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World Breastfeeding Week: 5 mamas who went viral for feeding their babies in 2018

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For mamas who do it every day (and all day, in some cases) every week is breastfeeding week, but the rest of the world needs an annual reminder that breastfeeding is a normal way for babies to get the nutrition and antibodies their little bodies need.

That's why the first week in August marks World Breastfeeding Week, an official time to celebrate, recognize and promote breastfeeding and encourage society, governments and individuals to support nursing mothers.

Over the last year breastfeeding has been a frequently trending topic in our news feeds. The lack of supports for breastfeeding mothers, low breastfeeding rates and political debates are important factors in the state of breastfeeding in 2018, but we can't forget the stories of individual breastfeeders who are making a positive impact in the world by simply feeding their babies.

Let's look back at five women who made the news for normalizing breastfeeding in recent months.

1. Gubernatorial candidate Kelda Roys

Wisconsin gubernatorial candidate Kelda Roys had one of the greatest political campaign videos of 2018, one that proved that breastfeeding mothers have a place in politics.

Back in March, Roys told Motherly the moment was unplanned. She was shooting her campaign commercial and her baby got hungry. It was pretty much a simple as that.

"Anybody who has a baby knows that you can't really script what they're gonna do," Roys told Motherly. "I was right in the middle of an interview, telling the story, and the baby started fussing," she recalled. "I had that instinct, you know, you hear your baby cry and right away you've gotta get to that baby and feed her—so I just grabbed her and started nursing her."

The cameras kept rolling and when it came time to edit the video, she made the decision to include the footage because breastfeeding is a normal part of her life. The resulting commercial ended up going viral and isn't just an ad for her candidacy, but also for the idea that motherhood and political office are not mutually exclusive.

2. Gap model Adaora Akubilo

Model Adaora Akubilo and her son Arinze made headlines this year when a nursing moment became the highlight of Gap's Love by GapBody campaign.

As Akubilo told the Chicago Tribune, the image came about in the same organic was as Roys video did: Arzine needed to nurse in the middle of his mama's shoot. "I'm so comfortable just nursing my son anywhere," Akubilo told the Tribune. "If my son needs to nurse, I'm going to nurse him."

The beautiful photo attracted a ton of attention and no doubt helped more people become more comfortable with breastfeeding. Representation matters, and when major brands like the Gap understand that breastfeeding is normal, the trickle down effect is powerful.

3. Pumping mama Nicole Phelps

A couple months after Akubilo showed the world how easy it is to breastfeed in a Gap sleep shirt, celebrity mama Nicole Phelps showed the world how easy it can be to pump in an outfit that's a lot more formal. Accessorizing her evening gown with a Willow breast pump, Phelps proved that pumping is part of the breastfeeding experience for many mamas, and it shouldn't be stigmatized, either.

"I want it to be known women don't have to hide in a bathroom to take a moment to provide our babies with food. We should be able to, without judgment nurse/pump (easier with a wireless pump) anywhere we're comfortable," she wrote in an Instagram post, adding that it can be physically difficult for moms to pump when they feel they have to hide to do it.

We shouldn't have to miss out on life's important moments so that we can provide our babies with the milk they need.

4. Target shopper Jessica Alba

Jessica Alba is a movie star and a successful business woman, but earlier this year she was also another tired mama taking a breastfeeding break in a Target fitting room. The private moment made headlines after she shared it on social media, and Alba also recently shared with Motherly that several months after this snap, she is no longer breastfeeding. Like so many mamas, she first started supplementing with formula before weaning completely.

"I felt like he wanted to nurse 24/7, which was obviously really challenging when you're trying to go back to work," Alba told Motherly. "Also my milk supply was challenged with him."

These are challenges that so many breastfeeding mothers face, and as we celebrate World Breastfeeding Week it's important to remember that it isn't always easy, and that infant feeding doesn't have to be an all or nothing venture. You can breastfeed and bottle-feed if you need to, mama. Fed is best. Alba proves there is no shame in that.

5. Swimsuit model Mara Martin

When model Mara Martin hit the runway in the 2018 Sports Illustrated Swim Search show, she brought along a special guest. Her her 5-month-old daughter Aria accompanied Martin down the runway so that she could keep breastfeeding, and the moment went viral.

