The collaboration is set to launch on October 4.
They say a dream is a wish your heart makes, and we'd say this news qualifies. Your happy place (we're talking about Target, obviously) may soon become home to your child's happy place as well.
The retailer will be launching a store-within-a-store concept with Disney locations popping up inside Target stores! The collaboration is set to launch on October 4 and is pretty much just what it sounds like: Target locations will accommodate mini Disney stores within their walls.
Honestly, this sounds like a pretty epic win for mamas out there. You can pop in to your nearest Target store (which, let's be honest, you'll be doing anyway) and score some major brownie points by allowing your littles to browse a selection of Disney merch—perfect for families who don't live close to a standalone Disney park or store!
But there's a downside. Unfortunately, not all families will have access to this collab, as it will initially only launch at 25 Target locations. The good news? There are plans for an additional 40 locations underway, and they're expected to launch by October 2020. So here's hoping you can find a collab location near you!
The partnership doesn't end there, though. A brand new Target store will open at Flamingo Crossings Town Center, which is located at the western entrance of the Walt Disney World Resort, in 2021. Just think about how much easier this will make family trips to Disney—you can simply pop in to a full Target location on your way into the park for last-minute supplies!
The partnership between Target and Disney seems pretty perfect, doesn't it?
"Disney and Target share a common vision to provide our guests and consumers with innovative and unique experiences, and high quality product," says Bob Chapek, the Chairman of Disney Parks, Experiences and Products via news release. "Our products help fans and families live the magic wherever and whenever they want. And we know the way consumers shop for those products is changing—so we're making the magic easier to access than ever before through this collaboration that will bring Disney store magic to Target stores."
If you're lucky enough to live near a Target location that will bring the magic of Disney to its store, you can expect to find merchandise from Pixar, Marvel and Star Wars brands as well (in addition to Disney character-themed goods, of course!). The Disney stores within stores will occupy about 750 square feet of retail space, and will be located near Target's existing baby and children's sections—so convenient!
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