A modern lifestyle brand redefining motherhood
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Like conscientious messengers returning to our tribe from the far reaches of the desert, we’re here to tell our tales from the 2017 ABC Kids Expo in Las Vegas. Our directed mission: to uncover smart, useful, innovative brands making a positive impact on parents’ lives.


In no particular order, here are 10 standouts that caught our eye:

 

KudoBanz

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There is a ton of well-founded research and data that supports the use of positive reinforcement combined with recognizing good behavior when it happens. It’s considered one of the most effective methods for improving a child’s behavior. Sticker reward charts are a great way to implement this action.

Kudo Banz is stepping up the game, however, with a fun, wearable reward system that’s always with you. The 1, 2, and 3 on the wristband have attachable “Kudos” that come in a wide variety of characters, from dinosaurs to superheros. This shows your child their progress and motivates them to earn their next Kudo with good behavior.

Tech Bonus: Once they reach the third level, your kids can open the accompanying app and scan the Kudo to unlock their personalized reward wheel and move up a level in the Kudo World. This keeps kids motivated over the long term.

Lilu

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For mothers who pump, an astonishing 62 percent are unsatisfied with the way their pumps work according to the Journal of Human Lactation. Chief complaints include: discomfort, pain from pumping, as well as insufficient and slower milk extraction than when breastfeeding. Additionally, 66 percent of moms massage their breasts while pumping in an effort to express more milk.

Lilu is the first pumping bra to offer hands-free, automated breast massage, enhancing your pumping session and boosting your production. Little inflatable pockets generate massage and compression motions that gently stimulate milk flow from further back in the breast toward the front. This enables mothers to extract up to 50 percent more milk per session in a shorter period of time, all without needing to use their hands.

Cake Maternity

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Few people understand that nursing bras have a lot to do with breast health. Cake Maternity is on a mission to educate women and ensure breast health during this delicate time in a mother’s life. Part of every consumer experience addresses why and when it’s best to be fitted, as well as what bras are recommended by stage.

Cake understands that the pregnancy and breastfeeding journey isn’t easy and, even more importantly, that mothers are women first. It’s with this mindset that Cake respects and celebrates the uniqueness of each mother’s body. Cake products are fashionable, functional, and resourceful, reinforcing a woman’s essential selfhood after the birth of her baby.

This maternity and nursing bra company is setting a new tone and raising the stakes for the whole industry.

Hasegawa Ladders

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Feeling around on top of the fridge for extra breastmilk-storage bags, or reaching that recipe book on the top shelf of the pantry, or helping your toddler reach the sink to brush his teeth…all these daily tasks could use a little boost.

Sure, you could go to Lowes and buy a step stool used by painters and contractors, but do you really want a clunky eyesore cluttering up your HGTV-styled home? (Okay, you have a kid, so it’s probably a mess, but you still appreciate and aim for a thoughtful aesthetic.)

Why not go for an upgrade and try the Purill Step Stool from Hasegawa Ladders. This brand has been creating beautiful, home-friendly ladders and step stools in Japan since the 1950s. Now available on the U.S. market, their designs are sexy, durable, fun, and colorful.

The Purill Step Stool is the ideal family friendly option for a little lift at home. It’s like a new pet that you don’t actually have to take care of.

Malarkey Kids

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Beware the Munch Monster! This nocturnal beast can easily be identified by its massive amounts of drool, cranky disposition, guttural whelps, and a masochistic gnawing of its own fingers and hands. Have you ever had a run in with this creature?

When your baby begins to cut that first tooth, you, too, will encounter the “Dr. Jekyll and Mr. Hyde” tendencies of your sweet child. While time is the ultimate cure, the Malarkey Kids Munch Mitt will ease the struggle.

This wearable teething mitten textured for chewing is sensorially crinkley, aesthetically interesting, and helps prevent drool-induced dry skin. Avoid the knock-offs, because there’s only one true Munch Mitt.