"It is truly so humbling and unreal to say the least," Martin wrote in an Instagram post after she woke up to see her name in headlines around the world. "I'm so grateful to be able to share this message and hopefully normalize breastfeeding and also show others that women CAN DO IT ALL! But to be honest, the real reason I can't believe it is a headline is because it shouldn't be a headline!!! My story of being a mother and feeding her while walking is just that."

Yes. Moms can wear bathing suits and breastfeed a baby. It's not shocking news, but in a world where women are still being asked to leave swimming pools for breastfeeding their children, a very public combination of swimsuit wearing and nursing is something to celebrate.

Here's to all the mamas who made headlines for breastfeeding in 2018. If World Breastfeeding Week does what the World Health Organization intends, one day feeding our babies won't be notable. It'll just be as normal as it already feels to all the mamas who are doing it.

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As the saying goes, "failing to prepare is preparing to fail," and that seriously applies to parenting. With no fewer than one dozen items to wrangle before walking out the door on an ordinary errand, mamas have plenty on their mind. That is why one of the very best gifts you can give the mamas in your life this year is to reduce her mental load with some gear she can depend on when she's out and about.

Although it may be impossible to guarantee completely smooth outings with kids in tow, here are the items we rely on for making getting out of the house less of a chore.

1. Bugaboo Bee 5 stroller

This stroller is a dream come true for any mama on the go. (Meaning: All of us!) Lightweight, compact and easy to maneuver with just one hand, this is made for navigating busy sidewalks with ease—or just fitting in the trunk without a major wrestling match. It's designed for little passengers to love just as much, too, with a bassinet option for newborn riders that can be easily swapped with a comfy, reclining seat that can face forward or backward for bigger kids.

$699

2. Bugaboo wheel board

This wheel board will let big brother or sister easily hitch a ride on the stroller if their little legs aren't quite up for a full walk. We love the smart details that went into the design, including a slightly offset position so Mom or Dad can walk without bumping their legs. And because toddlers have strong opinions of their own, it's brilliant that the wheel board allows them to sit or stand.

$125

3. Nuby Keepeez cup strap

If you know a little one gearing up for the major leagues with a killer throwing arm, this is a must-have so parents aren't buying new sippy cups on a weekly basis. Perfect for tethering to high chairs, strollers, car seats and shopping carts, it allows Mama to feel confident she'll return home with everything she left with in the first place.

$6.99

4. Bugaboo footmuff

For those mamas who live anywhere where the temps regularly dip below 40 degrees Fahrenheit in the winter, this ultra-soft, comfortable footmuff is a lifesaver. Made with water-repellant microfleece, it keeps little ones dry and cozy—whether there is melting snow, a good drizzle or simply a spilled sippy cup.

$129.95

5. Bugaboo stroller organizer

Because we know #mombrain is no joke, we are all for products that will help us stay organized—especially when out and about. With multiple zipper pockets, a sleek design and velcro straps that help it easily convert to a handbag when stepping away from the stroller, it helps keep essentials from spare diapers to the car keys within reach.

$39.95

6. Bugaboo Turtle car seat

It may be called a car seat, but we love that this one is specifically designed to securely click into a stroller frame, too. (Meaning there is no need to wake up a sleeping baby for a car-to-stroller transfer!) More reasons to love it are the lightweight design, UPF 50+ sun protection shade and Merino wool inlay, meaning it's baby and mama friendly.

$349

7. Chicco QuickSeat hook-on chair

This hook-on baby chair will almost certainly earn a spot on your most-used list. Perfect for dining out or simply giving your baby a space to sit, it's portable and beyond easy to install. (Plus, it's a great alternative to those questionably clean high chairs at many restaurants!)

$57.99

8. Bugaboo stroller cup holder

Chasing after kids when out and about can work up a thirst, just like neighborhood strolls in the chillier months can get, well, chilly. So we love that this cup holder will help mama keep something for herself to drink close at hand. Designed to accommodate bottles of all sizes and easy to click onto any compatible stroller, it's a perfect stocking stuffer.

