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Text messages for parents actually help keep newborns safer, study finds

Modern moms know smartphones are portals to all kinds of parenting advice, but in the earliest days, that’s kind of the problem. When you come home from the hospital, Googling your questions can net a nearly infinite number of sometimes contradictory answers that are often more anecdotal than expert. Wouldn’t it be nice if the real experts just texted us?


Well, a new study published in the Journal of the American Medical Association experimented with that very concept—and the results proved that when moms get informative texts at critical times, babies benefit.

Researchers at the Yale, the University of Virginia and Boston University looked at using text- and email-based educational interventions to deliver information on safe sleep practices and breastfeeding to new parents. They also tested a complimentary program where nurses educated parents before they left the hospital.

The findings indicate that having nurses teach parents about safe sleep practices before they left the hospital didn’t make parents any more likely to actually adhere to those suggestions. However, parents did follow the best safety practices with newborns upon going home when they received follow-up videos and information.

“A lot of parents can be overwhelmed when caring for a new baby, partly because they are not sure what to do or get different advice from different people,” Fern Hauck of the UVA School of Medicine, said in a media release. “We think that the videos and support that we provided in the texts and emails helped to give parents the information that they needed when they needed it and also addressed common concerns many parents have.”

The moms got the messages for two months postpartum at times when they were most likely to have questions about safe sleep and nursing.

“For instance, many parents worry about their baby choking when they’re on the back. Therefore, we sent them a video showing them that this is not true,” said Rachel Moon, of the UVA School of Medicine, explained in the media release.

For the first 11 days, the moms got a text every day. As they got the hang of parenting a newborn, the frequency of texts dropped to one every three or four days.

About 1,200 new moms from 16 U.S. hospitals benefited from the text and email campaign. And while researchers aren’t sure such a program could feasibly be rolled out on a more widespread basis, they’d like to try.

“We’re hoping to expand this study to larger groups of mothers, particularly those who are higher risk, to better understand what types of messages work the best, and what the best timing is for these messages,” says Hauck.

We’ll have to wait and see if one day all moms can benefit from this kind of postpartum text education. In the meantime, the researchers suggest new parents pay close attention to those low-tech lessons from the maternity ward nurses: Their advice really does work as long as sleep-deprived parents can remember it after going home from the hospital.

Mom life demands efficiency. Because while the amount of hours in the day are the same as before kids, now a sizable chunk of that time is spent caring for and loving on those little people. Compromises happen—and let's just be honest, the old beauty routine is one of the first things to get cut.

But, wait! You don't have to sacrifice putting on mascara or, worse, skipping the SPF. Instead, why not flip it, reverse it, and look at the bright side? Here's your opportunity to streamline your morning makeup routine. With some savvy skin care and beauty hacks, you can get your radiant glow on in record time.

Here are our tried-and-true hacks passed down from Motherly mamas:

1. Embrace multipurpose items

If the most pressing issue is limited time, consolidate multiple steps of your beauty routine with a multipurpose item. For example, instead of starting with a SPF moisturizer, followed by spot concealer and a blendable foundation, you can take care of all of that in one go with one of our favorites: Earth Mama's 3-in-one Lady Face™ Tinted Mineral Sunscreen. The beauty stick also allows you to easily fold SPF 40 into your routine, because Lady Face doubles as super-safe, clean sun protection. Even better? The sunscreen blocks blue light from those ever-present digital screens with a ray-scattering, non-nano formula.

2. Revive dried mascara

Especially after a sleepless night (#motherhood), mascara can make a major difference in how well rested you appear to be. If you realize your tube of mascara is dried out, don't write it off as a lost cause. Simply soak the sealed tube in warm water to loosen up the mascara — or add a drop of a multi-purpose saline solution into the tube. That should do the trick until you have time to buy a replacement. (But let's face it: You're a mom. It's okay if you're tired.)

3. Keep coconut oil handy

Coconut oil isn't just for the kitchen. From a DIY hair mask to an in-a-pinch lip balm or naturally removing makeup at the end of the day, coconut oil's cosmetic hack-list is long. For summer, we especially like adding a thin swipe of organic extra virgin coconut oil to the cheekbones at the end of the makeup routine for a bit of an extra glow.

4. Multitask while deep conditioning

If your hair needs a bit of TLC, consider applying a natural, paraben-free deep conditioner before doing chores around the house or even a short workout. By working up a bit of a sweat, the conditioner will set even better before you rinse off in the shower.

5. Start your hair care routine the night before

As you work to find your new normal morning routine, it can help to simply reschedule a task or two—like hair. If you shower the night before, get a jumpstart on your look by blowdrying, straightening or even braiding it for loose waves in the morning.

