVETHANKS
DockATot: 15% site-wide (excluding Fairy Tale Collection); code HOLIDAY15
Ergobaby: 50% off of any Ergobaby Adapt carrier via their website
Project Nursery: 20% site-wide; code CYBERMONDAY
Chewbeads: 20% off $40+ + free shipping
Magic Beans: 15% side-wide (excludes strollers, car seats, + furtniture); code CYBER15; plus select deals including 20% off 2017 UppaBaby strollers, $100 NUNA Rava, 20% off BOB, 30% off Britax convertible car seats, 15% off Baby Jogger, 20% off Clek, + more
4Moms: $20 off mamaRoo4, $30 off Breeze Classic, $10 off infant tub
ZoLi: 25% site-wide; code ZLCyberDeal25
NUNA: $100 off all RAVA car seats, $100 off ZAAZ in jade
Milestone: buy any 3 baby sets for the price of 2; code BABYBOOM17
Nook: 20% site-wide; code BLACKCYBER20
Baby Brezza: 40% off all orders $200+; code CYBER40
Micuna: 25% site-wide; code BLCKFRMICUNAUSA
GoSili: 15% site-wide; code HOLIDAY17
Little Partners: $40 off Original and Limited Edition Learning Towers
Bebe au Lait: 30% site-wide; Cyber Monday get $10 gift card with purchase of $50+ 7 7 A.M. Enfant: 25% site-wide + all orders $100+ receive gift card for next purchase; code CYPERMONDAY25

Apparel + Accessories
PLAE: 40-60% off select styles + free pair of kids shoes (from selection of discounted styles) with $100 purchase of full-price item
Tea Collection: 30% site-wide + free shipping
aden + anais: up to 40% select items
Bash + Sass: 20% site-wide; code SHOPSMALL
Bitte: 20% site-wide; code BLACKFRIDAY2017
Ice Cream Castles: 20% site-wide, 50% off select styles; code TGIBF
TWELVElittle: 15-35% site-wide, as well as select styles discounted via Nordstrom with code CYBER 5
NUNUNU: 25% off FW17 collection
Parkland: 40% site-wide; code CYPERPARK
Sasha + Lucca: 35% site-wide; code FAMILY
Appaman: 25% site-wide (excludes permanent Fine Tailoring collection)
Skylar Luna: 15% site-wide (excludes sale items)
eden & zoe: 35% site-wide, including sale items, + free shipping; code THANKS35
Finn + Emma: 20% site-wide; code THANKS2017
Babiators: BOGO site-wide
JJ Rabbit: 20% site-wide
Feltman Brothers: 50-70% select items via this link

Osmo: 20% off all games
Rose & Rex: 20% site-wide + spend $100 get $10 gift card, spend $200 get $20 gift card, spend $300 get $30 gift card; code GIFTANDGET
Learning Resources: 30% site-wide
Tubby Todd: 15% site-wide (excluding subscriptions); code TUBBYBLACKFRIDAY2017


Apparel + Accessories
thredUP: 45% off for new customers, code THRIFTMANIA
ThirdLove: save up to $70 on ThirdLove Bra Wardrobes using this link
ASOS: 30% site-wide; code THANKFUL30
Banana Republic: 50% site-wide, including sale
TOMS: 25% off select items + additional 10% off markdowns; code TOMS10
Baublebar: 25% off 1 item, 35% off 2+ items
Birdling: 20% site-wide; code BlackFriday17
Bloomingdales: 25% off select sale and full-priced items
Gap: 50% site-wide; code CYBERMON
H&M: 20% off $30, code 5144; 25% off $50, code 0275; 30% off $100, code 8284
J. Crew: 40% site-wide; code MONDAY
Madewell: 25% site-wide; code CYBERMONDAY
Nordstrom: 20% off clearance items
Old Navy: 50% site-wide
Belly Bandit: 25% site-wide + free shipping on all orders
Rachel Pally: 25% site-wide; code HOLIDAY25
Belabumbum: 33% site-wide + free shipping; code CYBER2017
Topshop: up to 50% off select styles
Uniqlo: $50 off down coats + other deals
Urban Outfitters: $15 off $75, $50 off $150