$29.95

9. Bugaboo soft wool blanket

Fair warning with this luxe stroller blanket: It's so cozy that you might want to buy another one for yourself! Made with Merino wool that helps it stand up to any elements parents might encounter during an outing, it will help baby stay warm during the winter and cool enough as the temps start to pick up.

$109.95

10. Munchkin silicone placemats

Made to roll and stow in a diaper bag, these silicone placemats will make dining out a (relatively) less messy experience. With raised edges that will help contain spills and a grippy bottom, they will stay in place on tables so that parents might be able to enjoy their own meals, too.

$8.99

11. Bugaboo Breezy seat liner

Designed to keep baby warm when it's cool and cool when it's warm, this seat liner will minimize fusses during all seasons—which is one of the very best gifts you can give a mama. Because accidents of all types can happen on the go, we also love that this seat liner is reversible! With a number of colors, it's also a fun way to help a stroller to stand out at the playground.

$79.95

12. OXO Tot Handy stroller hook

If you ever catch yourself thinking it would be nice to have another hand, these stroller clips are the next-best solution for when you are out and about. Perfect for lugging a bag or anchoring a cup, you'll want a set for every stroller you own.

$14.99

This article was sponsored by Bugaboo. Thank you for supporting the brands that support Motherly and mamas.

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There are less just two weeks left until the end of the month—and the decade. We're in shock here at Motherly and we're sure you are too. It feels like it just snuck up on us this year!

Well we're with you on the endless to-do list that usually pops up at this time of year (or, let's be honest—any time of year when you're a parent). It's a lot, but trust us when we say you've got this, mama.

If you've been missing the news this week while you run around trying to get everything done don't worry...we're keeping an eye on all the headlines you need to see.

Take a moment for yourself today and check out the headlines that are making us smile this week:

This mama edited her deployed husband into her Christmas card 

Danielle Cobo is a mama to twin boys and a proud military spouse. Her husband is currently serving overseas on a year-long deployment. He wasn't home for this year's Christmas card photo shoot, so Cobo's photographer, Shannon Sturgeon, did some photoshop magic to get the whole family in frame and the resulting picture is going viral.

"I am extremely proud of him and grateful for what he's doing because I think there's a purpose greater than our own," Cobo told Tampa NBC affiliate WFLA. "This year's deployment has been the toughest. By the time he returns, my husband will have missed half of our twins' lives. With that said, I wouldn't change a thing. I'm so proud of him."

When the card went viral, Cobo started getting messages from all over the United States from people who could relate to how she is feeling this holiday season. "I love the holidays," Cobo told WTVT. "I love Christmas cards. I save Christmas cards. It's just a way of showing people that though we are apart, we are a family."

Baby girl goes viral for adorable 'mean-mugging' photos 

Newborn photos are supposed to be adorable but this baby is looking adorably angry in hers. Baby Luna is taking over the internet thanks to the hilarious expression captured during her professional photoshoot.

"She's been mean-mugging since day one," Luna's dad Christian Musa told Good Morning America. "She's either mean-mugging non-stop, or just unimpressed."

Photographer Justine Tuhy says that while Luna (who was born November 15) was totally content during their photo session, "She just gave me the stare down the entire time as well."

This mom went viral for loving Christmas (and Wawa) too much

Mary Katherine Backstrom is the mom and writer behind MomBabble's website and social media accounts, and this week she went viral for the most hilarious reason.

Going live from her car in the parking lot of a Wawa gas station, Backstrom cry-laughed into her phone's camera as she explained how embarrassingly carried away with the holiday spirit she'd become. She was in the Wawa and saw the woman in line next to her only had a ginger ale, so she offered to pay for it to pay the Christmas spirit forward. Then, she came out of the gas station and saw a man washing her car's windshield.

"'This is my favorite part of humanity! I love Christmas so much, thank you for doing this,'" Backstrom recalls saying to the guy. "And I gave him a hug."

The problem? It wasn't her car. It was that dude's car. She just hugged and thanked him for cleaning his own car. 😂

She was so embarrassed that she just walked to her own car and pretended like nothing happened, then recorded her video and now the whole world knows about it.