Love Bug Probiotics

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Our bodies are full of bacteria, both good and bad. Probiotics are the good version: live bacteria and yeasts fundamentally necessary for a healthy gut. Pasteurization and refrigeration trends over the last 50 years have practically eliminated probiotics from the typical American diet and, in some cases, even added antibiotics, which kill off the good bacteria.

Probiotic-rich food sources such as yogurt and kombucha can help restore our healthy bacteria count and lead to a stronger immune system, improved digestion, increased energy, healthier skin, and weight loss. Love Bug Probiotics takes your family’s gut health to a whole new level.

This company has developed a robust line of products containing only the best probiotic strains. Their scientifically backed expertise has crafted supplements targeting specialized needs and health concerns, including products aimed at prenatal health, urinary health, tiny tummies, symptoms of IBS, and cold and flu.

Protect and nurture the health of your whole family with Love Bug Probiotics.

Kizingo Kids

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Kids who can successfully self-feed are less likely to become choosy eaters and are more adventurous in their eating, trying a greater variety of foods. They’re also less likely to overeat.

U.S. obesity rates have tripled over the last 30 years, so it’s more important than ever to create positive eating behaviors at a young age. Research has shown that the crucial period for establishing good eating and food habits begins when kids are learning to self-feed. Patterns created during this period influence eating behaviors into adulthood.

Traditional kid-sized utensils are a poor match for little hands, so Kizingo Kids has developed an innovative tool that helps children learn to self-feed successfully. Curved by design, these spoons promote independence and encourage mealtime success.

Kizingo Kids spoons are beautiful, affordable, and they come in both right and left hand models.

Oneberrie

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Bathtime is a fun, special way to connect with your baby. But when you’ve both had enough and are ready to dry off and head to bed, your infant’s slippery little body can make for a treacherous and oftentimes very wet experience.

Instead of pinning a towel between your chin and chest or even between your teeth, Oneberrie has an innovative new solution: a towel that buttons around mama or papa’s neck, freeing both hands and keeping everyone dry and happy.

The towel adapts to grow with your baby as well. For newborns, wear the towel vertically to wrap him from underneath. For infants, wear the towel horizontally to wrap baby up like a burrito. And you’ll win the day with your toddler by letting her wear the playfully designed towels like a superhero cape!

Swipensnap

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Diaper rash ointment is a necessity when faced with 8,000-plus diaper changes before your little one is potty trained. The process seems simple enough, but it takes two hands, and some ointments and creams are oily or sticky, requiring you to wipe your hands clean before touching anything or getting your baby dressed.

Swipensnap has created an affordable applicator that attaches to most tubes of ointment. It’s soft and flexible, allowing for even distribution on your baby’s bottom. The suction cup lid acts as a dock that can be snapped in and out of the applicator, so you can apply the ointment using just one hand and keep you, your clothes, and the changing table, clean!

Perhaps most importantly, this means your free hand can protect your baby from rolling off the changing table.

Cocoon Cam

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Imagine you’ve just returned home from the hospital with your new baby, the most precious creature in your parent universe. Newborns spend most of their early hours at home sleeping, and you spend many of those same hours just staring in awe at the newest member of your family, watching every tiny breath.

For those moments when you need to step away, and as your child continues to grow, baby monitors can help keep tabs. Some monitors deliver sound and video to you in another room, while others are baby-wearable devices that track vital signs. But how would you sleep with a device attached to your ankle? And what happens to the expensive onesie with built in vital sign technology when the inevitable diaper blowout occurs?

Enter the surprisingly affordable Cocoon Cam. Created by engineers from Tesla and Apple, Cocoon Cam uses computer vision technology (much like that used in a self-parking car) to create a real-time visualization of your baby’s breathing activity. The breathing graph is sent to your smartphone along with instant alerts, so you’re always aware if anything needs your attention.

You will get a good night’s sleep, knowing your little one is safe, sound, and protected.

