The tune is inescapable and so is the pop culture influence. Baby Shark is so much more than a YouTube video. It's a Billboard charted hit song, a line of toys, and soon it will be a Netflix show, too.
The Korean company behind the viral video, SmartStudy Co.'s Pinkfong, plans to release a series of videos (cartoons and a musical) via Netflix this year, Bloomberg reports.
Baby Shark Dance | Sing and Dance! | Animal Songs | PINKFONG Songs for Children youtu.be
The geniuses behind Baby Shark are also planning to branch out to other areas of the animal kingdom. Seungkyu Lee, the chief financial officer at SmartStudy, told Bloomberg the company would love to get our kids singing about penguins, too. "I really liked 'Madagascar,'" Lee said.
It sounds like Lee's team is cooking up some screen-based content that's going to be irresistible to kids, and that may worry parents who are trying to cut down on screen time.
But experts suggest parents don't need to worry about sticking to a certain time limit as much as we should take a holistic approach, considering our child's developmental age, our family's activities and sleep patterns. Watching a Baby Shark video isn't inherently harmful, but watching it at the cost of everything else is when screen time becomes an issue.
The good news is, Pinkfong plans to keep the Netflix episodes short. They haven't released the exact length of the videos, but bite-sized doses of Baby Shark are probably going to be helpful to parents who are trying to set screen time limits and keep their sanity.
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