In light of a shocking new poll that revealed most moms felt shame about how they fed their babies, Tommee Tippee released a powerful new ad to destigmatize infant feeding.

The ad is part of "The Boob Life" campaign, which is about celebrating motherhood and how we feed our children.

It features real-life moms feeding their babies. The families are shown breastfeeding, pumping, and bottle-feeding. The point of the ad is simple: however you choose to feed your baby is right, mama.