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We spend a lot of time prepping for the arrival of a baby. But when it comes to the arrival of our breast milk (and all the massive adjustments that come with it), it's easy to be caught off guard. Stocking up on a few breastfeeding essentials can make the transition to breastfeeding a lot less stressful, which means more time and energy focusing on what's most important: Your recovery and your brand new baby.

Here are the essential breastfeeding tools you'll need, mama:

1. For covering up: A cute nursing cover

First and foremost, please know that all 50 states in the United States have laws that allow women to breastfeed in public. You do not have to cover yourself if you don't want to—and many mamas choose not to—and we are all for it.

That said, if you do anticipate wanting to take a more modest approach to breastfeeding, a nursing cover is a must. You will find an array of styles to choose from, but we love an infinity scarf, like the LK Baby Infinity Nursing Scarf Nursing Cover. You'll be able to wear the nursing cover instead of stuffing it in your already brimming diaper bag—and it's nice to have it right there when the baby is ready to eat.

Also, in the inevitable event that your baby spits-up on you or you leak some milk through your shirt, having a quick and stylish way to cover up is a total #momwin.

2. For getting comfortable: A cozy glider

Having a comfy spot to nurse can make a huge difference. Bonus points if that comfy place totally brings a room together, like the Delta Children Paris Upholstered Glider!

Get your cozy space ready to go, and when your baby is here, you can retreat from the world and just nurse, bond, and love.

3. For unmatched support: A wire-free nursing bra

It may take trying on several brands to find the perfect match, but finding a nursing bra that you love is 100% worth the effort. Your breasts will be changing and working in ways that are hard to imagine. An excellent supportive bra will make this so much more comfortable.

It is crucial to choose a wireless bra for the first weeks of nursing since underwire can increase the risk of clogged ducts (ouch).The Playtex Maternity Shaping Foam Wirefree Nursing Bra is an awesome pick for this reason, and because it is designed to flex and fit your breasts as they go through all those changes.

4. For maximum hydration: A large reusable water bottle

Nothing can prepare you for the intense thirst that hits when breastfeeding. Quench that thirst (and help keep your milk supply up in the process) by always having a water bottle with a straw nearby, like this Exquis Large Outdoor Water Bottle.

5. For feeding convenience: A supportive nursing tank

Experts recommend that during the first weeks of your baby's life, you breastfeed on-demand, meaning that any time your tiny boss demands milk, you feed them. This will help establish your milk supply and get everything off to a good start.

What does this mean for your life? You will be breastfeeding A LOT. Nursing tanks, like the Loving Moments by Leading Lady, make this so much easier. They have built-in support to keep you comfy, and you can totally wear them around the house, or even out and about. When your baby wants to eat, you'll be able to quickly "pop out" a breast and feed them.

6. For pain prevention: A quality nipple ointment

Breastfeeding shouldn't hurt, but the truth is those first days can be uncomfortable. Your nipples will likely feel raw as they adjust to their new job. This will get better! But until it does, nipple ointment is amazing.

My favorite is the Earth Mama Organic Nipple Butter. We love that it's organic, and it is oh-so-soothing on your hard-at-work nipples.

Psst: If it actually hurts when your baby latches on, something may be up, so call your provider or a lactation consultant for help.

7. For uncomfortable moments: A dual breast therapy pack

As your breasts adjust to their new role, you may experience a few discomforts—applying warmth or cold can help make them feel so much better. The Lansinoh TheraPearl 3-in-1 Breast Therapy Pack is awesome because you can microwave the pads or put them in the freezer, giving you a lot of options when your breasts need some TLC.

Again, if you have any concerns about something being wrong (pain, a bump that may be red or hot, fever, or anything else), call a professional right away.

8. For inevitable leaks: An absorbing breast pad

In today's episode of, "Oh come on, really?" you are going to leak breastmilk. Now, this is entirely natural and you are certainly not required to do anything about this. Still, many moms choose to wear breast pads in their bras to avoid leaking through to their shirts.

