Mamas carry a pretty intense mental load, and sometimes, we just don't have the brain bandwidth to think about picking a cute outfit for ourselves after dealing with everything else we've conquered before breakfast. But having a closet stocked with your own personal #momstyle staples can help take one decision off your plate every day while also saving you from perpetual sweatpants.

Just check out the former Kate Middleton. The mom of three is lauded worldwide as a style icon, but if you look closely you'll see that Kate's not actually spending a ton of time and energy on picking outfits.


Yes, the Duchess is totally the queen of wearing the same things over and over, but she proves that when you wear things well, no one cares that you've worn it before.

Stripes and skinnies

Let's start with Kate's basic mom uniform. Her go-to casual look is timeless on top, trendy on bottom. Skinny jeans and a striped, long-sleeved tee (aka a Breton top if you're British) are what Kate reaches for before pretty much any casual outing.

Whether she's heading to a polo match, just hanging with the kids, or grocery shopping (yes, amazingly Kate is still spotted grocery shopping every once in a while), this is what she wears. As fashion blog What Would Kate Do has pointed out, Kate has A LOT of these tops.

Lesson: If you like something, and you know you look great in it, don't be afraid to make it a staple. It's one less thing to think about in the morning and you'll never have to worry about your favorite striped shirt being in the wash.

Put your best looks on repeat

The Duchess loves a good coat dress, and while it's not a look most of us would rock on the regular, we can learn a lesson from Kate's coats that is applicable to any article of clothing: Buy multiples in several colors when you know something works.

When Kate showed up at Prince Harry and Meghan Markle's recent wedding in a light colored Alexander McQueen coat dress royal watchers were initially convinced she was wearing the exact same dress she'd worn on a couple other occasions, but it turned out to be a slightly different version in a warmer color.

As What Kate Wore pointed out, Kate is known for buying dresses in more than one similar shade.

Lesson: If something fits great and makes you feel good, save yourself time in the fitting room and grab a couple colors.

Classic looks that don't expire

Following fashion trends can be fun, but when you're busy raising kids it can sometimes be hard to stay on top of every trend. If you've been reading The Very Hungry Caterpillar more often than Vogue, you might not know (or care) what's hot this season.

That's why every mom needs to have one classic, dressy stand-by she can turn to any time.

One of Kate's wardrobe staples is a red suit that she A) looks amazing in, and B) will probably never go out of style. The Duchess will probably still be reaching for this when Prince Louis is driving. It's timeless.

Find your own mom uniform

The Duchess of Cambridge proves you don't have to go full Steve Jobs to reap the benefits of adopting a personal uniform. The Apple founder famously wore the same black turtleneck day after day to combat decision fatigue, but Kate (like most of us) likes a bit more variety and has built a signature look around the staples she know she looks good in.

Such a wardrobe strategy may not work for moms who love styling different looks, but if looking at your closet is more overwhelming than inspiring, you might want to follow Kate's lead.

Some days, we just don't have time for one more decision and on those days, it's nice to have another striped top waiting for you.

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Baby's first birthday is right around the corner—how did that happen? It's understandable if you are feeling all the emotions right now. This is a major milestone for both of you, so while you're planning a celebration for your little one, you should also take this moment to applaud your accomplishments during this past year.

One year ago, you were probably daydreaming about these moments… and possibly slightly nervous about how you would manage. Look at you now, mama! But take a deep breath, because life is about to get even more exciting as your sweet little baby enters toddlerhood!

Here are a few of our favorite items for babies and mamas at the 11-month mark:

To cheer on first steps: Bright Starts rolling monkey

Bright Starts

It takes a lot of strength to get those little legs walking for the first time! Keep your baby encouraged as they gain stability with a new toy to chase down.


For mess-free snacking: Munchkin snack catcher

Munchkin Snack Catcher

As your baby begins to work on supervised self-feeding, you'll start to find crumbs everywhere. That's why training snack cups are so brilliant: They prevent them from dumping all those snacks at once.


For the first cake-cutting: Creative Converting first birthday party hat

birthday hat

Get your camera ready for that first birthday! Sure, the party hat may only stay on your toddler's head for a few minutes, but the pictures will be around to cherish for a lifetime.


For those fine motor skills: Lamaze sorting toy

Lamaze toy

The fine motor development your baby is working on today will help with everything from playing instruments to writing with pencils and so much more later in life. Believe it or not, a simple sorting toy will help boost these foundational skills.


For breastfeeding support: Honest Mama nip balm

Honest nip balm

If you are on a breastfeeding journey with your growing babe, you two probably are in a pretty good rhythm—but your tatas still deserve some TLC.


For simple beauty touch-ups: Honest Beauty magic balm

Honest Beauty

It can still feel hard to find a spare moment for yourself throughout the day, but it also feels good to keep up with a beauty routine that is heavy on the self-care element. Enter: An incredible multi-purpose balm that can hydrate your lips, soothe cracked skin, tame flyaways and more.


For whatever life throws at you: All In Motion anorak jacket

All in Motion

Motherhood is all about multitasking, and your clothing should be able to take you from one activity to the next. Thankfully, the amazingly stylish activewear on the market right now means you can feel good about a wardrobe stable that is able to multitask, too.


For baby’s first cake: KitchenAid hand mixer

Kitchen Aid

If you've been pinning ideas for that first birthday cake since you gave birth, make those dreams a reality with an upgraded mixer you can use throughout the years. Not much of a baker? Visit Target Bakery for a free smash cake with the purchase of a specialty cake!


For chasing that active baby: C9 Champion women’s knit sneakers

Champion Sneakers

You might be surprised by how quickly your toddling baby turns into a running baby. So lace up those shoes, mama!


For your favorite photos: Project 62 wire clip collage

Project 62

How many pictures have you taken in the past year? We're betting it's a pretty high number, and at least a few of those deserve to be displayed in your home. Make it easy to swap them out with a frame that allows you to display multiple pictures at once.


This article was sponsored by Target. Thank you for supporting the brands that support Motherly and mamas.

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