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While scrolling through Pinterest the other night, I paused on a picture of a wine glass with a decal that said: “this is my me time." I'm not typically a fan of the gear that seems to accompany wine mom culture. But, at that moment, after a long, imperfect day of my own, there was something in that message I could appreciate: At least it was acknowledging moms need time for themselves.

I realized that, for better or worse, joking about being a wine mom is a palatable code for saying “this is hard." That feeling is one just about every parent experiences, often on a daily basis—but it can still be hard to admit, lest we be accused of not appreciating motherhood enough.

This silence does a disservice to us all, especially now that moms "work" an average 98 hours per week (regardless of whether you go to an office) and often don't reach out when they need more help.

The problem comes when the “solution" to the challenges of motherhood is distilled into the simple symbol of a wine glass. And along the way, the culture seems to have become a parody of itself, complete with bottle-sized stem glasses and t-shirts that say things like “they whine, I wine."

Therein lies both the strength and weakness of wine mom culture: It offers an important counter to the societal expectation that moms should be able to do it all, all the time, with a smile on their faces—despite the very real emotional, financial and sociological challenges that come with parenthood. But while wine mom posts may be the vehicle for saying this, wine itself is not the silver bullet to our self-care needs.

The rise of the #winemom

As anyone who watched Betty Draper stir her nightly cocktail on Mad Men knows, alcohol brands have been keen on moms for decades. Now wine seems to be cornering the mommy market: A 2016 survey from Wine Spectator showed that millennials drank 42% of the wine enjoyed in America—with women accounting for two-thirds of high-frequency wine drinkers (meaning those who drank wine weekly) under 30 years old.

"Highly involved female wine drinkers are mostly millennials, are more often urban educated professionals and more ethnically diverse than the typical female wine drinker," said the Wine Market Council in a press release on the findings.

With the average American mom getting less than one hour of alone time per day, every moment of self-care precious. And when those opportunities present themselves, let's be honest, it can feel hard to get motivated to do anything elaborate. Enter: The simple act of uncorking a wine bottle and sitting down on the couch.

But unlike Betty Draper drinking alone, millennials can now broadcast it: That 2016 survey found 50% of millennial wine drinkers shared pictures or posts of their pours on social media, which furthers the sense that frequent drinks are just the norm.

This has also given rise to the wine mom social media community, with a handful of pages related to parenting and wine racking up hundreds of thousands of fans. Among these groups and posts, the common theme isn't just vino, but also venting about parenthood in general—something that still feels very taboo to discuss offline.

"There are still so many topics that seem off-limits because of social media and the backlash you could receive from it," says Angela Principe, who started the Instagram page Mommy's Wine Time in 2016 and now has more than 30,000 followers. "Some days are so crazy that you think, 'I really couldn't make this up.' I like to highlight those days. Those are the days that moms can actually relate to and be thankful that they aren't the only ones going through it."

Moms need more self-care—and support

When Michele Neskey is done with her workday as a physician's assistant, finishes the consultations she does with clients as a health coach and puts her daughter to bed, she doesn't feel an ounce of guilt about pouring a glass of red wine.

She also doesn't have any shame in publicizing her evening drink on social media—even if others have been taken aback. "I've had people comment or message me and say, 'Here you are telling people to live a healthy lifestyle, and you're posting your mojito on Facebook?'"

Surprising as it may be to see a health coach post about drinking on Instagram or her blog, Neskey tells Motherly that being a self-proclaimed "wine mom" is really just about letting others know it's okay to admit when motherhood is challenging.

"It's not really so much about the wine itself, although I do enjoy drinking wine," says Neskey. "It's a moment I can take for myself and say it's been a great day or it's been a horrible day, or I just need a minute to relax."

Having people with whom you can feel able to share your full range of emotions is also essential, Erin Barbossa, a licensed master social worker, tells Motherly.

"Being comfortable about talking about the struggle of motherhood without judgment is all about building relationships built on trust and authenticity," Barbossa says. "Sometimes we discredit or invalidate someone else's struggle by bringing up the joys or unconditional love that comes with motherhood."

For many people, the wine mom community seems to offer this safe space where you can vent without fear of someone saying, "But it's all so worth it!" The problem arises when the digital community or nightly glass of wine is seen as a replacement for personal relationships or substantive self-care alternatives.

"It's interesting that 'wine time' is more socially acceptable than healthy forms of self-care like yoga, massages and therapy," Barbossa says. "Being in community with other women and moms can feel restorative, but checking in with yourself about 'is this nurturing and restorative? Or am I numbing?' is a good place to start."

Registered psychologist Dr. Melanie Badali is also less convinced of the merits of wine mom social media posts in particular. "Using humor to connect with others and foster a sense of belonging or group membership can be beneficial," Badali says. "However, doing it in a way that promotes risky use of alcohol is not helpful."

According to current guidelines from the Office of Disease Prevention and Health Promotion, moderate alcohol consumption is defined as an average of one drink or less per day for women. But with oversized wine glasses adorned with "mommy's sippy cup" and memes that say things like "the most expensive part of having kids is all the wine you have to drink," it may seem like drinking moderately doesn't grant you admittance to the wine mom club.

Remember that wine isn't the 'solution'

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Jody Allard, a mother of seven, tells Motherly she isn't necessarily opposed to others drinking in moderation. But the experience of being in a relationship with an alcoholic led her to cut drinking from her own life and become more mindful of how she unwinds.