You can go the convenient and disposable route with Lansinoh Disposable Stay Dry Nursing Pads, or for a more environmentally friendly option, you can choose washable pads, like these Organic Bamboo Nursing Breast Pads.

9. For flexibility: A breast pump

Many women find that a breast pump becomes one of their most essential mom-tools. The ability to provide breast milk when you are away from your baby (and relieve uncomfortable engorged breasts) will add so much flexibility into your new-mom life.

For quick trips out and super-easy in-your-bag transport, opt for a manual pump like the Lansinoh Manual Breast Pump .

If you will be away from your baby for longer periods of time (traveling or working outside the home, for example) an electric pump is your most efficient bet. The Medela Pump In Style Advanced Double Electric Breast Pump is a classic go-to that will absolutely get the job done, and then some.

10. For quality storage: Breast milk bags

Once you pump your liquid gold, aka breast milk, you'll need a place to store it. The Kiinde Twist Pouches allow you to pump directly into the bags which means one less step (and way less to clean).

11. For keeping cool: A freezer bag

Transport your pumped milk back home to your baby safely in a cooler like the Mommy Knows Best Breast Milk Baby Bottle Cooler Bag. Remember to put the milk in a fridge or freezer as soon as you can to optimize how long it stays usable for.

12. For continued nourishment: Bottles

Nothing beats the peace of mind you get when you know that your baby is being well-taken of care—and well fed—until you can be together again. The Philips Avent Natural Baby Bottle Newborn Starter Gift Set is a fan favorite (mama and baby fans alike).

This article is sponsored by Walmart. Thank you for supporting the brands that support Motherly and mamas.

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Motherly is committed to covering all relevant presidential candidate plans as we approach the 2020 election. We are making efforts to get information from all candidates. Motherly does not endorse any political party or candidate. We stand with and for mothers and advocate for solutions that will reduce maternal stress and benefit women, families and the country.

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A viral video about car seat safety has parents everywhere cracking up and humming Sir-Mix-A-Lot.

"I like safe kids and I cannot lie," raps Norman Regional Health System pediatric hospitalist Dr. Kate Cook (after prefacing her music video with an apology to her children."I'm a doctor tryin' warn you that recs have changed," she continues.

Dr. Cook's rap video is all about the importance of keeping babies facing backward. It's aptly called "Babies Face Back," and uses humor and parody to drive home car seat recommendations from the American Academy of Pediatrics (AAP).

"Switching from rear-facing to forward-facing is a milestone many parents can't wait to reach," Dr. Cook said in a news release about her hilarious video. "But this is one area where you want to delay the transition as long as possible because each one actually reduces the protection to the child."

Last summer the AAP updated its official stance on car seat safety to be more in line with what so many parents were already doing and recommended that kids stay rear-facing for as long as possible. But with so many things to keep track of in life, it is understandable that some parents still don't know about the change. Dr. Cook wants to change that with some cringe-worthy rapping.

The AAP recommends:

  • Babies and toddlers should ride in a rear-facing car safety seat as long as possible, until they reach the highest weight or height allowed by their seat.
  • Once they are facing forward, children should use a forward-facing car safety seat with a harness for as long as possible. Many seats are good up to 65 pounds.
  • When children outgrow their car seat they should use a belt-positioning booster seat until the vehicle's lap and shoulder seat belt fits properly, between 8 and 12 years old.

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[Editor's note: Motherly is committed to covering all relevant presidential candidate plans as we approach the 2020 election. We are making efforts to get information from all candidates. Motherly does not endorse any political party or candidate. We stand with and for mothers and advocate for solutions that will reduce maternal stress and benefit women, families and the country.]

Suicide rates for girls and women in the United States have increased 50% since 2000, according to the CDC and new research indicates a growing number of pregnant and postpartum women are dying by suicide and overdose. Suicide rates for boys and men are up, too.

It's clear there is a mental health crisis in America and it is robbing children of their mothers and mothers of their children.