Keep spreading the holiday magic Mary Katherine! You're hilarious.

Viral PSA reminds us to be kind to retail workers this time of year 

Whitney Fleming is the mom and writer behind "Playdates on Friday" and this week she's going viral for reminding the world to be nice to retail workers this time of year.

In a post that has been shared over 10,000 times, Fleming recalls a recent trip to Target. While chatting with her cashier she learned he'd had a pretty rough shift, as some moms who were stressed out during their Christmas shopping had taken it out on him.

"As the young man handed me my receipt, I handed over the gift card. 'Have a frappuccino on me. It's for dealing with all of us crazy, stressed-out moms.'

'Oh, no, ma'am. I'm sorry, I shouldn't have said anything,' he stammered. You could see he was nervous about getting in trouble.

'No, I'm sorry, I told him. 'Have a great holiday.'"

Thanks for the reminder, Whitney.

News

There was a time when giving birth in a hospital meant little chance for skin-to-skin contact and breastfeeding. Decades ago, babies were whisked away to nurseries and given formula (and moms were often given samples of formula to take home). If you wanted to breastfeed your baby, these hospital policies and routines could make it difficult.

That's why in the early 1990s the World Health Organization (WHO) and the United Nations Children's Fund began championing the Baby-Friendly Hospital Initiative (BFHI), "a global effort to implement practices that protect, promote and support breastfeeding." In recent years more and more hospitals in the United States have adopted the principles of BFHI in order to increase breastfeeding rates.

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The goal was laudable, but 30 years in, new research published in The Journal of Pediatrics suggests BFHI isn't having a positive impact on breastfeeding rates, and some argue it is having a negative impact on new moms. Specifically, "Statewide breastfeeding initiation rates were positively associated with targeted breastfeeding outcomes. Similar associations were not found for Baby-Friendly hospital designation penetrance."

A core tenant of BFHI is "rooming in"—babies and mothers are supposed to be kept together 24 hours a day. In theory, this is supposed to increase breastfeeding rates and bonding, but some moms and doctors say leaving infants solely in the care of exhausted people can be dangerous. Mothers can end up falling asleep while caring for the baby.

Dr. Colleen Hughes Driscoll of the University of Maryland School of Medicine in Baltimore was the lead author of a study published earlier this year that examined the number of infant falls at a hospital that was implementing practices to encourage breastfeeding in order to receive the baby-friendly designation.

"We found that as we improved our ability to support mothers with successful breastfeeding there was a surge in newborn falls," Driscoll told Reuters. "This suggests that we may be adding to the burden of maternal fatigue, and increasing the risk of newborn falls."

According to Driscoll, the old school practice of taking babies to the nursery were a barrier to successful breastfeeding, but also provided time for mothers to rest and recover. And it isn't just exhaustion, but also the intense pressure to breastfeed that has some advocates worried that baby-friendly hospitals aren't very mother-friendly.

Sarah Christopherson is the Policy Advocacy Director for the National Women's Health Network and had her own experience with BFHI. A mom multiple times over, Christopherson had previous experience with birth and infant feeding by the time she had a C-section in a baby-friendly hospital. With her previous babies she'd successfully supplemented her breastmilk with formula in the hospital, but this time, when she asked for a bottle she was met with criticism from hospital staff, she writes.

"The nurse was stern and disapproving," Christopherson writes, noting that the nurse implied that giving formula would be "giv[ing] up" on breastfeeding and that she would have to sign a waiver "acknowledging all of the risks associated with my terrible choice."

She continues: "'Reasons for supplementation' listed on the form include "'mothers who are critically ill,' have 'intolerable pain during feeding unrelieved by interventions,' or have 'breast pathology.' For mothers who simply choose to supplement, the form makes clear: 'The American Academy of Pediatrics says that routine supplements of formula for breastfed newborns should not be used.'"

Christopherson says the form made her doubt herself, and she tried to exclusively breastfeed. In the end, her daughter ended up dehydrated and jaundiced and was fed the formula that her mother had wanted in the first place.

Christopherson and others suggest that the problem with BFHI is that it is removing mothers' needs and voices from the equation.