Birchbox: up to 25% site-wide, including gift subscriptions, men's and women's limited-edition boxes, and special holiday sets from top brands like Kiehl's, Tata Harper, MAC, Benefit, Oribe, Stila and more, + 10% off orders $30+, 15% off $50+, and 25% off $75+
basq NYC: BOGO, site-wide

Home + Lifestyle
Wayfair: up to 80% off select Black Friday picks across home categories
Lulu & Georgia: 15% off $250, code BLACKFRIYAY15; 20% off $500, code BLACKFRIYAY20; 25% off $1,000, BLACKFRIYAY25
S’well: 25% entire purchase
23 and Me: $30 off per kit, $100 off when you buy 2 or more
Boll & Branch: 25% site-wide
Barnes & Noble: 50% off kids’ activity kits, 30% off single items (exclusions apply), 50% off DVDs and Blu Rays, up to 50% off books
Chatbooks: 20% site-wide (excluding gift cards); code JOLLY
iRobot: Roomba 980 + 960, $100 off; Braava jet $30 off, Braava 380t, $50off
AllModern: 70% off select furniture and décor + additional 25% these deals; code MODERNMONDAY
Ava: $20 off; code: BLACKFRIDAY
Mixbook: 55% site-wide + free shipping
Farmgirl Flowers: 20% off whole shop from 4 AM thru 12 AM PST
Chasing Paper: up to 50% off select wallpapers and art prints
Tile: Mate & Slim Combo 4-Pack for $60, Mate and Slim Combo 8-Pack for $110, a special Mate/Slim/Style/Sport Family Combo Pack for $279, and a Mate 16-pack for $220

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

After 4 kids, this is still the best baby gear item I’ve ever purchased

I wouldn't be swooning over the BABYBJÖRN bouncer after eight years and four kids if it didn't work.

I have four kids 8 and under, so you might expect that my house is teeming with baby gear and kid toys.

But it turns out that for me, the more kids I have, the more I simplify our stuff. At this point, I'm down to the absolute essentials, the gear that I can't live without and the toys my kids actually play with. And so when a mama-to-be asks me what things are worth registering for, there are only a few must-haves on my list.

The BABYBJÖRN bouncer seat is on the top of my list—totally worth it and an absolute must-have for any new mama.

In fact, since I first splurged on my first BABYBJÖRN bouncer eight years ago (it definitely felt like a splurge at the time, but the five star reviews were really compelling), the bouncer seat has become the most-used product in our house for baby's first year.

We've actually invested in a second one so that we didn't have to keep moving ours from the bedroom to the living room when we change locations.

BABYBJÖRN bouncer bliss

baby bjorn bouncer

The utility of the seat might seem counterintuitive—it has no mechanical parts, so your baby is instead gently bounced by her own movements. In a world where many baby products are touted for their ability to mechanically rock baby to sleep, I get that many moms might not find the "no-motion" bouncer that compelling. But it turns out that the seat is quite reactive to baby's little kicks, and it has helped my kids to learn how to self-soothe.


Lightweight + compact:

The BABYBJÖRN bouncer is super lightweight, and it also folds flat in a second. Because of those features, we've frequently stored it under the couch, in a suitcase or in the back of the car. It folds completely flat, which I love.

Entertainment zone:

Is the toy bar worth it? The toy bar is totally worth it. Not only is the toy bar adorable, but it's one of the first toys that my babies actually play with once they discover the world beyond my boobs. The toys spin and are close to eye level so they have frequently kept my baby entertained while I cook or take a quick shower.

Great style:

This is not a small detail to me–the BABYBJÖRN bouncer is seriously stylish. I am done with baby gear and toys that make my house look like a theme park. The elegant European design honestly just looks good in my living room and I appreciate that parents can enjoy it as much as baby.

It's adjustable:

With three height settings that let you prop baby up to be entertained, or lay back to rest, we get years of use. And the bouncer can actually be adjusted for bigger kids and used from newborn to toddler age. It's that good.

