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Why Prime Day 2018 will be totally different than last year

There's a lot of new info parents need to know about the biggest Amazon sale ever.

Why Prime Day 2018 will be totally different than last year

Sixty-four percent of U.S. households have Amazon Prime memberships, and Prime Day was even bigger than Black Friday for the online retailer last year, but Prime Day is a relatively new shopping phenomenon, having only launched in 2015.

Its success can be credited to the fact that every year since, the deals have gotten better. So if you think you know Prime Day, 2018 may have some surprises for you.

Let's take a look at some areas primed for new deals this Prime Day.

Groceries

Amazon got into the grocery game in a big way this year following the acquisition of Whole Foods a month prior to last year's Prime Day. Now a whole year into the partnership, there are more grocery options on Amazon. We don't know exactly what's going to be discounted in the Prime Pantry section yet, but there will likely be some sweet deals for savvy grocery shoppers.

The deals aren't just online either. Whole Foods locations are offering sweet deals for Prime Members right now, like 40% off boneless, animal welfare rated chicken breasts, and BOGO Honey Nut Cheerios. Allegro bagged coffee is also BOGO for Prime members (and just what tired mamas need).

Amazon's clothing brands

Over the last year Amazon has beefed up the in-house brands it launched in 2017. The Lark & Ro line of office-appropriate work wear is awesome for working moms, and the Scout & Ro line has great styles for kids. We can expect to see some discounts here.

Amazon brand diapers

Amazon also has its own line of private label diapers called Mama Bear, launched in November 2017 by invitation only. They became available to everyone in January, and if you haven't tried them yet, now may be the time. They're always cheaper than premium diaper brands, but they're 30% off during Prime Day, so like $0.06 a diaper for some sizes. That's some good diaper math!

Amazon brand decor and furniture

If you've had your eye on an end table or ottoman from Amazon's in-house furniture brand Rivet, Prime Day is a good time to buy as that line is expected to be 25% off. Deep discounts are also expected on Amazon's in-house furniture brand Stone and Beam, so if you've been shopping for a sofa, keep an eye on that page. These lines hadn't yet launched during last year's Prime Day sale, so this is a whole new ballgame.

It's longer

Of course, the most noticable difference about Prime Day this year is that it's not really a day at all. It's really "Prime Day (and a half) because it's gone way beyond 24 hours. Even last year Prime Day was 30 hours long, but in 2018 we're looking at 36 hours of savings.

Other ways to save more

  • If you install the Amazon Assistant app you'll get notifications on deals and $5 off a Prime Day order of $25 or more.
  • By using Camera Search on the Amazon App you'll be eligible for $5 off on some deals.
  • And, if you have a Prime Rewards Visa and a Whole Foods near you, you can get 10% back on your groceries today (if you've got an eligible Prime membership).

We've really never seen a Prime Day quite like this one. Check back with Motherly throughout the day, we'll be watching the sales for you!

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Slowly, but surely, and mostly thanks to sleep deprivation and isolation, I began to detest this whole new mom life. I've always been a social butterfly. I moved to New York because I craved that non-stop energy the city has and in the years before having my baby I amassed new friends I made through my daily adventures. I would never stop. I would walk everywhere just to take in the scenery and was always on the move.

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14 outdoor toys your kids will want to play with beyond summer

They transition seamlessly for indoor play.

With Labor day weekend in the rearview and back-to-school in full swing, most parents are fresh out of boxes to check on their "Fun Concierge" hit list. It's also the point of diminishing returns on investing in summer-only toys. So with that in mind, we've rounded up some of our favorite toys that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, they're Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

From sunny backyard afternoons to rainy mornings stuck inside, these toys are sure to keep little ones engaged and entertained.

Meadow ring toss game

Plan Toys meadow ring toss game

Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.

$30

Balance board

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Balance boards are a fabulous way to get the wiggles out. This one comes with a rope attachment, making it suitable for even the youngest wigglers. From practicing their balance and building core strength to working on skills that translate to skateboarding and snowboarding, it's a year-round physical activity that's easy to bring inside and use between Zoom classes, too!

$75

Detective set

Plan Toys detective setDetective Set

This set has everything your little detective needs to solve whatever mystery they might encounter: an eye glasses, walkie-talkie, camera, a red lens, a periscope and a bag. Neighborhood watch? Watch out.

$40

Wooden doll stroller

Janod wooden doll strollerWooden Doll Stroller

Take their charges on a stroll around the block with this classic doll stroller. With the same versatility they're used to in their own ride, this heirloom quality carriage allows their doll or stuffy to face them or face the world.

$120

Sand play set

Plan Toys sand set

Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.

$30

Water play set

Plan Toys water play set

Filled with sand or water, this tabletop sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.

$100

Mini golf set

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Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.

$40

Vintage scooter balance bike

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Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.

$121

Wooden rocking pegasus

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Your little will be ready to take flight on this fun pegasus. It gently rocks back and forth, but doesn't skimp on safety—its winged saddle, footrests and backrest ensure kids won't fall off whether they're rocking inside or outside.

$100

Croquet set

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The cutest croquet set we've ever seen! With adorable animal face wooden balls and a canvas bag for easy clean up, it's also crafted to stick around awhile. Round after round, it's great for teaching kiddos math and problem-solving skills as well.

$45

Wooden digital camera

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Kids get the chance to assemble the camera on their own then can adventure anywhere to capture the best moments. With two detachable magnetic lenses, four built-in filters and video recorder, your little photographer can tap into their creativity from summertime to the holidays.

$179

Wooden bulldozer toy

plan toys wooden bulldozer toy

Whether they're digging up sand in the backyad or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? Its wooden structure means it's not an eye sore to look at wherever your digger drops it.

$100

Pull-along hippo

janod toys pull along hippo toy

There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.

$33

Baby forest fox ride-on

janod toys baby fox ride on

Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.

$88

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Becoming a mother has been life-changing. It's been hard, tiring, gratifying, beautiful, challenging, scary and a thousand other things that only a parent would ever understand.

It is these life-changing experiences that have inspired me to draw my everyday life as a stay at home mom. Whether it's the mundane tasks like doing laundry or the exciting moments of James', my baby boy's, first steps, I want to put it down on paper so that I can better cherish these fleeting moments that are often overlooked.

Being a stay-at-home-mom can be incredibly lonely. I like to think that by drawing life's simple moments, I can connect with other mothers and help them feel less alone. By doing this, I feel less alone, too. It's a win-win situation and I have been able to connect with many lovely parents and fellow parent-illustrators through my Instagram account.

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