The new research published in The Journal of Pediatrics suggests BFHI isn't having a positive impact on breastfeeding rates, but Baby-Friendly USA, Inc. (BFUSA) disputes the research. BFUSA, the "accrediting body and national authority for the BFHI in the United States...responsible for coordinating and conducting all activities necessary to confer the prestigious Baby-Friendly® designation and to ensure the widespread adoption of the BFHI in the United States," says the research was flawed and came to "damaging conclusions from incomplete data."

Critics of BFHI and BFUSA disagree on methodology but agree that mothers should be respected and have the information they need when making their own decisions about infant feeding.

That is, after all, why BHFI came about. Perhaps it is time for hospitals to worry less about adhering to strict policies and more about listening to mothers.

News

New mama Shay Mitchell is the latest celeb to prove that breastfeeding can be so glam. 🔥

Eleven months after Rachel McAdams' viral breast pumping photo from her Girls Girls Girls shoot, Michell posted her own a gorgeous portrait she captioned "Breast friends."

The pun is intended and Shay obviously intends to normalize breastfeeding.

Shay isn't the only celeb to follow in McAdam's footsteps.

Earlier this year Hilary Duff posted an Instagram shot comparing her own pumping moment to McAdams'. In the black and white photo she's seen using a manual breast pump while wearing a parka and a disposable plastic hair cap (it looks like she's getting her hair done).

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With plastic wrap on her head and a towel draped over her shoulders she looks a lot less glam than McAdams did in diamonds and Versace, but that's kind of the point.

"Am I doing this right?" Duff captioned a comparison of the shots.

Yes, mama. You're doing this right.

Whether you've got a Willow tucked into your ball gown like Nicole Phelps did, or are going hands-free with a double electric pump like McAdams, or are nursing in a Target dressing room like Jessica Alba did, or are feeding your baby a bottle full of formula (Alba did that, too), you're doing this right.

We don't all look like movie stars when we're living this mom life, but Duff reminds us that movie stars don't always look like that either.

Sometimes, they (and we) look like multitasking mamas, and it's okay to laugh about it together.

[A version of this story was first posted January 4, 2019. It has been updated.]

News

There's nothing Beyoncé can't do, at least as far as we can see. From dropping record-breaking albums to starring in movies to dominating stadium tours, the woman seems almost superhuman. But even Beyoncé can admit that working motherhood is really, really hard. She recently opened up about her struggles—and we never thought we'd say this—but we kind of feel like we can relate to Beyoncé.

The superstar recently opened up about everything from body image to hitting up Target in a brand new interview. But here's what we're taking away form the conversation: Beyoncé's raw, confessional comments about juggling motherhood and career.

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"I think the most stressful thing for me is balancing work and life," Beyoncé tells Elle when asked what stresses her out. "Making sure I am present for my kids—dropping Blue off at school, taking Rumi and Sir to their activities, making time for date nights with my husband, and being home in time to have dinner with my family—all while running a company can be challenging."

Say it louder, Beyoncé! It's crazy to hear that even the most iconic celebrity of all worries about things like school drop off. Admittedly, we don't know exactly what Bey's juggle looks like. We have no idea what it feels like to be trailed by the paparazzi or sell out stadiums or have access to absolutely everything money can buy. But here's what we do understand: The incredible pressure that comes with trying to fit too many things into too few hours, and the feeling that we wish we could be multiple places at once.

Something else we can relate to? Beyoncé's feelings about her body and its evolution over the years. "If someone told me 15 years ago that my body would go through so many changes and fluctuations, and that I would feel more womanly and secure with my curves, I would not have believed them," she says. "But children and maturity have taught me to value myself beyond my physical appearance and really understand that I am more than enough no matter what stage I'm at in life."

Amen to that, Mama!

And most relatable of all is this answer she provided. When a fan asked, "With all the hats you wear (chairwoman, global entertainer) and all the titles we give you (Queen, Yoncé), which brings you the greatest joy?" via email, here's what Queen B had to say: "Being Blue, Rumi, and Sir's mom."

We feel this so hard. And it's so gratifying to see that even Beyoncé—with all the massive, unprecedented things she's accomplished—knows that when it comes right down to it, nothing compares to being a mama.

News
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