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Sixty-four percent of U.S. households have Amazon Prime memberships, and Prime Day was even bigger than Black Friday for the online retailer last year, but Prime Day is a relatively new shopping phenomenon, having only launched in 2015.

Its success can be credited to the fact that every year since, the deals have gotten better. So if you think you know Prime Day, 2018 may have some surprises for you.

Let's take a look at some areas primed for new deals this Prime Day.

Groceries

Amazon got into the grocery game in a big way this year following the acquisition of Whole Foods a month prior to last year's Prime Day. Now a whole year into the partnership, there are more grocery options on Amazon. We don't know exactly what's going to be discounted in the Prime Pantry section yet, but there will likely be some sweet deals for savvy grocery shoppers.

The deals aren't just online either. Whole Foods locations are offering sweet deals for Prime Members right now, like 40% off boneless, animal welfare rated chicken breasts, and BOGO Honey Nut Cheerios. Allegro bagged coffee is also BOGO for Prime members (and just what tired mamas need).

Amazon's clothing brands

Over the last year Amazon has beefed up the in-house brands it launched in 2017. The Lark & Ro line of office-appropriate work wear is awesome for working moms, and the Scout & Ro line has great styles for kids. We can expect to see some discounts here.

Amazon brand diapers

Amazon also has its own line of private label diapers called Mama Bear, launched in November 2017 by invitation only. They became available to everyone in January, and if you haven't tried them yet, now may be the time. They're always cheaper than premium diaper brands, but they're 30% off during Prime Day, so like $0.06 a diaper for some sizes. That's some good diaper math!

Amazon brand decor and furniture

If you've had your eye on an end table or ottoman from Amazon's in-house furniture brand Rivet, Prime Day is a good time to buy as that line is expected to be 25% off. Deep discounts are also expected on Amazon's in-house furniture brand Stone and Beam, so if you've been shopping for a sofa, keep an eye on that page. These lines hadn't yet launched during last year's Prime Day sale, so this is a whole new ballgame.

It's longer

Of course, the most noticable difference about Prime Day this year is that it's not really a day at all. It's really "Prime Day (and a half) because it's gone way beyond 24 hours. Even last year Prime Day was 30 hours long, but in 2018 we're looking at 36 hours of savings.

Other ways to save more

  • If you install the Amazon Assistant app you'll get notifications on deals and $5 off a Prime Day order of $25 or more.
  • By using Camera Search on the Amazon App you'll be eligible for $5 off on some deals.
  • And, if you have a Prime Rewards Visa and a Whole Foods near you, you can get 10% back on your groceries today (if you've got an eligible Prime membership).

We've really never seen a Prime Day quite like this one. Check back with Motherly throughout the day, we'll be watching the sales for you!

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It may have been hard to imagine just a few weeks ago, but life with your baby is probably starting to feel like the new normal. From establishing sweet rituals throughout the day to finding ways to carve out that all-important time for yourself, you are really doing great, mama!

Your baby is also getting the hang of life on the outside, too. Especially if you two waged a battle against colic together, this is the point where you are probably claiming victory, which means interactions are getting all that much sweeter. As your baby feels more comfortable with their new world, you will probably notice that some new routines are falling into place, which makes this a good time to reinforce some healthy habits around nap time and bedtime.

With more reliable sleep schedules, you two might also have more energy to take on some stimulating at-home activities. If returning to work is also on the radar, whether in a home office or in a workplace, you might be wondering how you will balance it all. Trust us when we say that you can and will figure it out, just like millions of mamas and babies before you. Thankfully, you can also learn some of the best tips and tricks from them, too.

As you continue to settle into this exciting phase, here are some of our 3-month essentials for you and baby:

To takealong a favorite toy anywhere: Infantino Playtime Pal

Infantino Play Toy

Now that your baby is awake for longer stretches of time, a tactile toy can help keep their focus while you cross tasks off the list around the house.

$14.99

To keep organized: GO by Goldbug stroller organizer

stroller organizer

Why is it that blow-out diapers happen at the worst times?! Keep everything you need organized and within reach with a stroller organizer so you don't spend precious time searching for the wipes.

$16.99

To bottle-feed with ease: Dr. Brown’s bottle set

Dr. Browns

Cleaning bottles can feel like a part-time job, so make it as simple as possible for yourself with a set that is easy to clean. (A bottle-specific brush helps, too!)

$39.99

To offer tummy-friendly formula: Up&Up gentle formula

Babies often arrive in this world with mighty sensitive stomachs. If you are formula or combo-feeding, finding an option you both feel good about can do wonders.

$19.99

To entertain your mini Mozart: Baby Einstein ocean orchestra

baby einstein

Piano lessons might still be years in the future, but it's never too soon to start fostering your baby's music appreciation! By stimulating multiple senses during playtime, research shows babies experience even stronger cognitive benefits.

$19.99

To simplify pumping breaks: Spectra breast pump

breast pump

Whether you are going back to a job outside the home or simply want to help your baby get comfortable with an occasional bottle, breastfeeding mamas are going to want a workhorse pump that makes those pumping sessions as easy as possible.

$200

To keep breakfast simple: KIND breakfast bars

Kind bars

Gone are the days of taking your time to get ready in the morning. Make sure you always have breakfast covered with a supply of nutritious bars you can eat while multitasking.

$2.99

To get past the midday slump: Keurig k-mini single serve

Keurig

Unfortunately, multiple wake-ups during the night doesn't mean you'll get to sleep in longer. If the alarm went off too early, it can help to have a midday coffee break (or two).

$89.99

To protect your lobes from a grabby baby: A New Day stud earrings

New Day earrings

If dangling earrings are suddenly feeling like quite a hazard in the proximity of a handsy baby, swap them out for some stylish new studs. Your ears will thank you!

$7.99

To manage your day: The Time Factory mom life planner

mom life planner

Show mom brain who is boss by keeping all of your tasks and commitments together in one place. Now you'll know exactly what you're supposed to do on any given day.

$8.19

This article was sponsored by Target. Thank you for supporting the brands that support Motherly and mamas.

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Our list of 100 baby names that should be on everyone's list this year includes more choices than in the past of names that are obscure and surprising. That's because there are so many more unusual baby names coming into widespread use and baby namers have become a lot more adventurous.

Expectant parents do not need to be told to move beyond Jennifer and Jason. Their thinking about names has evolved to the point that the most useful thing we can do is offer a large menu of intriguing choices.

Here are our picks for the 100 best surprising + unusual baby names now.


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