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Nordstrom’s new store doesn’t stock clothes—but it is perfect for moms

After all, research shows this is the kind of concept that makes people happier.

Nordstrom’s new store doesn’t stock clothes—but it is perfect for moms

Can shopping at a store that doesn’t actually stock clothes make help people look better and save time? Nordstrom’s thinks so: The upscale retailer is testing the concept through a new clothes-free store called Nordstrom Local. And we’re already envious of local moms who can drop in to have all their “I need a wardrobe makeover” dreams fulfilled in just one stop.


Instead of combing through racks of clothing hoping to find something that A. fits and B. works with your style, shoppers at Nordstrom Local will make an appointment before showing up at the store. Then they get to enjoy a consultation with a personal shopper who can match them with the right fits and styles for their body and aesthetic. And all while enjoying a glass of wine or cold-pressed juice!

The first Norstrom Local concept store opens next month in West Hollywood, California, and according to Shea Jensen, Nordstrom’s senior vice president of customer experience who led the Nordstrom Local initiative, it’s all about providing value along with speed and convenience.

At 3,000 square feet, it is much smaller than the average Nordstrom store (140,000 square feet). But the smaller scale might be great for those who feel overwhelmed when looking at a sea of jeans.

"We know there are more and more demands on a customer's time and we wanted to offer our best services in a convenient location to meet their shopping needs,” Jensen said in a media release. “Finding new ways to engage with customers on their terms is more important to us now than ever."

The concept is something that especially makes sense for moms—as most of us know shopping with a baby or kids in tow can be an exercise in futility. First you get everyone out of the car and into the mall. Then you have to find a fitting room big enough for the stroller. And good luck finding clothes that fit before meltdown mode arrives (for everyone).

On top of that, we’re often dressing a body that’s gone through some changes, so we can’t always reach for the same styles or sizes we relied on back when leisurely, kid-free shopping trips were still on the agenda.

While diehard deal seekers may still prefer its cousin, Nordstrom Rack, this new Nordstrom Local may be worth checking out if you’re strapped for time and could use a little professional help picking styles that fit and flatter.

Besides, if you’ve only got a small window of kid-free time to devote to updating your wardrobe, having the help of a personal stylist who can find you can outfit that fits seems a lot less stressful than navigating a sea of possibly ill-fitting styles on typical retail racks. And research shows that’s the kind of tradeoff that really does make people happier, after all!

10 must-have registry items that will change your life, mama

The baby gear heavy hitters that should be top of your list

Calling all mamas-to-be! It's a fundamental truth of (impending) motherhood that your prepping-for-baby To Do list can feel a mile long, but really the best way to feel organized is to sort out the most important item at the top of your list: your registry. Sure the items you choose to include will end up running the gamut from nice-to-haves to absolutely essential game-changers, but mamas in the know quickly learn one thing: Not all baby gear is created equal.

So while you can and should pepper your registry with adorable inclusions that aren't necessarily can't-live-withouts (go ahead, add 'em!), you should make sure you're ticking the boxes on those pieces of baby gear that can be absolute life savers once you're in full-blown mama mode. From car seats to bouncers and playmats, your play and travel gear will be some of the most obvious important items on your list, but so can unexpected things, like a super comfy baby carrier and a snooze-inducing white noise machine. So to help you sort through the must-have options, we turned to the holy grail of motherhood that is buybuy BABY and handpicked 10 of the very best essential pieces that will change your life, we promise.

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Every week, we stock the Motherly Shop with innovative and fresh products from brands we feel good about. We want to be certain you don't miss anything, so to keep you in the loop, we're providing a cheat sheet.

So, what's new this week?

Earth Mama: Effective, natural herbal care for mamas and babies

Founded and grown in her own garage in 2002, Earth Mama started as an operation of one, creating salves, tinctures, teas and soaps with homegrown herbs. With a deep desire to bring the healing powers of nature that have been relied on for thousands of years to as many mamas as possible, Melinda Olson's formulas quickly grew into Earth Mama Organics. Since then, the brand has remained committed to manufacturing clean, safe and effective herbal solutions for the entire journey of motherhood, including pregnancy, breastfeeding and baby care, and even the loss of a baby.

Bravado Designs: Soothing sounds for a good night's sleep

With 28 years of serving pregnant and postpartum mamas under their belt, Bravado Designs is a true authority on the needs of changing bodies. It's true that we have them to thank for rescuing us from the uncomfortable and frumpy designs our own moms had to live with. Launched in Canada by two young mamas, they designed the first prototypes with extra leopard print fabric certain that a better bra was possible. Throughout the years they've maintained their commitment to ethical manufacturing while creating long-lasting products that truly work.

The Sill: Instagram-ready potted plants

We've long admired this female-founded brand and the brilliant mind behind it, Eliza Blank. (She even joined Motherly co-founder Liz Tenety on and episode of The Motherly Podcast!) The mission behind the business was simple: To make the process of bringing plants into your home as easy as possible, and as wonderful as the plant themselves. With their in-house, exclusively designed minimalist planters, the end result makes plant parenthood just a few clicks away.

Not sure where to start? Here's what we're adding to our cart:

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The 6 biggest lies I believed before having kids

Just about all of us had set assumptions about raising kids before we became parents ourselves.

Just about all of us had set assumptions about raising kids before we became parents ourselves. Some of these ideas might have been based on our own ideas of how we would absolutely do things differently than everyone else. Others, we believed what everyone else told us would happen would apply to our littles, too. But, that's not always the case, mama.

Below are six of the biggest lies I believed before having kids—and the reality of what actually happened for me.

1. Put your baby down drowsy, but awake

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Life