Michael Buble has Parents Crying about Kids Growing Up

This story was originally published on August 21, 2019

Michael Bublé knows how to make music that makes us feel all the feels, and his viral lyric video for his song “Forever Now” proves it.

If you’ve got kids heading back to school, watch this at your own risk and with some tissues handy, mama.

The video is a simple animation of a child’s room as it transforms over time from a nursery to the packed-up bedroom of a young adult leaving the nest. We held it together until it got to this part: “It wasn’t so long ago, we walked together and you held my hand. and now you’re getting too big to want to.”

The video reminds us of the classic children’s book Love You Forever, and that the babies in our arms today will one day be in someone else’s arms.

Right now, when our days are filled with bottle washing and shoe getting and making sure that no one falls asleep in their car seat the days sometimes feel so long, but Bublé’s telling us something that we sometimes forget: One day we will be looking back and wondering why these long days went by so fast.

Something else that’s forever? No matter what, you are forever their mama—and that’s the best title of all.