It just works:

I wouldn't be swooning over the BABYBJÖRN bouncer after eight years and four kids if it didn't work. But I have used the seat as a safe space to put baby while I've worked (I once rocked my baby in it with my foot while I reported on a breaking news story for the Washington Post), and as a cozy spot for my second child to lay while his big brother played nearby. It's held up for almost a decade with almost-constant use.

So for me, looking back on what I thought was a splurge eight years ago, was actually one of the best investments in baby gear I ever made.

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


14 outdoor toys your kids will want to play with beyond summer

They transition seamlessly for indoor play.

With Labor day weekend in the rearview and back-to-school in full swing, most parents are fresh out of boxes to check on their "Fun Concierge" hit list. It's also the point of diminishing returns on investing in summer-only toys. So with that in mind, we've rounded up some of our favorite toys that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, they're Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

From sunny backyard afternoons to rainy mornings stuck inside, these toys are sure to keep little ones engaged and entertained.

Meadow ring toss game

Plan Toys meadow ring toss game

Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.


Balance board

Plan Toys balance board

Balance boards are a fabulous way to get the wiggles out. This one comes with a rope attachment, making it suitable for even the youngest wigglers. From practicing their balance and building core strength to working on skills that translate to skateboarding and snowboarding, it's a year-round physical activity that's easy to bring inside and use between Zoom classes, too!


Detective set

Plan Toys detective setDetective Set

This set has everything your little detective needs to solve whatever mystery they might encounter: an eye glasses, walkie-talkie, camera, a red lens, a periscope and a bag. Neighborhood watch? Watch out.


Wooden doll stroller

Janod wooden doll strollerWooden Doll Stroller

Take their charges on a stroll around the block with this classic doll stroller. With the same versatility they're used to in their own ride, this heirloom quality carriage allows their doll or stuffy to face them or face the world.


Sand play set

Plan Toys sand set

Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.


Water play set

Plan Toys water play set

Filled with sand or water, this tabletop sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.


Mini golf set

Plan Toys mini golf set

Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.


Vintage scooter balance bike

Janod retro scooter balance bike

Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.


Wooden rocking pegasus

plan toys wooden rocking pegasus

Your little will be ready to take flight on this fun pegasus. It gently rocks back and forth, but doesn't skimp on safety—its winged saddle, footrests and backrest ensure kids won't fall off whether they're rocking inside or outside.


Croquet set

Plan Toys croquet set

The cutest croquet set we've ever seen! With adorable animal face wooden balls and a canvas bag for easy clean up, it's also crafted to stick around awhile. Round after round, it's great for teaching kiddos math and problem-solving skills as well.


Wooden digital camera

fathers factory wooden digital camera

Kids get the chance to assemble the camera on their own then can adventure anywhere to capture the best moments. With two detachable magnetic lenses, four built-in filters and video recorder, your little photographer can tap into their creativity from summertime to the holidays.


Wooden bulldozer toy

plan toys wooden bulldozer toy

Whether they're digging up sand in the backyad or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? Its wooden structure means it's not an eye sore to look at wherever your digger drops it.


Pull-along hippo

janod toys pull along hippo toy

There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.


Baby forest fox ride-on

janod toys baby fox ride on

Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.


We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


It's science: Why your baby stops crying when you stand up

A fascinating study explains why.

When your baby is crying, it feels nearly instinctual to stand up to rock, sway and soothe them. That's because standing up to calm babies is instinctual—driven by centuries of positive feedback from calmed babies, researchers have found.

"Infants under 6 months of age carried by a walking mother immediately stopped voluntary movement and crying and exhibited a rapid heart rate decrease, compared with holding by a sitting mother," say authors of a 2013 study published in Current Biology.

Even more striking: This coordinated set of actions—the mother standing and the baby calming—is observed in other mammal species, too. Using pharmacologic and genetic interventions with mice, the authors say, "We identified strikingly similar responses in mouse pups as defined by immobility and diminished ultrasonic vocalizations and heart rate."

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