Medical professionals urge people to get help early, but sometimes getting help is not so simple. For many Americans, the life preserver that is mental health care is out of reach when they are drowning.

Democratic presidential candidate Pete Buttigieg just released a plan he hopes could change that and says the neglect of mental health in the United States must end. "Our plan breaks down the barriers around mental health and builds up a sense of belonging that will help millions of suffering Americans heal," says Buttigieg.

He thinks he can "prevent 1 million deaths of despair by 2028" by giving Americans more access to mental health and addictions services.

In a country where giving birth can put a mother in debt, it's not surprising that while as many as 1 in 5 new moms suffers from perinatal mood and anxiety disorders, more than half of new moms who need mental health treatment don't get it. Stigma, childcare and of course costs are factors in why women aren't seeking help when they are struggling.

Buttigieg's plan is interesting because it could remove some of these barriers. He wants to make mental health care more affordable by ensuring everyone has comprehensive coverage for mental health care and by ensuring that everyone can access a free yearly mental health check-up.

That could make getting help more affordable for some moms, and by increasing reimbursement rates for mental health care delivered through telehealth, this plan could help moms get face time with a medical professional without having to deal with finding childcare first.

Estimates from new research suggest that in some parts of America as many as 14% or 30% of maternal deaths are caused by addiction or suicide. Buttigieg's plan aims to reduce those estimates by fighting the addiction and opioid crisis and increasing access to mental health services in underserved communities and for people of color. He also wants to reduce the stigma and increase support for the next generation by requiring "every school across the country to teach Mental Health First Aid courses."

These are lofty goals with a lofty price tag. It would cost about $300 billion to do what Buttigieg sets out in his plan and the specifics of how the plan would be funded aren't yet known. Neither is how voters will react to this 18-page plan and whether it will help Buttigieg stand out in a crowded field of Democratic candidates.

What we do know is that right now, America is talking about mental health and whether or not that benefits Buttigieg's campaign it will certainly benefit America.

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[Editor's Note: Welcome to It's Science, a Motherly column focusing on evidence-based explanations for the important moments, milestones, and phenomena of motherhood. Because it's not just you—#itsscience.]

If you breastfeed, you know just how magical (and trying) it is, but it has numerous benefits for mama and baby. It is known to reduce the likelihood of developing cardiovascular disease, type 2 diabetes, and rheumatoid arthritis, and cuts the risk of sudden infant death syndrome (SIDS) by half.

If this wasn't powerful enough, scientists have discovered that babies who are fed breast milk have a stomach pH that promotes the formation of HAMLET (Human Alpha-lactalbumin Made Lethal to Tumor cells). HAMLET was discovered by chance when researchers were studying the antibacterial properties of breast milk. This is a combination of proteins and lipids found in breast milk that can work together to kill cancer cells, causing them to pull away from healthy cells, shrink and die, leaving the healthy cells unaffected.

According to researchers at Lund University in Sweden, this mechanism may contribute to the protective effect breast milk has against pediatric tumors and leukemia, which accounts for about 30% of all childhood cancer. Other researchers analyzed 18 different studies, finding that "14% to 19% of all childhood leukemia cases may be prevented by breastfeeding for six months or more."

And recently, doctors in Sweden collaborated with scientists in Prague to find yet another amazing benefit to breast milk. Their research demonstrated that a certain milk sugar called Alpha1H, found only in breast milk, helps in the production of lactose and can transform into a different form that helps break up tumors into microscopic fragments in the body.

Patients who were given a drug based on this milk sugar, rather than a placebo, passed whole tumor fragments in their urine. And there is more laboratory evidence to support that the drug can kill more than 40 different types of cancer cells in animal trials, including brain tumors and colon cancer. These results are inspiring scientists to continue to explore HAMLET as a novel approach to tumor therapy and make Alpha1H available to cancer patients.

Bottom line: If you choose to breastfeed, the breast milk your baby gets from your hard work can be worth every drop of effort.

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