6. Even out your skin tone

Between multiple wake-ups during the night and wavering hormones, complexion issues can become a thing for most mamas. Thankfully, the hack for managing that is as simple as finding a great foundation that goes on smoothly and doesn't cake or crack through a morning of momming. Scope out the ingredient list for naturally nourishing components like coconut oil, shea butter or beeswax — and skip the stress (and the return process if the shade doesn't match) by going for something that easily blends with most skin tones.

7. Find brands your feel great about

As a mom, you might find yourself considering bigger life questions: Are my cosmetics safe for pregnancy and breastfeeding? Are they helping the world my children will grow up in? Can I trust the ingredients and mission? Pro tip: read the ingredients on all your personal care products, memorize the ones you want to avoid, and look for third-party certification to ensure the product is actually what it says it is. When you find a brand that walks the talk, you're going to want to be loyal.

8. When in doubt, go for a bold lip

With happy hours swapped for play dates, your daily routine may look a bit different than it used to. But who says you have to leave your personal style behind? If you've always been a fan of makeup and going a bit glam, keep going for it, mama! The extra 60 seconds it takes to apply lipstick or whatever else gives you a bit of pep in your step is well worth it.


This article was sponsored by Earth Mama Organics. Thank you for supporting the brands that support Motherly and mamas.

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When expecting a baby, there is a lot you can test-run in advance: Take that stroller around the block. Go for a spin with the car seat secured in place. Learn how to use the baby carrier with help from a doll. But breastfeeding? It's not exactly possible to practice before baby's arrival.

The absence of a trial makes it all the more important to prepare in other ways for breastfeeding success—and it can be as simple as adding a few of our lactation aiding favorites to your registry.

MilkBliss chocolate chip soft baked lactation cookies

MilkBliss lactation cookies

Studies have shown the top reason women stop breastfeeding within the first year is because they are concerned about their milk supply being enough to nourish baby. Consider MilkBliss Lactation Cookies to be your secret weapon. Not only are they wholesome and delicious, but they were formulated specifically for breastfeeding moms based on the science of galactagogues—also known as milk boosters. They also come in peanut butter and wild blueberry flavors.

$23

Evereden multi-purpose healing balm

Evereden multipurpose healing balm

Also up there on the list of reasons women stop breastfeeding: the toll the early days can take on nipples. Made from just five ingredients, this all natural healing balm is ideal for soothing chafed nipples, making for a much more comfortable experience for mama as her body adjusts to the needs of a breastfeeding baby.

$20

Lansinoh milk storage bags

Lansinoh milk storage bags

For a breastfeeding mama, there are few things more precious and valuable than the milk she worked so hard to pump—and it's the stuff of nightmares to imagine it spilling out in the fridge. With these double-sealed milk storage bags, you can be assured your breastmilk is safe and sound until baby needs it.

$12.50

Belly Bandit bandita nursing bra

Belly Bandit bandita nursing bra

Nursing a baby is a 24/7 job, which calls for some wardrobe modifications. Because Belly Bandit specializes in making things more comfortable for the postpartum mama, they've truly thought of every detail—from the breathable fabric to the clips that can be easily opened with one hand.

$47

boob-ease soothing therapy pillows

Boob Ease soothing therapy pillows

For nursing moms, duct can quickly become a four-letter word when you suspect it's getting clogged. By keeping these soothing breast pillows in your breastfeeding arsenal, you can immediately go on the defense against plugged milk ducts by heating the pads in the microwave or cooling them in the freezer.

$25

Belly Bandit perfect nursing tee

Belly Bandit perfect nursing tee

A unfortunate reality of nursing is that it can really seem to limit the wardrobe options when you have to think about providing easy, discrete access. But by adding functional basics to your closet, you can feel confident and prepared for breastfeeding on the go.

$59

Bebe au Lait premium cotton nursing cover

Bebe au Lait cotton nursing cover

Nursing in public isn't every mama's cup of tea. But babies can't always wait until you've found a private place to get down to business if that's your preference. That's where a nursing cover comes in handy. This one is made from premium cotton and features a patented neckline that allows for airflow and eye contact even while you're covered.

$36

Lactation Lab basic breastmilk testing kit

Lactation Lab breastmilk testing kit

Curious to learn more about the liquid gold you're making, mama? The testing kit from Lactation Labs analyzes your breast milk for basic nutritional content like calories and protein, as well as vitamins, fatty acids and environmental toxins to help boost your breastfeeding confidence.

$99

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Our list of 100 baby names that should be on everyone's list this year includes more choices than in the past of names that are obscure and surprising. That's because there are so many more unusual baby names coming into widespread use and baby namers have become a lot more adventurous.

Expectant parents do not need to be told to move beyond Jennifer and Jason. Their thinking about names has evolved to the point that the most useful thing we can do is offer a large menu of intriguing choices.

Here are our picks for the 100 best surprising + unusual baby names now.


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