"I decided to try to stop worrying about other people's problems and to start really focusing on myself. That led me to therapy, where I began to work through some of my own issues and establish healthier methods of dealing with stress," Allard says. "I was committed to being healthy and setting a good example for my kids, and part of that included functional ways of coping with stress and modeling self-compassion."

To Allard, the biggest problem with wine mom culture is that it may hold people back from seeking the emotional support they really need. She adds, "What concerns me about this approach is that it's specifically setting out alcohol as a solution to your problems and a method of self-care."

In Badali's view, there should be more emphasis on the healthy middle ground "somewhere between super moms and wine moms." She says, "We need to be creating a culture where you can ask for help and take breaks without feeling guilty rather than one that promotes alcohol use as a source of identity, belongingness and reward."

For that reason, it's worthwhile to see the good represented in wine mom culture: It presents a chance for people to connect. It's a way for us to give ourselves a break. And it's an acknowledgment of the fact that some days are harder than others.

But perhaps the best takeaway from the popularity of wine mom culture it is that we should all do a better job of validating each other's experiences with motherhood—whether over a glass of wine, a cup or coffee or no drink at all.

[This post was originally published on April 4, 2018. It has been updated.]

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Back when my husband and I were creating our wedding registry, it was a fun, low-pressure opportunity to select some new dishes and linens. After all, I knew a thing or two about stocking my home and making the "wrong decision" with thread count was the only thing that posed any risk to my sleep at night.

Fast-forward a few years to when I created a baby registry before the birth of my first child—and I found the experience to have a much steeper learning curve. Unlike those sheets, it felt like a bad swaddle or bassinet selection would be catastrophic. Unsure of what to expect from motherhood or my baby, I leaned heavily on advice from friends who already ventured into parenthood. (Starting with their reminders to take deep breaths!)

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Now a mom of three little ones under the age of four, I'm happy to be in a position to pass along some baby registry wisdom.

Go shopping with a veteran parent

As first-time parents, my husband and I barely knew the difference between a bouncer and a swing, let alone what specific features we would want. So when a mom friend recommended we head to Walmart to build my registry together—because she found them to carry the trendy brands she loved AND make registering a breeze during her pregnancy—I leapt at the chance.

By walking through the aisles together and actually getting to see the products, I was much more confident in my registry selections. Thanks to that quick, in-store tutorial from my friend, I understood exactly how to match a perfect infant car seat with an extra base and stroller—which is something I would have been clueless about on my own.

Include items at a variety of price points

When it comes down to it, a registry is really a wish list. So, while I had a personal budget for a stroller if it had to come out of my own pocket, this was an opportunity for me to ask for the stroller of my dreams. And, wouldn't you know it? A few family members went in on it together, which made a bigger price tag much more manageable.

At the same time, it's nice to include some of the smaller ticket items that are absolutely essential. I can't even begin to tell you how grateful I was to skip buying my own diapers for those first few weeks. (With super cute patterns, these are also surprisingly fun to give, too!)

Think about the gifts you would like to give

The first time I bought a mom-to-be a gift after my own child was born, I knew immediately what to look for on her registry: a diaper bag backpack, which I had come to have very strong opinions about after battling falling straps with my first diaper bag. This allowed me to feel like I had a personal touch in my gift, even if I brought one pre-selected by her.

I also appreciate it when my friends clearly incorporate their style into their registry choices, like with adorable baby outfits or nursery decor—and there's no sweeter "thank you" than a picture from a friend showing your gift in use.

Ask for things to grow with your child

Even though it's called a baby registry, there's no need to limit yourself to gifts to use before their first birthday. (To this day, I still have people who attended my baby shower to thank for the convertible bed that my oldest child sleeps in!) Knowing that, I would have included more options with long lifespans into my registry—namely, a baby carrier that can be used during the newborn months, baby months and well into the toddler years. A well-designed baby carrier would have saved my back from serious pain because it would have allowed me to comfortably and ergonomically carry my toddler as she made her way into the 25lb+ club. One brand that's designed to grow with your baby and accommodates 7-45 pounds (up to about four years old) and offers both inward and forward-facing positions is Ergobaby. With several different design and style options, you can easily find one that caters to your parenting needs. From an all-in-one carrier, like the Omni 360, that grows with baby from the newborn stages into the toddler years or a newborn-specific carrier, like the Embrace (and don't worry you can later upgrade to a carrier for an older baby, I recommend the 360 Carrier). The best part? All ergonomic designs are supportive and comfortable for both baby and parent, offering extra lumbar support with breathable, lightweight mesh styles. Everyone (even grandparents!) can get a kick out of babywearing, which is a nice and welcomed break for parents. Having one of these on my registry would have certainly made those first few years so much easier.

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

This article was sponsored by Ergobaby. Thank you for supporting the brands that support Motherly and mamas.


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Whether I live next to you or across the country, social media makes it easy for us to stay updated on each other's lives and that's a wonderful thing. I love seeing pictures of your kids and I think it's great that you choose to share videos of your child singing, giggling and taking his or her first steps.

I simply choose not to share pregnant pictures, or even a family photo from the hospital once our daughter arrived because my pregnancy, birth and growing family are parts of my life I wanted to protect from the outside world.

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